A "how--toa a guide to low--cost, effective marketing for small businesses and franchises. Shows you how to out--think the competition without out--spending them. Includes case histories of successful low--cost publicity campaigns that make for lively reading. Includes a wealth of tips on how to get press coverage without paying for it, increase sales through "grass--rootsa a marketing, get publicity exposure by promoting charities, manage inexpensive promotions with the help of local organizations, and negotiate the best possible local radio, television, newspaper, or outdoor advertising deal.

Be a Small Business with BIG IMPACT Called the "professor of harsh reality," Dan S. Kennedy, joined by local-level marketing specialist Jeff Slutsky, delivers a hard-to-swallow truth to local small business owners like you: You Are in a Fight for Your Life. As a local small business you're vulnerable to distant online discounters, big box retailers, and other competition, you've got to do more than merely get customers-you have to keep them FOR LIFE. And, you have to win them over where your competition can't-at the street level. Kennedy and Slutsky present local business owners, retailers, service providers, restaurateurs, and professional practice owners with a tactical grassroots marketing plan to help increase customer retention, generate greater referrals, and build a thriving business for the long-term. Covers: 9 inconvenient truths of grassroots marketingZero-Based Marketing-the solution when you figure out traditional and "non-traditional" marketing is failing youHow to use the media as an extension of personality and of relationship-NOT a substitute for itWhy most local marketing programs fail and what you need to do to succeed (a 7-Step Plan and tactics)On-site promotions-increase revenue without spending money, time or leaving your operation How to use-and how to waste dollars on-the Internet and other technology PLUS gain access to: FREE - Glazer-Kennedy University Webinar Series FREE - Elite Gold Insider's Circle Membership* FREE - Income Explosion Guide & CD FREE - Income Explosion FAST START Tele-Seminar

This book is a joke. Literally. It is over 130 "blank" pages because there are NO reasons that Dogs are way better than Cats If you feel the same way, you must buy this book. Proudly display it on your coffee table or on your bookshelf. It makes the perfect gift for your friends who feel that same way you do. It is a very quick read. Recommend it to everyone you know. (More Books By Jeff: http: //www.allthereasons.net)

This book is a joke. Literally. It is over 130 "blank" pages because there are NO reasons NOT to use a speaker bureau. It's a very quick read. Recommend it to everyone you know. (More Books By Jeff: http: //www.allthereasons.net)

More Smart Marketing is the second of a series of books that provides you with clever, shrewd and smart tips, hints and anecdotes that allow you to get more out of your business with less money. You'll discover the inside tricks and techniques from some of the most successful and creative people from around the world. It's presented in a vignette-like format that is sure to keep you interested, motivated, and mesmerized. More Smart Marketing provides another 52 short chapters, one for each week of the year. The topics are in all areas of marketing, advertising, promotion, promotion, customer service, management, operations, finance and sales and are applicable to many types of business. The goal of this book is to provide an understanding of how to run a more profitable business. We suggest that each week you read one chapter to your specific business. Your success will come from the adaptation of these ideas to your needs and unique opportunities. A "Smart Marketing Action Plan" is provided at the of most of the chapters to help you convert the ideas into action. Use these 52 chapters as "thought starters." We want you to get thinking more creatively about your business. But it is your job to take the ideas to the next level. Modify. Adapt. Improve. Make them work for you. We have conducted many consulting and training programs throughout the country for a variety of businesses, large and small, including McDonald's, Goodyear, Marriott, Chevron, Molson, Subway, Pizza Hut, Sony, Firestone, USPS, and the US Army. Street Fighter Marketing: www.streetfightermarketing.com.

This book is a joke. Literally. It is over 130 "blank" pages because there are NO reasons that Auburn is better than The Alabama Crimson Tide If you feel the same way, you must buy this book. Proudly display it on your coffee table or on your bookshelf. It makes the perfect gift for your friends who feel that same way you do. It is a very quick read. Recommend it to everyone you know. PS: LSU sucks. (More Books By Jeff: http: //www.allthereasons.net)

This book is a joke. Literally. It is over 130 "blank" pages because there are NO reasons that The Army Black Knights are better than the Navy Midshipmen. If you feel the same way, you must buy this book. Proudly display it on your coffee table or on your bookshelf. It makes the perfect gift for your friends who feel that same way you do. It is a very quick read. Recommend it to everyone you know. Go Navy (More Books By Jeff: http: //www.allthereasons.net)

This book is a joke. Literally. It is over 130 "blank" pages because there are NO reasons that LSU is better than The Alabama Crimson Tide If you feel the same way, you must buy this book. Proudly display it on your coffee table or on your bookshelf. It makes the perfect gift for your friends who feel that same way you do. It is a very quick read. Recommend it to everyone you know. PS: LSU sucks. (More Books By Jeff: http: //www.allthereasons.net)

This book is a joke. Literally. It is 141 blank pages because there are NO reasons to love being an Accountant. Clients to appreciate you. They bring you piles of receipts in brown paper bags. Then after you do all that you can to get them the biggest tax refund possible, they complain about their bill. To top it off the IRS wants us to do their work for them too. It makes the perfect gift for that special bean counter in your life.

