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Create a Better World Through the Power of Profit! Imagine your business making a big impact solving problems like hunger, poverty, war, violence, and catastrophic climate change while making a healthy profit. Guess what: you don't have to just imagine; you can make it real. "Guerrilla Marketing to Heal the World" shows dozens of practical examples of successful companies doing well by doing good---from solopreneurs to Fortune 100 global corporations. You'll discover dozens of ways business can heal the world---and gain the practical marketing savvy to turn your values into business success. Learn how to: Create projects (and products) that accomplish social change, profitability, and cost reduction all at once Green your company in ways that save money and make money Gain enormous positive reputation as a visionary company worth supporting Expand successfully into totally new markets through strategic thinking, powerful partnerships, and commitment to core principles Turn marketing from a cost to a revenue stream Embrace abundance and transformation---and stop worrying about market share
The number one issue for financial professionals is capacity. What is the number one way to constantly build capacity in your financial services business? What blind spot is holding you back from achieving more? Does it seem there is never enough time to grow? It's time for you to implement the missing practice management processes into your financial business so you can build your ideal business. Based on extensive financial industry practice management research, proven marketing strategies from Guerrilla Marketing legend Jay Conrad Levinson and over 27 years of unique financial industry experience, Grant Hicks has created simple yet easy to implement strategies for any financial professional to build and manage capacity in their practice. Research shows that a majority of financial professionals do not have detailed practice management processes including: a unique value proposition clearly articulated, a formal feedback system for clients, a clear definition of an ideal client and a process for attracting ideal clients. Learn strategies to build your ideal capacity, and increase your revenue by up to 33%, through unique practice management processes. Quickly learn how to: Identify and attract better ideal clients to manage your growth effectively Manage your time to achieve consistent double digit growth and manage capacity issues Gather more revenue and get more referrals by implementing proven processes Inspire clients to act quickly through articulating your ideal client experience and case studies Build key practice management processes to build ideal capacity such as feedback and your value proposition Save yourself valuable time. By implementing just one new process, you will be on the path to your ideal capacity and ultimately your ideal practice.
Because the battle begins before a book even hits the selves, an author needs every weapon to get ahead of the competition. Guerrilla Marketing for Writers is packed with proven insights and advice, it details 100 "Classified secrets" that will help authors sell their work before and after it's published. This life range of weapons-practical low-cost and no-cost marketing techniques-will help authors design a powerful strategy for strengthening their proposals, promoting their books, and maximizing their sales.
The internet arrived with a boom changing the landscape for
business and opening up a global marketplace like nothing before.
The pace of change has been building with exponential momentum, the
impact has hit, and the game has changed.
"Falling Down Getting Up" is about an incredible journey in life.
It begins with a personal and revealing story of the author,
Michael Harris, and his falling down in life. There were a few big
falls like losing more than half of his liver in an accident at 12
years old, becoming an alcoholic by 16, and nearly losing his legs
from vascular disease at 27. Once Michael gets you through the gory
details of the mess he found himself in, he'll tell you what he did
to get back up out of that mess. Perhaps as you read "Falling Down
Getting Up," you will chuckle a little (or a lot) and be
entertained as Michael shares his journey of falling down and
getting back up. If you find yourself falling down in life,
hopefully the suggestions in "Falling Down Getting Up" just might
help you get back up too. Michael Harris is a writer, business
coach, and popular yoga teacher. He is driven by an incredible
enthusiasm for living a full life. Michael has been interviewed by
a broad range of media including NBC, NPR, BBC, The Los Angeles
Times, The Oregonian, and The Bend Bulletin. Michael loves to
travel and, in his spare time, you can find him hiking the
mountains near his home in Bend, Oregon.
Ride on the natural partnership between Guerrilla Marketing and
Facebook
Feeling stuck on autopilot, or totally off course?
