Shortlisted for the BAAL Book Prize 2017 Emoji have gone from being virtually unknown to being a central topic in internet communication. What is behind the rise and rise of these winky faces, clinking glasses and smiling poos? Given the sheer variety of verbal communication on the internet and English's still-controversial role as lingua mundi for the web, these icons have emerged as a compensatory universal language. The Semiotics of Emoji looks at what is officially the world's fastest-growing form of communication. Emoji, the colourful symbols and glyphs that represent everything from frowning disapproval to red-faced shame, are fast becoming embedded into digital communication. Controlled by a centralized body and regulated across the web, emoji seems to be a language: but is it? The rapid adoption of emoji in such a short span of time makes it a rich study in exploring the functions of language. Professor Marcel Danesi, an internationally-known expert in semiotics, branding and communication, answers the pertinent questions. Are emoji making us dumber? Can they ultimately replace language? Will people grow up emoji literate as well as digitally native? Can there be such a thing as a Universal Visual Language? Read this book for the answers.

Politics, Lies and Conspiracy Theories: A Cognitive Linguistic Perspective shows how language influences mechanisms of cognition, perception and belief, and by extension its power to manipulate thoughts and beliefs. This exciting and original work is the first to apply cognitive linguistics to the analysis of political lies and conspiracy theories, both of which have flourished in the internet age and which many argue are threatening democracy. It unravels the verbal mechanisms that make these "different truths" so effective and proliferative, dissecting the verbal structures (metaphor, irony, connotative implications etc) of the words of a variety of real-life cases in the form of politicians, conspiracy theorists and influencers. Marcel Danesi goes on to demonstrate how these linguistic structures "switch on" or "switch off" alternative mind worlds. This book is essential reading for students of cognitive linguistics and will enrich the studies of any student or researcher in language and linguistics more broadly, as well as discourse analysis, rhetoric or political science.

This book brings together ideas from experts in cognitive science, mathematics, and mathematics education to discuss these issues and to present research on how mathematics and its learning and teaching are evolving in the Information Age. Given the ever-broadening trends in Artificial Intelligence and the processing of information generally, the aim is to assess their implications for how math is evolving and how math should now be taught to a generation that has been reared in the Information Age. It will also look at the ever-spreading assumption that human intelligence may not be unique-an idea that dovetails with current philosophies of mind such as posthumanism and transhumanism. The role of technology in human evolution has become critical in the contemporary world. Therefore, a subgoal of this book is to illuminate how humans now use their sophisticated technologies to chart cognitive and social progress. Given the interdisciplinary nature of the chapters, this will be of interest to all kinds of readers, from mathematicians themselves working increasingly with computer scientists, to cognitive scientists who carry out research on mathematics cognition and teachers of mathematics in a classroom.

The Concise Dictionary of Popular Culture covers the theories, media forms, fads, celebrities and icons, genres, and terms of popular culture. From Afropop and Anime to Oprah Winfrey and the X-Files, the book provides more than just accessible definitions. Each of the more than 800 entries is cross-referenced with other entries to highlight points of connection, a thematic index allows readers to see common elements between disparate ideas, and more than 70 black and white photos bring entries to life.

This book provides a fundamental reassessment of mathematics education in the digital era. It constitutes a new mindset of how information and knowledge are processed by introducing new interconnective and interactive pedagogical approaches. Math education is catching up on technology, as courses and materials use digital sources and resources more and more. The time has come to evaluate this new dynamic, which transcends all previous use of ancillary devices to supplement classroom math instruction. Interactivity and interconnectivity with the online world of math and math texts (such as television programs and internet sites) can be integrated with our traditional modes for delivery of math instruction. This book looks at how this integration can unfold practically by applying these relevant pedagogical principles to elementary topics such as numeration, arithmetic, algebra, story problems, combinatorics, and basic probability theory. The book further exemplifies how mathematics can be connected to topics in popular culture, information technologies, and other such domains.

