How to Launch a Magazine in this Digital Age (Hardcover, New)

Lively and engaging, How to Launch a Magazine in this Digital Age adopts a practical guide for students and inexperienced editors, detailing the process of setting up and launching a new publication -- be it digital, print or a combination of both. Using case studies, theoretical/critical insights, and tests/exercises, this is the first how-to to embrace digital technologies, including a companion website with additional support with podcasts, web links, forums and timed live author chats. The key to the text's success is its ability to encompass the complete process. It begins with the initial idea and follows the process through to developing a business plan as well as setting an editorial strategy to achieve and maintain an audience in a digital age -- where traditional print formats face an uncertain future. It includes checklists and realistic timescales for producing a digital/print magazine, for both the working professional and the student in the classroom setting.

General

Imprint:	Bloomsbury Academic USA
Country of origin:	United States
Release date:	February 2014
First published:	December 2013
Editors:	John Jenkins
Authors:	Mary Hogarth
Dimensions:	235 x 156 x 22mm (L x W x T)
Format:	Hardcover
Pages:	232
Edition:	New
ISBN-13:	978-1-4411-6190-1
Categories:	Books > Business & Economics > Business & management > Ownership & organization of enterprises > Entrepreneurship Books > Business & Economics > Industry & industrial studies > Media, information & communication industries > Press & journalism Promotions
LSN:	1-4411-6190-2
Barcode:	9781441161901

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