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I3E 2001 is the first in a series of conferences on e-commerce,
e-business, and- government organised by the three IFIP committees
TC6, TC8, and TC11. It provides a forum, where users, engineers,
and scientists from academia, industry, and government can present
their latest findings in e-commerce, e-business, and- government
applications and the underlying technology to support those
applications. The conference comprises a main track and mini tracks
dedicated to special topics. The papers presented in the main track
were rigorously refereed and selected by the International
Programme Committee of the conference. Thematically they were
grouped in the following sessions: - Sessions on security and
trust, comprising nine papers referring to both trust and security
in general as well as presenting specific concepts for enhancing
trust in the digital society. - Session on inter-organisational
transactions, covering papers related to auditing of
inter-organizational trade procedures, cross-organizational
workflow and transactions in Business to Business platforms. -
Session on virtual enterprises, encompassing papers describing
innovative approaches for creating virtual enterprises as well as
describing examples of virtual enterprises in specific industries.
- Session on online communities containing three papers, which
provide case studies of specific online communities and various
concepts on how companies can build and harness the potential of
online communities. - Sessions on strategies and business models
with papers describing specific business models as well as general
overviews of specific approaches for E- Strategy formulation.
For the third time now, experts in tourism from all over the world
come to Innsbruck in order to exchange ideas, inform themselves and
others about current developments and build a network of personal
relations. The main topics of ENTER 96 are business engineering and
standardisation, covering a wide area of subjects like the redesign
of touristic products and the processes of their production. This
covers, however, not only single business processes but also the
entire value chain in tourism, ending up in redesign of
distribution channel and changing relations among principals, tour
operators, travel agents and customers. Standardisation
increasingly becomes a prerequisite for interorganisational
coordination and cooperation, EDI is slowly being introduced in
tourism and Internet related standards like HTML and VRML. will
have a major impact on the future development of electronic
distribution platforms for services in tourism. As the proceedings
underscore, ENTER has been established as an international platform
for scientific and practical discourse on Information and
Communication Technologies in Tourism. The close interdisciplinary
link between technological and economic questions in tourism opens
up new, promising threads for applied research and development
likewise.
Due to the great success of the First International Conference on
Information and Communication Technologies in Tourism which took
place in January 1994 there was common agreement among the
participants as well as among the Programme Commit tee to organize
the second Conference, contrary to the original intention, as soon
as 1995 instead of 1996. A two year break in an area of rapid
technological development might otherwise result in a completely
different landscape of telecommunication with hardly any connection
to the first Conference. The recent development as well as the
publicity with regard to the so-called informa tion highway has
justified this decision far beyond our expectations. The Programme
Committee has decided to choose "Electronic Marketing" as the
central topic of this Conference. The international network is
opening up entirely new information and booking chan nels. Printed
information is not disappearing from the scene, but is acquiring
competi tion in the form of electronic media. That means new
dimensions in the presentation of the selection, new ideas as to
informative contents, new, direct paths from suppliers to potential
clients - making their choice at home in front of their screen and
able to book immediately - and, finally, a new form of democracy.
The small economic units which shape tourism thus acquire more
interesting opportunities. Information that can be published fast
and easily updated, effective alliance and networking make it
possible for the small to participate with the great and to
safeguard their own interests."
The conference ENTER * International Conference on However, the
tourist market has several specific characteristics Information and
Communications Technologies in Tourism with regard to the use of
technological infrastructure: represents a fll'St attempt * On the
demand side computerized reservation and general * to provide an
international forum for the discussion of the distribution systems
(eRS and GDS), managed by big role of telecommunication and
information systems in airlines, are well organized and
technological pioneers. In tourism, the past they typically focused
on the business traveller, * to inform potential users and people
concerned with the nowadays they also try to cover the vacation
sector. These importance of such technologies and to explain their
systems work on a world-wide level and are highly functioning
sophisticated. However, it should be added that the * to give an
opportunity to the research community, nowadays information
provided is rather poor and also selective, scattered into
different areas of research, to discuss their which may restrict
its usefulness for the promotion of an results on a common
platform, and, fmally, entire tourist region. * to intensify the
contact and the communication between * Similar to CRSlGDS several
tour operators have begun to develop their own systems, although
with varying success. researchers, system developers and users.
