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- Presents a broad, multi-disciplinary approach to social media,
offering practical techniques, tools, and skills to students across
communication, public relations, journalism, marketing,
advertising, and media departments. - Offers a larger, longer view
of the history and technology of social media – in addition to
discussion of media law and ethics – presenting students with a
valuable conceptual understanding of social media’s past,
present, and potential future - Includes important updates about
steadfast and new social media platforms, including TikTok,
Instagram, Snapchat, Reddit, Facebook and YouTube, as well as a
discussion of artificial intelligence, data, and privacy issues.
This new textbook applies a critical and practical lens to the
world of social media analytics. Author Jeremy Harris Lipschultz
explores the foundations of digital data, strategic tools, and best
practices in an accessible volume for students and practitioners of
social media communication. The book expands upon entrepreneurship,
marketing, and technological principles, demonstrating how raising
awareness, sparking engagement, and producing business outcomes all
require emphasis on customers, employees, and other stakeholders
within paid, earned, social, and owned media. It also looks to the
future, examining how the movement toward artificial intelligence
and machine learning raises new legal and ethical issues in
effective management of social media data. Additionally, the book
offers a solid grounding in the principles of social media
measurement itself, teaching the strategies and techniques that
enable effective analysis. A perfect primer for this developing
industry, Social Media Measurement: Entrepreneurial Digital
Analytics is ideal for students, scholars, and practitioners of
digital media seeking to hone their skills and expand their bank of
tools and resources. It features theoretical and practical advice,
a comprehensive glossary of key terms, and case studies from key
industry thought leaders.
- Presents a broad, multi-disciplinary approach to social media,
offering practical techniques, tools, and skills to students across
communication, public relations, journalism, marketing,
advertising, and media departments. - Offers a larger, longer view
of the history and technology of social media – in addition to
discussion of media law and ethics – presenting students with a
valuable conceptual understanding of social media’s past,
present, and potential future - Includes important updates about
steadfast and new social media platforms, including TikTok,
Instagram, Snapchat, Reddit, Facebook and YouTube, as well as a
discussion of artificial intelligence, data, and privacy issues.
This book offers a wide-scale, interdisciplinary analysis and guide
to social media and political communication, examining the
political use of social media platforms such as Twitter, Facebook,
Instagram and TikTok. From disinformation to artificial
intelligence, Jeremy Lipschultz explores how social media tools are
being deployed by "good" and "bad" political actors. The use of
"fake news" or disinformation is clearly contextualized for readers
within a wider understanding of the historic uses of propaganda,
persuasion and political advertising. Lipschultz also examines how
social media is used by activists and social movements to increase
civic engagement and amplify social issues. The book surveys
traditional media communication theories and methods, exploring
newsgatekeeping, propaganda, persuasion and personal influence, and
diffusion of new technologies and ideas, teaching vital critical
thinking methods for consuming, engaging with, and understanding
political social media content from a media literacy perspective.
It also includes social network analyses which offer visual
representations of social media crowds that influence social
movements and political change. Essential reading for students of
Media and Cultural Studies, Communication, Journalism, Political
Science, and Information Technology, as well as anyone wishing to
understand the current intersection of social media and politics.
In this new textbook, social media professor Jeremy Lipschultz
introduces students to the study of social media law and ethics,
integrating legal concepts and ethical theories. The book explores
free expression, as it applies to students, media industry
professionals, content creators and audience members. Key issues
and practices covered include copyright law, data privacy, revenge
porn, defamation, government censorship, social media platform
rules, and employer policies. Research techniques are also used to
suggest future trends in social media law and ethics. Touching on
themes and topics of significant contemporary relevance, this
accessible textbook can be used in standalone law and ethics
courses, as well as emerging social media courses that are
disrupting traditional public relations, advertising and journalism
curricula. Case studies, discussion questions, and online resources
help students engage with the complexities and ambiguities of this
future-oriented area of media law, making it an ideal textbook for
students of media law, policy and ethics, mass media, and
communication studies.