What Others Say About Part Time Income Enterprise: ""Jerry has the unique ability to teach a proven money making system while motivating the student to take action. The examples he uses make it very easy to understand."" -Gary, Newport News, VA ""The forms for self evaluation and action taking are worth 10 times the cost of this book."" -Patsy Lee, Bentleyville, PA ""Reading this book is in itself a transforming experience. You get inside the minds of everyday people who took action and became entrepreneurial thinkers. Jerry lets you see how you can take action and create wealth."" -Michael, Jacksonville, FL ""Part Time Income Enterprise is a easy to follow blueprint that, if followed, will change your life"" -Scott, Steam Boat Springs, CO ""A powerful program for anyone who is serious about earning extra income. This information will work for people of all ages, teenagers to retirees."" -Lynn, San Diego, CA ""So many books promise you pie in the sky, hard to understand information. Jerry gets you in and gets you out with plain easy to understand strategies using real examples that keep you interested throughout the book."" -Doris, Morgantown, WVA ""If nothing else this book will give you the kick in the butt you need to get you from in front of the TV and start you thinking about how you can satisfy your needs and the needs of your family."" -Justice, 2ndLt., U.S.Army ""This is a great look at how normal ordinary every day people no matter where you live can make extra money. If you can't get excited about making extra money after reading this book, you need to check your pulse! You're Dead."" -Marinka, Holland
Christine's Kilimanjaro: My Suburban Climb Up the Mountain of Life began with the author writing a thank-you letter to God. Christine found herself at a crossroads in her life when she stumbled across an episode of The Oprah Winfrey Show one day. There she sat transfixed before the television, not expecting that her reality in an ordinary world would ever change. She never saw it coming-that this was the day her dreams would begin to change her life forever. "For the first time, I was going to be my own tour guide up my mountain. I could take a new path, instead of the tired one I had become accustomed to. I discovered something new-something that was no longer impossible-along the way, learning as I wrote that life is going to be messy, hurtful, confusing, even magical at times. But if I don't stop to enjoy my view in the climb, when and if I finally make it to the top, the top will be nothing more than that. The 'top' of a mountain!" A beautifully written story about one woman's quest to be the change she wishes to see in this world. A spiritual awakening took place as the author wrote out snapshots of her life, standing up to her past and a few demons she really never faced until she began to write her memoir. A moving and poignant path to self-discovery about her present and what she envisions her future to become. "Please stay seated, keep all hands and arms inside the moving vehicle at all times. It's going to be a bumpy ride, people!" That is, unless when you are reading this book you want to stand up and shout WOO-HOO with me. Face it, some rules are meant to be broken!"
Are you ready to become a master of guerrilla marketing and joint ventures, the combined type of smarter marketing necessary for true entrepreneurial success worldwide in any economy and any marketplace. "Guerrilla Marketing and Joint Ventures" explains step-by-step how entrepreneurs can use smarter marketing and joint ventures to generate maximum profits from minimum investments. Put another way, applying what you are about to learn can help make your business grow very quickly for low or even zero-cost and real-life case studies (including the author s own experience of going from zero to 4 million customers in 30 days) will also show you how joint ventures can help an individual entrepreneur make millions in a very short space of time."
Are you ready to become a master of guerrilla marketing and joint ventures, the combined type of smarter marketing necessary for true entrepreneurial success worldwide in any economy and any marketplace. "Guerrilla Marketing and Joint Ventures" explains step-by-step how entrepreneurs can use smarter marketing and joint ventures to generate maximum profits from minimum investments. Put another way, applying what you are about to learn can help make your business grow very quickly for low or even zero-cost and real-life case studies (including the author s own experience of going from zero to 4 million customers in 30 days) will also show you how joint ventures can help an individual entrepreneur make millions in a very short space of time."
What makes the Guerrilla Marketing book series unique? Within Guerrilla Marketing Volume One, Jason Myers and Merrilee Kimble reviewed the strong foundational elements of Guerrilla Marketing. Guerrilla Marketing Volume Two included many new Guerrilla Marketing tools, tactics, and tips-giving readers even more options to choose from. But Guerrilla Marketing Volume Three, the newest edition in this series, provides a great refresher of the strong foundation elements of Guerrilla Marketing while diving into the Guerrilla Marketing toolbox packed full of successful tools, tactics, and tips to try. For those who are new to Guerrilla Marketing (or those who want to learn more), Jason and Merrilee offer a FREE companion course (visit gMarketing.com/Club) to help anyone build their rock-solid Guerrilla Marketing foundation. This FREE companion course includes video tutorials, exercises, and the necessary tools for readers to build a crucial foundation from which their Guerrilla Marketing success will be born. Please know this: businesses with a poor foundation will fail. How will you use this All New series of Guerrilla Marketing books for your success? Jason and Merrilee are thrilled for readers who have selected to add Guerrilla Marketing Volume Three to their collection of the All New series of Guerrilla Marketing books. Guerrilla Marketing is a 360-degree consistent methodology that weaves through every aspect of a business. With each marketing tactic woven together, each volume will refer readers to other related sections and tactics in the current book their reading or within volumes, so that business owners can develop a cohesive and consistent marketing approach that works for them. Guerrilla Marketing is intelligent marketing that utilizes knowledge, strategy, and a plan that is supported with a toolbox of tactics. With this All New series of Guerrilla Marketing books, readers can access a toolbox full of low-cost, unconventional, and creative tactics to choose from, in order to convey and promote their compelling product(s) or service(s) and to drive their competition mad.
