MORE TRAFFIC, COMMENTS, SALES: WHICH SECTION WILL YOU READ?
This is not just another online marketing book.
Engagement from Scratch contains the most important lessons
learned from over 135 years of persistent effort and
experimentation by some of the world's most successful audience-
and community-builders. In this book, they have come together to
answer one crucial question:
How would you build an engaged audience, from scratch?
Each of the 30+ co-authors has built an engaged and loyal
audience, and in this book they explain exactly how they would do
it all again.
YOU WILL LEARN (in less than 20 pages each): How the Guy
Kawasaki's pillars of enchantment can make people love you Brian
Clark's fool-proof method for finding exactly what people will buy
Why building an audience is like starting a riot in London (Blog
Tyrant) Derek Halpern's formula for creating wildly popular blogs
How to apply the 5 levels of networking like a superstar (Marcus
Sheridan) Why your natural fear of engagement does not matter
(Corbett Barr) How Alex Osterwalder built an audience with
innovative business models How to get the whole internet to help
you (Evan Carmichael)
And much, much more. So open the book, and get started
Here's the full list of contributors to the book: Adam Toren
(Blogtrepreneur/Small Business, BIG Vision), Alexander Osterwalder
(Business Model Generation), Ana Hoffman (Traffic Generation Cafe),
Anita Campbell (SmallBizTrends/BizSugar), The Blog Tyrant, Brian
Clark (Copyblogger), Corbett Barr (Think Traffic/Expert Enough),
Danny Brown (Bonsai Interactive), Derek Halpern (Social
Triggers/DIYThemes), Dino Dogan (Triberr/DIYBlogger), Evan
Carmichael, Gini Dietrich (Arment Dietrich/Spin Sucks), Guy
Kawasaki (Alltop/Enchantment), Jeff Bullas, Jk Allen (Hustler's
Notebook), Kristi Hines (Kikolani/Photostry.com), Linda Bustos (Get
Elastic), Marcus Sheridan (River Pools and Spas/The Sales Lion),
Mark Schaefer (Businesses {grow}/The Tao of Twitter), Marlee Ward,
Mitch Joel (Twist Image/Six Pixels of Separation), Natalie Sisson
(Suitcase Entrepreneur), Onibalusi Dele (YoungPrePro), Randy
Komisar (Monk and the Riddle/Getting to Plan B), Sean Platt
(Ghostwriter Dad), Steve Kamb (Nerd Fitness), Steve Scott
(SteveScottSite), Stuart Mills (Unlock the Door), Tristan Higbee
(Bloggers Bookshelf), Tyler Tervooren (Advanced Riskology), and
with a foreword by c.C. Chapman (Digital Dads, and co-author with
Ann Handley of MarketingProfs of Content Rules)
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