In Free Expression in the Age of the Internet, Jeremy Lipschultz
investigates the Internet and its potential for profound change,
analyzing the use of its technology from social, political, and
economic perspectives. Lipschultz provides new insights on
traditional legal concepts such as marketplace of ideas, social
responsibility, and public intere
This book offers a wide-scale, interdisciplinary analysis and guide
to social media and political communication, examining the
political use of social media platforms such as Twitter, Facebook,
Instagram and TikTok. From disinformation to artificial
intelligence, Jeremy Lipschultz explores how social media tools are
being deployed by "good" and "bad" political actors. The use of
"fake news" or disinformation is clearly contextualized for readers
within a wider understanding of the historic uses of propaganda,
persuasion and political advertising. Lipschultz also examines how
social media is used by activists and social movements to increase
civic engagement and amplify social issues. The book surveys
traditional media communication theories and methods, exploring
newsgatekeeping, propaganda, persuasion and personal influence, and
diffusion of new technologies and ideas, teaching vital critical
thinking methods for consuming, engaging with, and understanding
political social media content from a media literacy perspective.
It also includes social network analyses which offer visual
representations of social media crowds that influence social
movements and political change. Essential reading for students of
Media and Cultural Studies, Communication, Journalism, Political
Science, and Information Technology, as well as anyone wishing to
understand the current intersection of social media and politics.
In this new textbook, social media professor Jeremy Lipschultz
introduces students to the study of social media law and ethics,
integrating legal concepts and ethical theories. The book explores
free expression, as it applies to students, media industry
professionals, content creators and audience members. Key issues
and practices covered include copyright law, data privacy, revenge
porn, defamation, government censorship, social media platform
rules, and employer policies. Research techniques are also used to
suggest future trends in social media law and ethics. Touching on
themes and topics of significant contemporary relevance, this
accessible textbook can be used in standalone law and ethics
courses, as well as emerging social media courses that are
disrupting traditional public relations, advertising and journalism
curricula. Case studies, discussion questions, and online resources
help students engage with the complexities and ambiguities of this
future-oriented area of media law, making it an ideal textbook for
students of media law, policy and ethics, mass media, and
communication studies.
Joining a thriving field of new media, this collective volume
authored by global academics features important research by thought
leaders within computer-mediated communication (CMC) and social
media. Featuring 40 comprehensive chapters of new research that
focuses on what is new, relevant, and cutting edge in the areas of
CMC and social media, authors critically explore topics ranging
from social media theories to civil rights. Divided into three
parts, the handbook begins with theory and methods, which sets the
foundation for the text and then moves into the applicability of
strategy, tactics, and measurement. The final focus is toward the
future of CMC and social media and its impact on the study and
practice of communication. Uniquely relating social media
communication research to its computer-mediated communication
foundation, as well as digital and emerging media trends, this
handbook is an indispensable resource whether you're a graduate
student or a seasoned practitioner.
Biological pesticides based on pathogenic micro-organisms specific
to a target pest offer an ecologically-sound and effective solution
to pest problems. They pose less threat to the environment and to
human health than do chemical pesticides. However, despite the
enormous potential for biopesticides, their development,
commercialization and use has been slow. The information reported
in this book is based on a survey of more than 100 biopesticide
research workers in developing countries. The results demonstrate
that the main difficulties and constraints facing researchers
relate to a lack of expertise in the crucial later stages of
development. Biopesticide research is receiving mostly low
investments, mainly from the public sector, and requires more
multidisciplinary expertise. It is concluded that targeted
assistance on a multinational and multi-disciplinary basis is
required in developing countries in order to remove the
constraints.
In "Free Expression in the Age of the Internet," Jeremy Lipschultz
investigates the Internet and its potential for profound change,
analyzing the use of its technology from social, political, and
economic perspectives. Lipschultz provides new insights on
traditional legal concepts such as marketplace of ideas, social
responsibility, and public interest, arguing that from a
communication theory perspective, free expression is constrained by
social norms and conformity.Lipschultz explores social limits on
free expression by first examining history of print and electronic
media law and regulation. He utilizes the gatekeeping metaphor, the
spiral of silence, and diffusion theory to explore current data on
the Internet. He uses "Reno v. ACLU "(1997) as a case study of
current First Amendment thinking. This book includes recent
evidence, including samples of content from Internet gossip
columnist Matt Drudge, and the investigation of President Clinton
as it unfolded on the World Wide Web.The analysis is related to
broader issues about Internet content, including commercial and
other communication. The new technologies raise new questions about
legal and social definitions of concepts such as privacy. Free
expression is explored in this book under the umbrella of a global,
commercial economy that places importance on legal rights such as
copyright, even where those rights limit free flow of ideas.The
Internet places free expression on two tracks. On the one hand,
corporate players are developing cyberspace as a new mass media. On
the other hand, the Internet is virtual space where individuals
have the power to connect and communicate with others in ways never
before seen. This groundbreaking text advancing new media
scholarship uses the most current case studies from the Internet to
show free expression in practice today. Lipshultz presents a
relevant and efficacious social communication theory of free
expression which critically examines the necessary factors involved
in comprehensive policy analysis and enactment.
