One of the most challenging obstacles for many businesses in successfully reaching a global market stems from cultural and language barriers and the lack of a clear understanding of this issue. It is critical for businesses to understand these cultural and language barriers and how to face them through effective communications and cultural sensitivity. The companies that will thrive and see the most success are the ones whose employees communicate and collaborate effectively with customers, suppliers, and partners all over the world. Breaking Down Language and Cultural Barriers Through Contemporary Global Marketing Strategies provides both empirical and theoretical research focused on ways that business professionals and organizations are breaking down cultural and language barriers, integrating cultural sensitivity, and implementing cross-cultural management practices into their daily business practices. Featuring research on topics such as origin effects, consumption culture, and cross-cultural management, managers, consultants, academic researchers, practitioners, business educators, and advanced students in various disciplines will find the content within this publication to be beneficial.

The ever-increasing awareness and growing focus on environmental issues such as climate change and energy use is bringing about an urgency in expanding research to provide possible solutions to these problems. Through current engineering research and emerging technologies, scientists work to combat modern environmental and ecological problems plaguing the globe. Advanced Methodologies and Technologies in Engineering and Environmental Science provides emerging research on the current and forthcoming trends in engineering and environmental sciences to resolve several issues plaguing researchers such as fossil fuel emission and climate change. While highlighting these challenges, including chemical toxicity environmental responsibility, readers will learn how engineering applications can be used across disciplines to aid in reducing environmental hazards. This book is a vital resource for engineers, researchers, professors, academicians, and environmental scientists seeking current research on how engineering tools and technologies can be applied to environmental issues.

As businesses seek to compete on a global stage, they must be constantly aware of pressures from all levels: regional, local, and worldwide. The organizations that can best build advantages in diverse environments achieve the greatest success. Entrepreneurship, Collaboration, and Innovation in the Modern Business Era provides emerging research on business practices and business advancement in the current technological environment. While highlighting topics such as enterprise social systems, idea generation, and online recruitment, this publication reveals the various techniques and methods to modernize and revolutionize business organizations. This book is an important resource for business leaders, economists, entrepreneurs, practitioners, researchers, and students seeking current research on the research and discoveries in the field of business expansion.

One of the main aspects of an organization is the efficiency of managerial concerns, daily interactions and the design and implementation of its business system. Therefore, integrating the latest technology is vital in assisting in the performance and productivity improvement of an organization. Cases on Performance Measurement and Productivity Improvement: Technology Integration and Maturity highlights the successes and failures which have shaped the modern business as well as the technological solutions taken to improve the organizational system. Providing essential research on these applied innovations, this collection of case studies appeals to both academics and practitioners in the business and IT management fields.

Media and communication advancements allow individuals across the globe to connect in the blink of an eye. Individuals can share information and collaborate on new projects like never before while also remaining informed on global issues through ever-improving media outlets and technologies. Advanced Methodologies and Technologies in Media and Communications provides emerging research on the modern effects of media on cultures, individuals, and groups. While highlighting a range of topics such as social media use and marketing, media influence, and communication technology, this book explores how these advancements shape and further the global society. This book is an important resource for media researchers and professionals, academics, students, and communications experts seeking new information on the effective use of modern technology in communication applications.