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Showing 1 - 11 of 11 matches in All Departments

Hospitality and Tourism Marketing: A global perspective (Paperback): Maria Rellie B. Kalacas Hospitality and Tourism Marketing: A global perspective (Paperback)
Maria Rellie B. Kalacas
R2,320 R1,753 Discovery Miles 17 530 Save R567 (24%) Ships in 10 - 15 working days

Hospitality and Tourism Marketing explains the readers the process of marketing in the hospitality and tourism industry. It talks about the marketing environment of the tourism and hospitality sector and the role of social media marketing in this field. Also discussed in the book is the role of consumer behavior in the hospitality and tourism market, the organizational strategy and marketing communication, the impact of marketing on the hospitality and tourism sector, management of the marketing tactics and the prospects of marketing in the hospitality and tourism sector, so as to provide people with basic understanding of the marketing in this industry.

Event Planning in a Socially Distanced World (Hardcover): Maria Rellie B. Kalacas Event Planning in a Socially Distanced World (Hardcover)
Maria Rellie B. Kalacas
R4,649 Discovery Miles 46 490 Ships in 12 - 17 working days
Service Management Principles for Hospitality and Tourism (Paperback): Maria Rellie B. Kalacas Service Management Principles for Hospitality and Tourism (Paperback)
Maria Rellie B. Kalacas
R2,706 Discovery Miles 27 060 Ships in 12 - 17 working days

Service Management Principles for Hospitality and Tourism gives an introduction to hospitality and tourism and talks about the role of communication in this sector. It brings the focus of the readers to food service management and the aspect of marketing in the hospitality industry. Also discussed in the book is the quality management in the hospitality industry, the role of customer satisfaction in this sector, the management of corporate travel and tourists, the management in technological and networking sense, the challenges that lie in the hospitality and tourism sector and the future that the sector may undergo. The readers are provided with the basic knowledge on all the possible aspects of the management of hospitality and tourism sector.

Asian Cultures and Contemporary Tourism (Hardcover): Maria Rellie B. Kalacas Asian Cultures and Contemporary Tourism (Hardcover)
Maria Rellie B. Kalacas
R4,387 Discovery Miles 43 870 Ships in 12 - 17 working days
Sport Tourism Development (Hardcover): Maria Rellie B. Kalacas Sport Tourism Development (Hardcover)
Maria Rellie B. Kalacas
R4,387 Discovery Miles 43 870 Ships in 12 - 17 working days
Capacity Building in the Tourism Sector - A Few Lessons for Government (Hardcover): Maria Rellie B. Kalacas Capacity Building in the Tourism Sector - A Few Lessons for Government (Hardcover)
Maria Rellie B. Kalacas
R4,371 Discovery Miles 43 710 Ships in 12 - 17 working days

The book Capacity Building in the Tourism Sector: A Few Lessons for Government emphasizes on the role of governments around the world in improving the conditions and environment for tourism. It emphasizes on the need for skilling up the local people, building proper infrastructure, providing primary and basic education to the locals, enhancing the trade market and local craftsmen and maintenance of the tourist spots and various other things that aim at capacity building for tourism. It explains the manner in which each of these things can enhance the tourism sector and help in reaping better returns.

Purchasing and Costing for the Hospitality Industry (Hardcover): Maria Rellie B. Kalacas Purchasing and Costing for the Hospitality Industry (Hardcover)
Maria Rellie B. Kalacas
R4,373 Discovery Miles 43 730 Ships in 12 - 17 working days

Purchasing and Costing for the Hospitality Industry introduces the readers to the hospitality industry and defines the purchasing and costing in the industry and gives an overview of it. It discusses the functions and the key areas in the field of purchasing in the hospitality industry. Also discussed in the book are the specifications, objectives and the assessment of purchasing, the importance that the process of costing holds in the hospitality industry and the process of cost evaluation and control. It also gives insight on the standard procedure and policies that are followed in the purchasing and costing processes.

Social Entrepreneurship and Tourism (Hardcover): Maria Rellie B. Kalacas Social Entrepreneurship and Tourism (Hardcover)
Maria Rellie B. Kalacas
R4,508 Discovery Miles 45 080 Ships in 12 - 17 working days

This book explores the links between the hurriedly growing miracle of social entrepreneurship and the international tourism and hospitality industry. This book takes as its key approach the role of entrepreneurship in the context of regional, local and national tourism development. The book's addresses the topic from many different perspectives, disciplinary backgrounds and geographic areas. This book discovers women empowerment through tourism with social entrepreneurship viewpoint.

Hotel and Restaurant Operations (Hardcover): Maria Rellie B. Kalacas Hotel and Restaurant Operations (Hardcover)
Maria Rellie B. Kalacas
R4,462 R4,232 Discovery Miles 42 320 Save R230 (5%) Ships in 12 - 17 working days

In order to integrate responsible business practices into day-to-day operations, this book covers the latest information on various facets and departments of the hotel and issues affecting the industry, It will equip aspiring restaurant owners to master a broad variety of start-up issues and gain the solid footing they will need to ensure the restaurant's ongoing success. This is an up-to-date, dynamic learning resource for students and professionals alike.

Travel Industry Economics (Hardcover): Maria Rellie B. Kalacas Travel Industry Economics (Hardcover)
Maria Rellie B. Kalacas
R4,459 R4,229 Discovery Miles 42 290 Save R230 (5%) Ships in 12 - 17 working days

This book examines the business economics and investment aspects of major components of the travel industry, including airlines, hotels, casinos, amusement and theme parks and tourism. Discussing the main issues in travel and tourism intermediation focuses on the determinants of tourism demand represent a significant share of the tourism economics literature. The textbook provides an excellent introduction for students to appreciate the relevance of economic analysis to the solution of real life tourism issues as well as its importance for decision-making by both destination managers and tourism operators.

Climate Change and Tourism (Hardcover): Maria Rellie B. Kalacas Climate Change and Tourism (Hardcover)
Maria Rellie B. Kalacas
R4,512 Discovery Miles 45 120 Ships in 12 - 17 working days

Climate Change and Tourism examines various aspects of Climate Change and Tourism including an extensive historical overview of Climate Change & Tourism and related issues. It includes importance of climate in the tourism industry, impact of climate change and a detailed study on global warming. Provides the reader with insights into the development of its history, so as to understand the policies and practices to monitor climate change and tourism.

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