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Place Branding - Glocal, Virtual and Physical Identities, Constructed, Imagined and Experienced (Hardcover): R. Govers, F. Go Place Branding - Glocal, Virtual and Physical Identities, Constructed, Imagined and Experienced (Hardcover)
R. Govers, F. Go
R1,872 Discovery Miles 18 720 Ships in 12 - 17 working days

The topic of place branding is moving from infancy to adolescence. Many cities, and nations have already established their place brand and this well documented new book brings the fundamentals of place branding together in an academic format but is at the same time useful for practice.

International Place Branding Yearbook 2012 - Managing Smart Growth and Sustainability (Hardcover, 2012): F. Go, R. Govers International Place Branding Yearbook 2012 - Managing Smart Growth and Sustainability (Hardcover, 2012)
F. Go, R. Govers
R2,531 R1,918 Discovery Miles 19 180 Save R613 (24%) Ships in 12 - 17 working days

Review: This is a valuable and wide-ranging volume which will be of great interest to practitioners and scholars of place branding alike. -Nicholas J. Cull, Professor of Public Diplomacy, University of Southern California.
In order to advance the field of place branding, a much stronger multidisciplinary approach is required than has occurred to date. The intellectual bridging between different fields provided by this book represents an important step in embracing that multidisciplinary perspective. -Keith Dinnie, Associate Professor of Business, Temple University Japan
This book has captured the heart of the theoretical and practical aspects of place branding as a strategic component of business today. Go and Govers have managed to succinctly present the various facets of this topic in a cohesive, logical and comprehensive manner. They have brought together key scholars and thinkers in the field and produced the most up-to-date scenario of the state of research and practice. -TC Melewar, Professor of Marketing and Strategy, Zurich University of Applied Sciences

International Place Branding Yearbook 2010 - Place Branding in the New Age of Innovation (Hardcover, 2010): F. Go, R. Govers International Place Branding Yearbook 2010 - Place Branding in the New Age of Innovation (Hardcover, 2010)
F. Go, R. Govers
R1,386 Discovery Miles 13 860 Ships in 12 - 17 working days

"The Place Branding Yearbook 2010" examines the case for applying brand and marketing strategies and tactics to the economic, social, political and cultural development of places such as communities, villages, towns, cities, regions, countries, academic institutions and other locations to help them compete in the global, national and local markets.

Harnessing Place Branding through Cultural Entrepreneurship (Hardcover): F. Go, A. Lemmetyinen, U. Hakala Harnessing Place Branding through Cultural Entrepreneurship (Hardcover)
F. Go, A. Lemmetyinen, U. Hakala
R3,324 Discovery Miles 33 240 Ships in 12 - 17 working days

This book draws together three overlapping relationships and knowledge domains. These are the cultural entrepreneurship/creative industries, the public and/or private philanthropic contributions that have funded artistic production and the preservation and presentation of place brands as a mechanism to revitalize local economies and communities.

Harnessing Place Branding through Cultural Entrepreneurship (Paperback, 1st ed. 2015): F. Go, A. Lemmetyinen, U. Hakala Harnessing Place Branding through Cultural Entrepreneurship (Paperback, 1st ed. 2015)
F. Go, A. Lemmetyinen, U. Hakala
R3,733 Discovery Miles 37 330 Ships in 10 - 15 working days

This book draws together three overlapping relationships and knowledge domains. These are the cultural entrepreneurship/creative industries, the public and/or private philanthropic contributions that have funded artistic production and the preservation and presentation of place brands as a mechanism to revitalize local economies and communities.

International Place Branding Yearbook 2012 - Managing Smart Growth and Sustainability (Paperback, 2013 ed.): F. Go, R. Govers International Place Branding Yearbook 2012 - Managing Smart Growth and Sustainability (Paperback, 2013 ed.)
F. Go, R. Govers
R2,238 Discovery Miles 22 380 Ships in 10 - 15 working days

This third annual volume of the International Place Branding Yearbook looks at the case for applying brand and marketing strategies to the economic, social, political and cultural development of cities, towns and regions around the world to help them compete in the global, national and local markets. It focuses on sustainability and smart growth.

Place Branding - Glocal, Virtual and Physical Identities, Constructed, Imagined and Experienced (Paperback, 1st ed. 2009): R.... Place Branding - Glocal, Virtual and Physical Identities, Constructed, Imagined and Experienced (Paperback, 1st ed. 2009)
R. Govers, F. Go
R1,501 Discovery Miles 15 010 Ships in 12 - 17 working days

The topic of place branding is moving from infancy to adolescence. Many cities, and nations have already established their place brand and this well documented new book brings the fundamentals of place branding together in an academic format but is at the same time useful for practice.

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