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Essential McLuhan brings together in one concise volume key
writings by Marshall McLuhan, the hugely influential guru of the
mass media. Today, in a communications environment transformed by
the rapid spread of electronic media, McLuhan's insights are
fresher and more applicable today than when he first announced them
to a startled world in the 1960s. A whole new generation is turning
to his work to understand a global village made real by the coming
of the information superhighway. This comprehensive collection
includes extracts from McLuhan's famous books Understanding Media
and The Gutenberg Galaxy, as well as selections from his other
books, articles, correspondence, interviews and published speeches.
There is also a 'sourcebook' of key quotations drawn from the whole
body of McLuhan's work, and a full bibliography of writings by and
about McLuhan.
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Mcluhan - Unbound (Paperback)
Marshall McLuhan; Volume editing by Eric McLuhan; Edited by Eric McLuhan
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R1,075
R904
Discovery Miles 9 040
Save R171 (16%)
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Ships in 10 - 15 working days
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Instead of giving the reader just another collection of articles
and interviews, "McLuhan Unbound" gives readers offprints of the
original essays.
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Essential McLuhan (Paperback)
Marshall McLuhan; Edited by Eric McLuhan, Frank Zingrone
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R1,189
Discovery Miles 11 890
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Ships in 12 - 17 working days
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Essential McLuhan brings together in one concise volume key
writings by Marshall McLuhan, the hugely influential guru of the
mass media. Today, in a communications environment transformed by
the rapid spread of electronic media, McLuhan's insights are
fresher and more applicable today than when he first announced them
to a startled world in the 1960s. A whole new generation is turning
to his work to understand a global village made real by the coming
of the information superhighway. This comprehensive collection
includes extracts from McLuhan's famous books Understanding Media
and The Gutenberg Galaxy, as well as selections from his other
books, articles, correspondence, interviews and published speeches.
There is also a 'sourcebook' of key quotations drawn from the whole
body of McLuhan's work, and a full bibliography of writings by and
about McLuhan.
Reviews
No one understood causality, whether Aristotelian or electric, like
Marshall McLuhan. Now, in" Media and Formal Cause," no one reveals
understanding of "formal "cause in the digital environment better
than McLuhan's prot g son, Eric. In the foreword, Lance Strate
writes that M. McLuhan's "Understanding Media" was one of the most
important books of the 20th century. For anyone who wishes to
understand how things truly work, "Media and Formal Cause" is one
of the most important books of the 21st. Arguably formal cause has
been the least understood but the most intellectually important of
all of Aristotle's four agents or processes of causation. This"
small "volume proffers a "large "understanding of this "form"ative,
previously mysterious level of invisible creation. Three essays by
Marshall (one with co-author Barry Nevitt) and a powerful new essay
by Eric give new meaning to" ye olde clich ," "like father, like
son." While reading writing that is engaging, encyclopedic, and
electric, we discover that formal cause is not what you think...
but it is vital to how you think.
-Thomas Cooper, Professor of Visual and Media Arts, Emerson
College; author of" Fast Media/Media Fast"
In "Media and Formal Cause" Eric McLuhan updates an important part
of his father's work that is often overlooked, the quixotic role of
causality in making sense of how new media change the way we
construct our environment and our communication. How does novelty
cause antiquity? When do effects precede causes? Read on, and you
shall find out.
-David Rothenberg, Professor of Philosophy and Music, New Jersey
Institute of Technology; author of "Why Birds Sing" and" Thousand
Mile Song"
Like his mentor, Gilbert Keith Chesterton, Marshall McLuhan was
often accused of indulging in mere paradox. But "Media and Formal
Cause "demonstrates the profound understanding that underlies the
work of both Chesterton and McLuhan, the understanding that we live
in a paradoxical world. Both McLuhan and Chesterton attempted to
jar readers loose from what Cardinal Newman called "paper logic"
into a recognition of the total situation in which we find
ourselves. This very readable and accessible volume should greatly
assist new readers of McLuhan and remind long time students of just
how challenging and exhilarating his explorations were.
-Philip Marchand, author, "Marshall McLuhan: The Medium and the
Messenger"
A sage and perceptive quartet of essays which capture and extend a
still quintessentially unique way of thinking about media, via
patterns and connections that harken to the ancient world and
redound to our present and future.
-Paul Levinson, Professor of Communication and Media Studies,
Fordham University; author of "Digital McLuhan," and of" New New
Media"
Marshall McLuhan's insights are fresher and more applicable today
than when he first announced them to a startled world. A whole new
generation is turning to his work to understand a global village
made real by the information superhighway and the overwhelming
challenge of electronic transformation."Before anyone could
perceive the electric form of the information revolution, McLuhan
was publishing brilliant explanations of the perceptual changes
being experienced by the users of mass media. He seemed futuristic
to some and an enemy of print and literacy to others. He was, in
reality, a deeply literate man of astonishing prescience. Tom Wolfe
suggested aloud that McLuhan's work was as important culturally as
that of Darwin or Freud. Agreement and scoffing ensued.
Increasingly Wolfe's wonder seems justified."From the
IntroductionHere in one volume, are McLuhan's key ideas, drawn from
his books, articles, correspondence, and published speeches. This
book is the essential archive of his constantly surprising vision.
James Joyce's use of ten one hundred-letter words in Finnegans
Wake has always been an intriguing feature of that novel. Eric
McLuhan takes a new by placing the Wake in the tradition of
Menippean satire, where language is used to shock and provoke. Seen
in this light, Joyce's peculiar language and style become part of
this Menippean tradition through his use of the linguistic
'thunderclap'.
The Role of Thunder in Finnegans Wake is the first book to
examine this strangest and most prominent aspect of the language of
the Wake, and explain its use in the context of classical Greek
literature. Each thunderclap is a resonating logos that represents
a transformation of human culture. McLuhan presents the thunders as
encoding Joyce's study of ten major communications revolutions,
ranging from neolithic technologies such as speech and fire,
through cities, the railroad, and print, to radio, movies, and
television. Seen in this fashion, Finnegans Wake is both an
encyclopedia of the effects of technology in reshaping human
culture and society, and a complete training course for detecting
the changes in sensibility occasioned by new media.
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