Books > Social sciences > Politics & government > Political control & freedoms > Political control & influence > Political campaigning & advertising
|
Buy Now
Images, Issues, and Attacks - Television Advertising by Incumbents and Challengers in Presidential Elections (Hardcover)
Loot Price: R2,443
Discovery Miles 24 430
|
|
Images, Issues, and Attacks - Television Advertising by Incumbents and Challengers in Presidential Elections (Hardcover)
Series: Lexington Studies in Political Communication
Expected to ship within 12 - 17 working days
|
Donate to Against Period Poverty
Total price: R2,463
Discovery Miles: 24 630
|
Images, Issues, and Attacks explores important differences between
incumbents and challengers in the uses of televised advertising in
modern presidential elections. Elections since 1956 can be divided
into three categories: elections with strong incumbents, the
incumbent wins; elections with weak incumbents, the incumbent
loses; and elections with surrogate incumbents, the vice president
runs. Incumbent and challenger advertising emphasizes personal
imagery, links the imagery to specific issues, and attacks rivals
for opposing those images and issues. The first part of the book
describes how incumbents and challengers used these themes in the
elections from 1980 to 2000. The second part applies those findings
to the 2004 election and shows how George W. Bush presented himself
as a strong incumbent and how he and his challengers varied their
mix of images, issues, and attacks over different periods of the
election campaign.
General
Is the information for this product incomplete, wrong or inappropriate?
Let us know about it.
Does this product have an incorrect or missing image?
Send us a new image.
Is this product missing categories?
Add more categories.
Review This Product
No reviews yet - be the first to create one!
|
|
Email address subscribed successfully.
A activation email has been sent to you.
Please click the link in that email to activate your subscription.