The DNA of business has changed. Forever. You can blame technology, smartphones, social media, online shopping and everything else, but nothing changes this reality: we are in a moment of business purgatory. So, what are you going to do about it? Mitch Joel, one of the world's leading experts in new media, warns that the time has come to CTRL ALT DELETE. To reboot and to start re-building your business model. If you don't, Joel warns, not only will your company begin to slide backwards, but you may find yourself unemployable within five years. That's a very strong warning, but in his new book, CTRL ALT DELETE, Joel explains the convergence of five key movements that have changed business forever. The movements have already taken place, but few businesses have acted on them. He outlines what you need to know to adapt right now. He also points to the seven triggers that will help you take advantage of these game-changing factors to keep you employable as this new world of business unfolds. Along the way, Joel introduces his novel concept of "squiggle" which explains how you can learn to adapt your personal approach to your career, as new technology becomes the norm. In short, this is not a book about "change management" but rather a book about "changing both you AND your business model."

In a world where education is broken, everyone loses. But big disruption (and transformation) is coming to higher education, and there will be many winners.

This is the book that explores a model of education that’s not only robust enough for the modern world, it’s also affordable for students. It’s viable for businesses who long to finally hire the skills that are hard to find. And it’s distributed to the experts who are at the cutting edge of their fields rather than being confined to the purely intellectual and theoretical realms of the ivory tower.

Gone are the days when education was something that only happened at the start of your career. The name of today's game, both personally and professionally, is to be CONSTANTLY LEARNING: just enough, just in time, and never stopping. But where can knowledge workers, professionals, and lifelong learners go to find the training and education they need to stay current and thrive? It's no secret that universities and colleges are struggling to keep pace and stay current. Often OUT OF TOUCH, exorbitantly overpriced, and slowed by unwieldy infrastructures, bureaucracies and tenure, these institutions are fundamentally designed to deliver a mode of education that still serves an important purpose, but leaves many of our individual and collective needs for learning and growth sorely unmet. This crisis is an OPPORTUNITY FOR THE EXPERTS AND PROFESSIONALS who possess the knowledge and skills that are so sorely needed by so many. The solution is to package their expertise into leveraged learning programs. These online courses will create transformation for the lifelong learners who need them, and profit for the experts who create them.

Danny Iny, a successful educator and entrepreneur, has been leading the charge in the growing movement of course building and online education. And in Leveraged Learning, he lays out the guidebook for navigating and thriving in this new world – both as a lifelong learner, and as an expert with something to teach.

As a lifelong learner, you'll gain the skills and acquire the tools that you need to grow and thrive:

• How education has changed and the implications for knowledge workers and professionals.
• Why the education system is failing you and what alternatives to consider.
• How to hack your patterns of behavior to support and accelerate your learning.
• The three layers of learning that you must stack together to achieve mastery.
• Which mental habits are critical to achieving ongoing, sustained success.
• How to tell which online courses are worth taking, and which to avoid.
• Why most online courses have single-digit completion rates, and how to transcend the statistics.

And as an expert with something to teach, you'll learn how to package your expertise for others' benefit, and your profit:

• What it really takes to develop a lucrative revenue stream from your expertise.
• The piloting methodology that has worked for thousands of successful online course creators.
• How to design a curriculum that engages students and leads to mastery.
• What to test, measure, and iterate as your course grows and evolves.
• Research-based techniques to help every student perform at the 98th percentile of success.
• Methodologies for peer-based feedback that cost-effectively support student learning.
• How to engineer student success with accountability, gamification, and artificial intelligence.

All this and much, much more is yours for the taking. Leveraged Learning is your indispensable guide to staying current, growing, and thriving in the modern world. Whether you will be one of the course creators or one of the lifelong learners (or both), you’ll benefit when you come along for the journey. Scroll up and buy the book today.

Buoyed by the success of Amazon, Apple, Facebook, and Google, thousands of companies of all sizes are creating vibrant ecosystems and, in the process, reaping big rewards. In the tradition of "The Long Tail, The Age of the Platform" demonstrates how the world of business today is vastly different from that of even 10 years ago.

MORE TRAFFIC, COMMENTS, SALES: WHICH SECTION WILL YOU READ?

This is not just another online marketing book.

Engagement from Scratch contains the most important lessons learned from over 135 years of persistent effort and experimentation by some of the world's most successful audience- and community-builders. In this book, they have come together to answer one crucial question:

How would you build an engaged audience, from scratch?

Each of the 30+ co-authors has built an engaged and loyal audience, and in this book they explain exactly how they would do it all again.