Smart Selling is based on our Knight-Ridder News Service weekly column, BizSmart. Over the years, these fun and entertaining sales related articles have provided many readers with clever, shrewd and smart tips, hints and anecdotes that help get more sales with less effort. This book is comprised of a collection of many of our favorite articles on sales. With these articles, you'll discover the time-honored inside tricks and techniques from some of the most successful and creative people from around the world. It's presented in a vignette-like format that is sure to keep you interested, motivated, and mesmerized. Smart Selling provides short chapters. The topics are in all areas of selling and sales and are applicable to many types of business. Your success will come from the adaptation of these ideas to your needs and unique opportunities. A "Smart Selling Action Plan" is provided at the of most of the chapters to help you convert the ideas into action. Use these chapters as "thought starters." We want you to get thinking more creatively about your business. But it is your job to take the ideas to the next level. Modify. Adapt. Improve. Make them work for you. We have conducted many consulting and training programs throughout the country for a variety of businesses, large and small, including McDonald's, Goodyear, Marriott, Chevron, Molson, Subway, Pizza Hut, Sony, Firestone, USPS, and the US Army.

Discover the Secrets Between the Pictures
High-speed, ultra-high resolution, stop-action photography, combined with Hanshi Frank Grant's detailed instructions and insights gives you the level of detail you need to get the most from each technique.
Preface
It's a daunting task to take the teachings of a lifetime and put them on paper. My Sensei, Grand Master Shoshin Nagamine, was passionate about developing and sharing the most effective, efficient and scientifically-sound system of karate possible. His book, "The Essence of Okinawan Karate-Do," provided, in addition to many other things, a definitive blueprint of all 18 Matsubayashi-Ryu kata. It is the "go-to" book for learning the proper sequence of the techniques. However, there was only so much that he wished to share in his book. By design, he did not provide the high-level, intricate details of how to leverage certain moves of a kata into the most effective and powerful method of delivering lethal energy into an opponent. That knowledge required many years of training and practice under the direction of the Master. I traveled five times to Okinawa to train with the Master. I also sponsored and co-sponsored three visits to the U.S. by the Master and his advanced black belts including his son, Takayoshi Nagamine. Many of my top students received promotions directly under the Master and also traveled to his dojo to train and learn. Our connection to the Master is extensive.
There are many levels of karate. During my first six-month training visit I asked the Master, "When do you know it all?" His response was "How long is infinity?" One advances in rank, skills and knowledge; building on the lessons and insights learned previously. The techniques that I teach my Shodans and Nidans would be totally lost on someone of an intermediate rank. At the same time, those black belts are not yet in a position to absorb the techniques I teach my Sandans and above. The Master helped me achieve very high levels of knowledge, but more importantly, he taught me how to continue to gain more from our techniques while remaining true to the kata he assembled and molded for us. The Master personally taught me details to techniques that he purposely did not put in his book because he knew that the majority of the readers may not comprehend. As part of my promise to the Master to take Matsubayashi-Ryu to the Next Step, I am sharing many of those details with you. For that reason, you may notice that, from time to time, the photos of a certain move in a kata may not look exactly like the same move in the Master's book. That is the difference between the basic and the advanced way of executing the technique. It's still the same move. Those little nuances are directly related to the training I received from the Master. Be assured that any differences you perceive come from the Master himself and are included to help you reach the next level in your training.
I want to be clear. It's not my place or intent to change the kata. My mission is to provide you in-depth details about techniques the Master wanted his more advanced students to understand. At the same time, the Master encouraged me to look for my own enhancements. There were many times when I would show the Master a way to improve the performance slightly in a move, technique or teaching method. That's when he was most excited. His eyes would light up and he'd say in his broken English, "Yes, Mr. Frank. You do. You do " There were 20-some years since the Master's book was first published that he worked with me and my top students. That's a lot of refinements, enhancements, advanced interpretation and knowledge that the Master shared with us that could not be described in his book. My book is an extension of Master Nagamine's vision for Matsubayashi-Ryu. It's in that spirit I offer this book to you.