During recent decades there has been a steady increase in the use
of chemical pesticides in both developed and developing countries.
This has caused widespread concern about their impact on human
health and on the environment. This is particularly the case in
less developed countries which may lack appropriate resources to
minimise risks and rectify problems. The purpose of this short book
is to provide a review of chemical pesticide markets, including
global figures, exports from developed countries, and markets in
Latin America, Asia and Africa. The focus is on acute problems in
developing countries, particularly in Latin America, Asia and
Africa, but some information is also provided about developed
countries. This is the first volume in a new "Biopesticides Series"
developed by the Biopesticides Program at CABI Bioscience.
*Information on the scale of manufacture, import, export and use of
chemical pesticides*Examples of direct risks to human welfare in
terms of acute poisonings caused by occupational exposure and
pesticide residues in food *Examples of problems with the storage
of obsolete stocks of pesticides in developing countries.
This new textbook applies a critical and practical lens to the
world of social media analytics. Author Jeremy Harris Lipschultz
explores the foundations of digital data, strategic tools, and best
practices in an accessible volume for students and practitioners of
social media communication. The book expands upon entrepreneurship,
marketing, and technological principles, demonstrating how raising
awareness, sparking engagement, and producing business outcomes all
require emphasis on customers, employees, and other stakeholders
within paid, earned, social, and owned media. It also looks to the
future, examining how the movement toward artificial intelligence
and machine learning raises new legal and ethical issues in
effective management of social media data. Additionally, the book
offers a solid grounding in the principles of social media
measurement itself, teaching the strategies and techniques that
enable effective analysis. A perfect primer for this developing
industry, Social Media Measurement: Entrepreneurial Digital
Analytics is ideal for students, scholars, and practitioners of
digital media seeking to hone their skills and expand their bank of
tools and resources. It features theoretical and practical advice,
a comprehensive glossary of key terms, and case studies from key
industry thought leaders.
In the second edition of Social Media Communication: Concepts,
Practices, Data, Law and Ethics, Jeremy Harris Lipschultz presents
a wide-scale, interdisciplinary analysis and guide to social media.
Examining platforms such as Facebook, Instagram, Snapchat,
LinkedIn, YouTube and Pinterest, this book explores and analyzes
journalism, broadcasting, public relations, advertising and
marketing. Lipschultz focuses on key concepts, best practices, data
analyses, law and ethics-all promoting the critical thinking
professionals and students need to use new networking tools
effectively and to navigate social and mobile media spaces.
Featuring historical markers and contemporary case studies, essays
from some of the industry's leading social media innovators and a
comprehensive glossary, this practical, multipurpose textbook gives
readers the resources they'll need to both evaluate and utilize
current and future forms of social media. For more information
about the book, supplementary updates and teaching materials,
follow the Social Media Communication Facebook page, @JeremyHL on
Twitter and the UNO Social Media Lab on SlideShare. Facebook:
www.facebook.com/SocialMediaCommunication Twitter: @JeremyHL
#UNOSML #SMC2018 #SMProfs SlideShare:
www.slideshare.net/jeremylipschultz
Africana Race and Communication: A Social Study of Film,
Communication, and Social Media focuses on the areas of History,
Ethos, Motif, and Mythology-Philosophy. This study is an
interdisciplinary study, which surveys the collection,
interpretation, and analysis of Black communication and culture.
Likewise, the intellectual dexterity of Africana Studies as an
interdisciplinary body of knowledge postures alternative ways of
probing Africana phenomena. This volume provides a categorical lens
matrix of Africana Studies to locate race and communication in
place, space, and time. Thus, it provides readers with a
compilation of literary, historical, philosophical, and
communicative essays that attempt to describe and evaluate the
Africana experience from a centered perspective.
Africana Race and Communication: A Social Study of Film,
Communication, and Social Media focuses on the areas of History,
Ethos, Motif, and Mythology-Philosophy. This study is an
interdisciplinary study, which surveys the collection,
interpretation, and analysis of Black communication and culture.
Likewise, the intellectual dexterity of Africana Studies as an
interdisciplinary body of knowledge postures alternative ways of
probing Africana phenomena. This volume provides a categorical lens
matrix of Africana Studies to locate race and communication in
place, space, and time. Thus, it provides readers with a
compilation of literary, historical, philosophical, and
communicative essays that attempt to describe and evaluate the
Africana experience from a centered perspective.
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