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StreetSmart Marketing (Hardcover) Loot Price: R874
Discovery Miles 8 740
Repayment Terms: R82 pm x 12*
You Save: R194 (18%)
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StreetSmart Marketing (Hardcover): Jeff Slutsky

StreetSmart Marketing (Hardcover)

Jeff Slutsky

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List price R1,068 Loot Price R874 Discovery Miles 8 740 | Repayment Terms: R82 pm x 12* You Save R194 (18%)

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A "how--toa a guide to low--cost, effective marketing for small businesses and franchises. Shows you how to out--think the competition without out--spending them. Includes case histories of successful low--cost publicity campaigns that make for lively reading. Includes a wealth of tips on how to get press coverage without paying for it, increase sales through "grass--rootsa a marketing, get publicity exposure by promoting charities, manage inexpensive promotions with the help of local organizations, and negotiate the best possible local radio, television, newspaper, or outdoor advertising deal.

General

Imprint: John Wiley & Sons
Country of origin: United States
Release date: August 1989
First published: 1989
Authors: Jeff Slutsky
Dimensions: 224 x 163 x 23mm (L x W x T)
Format: Hardcover
Pages: 242
ISBN-13: 978-0-471-61883-6
Categories: Books > Business & Economics > Business & management > Sales & marketing > General
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LSN: 0-471-61883-7
Barcode: 9780471618836

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