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Women are the world's most powerful consumers, yet they are largely
marketed to erroneously through misconceptions and patriarchal
views that distort the reality of women's lives, bodies, and work.
This book examines the contradictions and mismatches between
women's everyday experiences and market representations. It
considers how women themselves exhibit paradoxical behaviour in
both resisting and supporting conflicting messages. The volume
emphasizes paradox as a form of agency and negotiation through
which women develop dialogical meanings. The contributions
highlight the ways in which women transform inconsistencies and
contradictions in advertising and marketing, global consumption
practices, and material consumption into positive practices for
living. The rich range of ethnographic accounts, drawn from
countries including the United States, Brazil, Mexico, Denmark,
Japan, and China, provide readers with a valuable perspective on
consumer behaviour.
Mabel Daniels (1877-1971): An American Composer in Transition
assesses Daniels within the context of American music of the first
half of the twentieth century. Daniels wrote fresh sounding works
that were performed by renowned orchestras and ensembles during her
lifetime but her works have only recently begun to be performed
again. The book explains why works by Daniels and other women
composers fell out of favor and argues for their performance today.
This study of Daniels's life and works evinces transition in
women's roles in composition, the professionalization of women
composers, and the role that Daniels played in the
institutionalization of American art music. Daniels's dual role as
a patron-composer is unique and expressive of her transitional
status.
Mabel Daniels (1877-1971): An American Composer in Transition
assesses Daniels within the context of American music of the first
half of the twentieth century. Daniels wrote fresh sounding works
that were performed by renowned orchestras and ensembles during her
lifetime but her works have only recently begun to be performed
again. The book explains why works by Daniels and other women
composers fell out of favor and argues for their performance today.
This study of Daniels's life and works evinces transition in
women's roles in composition, the professionalization of women
composers, and the role that Daniels played in the
institutionalization of American art music. Daniels's dual role as
a patron-composer is unique and expressive of her transitional
status.
Women are the world's most powerful consumers, yet they are largely
marketed to erroneously through misconceptions and patriarchal
views that distort the reality of women's lives, bodies, and work.
This book examines the contradictions and mismatches between
women's everyday experiences and market representations. It
considers how women themselves exhibit paradoxical behaviour in
both resisting and supporting conflicting messages. The volume
emphasizes paradox as a form of agency and negotiation through
which women develop dialogical meanings. The contributions
highlight the ways in which women transform inconsistencies and
contradictions in advertising and marketing, global consumption
practices, and material consumption into positive practices for
living. The rich range of ethnographic accounts, drawn from
countries including the United States, Brazil, Mexico, Denmark,
Japan, and China, provide readers with a valuable perspective on
consumer behaviour.
In a global and rapidly changing commercial environment, businesses
increasingly use collaborative ethnographic research to understand
what motivates their employees and what their customers value. In
this volume, anthropologists, marketing professionals, computer
scientists and others examine issues, challenges, and successes of
ethnographic cooperation in the corporate world. The book argues
that constant shifts in the global marketplace require increasing
multidisciplinary and multicultural teamwork in consumer research
and organizational culture; addresses the need of corporate
ethnographers to be adept at reading and translating the social
constructions of knowledge and power, in order to contribute to the
team process of engaging research participants, clients and
stakeholders; reveals the essentially dynamic process of
collaborative ethnography; shows how multifunctional teams design
and carry out research, communicate findings and implications for
organizational objectives, and craft strategies to achieve those
objectives to increase the vibrancy of economies, markets and
employment rates worldwide.
In a global and rapidly changing commercial environment, businesses
increasingly use collaborative ethnographic research to understand
what motivates their employees and what their customers value. In
this volume, anthropologists, marketing professionals, computer
scientists and others examine issues, challenges, and successes of
ethnographic cooperation in the corporate world. The book argues
that constant shifts in the global marketplace require increasing
multidisciplinary and multicultural teamwork in consumer research
and organizational culture; addresses the need of corporate
ethnographers to be adept at reading and translating the social
constructions of knowledge and power, in order to contribute to the
team process of engaging research participants, clients and
stakeholders; reveals the essentially dynamic process of
collaborative ethnography; shows how multifunctional teams design
and carry out research, communicate findings and implications for
organizational objectives, and craft strategies to achieve those
objectives to increase the vibrancy of economies, markets and
employment rates worldwide.
This book offers keen insight and useful lessons underscoring the
value of practice to theory. Conceived by two anthropologists who
lead consulting practices, McCabe and Briody selected contributors
to explore how cultural change happens in a variety of consumer and
organizational contexts. The 12 case studies illustrate the
explanatory potential and the problem-solving strengths of
assemblage theory, and the role of human agency in provoking
cultural change. The case studies are compelling due to connections
between the case narratives and graphics, and researcher engagement
in the pragmatics of implementation-both of which shape and
encourage learning. This volume will be markedly useful to
practitioners engaged in research and implementation. It will also
appeal to students and faculty in a variety of fields including
anthropology, business management, marketing, sociology, cultural
studies, and industrial design.
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