I3E 2001 is the first in a series of conferences on e-commerce, e-business, and- government organised by the three IFIP committees TC6, TC8, and TC11. It provides a forum, where users, engineers, and scientists from academia, industry, and government can present their latest findings in e-commerce, e-business, and- government applications and the underlying technology to support those applications. The conference comprises a main track and mini tracks dedicated to special topics. The papers presented in the main track were rigorously refereed and selected by the International Programme Committee of the conference. Thematically they were grouped in the following sessions: - Sessions on security and trust, comprising nine papers referring to both trust and security in general as well as presenting specific concepts for enhancing trust in the digital society. - Session on inter-organisational transactions, covering papers related to auditing of inter-organizational trade procedures, cross-organizational workflow and transactions in Business to Business platforms. - Session on virtual enterprises, encompassing papers describing innovative approaches for creating virtual enterprises as well as describing examples of virtual enterprises in specific industries. - Session on online communities containing three papers, which provide case studies of specific online communities and various concepts on how companies can build and harness the potential of online communities. - Sessions on strategies and business models with papers describing specific business models as well as general overviews of specific approaches for E- Strategy formulation.

For the third time now, experts in tourism from all over the world come to Innsbruck in order to exchange ideas, inform themselves and others about current developments and build a network of personal relations. The main topics of ENTER 96 are business engineering and standardisation, covering a wide area of subjects like the redesign of touristic products and the processes of their production. This covers, however, not only single business processes but also the entire value chain in tourism, ending up in redesign of distribution channel and changing relations among principals, tour operators, travel agents and customers. Standardisation increasingly becomes a prerequisite for interorganisational coordination and cooperation, EDI is slowly being introduced in tourism and Internet related standards like HTML and VRML. will have a major impact on the future development of electronic distribution platforms for services in tourism. As the proceedings underscore, ENTER has been established as an international platform for scientific and practical discourse on Information and Communication Technologies in Tourism. The close interdisciplinary link between technological and economic questions in tourism opens up new, promising threads for applied research and development likewise.

Due to the great success of the First International Conference on Information and Communication Technologies in Tourism which took place in January 1994 there was common agreement among the participants as well as among the Programme Commit tee to organize the second Conference, contrary to the original intention, as soon as 1995 instead of 1996. A two year break in an area of rapid technological development might otherwise result in a completely different landscape of telecommunication with hardly any connection to the first Conference. The recent development as well as the publicity with regard to the so-called informa tion highway has justified this decision far beyond our expectations. The Programme Committee has decided to choose "Electronic Marketing" as the central topic of this Conference. The international network is opening up entirely new information and booking chan nels. Printed information is not disappearing from the scene, but is acquiring competi tion in the form of electronic media. That means new dimensions in the presentation of the selection, new ideas as to informative contents, new, direct paths from suppliers to potential clients - making their choice at home in front of their screen and able to book immediately - and, finally, a new form of democracy. The small economic units which shape tourism thus acquire more interesting opportunities. Information that can be published fast and easily updated, effective alliance and networking make it possible for the small to participate with the great and to safeguard their own interests."

The conference ENTER * International Conference on However, the tourist market has several specific characteristics Information and Communications Technologies in Tourism with regard to the use of technological infrastructure: represents a fll'St attempt * On the demand side computerized reservation and general * to provide an international forum for the discussion of the distribution systems (eRS and GDS), managed by big role of telecommunication and information systems in airlines, are well organized and technological pioneers. In tourism, the past they typically focused on the business traveller, * to inform potential users and people concerned with the nowadays they also try to cover the vacation sector. These importance of such technologies and to explain their systems work on a world-wide level and are highly functioning sophisticated. However, it should be added that the * to give an opportunity to the research community, nowadays information provided is rather poor and also selective, scattered into different areas of research, to discuss their which may restrict its usefulness for the promotion of an results on a common platform, and, fmally, entire tourist region. * to intensify the contact and the communication between * Similar to CRSlGDS several tour operators have begun to develop their own systems, although with varying success. researchers, system developers and users.