YOU WILL LEARN (in less than 20 pages each): How the Guy Kawasaki's pillars of enchantment can make people love you Brian Clark's fool-proof method for finding exactly what people will buy Why building an audience is like starting a riot in London (Blog Tyrant) Derek Halpern's formula for creating wildly popular blogs How to apply the 5 levels of networking like a superstar (Marcus Sheridan) Why your natural fear of engagement does not matter (Corbett Barr) How Alex Osterwalder built an audience with innovative business models How to get the whole internet to help you (Evan Carmichael)

And much, much more. So open the book, and get started

Here's the full list of contributors to the book: Adam Toren (Blogtrepreneur/Small Business, BIG Vision), Alexander Osterwalder (Business Model Generation), Ana Hoffman (Traffic Generation Cafe), Anita Campbell (SmallBizTrends/BizSugar), The Blog Tyrant, Brian Clark (Copyblogger), Corbett Barr (Think Traffic/Expert Enough), Danny Brown (Bonsai Interactive), Derek Halpern (Social Triggers/DIYThemes), Dino Dogan (Triberr/DIYBlogger), Evan Carmichael, Gini Dietrich (Arment Dietrich/Spin Sucks), Guy Kawasaki (Alltop/Enchantment), Jeff Bullas, Jk Allen (Hustler's Notebook), Kristi Hines (Kikolani/Photostry.com), Linda Bustos (Get Elastic), Marcus Sheridan (River Pools and Spas/The Sales Lion), Mark Schaefer (Businesses {grow}/The Tao of Twitter), Marlee Ward, Mitch Joel (Twist Image/Six Pixels of Separation), Natalie Sisson (Suitcase Entrepreneur), Onibalusi Dele (YoungPrePro), Randy Komisar (Monk and the Riddle/Getting to Plan B), Sean Platt (Ghostwriter Dad), Steve Kamb (Nerd Fitness), Steve Scott (SteveScottSite), Stuart Mills (Unlock the Door), Tristan Higbee (Bloggers Bookshelf), Tyler Tervooren (Advanced Riskology), and with a foreword by c.C. Chapman (Digital Dads, and co-author with Ann Handley of MarketingProfs of Content Rules)

Is it important to be connected? Well, consider this: If Facebook were a country, it would have the sixth largest population in the world.
The truth is, we no longer live in a world of six degrees of separation. In fact, we're now down to only six pixels of separation, which changes everything we know about doing business.
This is the first book to integrate digital marketing, social media, personal branding, and entrepreneurship in a clear, entertaining, and instructive manner that everyone can understand and apply.

Through the use of timely case studies and fascinating stories, SIX PIXELS OF SEPARATION offers a complete set of the latest tactics, insights, and tools that will empower you to reach a global audience and consumer base-and, best yet, you can do this pretty much for free. Digital marketing expert Mitch Joel unravels this fascinating world of new media-but does so with a brand-new perspective that is driven by compelling results. The smarter entrepreneurs and top executives are leveraging these digital channels to get their voice "out there"-connecting with others, becoming better community citizens, and, ultimately, making strategic business moves that are increasing revenue, awareness, and overall success in the marketplace-without the support of traditional mass media.
Everyone is connected. Isn't it time for you and your company to connect to everyone? SIX PIXELS OF SEPARATION will show you how.

Just a few years ago, all you or your company needed was a modest website and a toll-free telephone number. Those days are, of course, long gone. Keeping your customers and clients happy - and trying to attract new ones - demands an entirely new and innovative approach to online commerce. Mitch Joel, one of the world's leading experts in this area, warns that the time has come to hit the CTRL ALT DEL buttons on your computer, and to start building your e-commerce platform and business model from scratch. If you don't, Joel warns, not only will your company begin to slide backwards, but you might find yourself unemployable within five years. That's a very strong warning, but in his new book, Joel explains the convergence of five key factors that are changing online business forever. He outlines what you need to know to adapt right now. He also points to the seven triggers that will help you take advantage of these game-changing factors. In short, this is not a book about 'change management' but rather a book about 'changing both you AND your business model.'

Six Pixels of Separation is the first book to unify the concepts of Personal Branding, Digital Marketing and Entrepreneurship in a clear, enjoyable and provocative manner. By using extraordinary case studies, this book offers a complete set of tools, tactics and insights to empower individuals to reach a global audience and consumer base with a few clicks of the mouse, and almost all of them free of charge. Digital marketing expert Mitch Joel unravels the fascinating world of new marketing, with a brand new perspective. Entrepreneurs are leveraging the digital channels to get their voice "out there," connecting to similar others, becoming better community citizens and, ultimately, making more money and rocketing their personal and business lives into the stratosphere. The trick is, Personal Brands are becoming bigger than corporate brands. In Six Pixels of Separation readers will begin to understand the 'how' and 'why' of how certain entrepreneurs have mastered the internet to propel their businesses.