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Books > Business & Economics > Business & management > Sales & marketing > Market research
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Developing International Strategies (Hardcover, 2nd ed. 2017)
Loot Price: R2,346
Discovery Miles 23 460
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Developing International Strategies (Hardcover, 2nd ed. 2017)
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This book focuses on the development of strategies for the
successful internationalization of large and medium-sized
companies. Becoming international offers important opportunities
for companies of all sizes, but in an increasingly complex
environment, the strategic planning involved is also a challenge.
The book addresses this, putting forward suggestions that allow
large and medium-sized companies to profit from
internationalization. After a comprehensive introduction to
internationalization and strategic planning, the authors make clear
recommendations, suggesting detailed processes for developing
international strategies. The book distinguishes between going
global for new markets and internationalizing production and
sourcing. For both, the book proposes procedures for performing
meaningful strategic analyses and for developing successful
international strategies. Lastly, it highlights the challenges
faced by international companies and discusses useful decision
processes. The book offers valuable insights for company
executives, participants in Executive MBA programs, and master's
students.
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