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Religious studies and research has gained a lot of interest and
considerable attention from researchers, policy makers, and
practitioners during the last few years. Though interest has
increased, religious tourism is vastly underrepresented in modern
research and not much is known on the subject's presence in most
countries. Global Perspectives on Religious Tourism and Pilgrimage
provides emerging research on religious tourism, the cultural
impact of religion, and religiosity's impact on new market
products. Highlighting the prevalence of religiosity, readers will
learn tourism's impact on the world economy and the growing
research in religious tourism, this book is an important resource
for academic societies, entrepreneurs, policy makers, researchers,
and educators.
As the Middle East continues to grow as a predominant force within
the international marketplace, research into Islamic practices and
culture is necessary to promote business success in the region.
Emerging Research on Islamic Marketing and Tourism in the Global
Economy offers in-depth perspectives on the influence of Islam on
consumer behavior, the travel industry, product development, and
the promotion of goods and services. Focusing on current trends and
tools, comprehensive interviews, questionnaires, and emerging
research, this book is an essential reference source for
academicians, entrepreneurs, policymakers, university students, and
educators interested in research surrounding the impact of Islam on
business.
While e-marketing has emerged as an aid in allowing businesses to
reach a broader audience, evolutions in computer science and
technology have made its comprehension a bit more complex.
E-Marketing in Developed and Developing Countries: Emerging
Practice s aims to create a deeper understanding of the policies
and practices that are involved in a successful e-marketing
environment. This publication highlights the strategies and
applications currently being used in both developed and developing
countries; proving to be beneficial for entrepreneurs, policy
makers, researchers, and students wishing to expand their
comprehensive knowledge in this field.
Due to the growth of internet and mobile applications, relationship
marketing continues to evolve as technology offers more
collaborative and social communication opportunities. Managing
Customer Trust, Satisfaction, and Loyalty through Information
Communication highlights technology's involvement with business
processes in different sectors and industries while identifying
marketing activities that are affected by its usage. This reference
is a vital source for organisational managers, executives, and
professionals, as well as academics and students interested in this
constantly changing field.
The field of Customer Relationship Management (CRM) has broadened
greatly in recent years as technological applications have
expanded. Successful Customer Relationship Management Programs and
Technologies: Issues and Trends offers the latest research and
developments for researchers, practitioners, and academics alike.
This volume contains case studies, methodologies, frameworks, and
architectures, and generally the cutting edge in research within
the field of customer relationship management. In order to stay
abreast of the latest updates in the field, a volume like this
serves as a reference book and handbook for semantics and
follow-through for managers and decision-makers.
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