The guru of the Guerrilla Marketing series, with over a million copies in print, teaches entrepreneurs how to market aggressively without spending one cent. Levinson, the authority on big-business marketing on a small-business budget, takes this concept one step further by offering scores of marketing ideas that are completely free. He proves that aggressive marketing doesn't have to be expensive if you use creative and unconventional means. * Hold a giveaway contest. You'll attract customers and acquire names for your mailing list. * Give free talks, consultations, and demonstrations. You'll establish yourself as an expert and publicize your business at the same time. * Post on websites, bulletin boards, and other online communities. They offer countless opportunities for spreading your business message. * Feed your clients. Sending cookies or offering free refreshments in your store can set you apart from the competition. Levinson offers dozens of other tips -- some straightforward, many surprising -- in a unique, indispensable guide that proves you don't have to pay top dollar to improve your bottom line.
A BLUEPRINT FOR SUCCESS WITHOUT STRESS, NOW AND IN THE FUTURE. The face of entrepreneurial business has changed drastically in recent years, and the 21st century promises to bring the most dramatic alterations to the business paradigm to date, calling for an overall revision of the structures and attitudes with which guerrillas set up shop. By following The Way of the Guerrilla, new and seasoned entrepreneurs alike will discover that achieving and maintaining a professionally and personally balanced life is the way to achieve emotional and financial success, now and in the century to come. In this invaluable guide to your future business success, best-selling author and guru of the guerrilla lifestyle Jay Conrad Levinson will help you: ?Prepare a focused mission statement ?Hire responsible employees ?Delegate effectively ?Respond to technological advances ?Maintain business flexibility ?Find more time for yourself ?Improve your community ?Sustain passion for your work
With over 14 million Guerrilla Books sold worldwide, Guerrilla Marketing is one of the best known marketing brands in history; because it works. Guerrilla Marketing for Franchisees teaches franchisees; How to write a powerful,7-step marketing plan and prepare a successful marketing attack. How to successfully launch & maintain an ongoing marketing attack using up to 100 marketing weapons; 62 of which are low cost or cost next to nothing. How to understand their role as a franchisee when it comes to their own local store marketing. How to reach and even exceed their sales and profit goals and much more. Guerrilla Marketing for Franchisees teaches franchisees how to take action and provides them with the tools and know-how to do so.
Guerrilla Marketers are unique, and they know it and promote it. Therefore, Jason Myers and Merrilee Kimble had to ask themselves: "How can we make this book unique?" After all, Guerrilla Marketing, since the original Guerrilla Marketing book was introduced by Jay Conrad Levinson in 1984, has supported and empowered entrepreneurs, small and medium sized businesses, solopreneurs, and people with ideas that they think can be a business. Where does it all begin? That's a simple answer: with a strong foundation of Guerrilla Marketing. Jason and Merrilee spend the first section reviewing the strong foundational elements of Guerrilla Marketing and spend the remaining sections of Guerrilla Marketing sharing today's Guerrilla Marketing tactics, tools, and tips. These are the Guerrilla Marketing resources that every business needs to succeed and generate profits. They also offer a FREE companion course to help entrepreneurs continue to build their rock-solid Guerrilla Marketing foundation. In the companion course, Jason and Merrilee dive deeper with video tutorials, exercises, and the tools entrepreneurs need to build that crucial foundation from which their Guerrilla Marketing success will be born. Guerrilla Marketing also contains 70+ free online tools for small businesses. Jason and Merrilee are continuing Jay Conrad Levison's unconventional system of marketing. By understanding not only what marketing is but why it works, they give small and medium sized businesses (SMBs) the opportunity to think and grow big. When the power of one's SMB is understood and what they can do with Guerrilla Marketing, it not only levels the playing field with competition, but it also tilts the playing field to their advantage.
