Advertising, Promotion, and Other Aspects of Integrated Marketing Communications, South African Edition provides a contemporary view of the role and importance of marketing communications. Emerging topics such as the enormous popularity of social media outlets, online and digital practices, viral communications, and personal selling - along with all of their effects on traditional marketing - are also discussed in this edition.

A timely book for DNA researchers, Automated DNA Sequencing and Analysis reviews and assesses the state of the art of automated DNA sequence analysis-from the construction of clone libraries to the developmentof laboratory and community databases. It presents the methodologies and strategies of automated DNA sequence analysis in a way that allows them to be compared and contrasted. By taking a broad view of the process of automated sequence analysis, the present volume bridges the gap between the protocols supplied with instrument and reaction kits and the finalized data presented in the research literature. It will be an invaluable aid to both small laboratories that are interested in taking maximum advantageof automated sequence resources and to groups pursuing large-scale cDNA and genomic sequencing projects.
* The field of automation in DAN sequencing and analysis is rapidly moving. Hovever, as the technology becomes commonplace, those applying the techniques involved to their research fields need a text which both expands on the protocols supplied by manufacturers with their instruments and explains how to utilise the data produced. This book fulfils those needs, reviews the history of the art and provides pointers to future development.

An expansive and incisive overview of the practical uses of harmonization and its implications for data quality and costs In Survey Data Harmonization in the Social Sciences, a team of distinguished social science researchers delivers a comprehensive collection of ex-ante and ex-post harmonization concepts and methodologies in the context of specific longitudinal and cross-national survey projects. The book examines how ex-ante and ex-post harmonization work individually and in relation to one another, offering practical guidance on harmonization decisions in the preparation of new surveys. Contributions from experts in sociology, political science, demography, economics, health, and medicine are included, all of which give voice to discipline-specific and interdisciplinary views on methodological challenges inherent in harmonization. The authors offer perspectives from Europe and the United States, as well as Africa, the latter of which provides perspectives rarely features in survey research methodology handbooks. Readers will also find: A thorough introduction to approaches and concepts for survey data harmonization, as well as the effects of data harmonization on the overall survey research process Comprehensive explorations of ex-ante harmonization of survey instruments and non-survey data Practical discussions of ex-post harmonization of national social surveys, including explorations of survey data recycling and the harmonization of panel surveys In-depth examinations of the use of harmonized data in statistical analysis, as well as standardization, harmonization, and comparability Perfect for upper undergraduate and graduate academic researchers who specialize in survey research methodology, Survey Data Harmonization in the Social Sciences will also earn a place in the libraries of survey practitioners who engage in international research.

Literature on academic entitlement is almost always associated with students with little examination of entitlement with reference to educators. Feelings of entitlement among educators make them hold onto rigid 'inherited scripts' and constrain the development of flexibility required in this global and technologically disruptive era. It is imperative that we understand how entitled behaviours are triggered in the discursive context of teachers' practice. Understanding Excessive Teacher and Faculty Entitlement develops a significant body of professional knowledge by providing a deeper and sympathetic understanding of what manifests itself as 'excessive entitlement'. The volume presents a theoretical framework within which one can investigate and articulate issues and helps those concerned with education and teacher education internationally to get a sense of the complexities surrounding teachers' work. Bringing together researchers from diverse geographical contexts, this timely book primarily addresses educators and researchers with a spin-off to human resource management in diverse organizational settings.