This book explores the many disciplinary and theoretical links between language, linguistics, and mathematics. It examines trends in linguistics, such as structuralism, conceptual metaphor theory, and other relevant theories, to show that language and mathematics have a similar structure, but differential functions, even though one without the other would not exist

This volume offers a practical introduction to the use of neuroscience to teach second languages. It provides information on the relation between how the brain learns and how this can be used to construct classroom activities, evaluates methods, syllabi, approaches, etc. from the perspective of brain functioning. It illustrates how teaching can unfold with actual examples in several languages.

Many attack pop culture as a crude 'sexual' and 'celebrity-based' culture that is purportedly bringing about the end of moral values. Renowned semiotician Marcel Danesi adds his signature insight to the debate by delving deep into pop culture through a consideration of symbols. Danesi's treatment of letters, such as the X in 'X-Rated,' the 'i' in 'iPod,' and other such symbols, reveals an ancient mythic structure that blends the sacred and profane dimensions of human psychic life. Danesi takes the reader on a remarkable exploration of the radical turns in American society, a society in which the search for pleasure and sexual expression often reign supreme. X-Rated! is a fascinating trip through what gives pop culture its secret appeal.

Using both verbal and nonverbal techniques to make its messages as persuasive as possible, advertising has become an integral component of modern-day social discourse designed to influence attitudes and lifestyle behaviors by covertly suggesting how we can best satisfy our innermost urges and aspirations through consumption. This book looks at the categories of this form of discourse from the standpoint of semiotic analysis. It deals with the signifying processes that underlie advertising messages in print, electronic, and digital form.

Media semiotics is a valuable method of focusing on the hidden meanings within media texts. This new edition brings Understanding Media Semiotics fully up to date and is written for students of the media, of linguistics and those interested in studying the ever-changing media in more detail. Offering an in-depth guide to help students investigate and understand the media using semiotic theory, this book assumes little previous knowledge of semiotics or linguistics, avoiding jargon and explaining the issues step by step. With in-depth case studies, practical accounts and directed further reading, Understanding Media Semiotics provides students with all the tools they need to understand semiotic analysis in the context of the media. Semiotic analysis is sometimes seen as complicated and difficult to understand; Marcel Danesi shows that on the contrary it can be readily understood and can greatly enrich students' understanding of media texts, from print media right through to the internet and apps.

This book treats eighteenth-century Italian philosopher Giambattista Vico’s theory of poetic logic for the first time as the originating force in mathematics, transforming instinctive counting and spatial perception into poetic (metaphorical) symbolism that dovetails with the origin of language. It looks at current work on mathematical cognition (from Lakoff and Núñez to Butterworth, Dehaene, and beyond), matching it against the poetic logic paradigm. In a sense, it continues from where Kasner and Newman left off, connecting contemporary research on the mathematical mind to the idea that the products of early mathematics were virtually identical to the first forms of poetic language. As such, this book informs the current research on mathematical cognition from a different angle, by looking back at a still relatively unknown philosopher within mathematics. The aim of this volume is to look broadly at what constitutes the mathematical mind through the Vichian lens of poetic logic. Vico was among the first to suggest that the essential nature of mind could be unraveled indirectly by reconstructing the sources of its “modifications� (his term for “creations�); that is, by examining the creation and function of symbols, words, and all the other uniquely human artifacts—including mathematics—the mind has allowed humans to establish “the world of civil society,� Vico’s term for culture and civilization. The book is of interest to cognitive scientists working on math cognition. It presents the theory of poetic logic as Vico articulated it in his book The New Science, examining its main premises and then applying it to an interpretation of the ongoing work in math cognition. It will also be of interest to the general public, since it presents a history of early mathematics through the lens of an idea that has borne fruit in understanding the origin of language and symbols more broadly.