Reprasentative Forschungsarbeiten des =mcminstitute aus Anlass des 10jahrigen Bestehens des Instituts fur Medien- und Kommunikationsmanagement der Universitat St. Gallen. Ehemalige und derzeitige Professoren und Projektleiter nehmen Stellung zu den Schwerpunkten: das digitale Medium, Medienwirtschaft, Kommunikationsmanagement sowie Medien fur die Kommunikation.
"

Das im vorliegenden Buch beschriebene Konzept eines Telebanking-und Tele shopping systems wurde im Kompetenzzentrum TeleCounter erarbeitet, das;m Rahmen des Forschungsprogramms Informationsmanagement an der Hochschule St. Gallen (1M HSG) durchgefiihrt wurde. Die prototypisch implementierte Losung tragt den Namen TeleCounter. Sie hat zuerst eine neue Generation eines Telebanking-Systems zum Ziel gehabt. Eine Pramisse fiir den Bereich Telebanking besteht darin, dass eine zeitgemasse Lo sung multibankfahig sein muss, d' aus Sicht der Kunden aIle seine Dienstleister im Retailgeschaft "unter einem Dach" vereinigen muss. Weiter muss die Palette der elektronisch angebotenen Dienstleistungen moglichst reichbaltig sein, hangt doch der Erfolg einer Telebanking-Losung wesentlich von der Zahl der teiIneh menden Kunden abo Aus diesem Grund wurde eine reine Telebanking-Losung auch sehr rasch verworfen: Weitere Dienstleistungen sollen die Attraktivitat fUr den Kunden erhohen. Neben Bankinformationen und Beratungsdiensten im Ban kumfeld sind weitere Dienste notig, urn die Migration des Privat- und kleinen Firmenkunden zur Nutzung telematischer Dienste zu fOrdem. Dazu drangen sich Informations- und Bestelldienste im Nicht-Bankbereich und eigentliche Tele shopping-Moglichkeiten auf. TeleCounter bietet dem Kunden zudem in seiner Basisinfrastruktur ein Message Handling System an, d. h. einen elektronischen Briejkasten. 1m vorliegenden Buch sind die wesentlichen Elemente der erarbeiteten Losung beschrieben. Auch wenn es schwierig oder unmoglich ist, ein interaktives System durch blosse Beschreibung zu vermitteln, hoffen die Autoren dennoch, wichtige Erkenntnisse, die sie im Verlaufe ihrer Arbeit gewonnen haben, aufzeigen zu konnen. Die Projektergebnisse wurden Anfang 1995 im Rahmen des Wettbe werbs "Technologiestandort Schweiz" ausgezeichnet."

Auf der Basis interdisziplinarer Erkenntnisse wird ein einheitlicher Begriffsrahmen und ein Steuerungsmodell fur das Kommunikationsmanagement entwickelt. Daran anschliessend stellen fuhrende Autoren des Gebietes wichtige Teilbereiche und Aufgabenstellungen der Unternehmenskommunikation vor. Ziel ist eine Zusammenfuhrung wichtiger Positionen zum Thema Kommunikationsmanagement, die die Marketingsicht, die kommunikationswissenschaftliche PR-Sicht sowie neue Ansatze eines Stakeholder Managements einschliesst.
Die 2. Auflage wurde um einen neuen Beitrag zu Online-Kommunikation erweitert.



"

Florian Stahl untersucht, welche Strategien der Preisgestaltung dazu beitragen, den elektronischen Handel mit digitalen kostenpflichtigen Inhalten zu optimieren und die Umsatze sowie die Anzahl der Verkaufstransaktionen der Anbieter zu maximieren. Er stutzt sich dabei auf Daten realisierter Verkaufstransaktionen, nicht auf die Befragung von Konsumenten.
"

Anhand der Freizeitszenen der Snowboarder und der Golfer untersucht Catja Prykop die sozialen und identitatsbildenden Aspekte von Marken mit Hilfe des Szenekonzepts. Sie zeigt, dass die zentralen Stellhebel in der Identifikation mit der Szene sowie in der die Ahnlichkeitswahrnehmung von Marke und Szene zu finden sind, und erlautert konkrete Massnahmen, wie sich Marken inszenieren lassen, um ihren Wert fur Szene-Interessenten und -Mitglieder und damit auch fur ein Unternehmen zu steigern.