Developing International Strategies (Hardcover, 2nd ed. 2017)

This book focuses on the development of strategies for the successful internationalization of large and medium-sized companies. Becoming international offers important opportunities for companies of all sizes, but in an increasingly complex environment, the strategic planning involved is also a challenge. The book addresses this, putting forward suggestions that allow large and medium-sized companies to profit from internationalization. After a comprehensive introduction to internationalization and strategic planning, the authors make clear recommendations, suggesting detailed processes for developing international strategies. The book distinguishes between going global for new markets and internationalizing production and sourcing. For both, the book proposes procedures for performing meaningful strategic analyses and for developing successful international strategies. Lastly, it highlights the challenges faced by international companies and discusses useful decision processes. The book offers valuable insights for company executives, participants in Executive MBA programs, and master's students.

General

Imprint:	Springer-Verlag
Country of origin:	Germany
Release date:	September 2016
First published:	2017
Authors:	Rudolf Grunig • Dirk Morschett
Dimensions:	235 x 155 x 19mm (L x W x T)
Format:	Hardcover
Pages:	218
Edition:	2nd ed. 2017
ISBN-13:	978-3-662-53122-8
Categories:	Books > Business & Economics > Business & management > International business Books > Business & Economics > Business & management > Business strategy Books > Business & Economics > Economics > International economics > General Books > Business & Economics > Business & management > Sales & marketing > Market research Promotions
LSN:	3-662-53122-4
Barcode:	9783662531228

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