Eighteen papers (from a 1990 International Summer Institute for Semiotic and Structural Studies, U. of Toronto), discuss various topics connected with the Neapolitan rhetorician and philosopher Giambattista Vico (1688-1744), neglected in the world of Anglo-American science, philosophy, and writing u

This book aims to describe and demystify what makes criminal gangs so culturally powerful. It examines their codes of conduct, initiation rites, secret communications methods, origin myths, symbols, and the like that imbue the gangsters with the pride and nonchalance that goes hand in hand with their criminal activities. Mobsters are everywhere in the movies, on television, and on websites. Contemporary societies are clearly fascinated by them. Why is this so? What feature and constituents of organized criminal gangs make them so emotionally powerful-to themselves and others? These are the questions that have guided the writing of this textbook, which is intended as an introduction to organized crime from the angle of cultural analysis. Key topics include: * An historic overview of organized crime, including the social, economic, and cultural conditions that favour its development; * A review of the type of people who make up organized gangs and the activities in which they engage; * The symbols, rituals, codes and languages that characterize criminal institutions; * The relationship between organized crime and cybercrime; * The role of women in organized crime; * Drugs and narco-terrorism; * Media portrayals of organized crime. Organized Crime includes case studies and offers an accessible, interdisciplinary approach to the subject of organized crime. It is essential reading for students engaged with organized crime across criminology, sociology, anthropology and psychology.

Semiotics has had a profound impact on our comprehension of a wide range of phenomena, from how animals signify and communicate, to how people read TV commercials. This series features books on semiotic theory and applications of that theory to understanding media, language, and related subjects. The series publishes scholarly monographs of wide appeal to students and interested non-specialists as well as scholars. AAS is a peer-reviewed series of international scope.

Warning signs are all around us. In ancient Egypt, tombs were lavishly adorned with signs and symbols warning of the dire consequences that would befall any robbers and thieves. And yet these signs were often read as provocations and challenges. Why was this? And how could we more effectively communicate dangers from our world, such as toxic waste, to future civilizations? This book examines and evaluates the kinds of signs, symbols, narratives and other semiotic strategies humans have used across time to communicate the sense of danger. From paleolithic cave art and ancient monuments to the dangers of nuclear waste, carbon emissions and other pollution, Marcel Danesi explores how danger has been encoded in language, discourse, and symbolism. At the same time, the book puts forward a plan for a more effective 'semiotising' of risk and peril, calling on linguists, semioticians and agencies to face up our collective responsibilities, and work together to more clearly communicate vitally important warnings about the dangers we've left behind to civilizations beyond the semiotic gap.

Marcel Danesi's outstanding introduction provides a clear guide to brands and brand identity, outlining their historical origins and their increasing centrality in contemporary consumer culture. He introduces: the origins of brands naming and brand image how semiotic theory can be used to analyze brand image brands and consumer culture advertising campaigns brands in the global village the anti-brand movement. Danesi shows how consumer products such as cars, perfume and even websites are sold to us through the creation of powerful brand images, and analyzes the advertising campaigns developed to promote brands such as Coca-Cola, McDonalds, Absolut Vodka, Apple, Gucci and Chanel. He also discusses the rise of the anti-brand movement, and its challenges to the dominance of global brands such as Gap and Nike. Including an annotated guide to further reading, details of useful websites and a comprehensive bibliography, Danesi's book is an important contribution to the field of marketing and communications.

Brands are all around us, part of the fabric of our everyday lives. Marcel Danesi's introduction provides an accessible guide to brands and brand identity, outlining the historical origins of brands and their increasing centrality in contemporary consumer culture. Danesi introduces: the origins of brands; naming and brand image; how semiotic theory can be used to analyse brand image; brands and consumer culture; advertising campaigns; brands in the global village; and the anti-brand movement.;Danesi shows how consumer products such as cars, perfume and even websites are sold to us through the creation of powerful brand images, and analyses the advertising campaigns developed to promote brands such as Coca-Cola, McDonalds, Absolut Vodka, Apple, Gucci and Chanel. He also discusses the rise of the anti-brand movement and its challenges to the dominance of global brands such as Gap and Nike.;"Brands" includes an annotated guide to further reading, details of useful websites and a comprehensive bibliography.