Reprasentative Forschungsarbeiten des =mcminstitute aus Anlass des
10jahrigen Bestehens des Instituts fur Medien- und
Kommunikationsmanagement der Universitat St. Gallen. Ehemalige und
derzeitige Professoren und Projektleiter nehmen Stellung zu den
Schwerpunkten: das digitale Medium, Medienwirtschaft,
Kommunikationsmanagement sowie Medien fur die Kommunikation.
"
Das im vorliegenden Buch beschriebene Konzept eines Telebanking-und
Tele shopping systems wurde im Kompetenzzentrum TeleCounter
erarbeitet, das;m Rahmen des Forschungsprogramms
Informationsmanagement an der Hochschule St. Gallen (1M HSG)
durchgefiihrt wurde. Die prototypisch implementierte Losung tragt
den Namen TeleCounter. Sie hat zuerst eine neue Generation eines
Telebanking-Systems zum Ziel gehabt. Eine Pramisse fiir den Bereich
Telebanking besteht darin, dass eine zeitgemasse Lo sung
multibankfahig sein muss, d' aus Sicht der Kunden aIle seine
Dienstleister im Retailgeschaft "unter einem Dach" vereinigen muss.
Weiter muss die Palette der elektronisch angebotenen
Dienstleistungen moglichst reichbaltig sein, hangt doch der Erfolg
einer Telebanking-Losung wesentlich von der Zahl der teiIneh menden
Kunden abo Aus diesem Grund wurde eine reine Telebanking-Losung
auch sehr rasch verworfen: Weitere Dienstleistungen sollen die
Attraktivitat fUr den Kunden erhohen. Neben Bankinformationen und
Beratungsdiensten im Ban kumfeld sind weitere Dienste notig, urn
die Migration des Privat- und kleinen Firmenkunden zur Nutzung
telematischer Dienste zu fOrdem. Dazu drangen sich Informations-
und Bestelldienste im Nicht-Bankbereich und eigentliche Tele
shopping-Moglichkeiten auf. TeleCounter bietet dem Kunden zudem in
seiner Basisinfrastruktur ein Message Handling System an, d. h.
einen elektronischen Briejkasten. 1m vorliegenden Buch sind die
wesentlichen Elemente der erarbeiteten Losung beschrieben. Auch
wenn es schwierig oder unmoglich ist, ein interaktives System durch
blosse Beschreibung zu vermitteln, hoffen die Autoren dennoch,
wichtige Erkenntnisse, die sie im Verlaufe ihrer Arbeit gewonnen
haben, aufzeigen zu konnen. Die Projektergebnisse wurden Anfang
1995 im Rahmen des Wettbe werbs "Technologiestandort Schweiz"
ausgezeichnet."
Auf der Basis interdisziplinarer Erkenntnisse wird ein
einheitlicher Begriffsrahmen und ein Steuerungsmodell fur das
Kommunikationsmanagement entwickelt. Daran anschliessend stellen
fuhrende Autoren des Gebietes wichtige Teilbereiche und
Aufgabenstellungen der Unternehmenskommunikation vor. Ziel ist eine
Zusammenfuhrung wichtiger Positionen zum Thema
Kommunikationsmanagement, die die Marketingsicht, die
kommunikationswissenschaftliche PR-Sicht sowie neue Ansatze eines
Stakeholder Managements einschliesst.
Die 2. Auflage wurde um einen neuen Beitrag zu
Online-Kommunikation erweitert.
"
Florian Stahl untersucht, welche Strategien der Preisgestaltung
dazu beitragen, den elektronischen Handel mit digitalen
kostenpflichtigen Inhalten zu optimieren und die Umsatze sowie die
Anzahl der Verkaufstransaktionen der Anbieter zu maximieren. Er
stutzt sich dabei auf Daten realisierter Verkaufstransaktionen,
nicht auf die Befragung von Konsumenten.
"
Anhand der Freizeitszenen der Snowboarder und der Golfer untersucht
Catja Prykop die sozialen und identitatsbildenden Aspekte von
Marken mit Hilfe des Szenekonzepts. Sie zeigt, dass die zentralen
Stellhebel in der Identifikation mit der Szene sowie in der die
Ahnlichkeitswahrnehmung von Marke und Szene zu finden sind, und
erlautert konkrete Massnahmen, wie sich Marken inszenieren lassen,
um ihren Wert fur Szene-Interessenten und -Mitglieder und damit
auch fur ein Unternehmen zu steigern.
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