A "how--toa a guide to low--cost, effective marketing for small
businesses and franchises. Shows you how to out--think the
competition without out--spending them. Includes case histories of
successful low--cost publicity campaigns that make for lively
reading. Includes a wealth of tips on how to get press coverage
without paying for it, increase sales through "grass--rootsa a
marketing, get publicity exposure by promoting charities, manage
inexpensive promotions with the help of local organizations, and
negotiate the best possible local radio, television, newspaper, or
outdoor advertising deal.
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