On Message explores how the twelve leading presidential candidates of Election 2008, six in each party, used the major Themes of televised political advertising-images, issues, and attacks-to create campaign narratives justifying their election. Each candidate introduced numerous ads over many months, presenting him- or herself as a qualified leader and advocate of specific public policies, or trying to raise doubts about the images and issues advanced by rivals. Any one particular ad served two purposes; it provided a message centering on one or more of the major themes, and it was a component of a continuing narrative where the candidate attempted to answer the political needs that arose from his or her strategic position of membership in either the incumbent Republican or opposition Democratic parties. In Election 2008, the Democratic candidates needed to convince voters that political change of a particular direction was needed, that they were the individual who could enact it, and that their opponents could not. Republican candidates needed to convince voters that the nation needed changes that would make the policies their party had enacted more effective, and that they were the individual who could deliver while their rivals would fail. E.D. Dover provides an over view of televised advertising, introductions of candidates, and descriptions of fund raising, polls, advertising expenditures, and election out comes. The book also follows the advertising strategies of the individual candidates, and of each party. It discusses the effectiveness of the individual narratives and analyzes patterns of televised advertising that regularly occurs across a variety of electoral settings.

Images, Issues, and Attacks explores important differences between incumbents and challengers in the uses of televised advertising in modern presidential elections. Elections since 1956 can be divided into three categories: elections with strong incumbents, the incumbent wins; elections with weak incumbents, the incumbent loses; and elections with surrogate incumbents, the vice president runs. Incumbent and challenger advertising emphasizes personal imagery, links the imagery to specific issues, and attacks rivals for opposing those images and issues. The first part of the book describes how incumbents and challengers used these themes in the elections from 1980 to 2000. The second part applies those findings to the 2004 election and shows how George W. Bush presented himself as a strong incumbent and how he and his challengers varied their mix of images, issues, and attacks over different periods of the election campaign.

Images, Issues, and Attacks explores important differences between incumbents and challengers in the uses of televised advertising in modern presidential elections. Elections since 1956 can be divided into three categories: elections with strong incumbents, the incumbent wins; elections with weak incumbents, the incumbent loses; and elections with surrogate incumbents, the vice president runs. Incumbent and challenger advertising emphasizes personal imagery, links the imagery to specific issues, and attacks rivals for opposing those images and issues. The first part of the book describes how incumbents and challengers used these themes in the elections from 1980 to 2000. The second part applies those findings to the 2004 election and shows how George W. Bush presented himself as a strong incumbent and how he and his challengers varied their mix of images, issues, and attacks over different periods of the election campaign.

The story of how a Pan American Airways B-314 flying boat, caught in the South Pacific, made an unplanned flight around the world following the Japanese attack on Pearl Harbor on December 7, 1941. Flying in total secrecy and radio blackout, Captain Ford and his 10 man crew flew over 31,500 miles in six weeks, avoiding enemy action in their effort to return safely to the United States. An astounding feat in 1941

This all-in-one reference guide will help students, researchers, and interested readers make sense of the infamous election of 2000. Following an overview of the 2000 presidential race, five essays spotlight separate issues related to the race and its outcome. Biographical entries cover major players in the story. Primary documents from court cases show the actual wording of the legal decisions. Millions of U.S. citizens can easily operate ATMs, yet elections for the nation's highest office still involve manual ballot counting, punch cards, and dangling chads. Why? This all-in-one reference guide will help students, researchers, and interested readers make sense of the infamous election of 2000. Following an overview of the 2000 presidential race, five essays spotlight separate issues related to the race and its outcome. Biographical entries cover major players in the story. Primary documents from court cases show the actual wording of the legal decisions, and Dover considers into the political and legal issues behind the actions and rulings. Additional essays consider the role of federalism in national elections and the relevance of the Electoral College itself. The potential long-term consequences of the election are examined. Will there be sweeping changes in future presidential elections? In what areas will they appear? Finally, an annotated bibliography selects and reviews the most important responses written about the election. This guide is indispensable to anyone wanting to make sense of this perplexing historical event and electoral politics in the United States.

While the 2000 presidential election had a number of unique features, including the decisive role of the Supreme Court, it actually was quite similar to three earlier television-age campaigns. For the fourth time since 1960, an incumbent president retired and his party nominated the vice president as a potential successor. The nomination of the vice president has become so commonplace that we now expect it. Unfortunately, we lack theoretical explanations of why vice presidents win nominations while often losing the general election. Dover seeks to advance this needed theory.

Dover looks at the recurring features of television-age elections with surrogate incumbents and applies them to a description of the leading events of Election 2000. The emphasis is on mediated incumbency, a phenomenon that occurs when mass media, particularly television, exert enormous influence in defining the context and meaning of politics for most voters. The first topics considered are the growth of the modern vice presidency and the nature of surrogate incumbent elections. The outcome of such elections often turns on how effectively the vice president and his opponent overcome dilemmas unique to their strategic positions as incumbent or challenger. Dover then describes the campaign from January 1999 through December 2000, from the perspective of television news media, and shows how Gore failed to overcome his dilemma during a time marked by peace and prosperity. The text is an important resource for scholars, students, and other researchers involved with American elections, political communication, and the American presidency.

This book is an examination of the central role of incumbency in the televised world of American presidential elections and analyzes how an individual incumbent, Bill Clinton, influenced the recurring and predictable patterns of televised news in ways that secured his reelection. Dover advances a theoretical perspective on the importance of incumbency and links it to the institutional and rhetorical features of the presidential office. He describes how television news media responds to incumbency by depicting a strong incumbent, one who leads in the polls and eventually wins, as a statesman deserving of reelection, and by showing a weak incumbent, one who trails in the polls and eventually loses, as a troubled politician unqualified for office. Professor Dover demonstrates that the uniquely appearing events of the 1996 Campaign were not unique, but were instead additional manifestations of the recurring patterns by which incumbency and television news operate in American politics. Clinton became a strong incumbent before the election began and TV news media responded predictably. After examining how Clinton became a strong incumbent by defeating the Republicans in a highly televised series of battles in 1995 over Medicare and the federal budget, he then describes how the news media responded to Clinton's strength by directing attention to the most divisive aspects of the Republican nomination campaign while presenting Clinton as a statesman. He also examines the general election campaign from the same perspective, while demonstrating how TV news media constantly depicted Clinton as a likely winner while focusing on Dole as the probable loser. An important analysis for all students and researchers of presidential elections and political journalism.

In the past several decades, the country has seen some incumbent presidents win second terms by margins previously believed to be unattainable, yet has witnessed defeats of more incumbents than at any time in our national history. These outcomes are directly related to the presence of television and to the changing nature of incumbency. The relationship between incumbency and television news reporting has replaced partisanship as the leading determinant of voter choice in presidential elections since 1960. By showing how various recurring patterns in televised news reporting of presidential elections and of the presidency itself have actually enhanced the reelection prospects of some incumbents while undermining others, and how these patterns have influenced the campaigns of other leading political figures, the author provides us with a new means of understanding elections to come.