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Making decisions is certainly the most important task managers are
faced with, and it is often a very difficult one. This book offers
a procedure for solving complex decision problems step by step.
Unlike other texts, the book focuses on problem analysis, on
developing potential solutions, and on establishing a
decision-making matrix. In this fourth edition of the book,
published under a new title, the authors present simplified,
actionable guidelines that can be easily applied to the individual
steps in the heuristic process. The book is intended for
decision-makers at companies, non-profit organizations and in
public administration whose work involves complex problems. It will
also benefit students and participants in executive courses.
Developing future strategies for a company is an important and
complex task, and forms the core issue in this book. A company's
strategy defines its future direction, specifying its desired
market position and key competitive advantages both at the level of
market offers and of resources. This book provides clear,
straightforward advice for professionals: after a brief
introduction to strategic planning, a heuristic process for
determining future strategies is presented. It shows how to analyze
a company's current situation, develop and assess options for the
future, and define implementation projects. Throughout the book,
detailed recommendations are illustrated with the help of numerous
concrete examples. As a result of studying applications of the book
in practice, the second edition benefits from a simplified,
hands-on analysis and planning process at the business level.
Making decisions is certainly the most important task managers are
faced with, and it is often a very difficult one. This book offers
a procedure for solving complex decision problems step by step.
Unlike other texts, the book focuses on problem analysis, on
developing potential solutions, and on establishing a
decision-making matrix. In this fourth edition of the book,
published under a new title, the authors present simplified,
actionable guidelines that can be easily applied to the individual
steps in the heuristic process. The book is intended for
decision-makers at companies, non-profit organizations and in
public administration whose work involves complex problems. It will
also benefit students and participants in executive courses.
This book focuses on the development of strategies for the
successful internationalization of large and medium-sized
companies. Becoming international offers important opportunities
for companies of all sizes, but in an increasingly complex
environment, the strategic planning involved is also a challenge.
The book addresses this, putting forward suggestions that allow
large and medium-sized companies to profit from
internationalization. After a comprehensive introduction to
internationalization and strategic planning, the authors make clear
recommendations, suggesting detailed processes for developing
international strategies. The book distinguishes between going
global for new markets and internationalizing production and
sourcing. For both, the book proposes procedures for performing
meaningful strategic analyses and for developing successful
international strategies. Lastly, it highlights the challenges
faced by international companies and discusses useful decision
processes. The book offers valuable insights for company
executives, participants in Executive MBA programs, and master's
students.
This book focuses on the development of strategies for the
successful internationalization of large and medium-sized
companies. Becoming international offers important opportunities
for companies of all sizes, but in an increasingly complex
environment, the strategic planning involved is also a challenge.
The book addresses this, putting forward suggestions that allow
large and medium-sized companies to profit from
internationalization. After a comprehensive introduction to
internationalization and strategic planning, the authors make clear
recommendations, suggesting detailed processes for developing
international strategies. The book distinguishes between going
global for new markets and internationalizing production and
sourcing. For both, the book proposes procedures for performing
meaningful strategic analyses and for developing successful
international strategies. Lastly, it highlights the challenges
faced by international companies and discusses useful decision
processes. The book offers valuable insights for company
executives, participants in Executive MBA programs, and master's
students.
Strategic planning is an essential task that helps companies adapt
to changes in the environment and to develop proactively.
Accordingly, the goal of strategic planning is to ensure companies'
survival and long-term success. The strategy-planning process
proposed in this book is based on the authors' many years of
experience as consultants and board members. The book shows how to
carry out sound analyses, how to define concrete strategic
objectives, how to develop and assess strategic options and how to
determine which implementation projects are necessary. Numerous
practical examples serve to illustrate the proposed approach. For
the third edition, the sections on corporate strategy and business
strategy development have been redesigned and expanded. Throughout
the book, many aspects have been clarified and simplified. The book
provides practitioners the knowledge they need to develop their own
strategies. In addition, it offers a valuable textbook on the
complex task of strategic planning.
The internationalization of the human society and mainly of the
economy will continue. It will create threats but also big
opportunities to most companies. This is where the book makes its
contribution, putting forward suggestions for medium-sized
companies to become a winner of internationalization. After a
comprehensive introduction to internationalization and to strategic
planning, concrete recommendations are made: The book first looks
at going international for new markets. Then it shows how to
develop an internationalization strategy for production and
sourcing. Finally strategic planning in an international company is
explained. The book is aimed at company executives, master students
and participants of EMBA programs. It is intended to serve as a
support for developing successful strategies for going and being
international.
A completely revised and updated version of this book was published
in 2015 under the title "The Strategy Planning Process". A
company's strategies define its future direction, specifying not
only target market positions for many years to come, but also the
key competitive advantages both at the level of market offers and
of resources. Developing future strategies is an important and
complex task, which is the core issue in this book. After a short
introduction to strategic planning, a heuristic process for
determining future strategies is presented. This process is divided
into eight steps, and for each of these steps, detailed
recommendations for problem-solving are provided and illustrated
through many concrete examples. The new edition is improved.
Kiruba Jeyaseeli Benjamin Levi highlights why the Indian telecom
market is so attractive to foreign investors. She describes the
rules and regulations for telecoms in India, and examines the
reasons for success and failure of the foreign telecom companies in
India. She identifies the prime sectors of the Indian telecom
market for investment and provides recommendations to foreign
companies intending to enter the Indian telecom market.
A completely revised and updated version of this book was published
in 2015 under the title "The Strategy Planning Process". A
company's strategies define its future direction, specifying not
only target market positions for many years to come, but also the
key competitive advantages both at the level of market offers and
of resources. Developing future strategies is an important and
complex task, which is the core issue in this book. After a short
introduction to strategic planning, a heuristic process for
determining future strategies is presented. This process is divided
into eight steps, and for each of these steps, detailed
recommendations for problem-solving are provided and illustrated
through many concrete examples. The new edition is improved.
Komplexe Unternehmen zeichnen sich durch einen hohen Umsatz, eine
grosse Mitarbeiterzahl, viele Produkte und Dienstleistungen,
internationale Aktivitaten und eine dezentrale Leistungserstellung
aus. Neben der Groesse und Vielfaltigkeit sind komplexe Unternehmen
auch durch eine hohe Umfelddynamik und grosse interne Veranderungen
charakterisiert. Die erfolgreiche Fuhrung eines komplexen
Unternehmens ist eine grosse Herausforderung. Das vorliegende Buch
gibt zuerst einen UEberblick uber die wichtigsten Aufgaben der
obersten Fuhrung. Dabei werden drei Kernaufgaben, sechs Analyse-
und Gestaltungsaufgaben und zwei Metaaufgaben unterschieden.
Anschliessend werden die einzelnen Aufgaben kurz und
praxisorientiert beschrieben: (1) Bedeutung der Aufgabe(2)
Framework und Schilderung der wichtigsten Teilaufgaben(3) Pflichten
von Supervisory und Managing Board Das Buch richtet sich in erster
Linie an Mitglieder von Supervisory und Managing Boards komplexer
Unternehmen. Es kann zudem fur Unternehmensberater hilfreich sein.
Schliesslich eignet es sich als Lehrmittel in Masterprogrammen
sowie in Executive Lehrgangen und firmeninternen Programmen fur
Fuhrungskrafte.
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