Truth and Knowledge in Curriculum Making, addresses issues in curriculum and instruction, such as the lack of Black teachers, minority representation, and mentorship. The book arose from a serial interpretation of five published narrative inquiries that pinpointed complexities lived in a teacher knowledge community at T.P. Yaeger Middle School, a campus located in the fourth largest urban center in America. The inquiry initially resulted in a documentary-style presentation at an educational conference using performance narrative inquiry as an arts-based method to recount the research. In Truth and Knowledge in Curriculum Making, the process of researchers turned actors is unraveled by looking at the lived experiences and identifying the embodied knowledge of teachers in different content areas including Physical Education, Music, Teaching English as a Second Language, Mathematics, and Reading. The authors use parallel stories, counter stories, story constellations, musical narrative inquiry, performance narrative inquiry and other narrative means of sense-making as they examine how they may relate to those stories. Ethical research dilemmas, including the how and why behind each author's choice to burrow into difficult topics such as race, gender and conflict resolution are revealed. By unpacking the hidden curriculum, examining value creation and by revealing isolated relational experiences of participants and researchers, Truth and Knowledge in Curriculum Making instantiates and outlines how truth and knowledge may be formed in educational settings through intertwining narrative inquiry, teacher knowledge and aesthetic ways of knowing.

All countries in the world understand that education is vital to human and economic prosperity and that teacher education unavoidably is implicated. But the snag is this: political forces shaping public opinion in individual nations (particularly the U.S.) are deeply divided concerning how teacher education should proceed. This book acknowledges this Achilles heel tension, but does not become weighed down by it. Instead, it focuses on the practical (t) (Schwab, 1969), matters that have been locally deliberated and enacted. Pedagogies are named, origins (cultural/practical/theoretical/policy roots) are traced and a live example of the pedagogy unfurling in the local setting is presented from an insider-view.

All countries in the world understand that education is vital to human and economic prosperity and that teacher education unavoidably is implicated. But the snag is this: political forces shaping public opinion in individual nations (particularly the U.S.) are deeply divided concerning how teacher education should proceed. This book acknowledges this Achilles heel tension, but does not become weighed down by it. Instead, it focuses on 'the practical' (Schwab, 1969), matters that have been locally deliberated and enacted. Pedagogies are named, origins (cultural/practical/theoretical/policy roots) are traced and a live example of the pedagogy unfurling in the local setting is presented from an insider-view.

Targeting advanced students of astronomy and physics, as well as astronomers and physicists contemplating research on supernovae or related fields, David Branch and J. Craig Wheeler offer a modern account of the nature, causes and consequences of supernovae, as well as of issues that remain to be resolved. Owing especially to (1) the appearance of supernova 1987A in the nearby Large Magellanic Cloud, (2) the spectacularly successful use of supernovae as distance indicators for cosmology, (3) the association of some supernovae with the enigmatic cosmic gamma-ray bursts, and (4) the discovery of a class of superluminous supernovae, the pace of supernova research has been increasing sharply. This monograph serves as a broad survey of modern supernova research and a guide to the current literature. The book's emphasis is on the explosive phases of supernovae. Part 1 is devoted to a survey of the kinds of observations that inform us about supernovae, some basic interpretations of such data, and an overview of the evolution of stars that brings them to an explosive endpoint. Part 2 goes into more detail on core-collapse and superluminous events: which kinds of stars produce them, and how do they do it? Part 3 is concerned with the stellar progenitors and explosion mechanisms of thermonuclear (Type Ia) supernovae. Part 4 is about consequences of supernovae and some applications to astrophysics and cosmology. References are provided in sufficient number to help the reader enter the literature.

To this point in time, teacher education has been approached in mostly insular ways because it is largely driven by state and national education policies. However, the spread of the global economy and the increased stature of international comparison tests (i.e., TIMSS) has changed all that. All countries in the world understand that education is vital to human and economic prosperity and that teacher education unavoidably is implicated. But the snag is this: political forces shaping public opinion in individual nations (particularly the U.S.) are deeply divided concerning how teacher education should proceed. This book acknowledges this Achilles heel tension, but does not become weighed down by it. Instead, it focuses on 'the practical' (Schwab, 1969), matters that have been locally deliberated and enacted. Pedagogies are named, origins (cultural/practical/theoretical/policy roots) are traced and a live example of the pedagogy unfurling in the local setting is presented from an insider-view. After that, the conditions necessary for the pedagogy to be transported successfully to another international location are discussed.

