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Writing Feature Articles presents clear and engaging advice for
students and young professionals on working as a freelance feature
writer. This fifth edition not only covers producing content for
print, but also for digital platforms and online. Mary Hogarth
offers comprehensive guidance on every aspect of feature writing,
from having the initial idea and conducting market and subject
research, to choosing the right target audience and publishing
platform and successfully pitching the article. In addition, the
book instructs students on developing their own journalistic style
and effectively structuring their feature. Each chapter then
concludes with an action plan to help students put what they have
read into practice. Topics include: Life as a freelance Building a
professional profile Telling a story with images Developing a
specialism Interviewing skills Profile and interview articles
Working in publicity and advertising A career in magazines and
newspapers Getting published overseas Understanding issues in media
law and regulation The book also provides an extensive range of
interviews with successful media professionals, including a
newspaper editor, a money, health and lifestyle journalist, a
copywriter and an award-winning columnist, where they share their
own experiences of working in the industry and offer invaluable
tips on best practice.
Writing Feature Articles presents clear and engaging advice for
students and young professionals on working as a freelance feature
writer. This fifth edition not only covers producing content for
print, but also for digital platforms and online. Mary Hogarth
offers comprehensive guidance on every aspect of feature writing,
from having the initial idea and conducting market and subject
research, to choosing the right target audience and publishing
platform and successfully pitching the article. In addition, the
book instructs students on developing their own journalistic style
and effectively structuring their feature. Each chapter then
concludes with an action plan to help students put what they have
read into practice. Topics include: Life as a freelance Building a
professional profile Telling a story with images Developing a
specialism Interviewing skills Profile and interview articles
Working in publicity and advertising A career in magazines and
newspapers Getting published overseas Understanding issues in media
law and regulation The book also provides an extensive range of
interviews with successful media professionals, including a
newspaper editor, a money, health and lifestyle journalist, a
copywriter and an award-winning columnist, where they share their
own experiences of working in the industry and offer invaluable
tips on best practice.
Business Strategies for Magazine Publishing explores tactics for
creating financially sustainable publications in the 21st century.
Mary Hogarth, media specialist, Senior Fellow (HEA) and lecturer in
Journalism at Bournemouth University, analyses the historical
development of the magazine industry, as well as current and future
challenges for publishers, to illustrate different approaches to
revenue generation and the maintenance of magazine brands. The book
examines the wide-ranging impact of digital technology on how
magazine content is consumed, revealing the dramatic consequences
for advertising, distribution and marketing strategies. Traditional
business models are evaluated alongside new online approaches, and
readers will be introduced to the Magazine Publishing Strategic
Quadrant, a model created by the author as an alternative to the
Business Canvas Model. In addition, in-depth interviews with
high-profile industry figureheads and magazine editors, such as
Jessica Strawser of Writer's Digest and former Good Housekeeping
Editorial Director Lindsay Nicholson, offer readers an insight into
how to produce and monetise online content. These interviews appear
alongside exercises and action plans that give readers the
opportunity to put what they have learned into practice. With
real-world advice and practical activities and resources throughout
the book, journalism students and young professionals will find
this an essential guide to successfully building a career in the
modern magazine industry.
Business Strategies for Magazine Publishing explores tactics for
creating financially sustainable publications in the 21st century.
Mary Hogarth, media specialist, Senior Fellow (HEA) and lecturer in
Journalism at Bournemouth University, analyses the historical
development of the magazine industry, as well as current and future
challenges for publishers, to illustrate different approaches to
revenue generation and the maintenance of magazine brands. The book
examines the wide-ranging impact of digital technology on how
magazine content is consumed, revealing the dramatic consequences
for advertising, distribution and marketing strategies. Traditional
business models are evaluated alongside new online approaches, and
readers will be introduced to the Magazine Publishing Strategic
Quadrant, a model created by the author as an alternative to the
Business Canvas Model. In addition, in-depth interviews with
high-profile industry figureheads and magazine editors, such as
Jessica Strawser of Writer's Digest and former Good Housekeeping
Editorial Director Lindsay Nicholson, offer readers an insight into
how to produce and monetise online content. These interviews appear
alongside exercises and action plans that give readers the
opportunity to put what they have learned into practice. With
real-world advice and practical activities and resources throughout
the book, journalism students and young professionals will find
this an essential guide to successfully building a career in the
modern magazine industry.
This is a new release of the original 1938 edition.
Lively and engaging, How to Launch a Magazine in this Digital Age
adopts a practical guide for students and inexperienced editors,
detailing the process of setting up and launching a new publication
-- be it digital, print or a combination of both. Using case
studies, theoretical/critical insights, and tests/exercises, this
is the first how-to to embrace digital technologies, including a
companion website with additional support with podcasts, web links,
forums and timed live author chats. The key to the text's success
is its ability to encompass the complete process. It begins with
the initial idea and follows the process through to developing a
business plan as well as setting an editorial strategy to achieve
and maintain an audience in a digital age -- where traditional
print formats face an uncertain future. It includes checklists and
realistic timescales for producing a digital/print magazine, for
both the working professional and the student in the classroom
setting.
Kessinger Publishing is the place to find hundreds of thousands of
rare and hard-to-find books with something of interest for
everyone!
Kessinger Publishing is the place to find hundreds of thousands of
rare and hard-to-find books with something of interest for
everyone!
Kessinger Publishing is the place to find hundreds of thousands of
rare and hard-to-find books with something of interest for
everyone!
Lively and engaging, How to Launch a Magazine in this Digital Age
adopts a practical guide for students and inexperienced editors,
detailing the process of setting up and launching a new publication
-- be it digital, print or a combination of both. Using case
studies, theoretical/critical insights, and tests/exercises, this
is the first how-to to embrace digital technologies, including a
companion website with additional support with podcasts, web links,
forums and timed live author chats. The key to the text's success
is its ability to encompass the complete process. It begins with
the initial idea and follows the process through to developing a
business plan as well as setting an editorial strategy to achieve
and maintain an audience in a digital age -- where traditional
print formats face an uncertain future. It includes checklists and
realistic timescales for producing a digital/print magazine, for
both the working professional and the student in the classroom
setting.
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