|
Books > Business & Economics > Business & management > Sales & marketing > Market research
|
Buy Now
Developing International Strategies (Hardcover, 2nd ed. 2017)
Loot Price: R2,560
Discovery Miles 25 600
|
|
|
Developing International Strategies (Hardcover, 2nd ed. 2017)
Expected to ship within 12 - 17 working days
|
This book focuses on the development of strategies for the
successful internationalization of large and medium-sized
companies. Becoming international offers important opportunities
for companies of all sizes, but in an increasingly complex
environment, the strategic planning involved is also a challenge.
The book addresses this, putting forward suggestions that allow
large and medium-sized companies to profit from
internationalization. After a comprehensive introduction to
internationalization and strategic planning, the authors make clear
recommendations, suggesting detailed processes for developing
international strategies. The book distinguishes between going
global for new markets and internationalizing production and
sourcing. For both, the book proposes procedures for performing
meaningful strategic analyses and for developing successful
international strategies. Lastly, it highlights the challenges
faced by international companies and discusses useful decision
processes. The book offers valuable insights for company
executives, participants in Executive MBA programs, and master's
students.
General
Is the information for this product incomplete, wrong or inappropriate?
Let us know about it.
Does this product have an incorrect or missing image?
Send us a new image.
Is this product missing categories?
Add more categories.
Review This Product
No reviews yet - be the first to create one!
|
You might also like..
|
Email address subscribed successfully.
A activation email has been sent to you.
Please click the link in that email to activate your subscription.
Welcome to Loot.co.za!
Sign in / Register |Wishlists & Gift Vouchers |Help | Advanced search