In The Way of the Guerrilla, Levinson guides both new and seasoned business owners into the next century. He prepares them for the inevitable changes and helps ensure their continued business and personal success. Levinson covers everything from preparing a focused mission statement and hiring responsible employees to delegating effectively, responding to technological advances, and sustaining flexibility. By following The Way of the Guerrilla, enlightened and successful entrepreneurs will discover that a balanced life -- involving more free time, stronger family ties, care for the community and environment, and creative stimulation -- is the means to achieving emotional and financial success.
The guru of the Guerrilla Marketing series, which has sold more than one million copies, shows small business owners how to cut through the clutter of new information with simple, powerful ideas that customers will find irresistible. Today, with more than four thousand marketing messages assailing consumers daily, it is more important than ever to create an original, appealing, and memorable message. Marketer extraordinaire Jay Conrad Levinson shows readers how to craft such messages using memes -- simple symbols that represent complex ideas. Memes can be words, such as Lean Cuisine or "Remember the Alamo," or they can be images, such as the Red Cross or Betty Crocker. They can even be actions, like drenching a victorious coach with a barrelful of Gatorade. The best memes can propel a product or service to the pinnacle of success. As no other book has done before, GUERILLA CREATIVITY shows how even someone who doesn't consider himself creative can make memes that work. Using a variety of examples of memes both good and bad, Levinson guides readers step by step through the process of fashioning marketing materials that result in increased sales, savings, market share, and profits. Along the way he reveals the fifty reasons people buy things, the ten biggest marketing myths, ways to make your message instill hope, surprise, and urgency, and many more wise, surprising notions that readers can readily translate into profits.
Guerrilla Publicity provides expert advice for how to use publicity in the 21st Century, including Blogs, Podcasting and Social Networking. It is the PR bible and sets the foundation for practical PR campaigns. Within Guerrilla Publicity, PR gurus, Jill Lublin and Rick Frishman, help those in business launch their publicity campaigns into the twenty-first century. This completely updated version of the publicity bible lays out the foundation of practical PR knowledge, while bringing everyone up to date with the latest Web-based publicity strategies. Throughout Guerrilla Publicity, readers learn how to capitalize on low-cost (and sometimes cost free) technologies so they can: Offer expert advice over the internet with podcasts Send out an e-mail blast to quickly reach consumers about the latest products or services Connect with their clients on social networking sites Conduct effective virtual seminars Build out their website in order to build name recognition
Guerrilla Marketing Excellence explains fifty rules aimed at fine-tuning your marketing style. It includes information on the uses of video, television distribution, networking effectiveness, and marketing combinations in an increasingly competitive business climate.
Learn how to have "more time in your life, more life in your time" with easy and profound methods and tools which will enhance not only your time management but also the quality of your life. This book is strongly based on the most recent evolutions of personal and professional development so that what you will find inside is really applicable for effective change in your life. Save more time, discover what you really want and get the best out of your time.
START BUILDING YOUR MILLION-DOLLAR COACHING BUSINESS TODAY
This book will prepare small and medium-size businesses with vital information about direct marketing, customer relations, cable TV, desktop publishing, and much more.
In detailed chapters that cover everything from developing an advertising strategy to designing effective ads and copy, Levinson delivers no-nonsense advice on how to maximize advertising effectiveness. Guerrilla Advertising tells readers how to focus their audience, stay within budgets, polish layout and copy, and adapt tactics to appropriate media.
When GUERRILLA MARKETING was first published in 1983, Jay Levinson was considered a pioneer with his unique "take no prisoners" approach to marketing, oriented to owners of small & medium-sized companies. Almost 20 years & 1,000,000 copies later, GUERRILLA MARKETING is now considered the Marketing Bible & the consulting book for entrepreneurs. Full of scores of solid guerrilla marketing weapons as well as invaluable business recommendations for today's marketers, this completely revised & expanded edition (Spanish version), identifies the following: The fastest-growing markets for the 21st century, with suggestions on how to reach them. Special strategies for forming strategic marketing alliances with other businesses. The latest tactics for independent contractors & those who do business on the telephone. Up-to-date information on the Internet & other technologies that help the guerrilla entrepreneur choose the proper business & make it grow. Management lessons for the entrepreneur in the 21st century. |
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