Politics, Lies and Conspiracy Theories: A Cognitive Linguistic Perspective shows how language influences mechanisms of cognition, perception and belief, and by extension its power to manipulate thoughts and beliefs. This exciting and original work is the first to apply cognitive linguistics to the analysis of political lies and conspiracy theories, both of which have flourished in the internet age and which many argue are threatening democracy. It unravels the verbal mechanisms that make these "different truths" so effective and proliferative, dissecting the verbal structures (metaphor, irony, connotative implications etc) of the words of a variety of real-life cases in the form of politicians, conspiracy theorists and influencers. Marcel Danesi goes on to demonstrate how these linguistic structures "switch on" or "switch off" alternative mind worlds. This book is essential reading for students of cognitive linguistics and will enrich the studies of any student or researcher in language and linguistics more broadly, as well as discourse analysis, rhetoric or political science.

Semiotics has had a profound impact on our comprehension of a wide range of phenomena, from how animals signify and communicate, to how people read TV commercials. This series features books on semiotic theory and applications of that theory to understanding media, language, and related subjects. The series publishes scholarly monographs of wide appeal to students and interested non-specialists as well as scholars. AAS is a peer-reviewed series of international scope.

The fifth edition of Marcel Danesi's Popular Culture is an accessible, engaging introduction for popular culture, media and society, and sociology of the media courses.The fifth edition features updated coverage on social media and digital cultures, including those surrounding memes, video games, virtual reality, and streaming services. Pop culture surrounds us. It infuses the movies we watch, the music we listen to, the books we read, the clothes we wear, and the food we eat. It comes to us on our televisions, phones, computers, radio, and in every storefront and billboard we pass on the street. Danesi delves into the social structures that create and promote pop culture, showing how it validates our common experiences. Offering a variety of perspectives on its many modes of creations and delivery, Danesi shows why pop culture will always be something we love to hate and hate to love.

The fifth edition of Marcel Danesi's Popular Culture is an accessible, engaging introduction for popular culture, media and society, and sociology of the media courses.The fifth edition features updated coverage on social media and digital cultures, including those surrounding memes, video games, virtual reality, and streaming services. Pop culture surrounds us. It infuses the movies we watch, the music we listen to, the books we read, the clothes we wear, and the food we eat. It comes to us on our televisions, phones, computers, radio, and in every storefront and billboard we pass on the street. Danesi delves into the social structures that create and promote pop culture, showing how it validates our common experiences. Offering a variety of perspectives on its many modes of creations and delivery, Danesi shows why pop culture will always be something we love to hate and hate to love.

This concise volume offers an accessible introduction to state-of-the-art artificial intelligence (AI) language models, providing a platform for their use in textual interpretation across the humanities and social sciences. The book outlines the affordances of new technologies for textual analysis, which has historically employed established approaches within the humanities. Neuman, Danesi, and Vilenchik argue that these different forms of analysis are indeed complementary, demonstrating the ways in which AI-based perspectives echo similar theoretical and methodological currents in traditional approaches while also offering new directions for research. The volume showcases examples from a wide range of texts, including novels, television shows, and films to illustrate the ways in which the latest AI technologies can be used for "dialoguing" with textual characters and examining textual meaning coherence. Illuminating the potential of AI language models to both enhance and extend research on the interpretation of texts, this book will appeal to scholars interested in cognitive approaches to the humanities in such fields as literary studies, discourse analysis, media studies, film studies, psychology, and artificial intelligence.

Scientific evidence for the origin of speech is abundant, but evidence for the origin of language as separate from speech as a naming system remains speculative. What evidence can be utilized that will furnish relevant insights on the origin or language? This book attempts to provide an answer by suggesting that the first riddles of humanity, along with the first myths, reveal that language may have emerged as a mode of reflection via metaphor-a mode that involves blending speech forms together to produce complex, abstract cognition.