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Books > Earth & environment > Regional & area planning
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International Place Branding Yearbook 2012 - Managing Smart Growth and Sustainability (Hardcover, 2012)
Loot Price: R1,918
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International Place Branding Yearbook 2012 - Managing Smart Growth and Sustainability (Hardcover, 2012)
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Review: This is a valuable and wide-ranging volume which will be of
great interest to practitioners and scholars of place branding
alike. -Nicholas J. Cull, Professor of Public Diplomacy, University
of Southern California.
In order to advance the field of place branding, a much stronger
multidisciplinary approach is required than has occurred to date.
The intellectual bridging between different fields provided by this
book represents an important step in embracing that
multidisciplinary perspective. -Keith Dinnie, Associate Professor
of Business, Temple University Japan
This book has captured the heart of the theoretical and practical
aspects of place branding as a strategic component of business
today. Go and Govers have managed to succinctly present the various
facets of this topic in a cohesive, logical and comprehensive
manner. They have brought together key scholars and thinkers in the
field and produced the most up-to-date scenario of the state of
research and practice. -TC Melewar, Professor of Marketing and
Strategy, Zurich University of Applied Sciences
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