International Place Branding Yearbook 2012 - Managing Smart Growth and Sustainability (Hardcover, 2012)

Review: This is a valuable and wide-ranging volume which will be of great interest to practitioners and scholars of place branding alike. -Nicholas J. Cull, Professor of Public Diplomacy, University of Southern California.
In order to advance the field of place branding, a much stronger multidisciplinary approach is required than has occurred to date. The intellectual bridging between different fields provided by this book represents an important step in embracing that multidisciplinary perspective. -Keith Dinnie, Associate Professor of Business, Temple University Japan
This book has captured the heart of the theoretical and practical aspects of place branding as a strategic component of business today. Go and Govers have managed to succinctly present the various facets of this topic in a cohesive, logical and comprehensive manner. They have brought together key scholars and thinkers in the field and produced the most up-to-date scenario of the state of research and practice. -TC Melewar, Professor of Marketing and Strategy, Zurich University of Applied Sciences

General

Imprint:	Palgrave Macmillan
Country of origin:	United Kingdom
Release date:	November 2012
First published:	2013
Editors:	F. Go • R. Govers
Dimensions:	229 x 152 x 23mm (L x W x T)
Format:	Hardcover
Pages:	266
Edition:	2012
ISBN-13:	978-0-230-27952-0
Categories:	Books > Earth & environment > Regional & area planning > General Books > Reference & Interdisciplinary > Encyclopaedias & reference works > Reference works > Yearbooks, annuals, almanacs Books > Business & Economics > Business & management > Sales & marketing > General Promotions
LSN:	0-230-27952-X
Barcode:	9780230279520

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