For securing the long-term profitability today, businesses are agreed to develop, maintain and create brand loyalty in such a way to maintain loyal customers, but it is difficult in one way or another in such a turbulent and competitive environment. Brand loyalty is the repeat purchase of any customer that reflects his or her conscious decision to continuously purchase that product in future. Abdul Rehman and Muhammad Zia-ur-Rehman have explored and analysed very aptly the role of brand loyalty for a successful organisation. This book is a must read book for those who want to set their companies with a better performance in this competitive business world.

High turnover can be very harmful to an organization's productivity and this can be a sign of failure. Education is considered as the backbone of a country and schools, colleges and universities are again called the backbone of an education system. Then teachers are one of the important pillars in them. There are many problems faced by university administrations but main problem of today's university administration is to hire, train and retain talented teachers. Due to different reasons, teachers leave universities which incur huge cost, create impact on universities' functioning and reputation. This has become critical in the current scenario. This book provides an in-depth analysis of such issues. It not only provides an insight about its root causes but also puts forth some vital suggestions to cope with such issues which can ultimately lead to enhance performance.

This original piece of work based on empirical research brings into lime light, the issues regarding the professionals who change their educational career towards other disciplines. The piece of writing explores the causes of doing so by exemplifying the phenomenon on reality grounds, by providing an insight into the trends considered as significant contributors towards success in educational career change decision (ECCD). This also helps professionals about perceived scope of careers which makes significant influence on success of ECCD. In this book, Irfan Raza and Muhammad Zia-ur-Rehman, also present valuable recommendation for future perspective related to career change and consequences, which can be of a great help for those who wish for having bright future in line with their objectives.

Pakistan has the largest contiguous gravity flow canal irrigation system, but is falling short of good-quality water due to increased cropping intensity and increased demands for households and industry over the years. In Pakistan the agriculturally important areas are arid or semi-arid where freshwater supplies are limited to meet crop water requirements especially at critical stages. This shortage is being fulfilled by exploiting groundwater resources which is mostly brackish in nature. We evaluated the growth response of wheat and berseem crops to brackish water during reclamation of dense saline-sodic soils. The cyclic irrigation of CW and TW along with the application of gypsum @ 100% SGR or FM or with auger hole 60 m-2 refilled with gypsum and rice husk (1:1 ratio) remained better in lowering ECe, pHs and SAR and produced maximum grain and straw yields of wheat as well as berseem fodder. Overall, it was concluded that low quality waters could be exploited for irrigation on marginal salt-affected soils.