A collection of narrative inquiries of school reform. It features 14 chapters covering topics such as: T.P. Yaeger Middle School - A Case of 'The Monkey's Paw'; Two Storied School Landscapes - Influences on Teachers' Knowledge; and Destiny High School - A Case of 'The Rainbow Fish'.

This book presents state-of-the-art information on both the scientific and clinical aspects of the Millon Clinical Multiaxial Inventory, a test that uniquely assesses both personality pathology and psychopathology. The book presents original contributions from major researchers/clinicians who have published seminal papers on the MCMI and who are recognized authorities in their specific areas. Clinical examples of the MCMI with a variety of clinical populations are provided, and many chapters summarize the research in that area as well as present clinical illustrations of the MCMI with actual cases.
The book provides the reader with the most accurate information on the MCMI -- a test that has made exciting advances in the assessment of personality and psychopathology. The scientific and clinical status of this instrument is presented with a variety of clinical populations, including major psychiatric disorders, depression, substance abuse, anxiety disorders, eating and stress disorders, etc. Recent applications and advances in special areas, such as the instrument's use with medical populations and non-clinical populations, are also presented.

Research on teacher education and classroom teaching has evolved significantly in recent decades, with more research taking an international or intersectional lens. The International Study Association on Teachers and Teaching (ISATT) has moved with the field, beginning as a predominantly white European and North American organization in 1983, it now has active membership from more than 60 countries across the globe. The ISATT 40th Anniversary Yearbook, presented over four volumes, reflects this growth through celebrating the contributions of ISATT members over time and offering current scholarly research to inform current and future teacher education and teaching. This volume, Teacher Education in the Wake of Covid-19, pays particular attention to ways in which teaching and teacher education have been impacted by, and respond to, advances in technology and to the coronavirus pandemic. The editors present chapters dedicated to the examining the tools of technology and how these intersect with and have potential within teaching and teacher education as we look to the future possibilities. A collection of chapters provide analysis of the lived reality of pivoting to embrace pandemic pedagogies; the pandemic and social relationships; assessment during the pandemic; and the consequences for equity and agency. All four volumes that make up the 40th Anniversary Yearbook offer invaluable insights for teacher educators and educational researchers the world over, offering international perspectives from North America, Europe, South America, Asia, Africa, and Australia.

This book focuses on the impact of sustained and evolving collaborations, showcasing research and scholarship in a faculty group-consisting of 28 professors from five regional universities-meeting and supporting each other since 2002. Originally an innovation introduced by Cheryl J. Craig and funded by a reform movement, the Faculty Academy continues to flourish in the fourth largest city in America long after the reform initiative abandoned its charge. Contributors to this volume represent all stages of careers, include all races and genders, and write from a multiplicity of disciplinary stances (literacy, mathematics, science, social education, multiculturalism, English as a Second Language, accountability, etc.). In addition to fascinatingly diverse perspectives on teacher education, the authors also investigate issues related to career trajectories-including experiences of vulnerability. The volume illuminates how the Faculty Academy works as a dynamic academic and social bond: not only as a glue that binds members in community, but also in rigorous intellectual commitments that fuel their collective knowing and advance their careers while providing leadership, mentorship, and modelling in up-close and timely ways.

This book traces the origins and activities of the longest-standing collaborative teacher group in education, the Portfolio Group. Each chapter documents, historically and conceptually, the main intellectual moments in the evolution of the idea of knowledge communities. Authors illuminate the expansive work, research, and the leading/learning influence that the Portfolio Group has had in the local education community as well as on the international education landscape. In doing so, they illustrate the journey of a school-based, cross-institutional knowledge community and provide the proverbial light at the end of the tunnel for so many novice and newly formed groups seeking sustainability. The book demonstrates through the shared experiences of five teachers/teacher educators the ways in which varied collaborations aimed at professional development lead to teacher growth in practice, leadership, and career.

