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Showing 1 - 4 of 4 matches in All Departments
With $8000 and a dream to create a men's lifestyle magazine that he
would like to read, Hugh Hefner put together the first issue of
Playboy magazine on his kitchen table. Over half a century later,
Playboy has grown to become one of most well known brands in the
world, and Hefner remains the face of the brand and the ultimate
brand champion.
The Harry Potter books are some of the bestselling books of all time. In this fascinating study, Susan Gunelius analyzes every aspect of the brand phenomenon that is Harry Potter. Delving into price wars, box office revenue, and brand values, amongst other things, this is the story of the most incredible brand success there has ever been and is the perfect case study for academics, professionals and students alike.
Susan Gunelius uncovers how a brand about sex survived and thrived despite attacks from every direction, in an increasingly competitive market and jaded consumers. It's the story of brand building, brand value, brand longevity and the ultimate brand champion.
The Harry Potter books are the bestselling books of all time. In this fascinating study, Susan Gunelius analyzes every aspect of the brand phenomenon that is Harry Potter. Delving into price wars, box office revenue, and brand values, amongst other things, this is the story of the most incredible brand success there has ever been.
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