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Books > Business & Economics > Business & management > Sales & marketing > Advertising
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Building Brand Value the Playboy Way (Hardcover)
Loot Price: R1,475
Discovery Miles 14 750
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Building Brand Value the Playboy Way (Hardcover)
Expected to ship within 10 - 15 working days
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With $8000 and a dream to create a men's lifestyle magazine that he
would like to read, Hugh Hefner put together the first issue of
Playboy magazine on his kitchen table. Over half a century later,
Playboy has grown to become one of most well known brands in the
world, and Hefner remains the face of the brand and the ultimate
brand champion.
Susan Gunelius uncovers how a brand associated with sex survived
and thrived despite attacks from every direction, in an
increasingly competitive market and jaded consumers. For over 50
years, Hugh Hefner has lived the Playboy brand promise, and Playboy
has become one of the most recognized brands in the world. It's a
fascinating story of determination, dedication and belief in a
product. It's the story of brand building, brand value, brand
longevity and the ultimate brand champion.
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