Bridging a gap in the literature by offering a comprehensive look at how STEM teacher education programs evolve over time, this book explores teachHOUSTON, a designer teacher education program created to respond to the lack of adequately prepared STEM teachers in Houston and the emerging urban school districts that surround it. Providing a systematic investigation of how prospective STEM educators are cultivated to be subject matter specialists and culturally relevant teachers, the authors of this volume delve into the academic, professional and personal perspectives of teacher experiences to emphasise the impact on prospective and unfurling teaching careers. The topics include the influence of parents, teachers and professors on educator development and how internships function as a form of professional development, in addition to the influence of National Science Foundation-funded STEM scholarships on the careers and lives of the teachHOUSTON graduates. Because STEM education is vital to human and economic prosperity, this volume is of interest to both national and international readers.

Have you ever considered how much effect information technology has on society throughout the world? Progress often places lower income and marginalized communities at a distinct disadvantage. Community Participation and Geographic Information Systems, however, offers a detailed look at numerous incidences around the world where communities have actually taken control of the technology and really used it to their advantage. This is presented in the form of case studies and models such as Philadelphia's neighborhoods, the Atlanta Project, and neighborhood revitalization in Minneapolis, reflect on public participation in GIS concepts, best practices, constraints and opportunities.

This volume covers advances that have occurred in the thirty year existence of the International Study Association on Teachers and Teaching (ISATT), the organization that helped transition the study of teacher thinking to the study of teachers and teaching in all of its complexities. This evolution meant that teachers and the act of teaching are no longer exclusively studied from the outside, but from the inside as well. The chapters capture an international paradigm shift that set the course of teaching and teacher education research. The origins of the movement are traced, work of researchers who contributed to the movement is featured, the spread of the movement into new regions is followed, and the future of the international research community that resulted is imagined. Thirteen section editors and the two main editors present the volume by themes, with work from several regions covered in each theme area. Each sub-section includes (1) a representative sample of research conducted historically on a particular topic; (2) a review of what developments have occurred in the interim; and (3) contemporary piece/s of scholarship.

This multi-disciplinary collection blends broad overviews and case studies as well as different theoretical perspectives in a critique of the relationship between United States philanthropic foundations and movements for social change. Scholars and practitioners examine how these foundations support and/or thwart popular social movements and address how philanthropic institutions can be more accountable and democratic in a sophisticated, provocative, and accessible manner. Foundations for Social Change brings together the leading voices on philanthropy and social movements into a single collection and its interdisciplinary approach will appeal to scholars, students, foundation officials, non-profit advocates, and social movement activists.

Supernovae and gamma-ray bursts are the strongest explosions in the Universe. Recent observations have shown that rather than being symmetrical, they are driven by strong jets of energy and other asymmetrical effects that reveal previously unknown physical properties. These observations have demanded new theories and computations that challenge the biggest computers. This volume marks the transition to a new paradigm in the study of stellar explosions. It highlights the burgeoning era of routine supernova polarimetry and the new insights into core collapse and thermonuclear explosions. With chapters by leading scientists, the book summarises the status of a rapidly developing new perspective on stellar explosions. It is a valuable resource for graduate students and research scientists.

In 2010, scientists led by J. Craig Venter became the first to successfully create 'synthetic life' -- putting humankind at the threshold of the most important and exciting phase of biological research, one that will enable us to actually write the genetic code for designing new species to help us adapt and evolve for long-term survival. The science of synthetic genomics will have a profound impact on human existence, including chemical and energy generation, health, clean water and food production, environmental control, and possibly even our evolution. In Life at the Speed of Light, Venter presents a fascinating and authoritative study of this emerging field from the inside -- detailing its origins, current challenges and controversies, and projected effects on our lives. This scientific frontier provides an opportunity to ponder anew the age-old question 'What is life?' and examine what we really mean by 'playing God'. Life at the Speed of Light is a landmark work, written by a visionary at the dawn of a new era of biological engineering.