The internet arrived with a boom changing the landscape for
business and opening up a global marketplace like nothing before.
The pace of change has been building with exponential momentum, the
impact has hit, and the game has changed.
Businesses all over the world are asking two big questions;
* How do we adapt while protecting our brand, assets &
Intellectual Property?
* How do we incorporate the new technologies, mobility and social
media into our business?
Cydney O'Sullivan has spent the last decade working with business
owners grappling with the challenges of taking their business
online. She knew there had to be a better way, and sought out the
success stories.
Cydney interviews 30 forward thinking CEO's and entrepreneurs who
have built large, profitable communities using the technologies and
networks we've all been grappling with like Google, Facebook,
LinkedIn, Twitter, Youtube, eCommerce and Loyalty Programs.
Learn how these seasoned entrepreneurs from around the world have
adapted and applied technologies to become experts in their fields;
many have created profits faster, more efficiently and more
predictably than ever before in their businesses, as you answer
these questions for your own business:
1) What IS Social Marketing?
2) Where does it fit in our business?
3) How do we protect our Brand and Intellectual Property?
4) How can we prepare our business for the future?
With their success, for most of these entrepreneurs comes the
opportunity to share this wealth of knowledge and experience to
create a positive impact with their influence.
This is the flame that fuels their entrepreneurial spirit beyond
the quest for financial success alone.
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