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Now fully revised and updated, the fourth edition of this
bestselling text provides students with a vital understanding of
the nature of tourism and contemporary tourist behaviour. It also
shows them how this knowledge can be used to manage and market
tourism effectively in a variety of sectors of tourism including
tour operations, hospitality, visitor attractions, transport,
retail travel, cruising and airlines. This fourth edition has been
updated to include: new material on the impact of Information
Communication Technologies (ICT) developments in tourism including
social media, AR and VR, the links between climate change,
sustainability and tourist behaviour, and the impact of crises and
natural disasters on tourism and the cruise industry thirty brand
new international case studies about topical issues such as Airbnb,
travel blogs, overtourism, Covid-19, the flight-shaming movement,
wellness tourism, hunting and tourism, terrorism, dark tourism, the
solo traveller, volunteer tourism, second home ownership, music
festivals, pilgrimage tourism, film- and TV-induced tourism, and
tourism in Antarctica new online resources including PowerPoint
slides and a case archive. Each chapter features conclusions,
discussion points, essay questions and exercises to help tutors
direct student-centred learning and allow students to check their
understanding of what they have read. This book is an invaluable
resource for students studying tourism.
International Cases in Tourism Management includes: * Profiles of
individual companies * Case studies on destination management and
marketing * Material on different management functions in tourism,
such as marketing and human resource management * Case studies of
particular types of tourism, such as ecotourism and cultural
tourism The case studies are supplemented by exercises and
questions, which ensure that for students and tutors alike the book
is the ideal accompaniment to all tourism courses.
This book represents a comprehensive, authoritative and up-to-date
analysis of key sectors in the hospitality and tourism industries
in China and India, and will address the market's growing need for
information on Tourism in China and India. The text will be written
in an accessible style drawing on the authors' wealth of
theoretical, educational and industry experience. The text will
contain inputs from academic colleagues and commercial contacts
from the identified region. Case studies will give real life
experiences of hospitality and tourism companies and organisations
operating in this region and will include interactive exercises and
discussion points.
'Business Travel and Tourism' provides a comprehensive,
international overview of business tourism from both a theoretical
and practical perspective. With the use of case studies from around
the world, 'Business Travel and Tourism' explores a broad range of
issues, including: * The global business tourism market * The
design of business tourism facilities * The role of the destination
in business travel and tourism * The social, economic, and
environmental impacts of business tourism * The ethical dimension
of business tourism * The marketing of business tourism products *
The impact of new technologies on the business tourism market * How
to organise successful conferences, exhibitions, and incentive
travel packages Case studies include Disneyland Paris, Hong Kong,
Amsterdam RAI International Exhibition and Congress Centre, Hilton,
Page and Moy Marketing, Lufthansa, Air France, and Legoland UK.
'Business Travel and Tourism' is the first text to offer a
comprehensive overview of the growing but neglected area of
business tourism. With the use of a wide range of up-to-date case
studies and major practical exercises to help students to broaden
and deepen their understanding of this area of tourism, it is an
invaluable text for all students on travel and tourism courses at
degree and BTEC/HND level, or those taking tourism options in
leisure, business studies, hospitality management or geography.
This book represents a comprehensive, authoritative and up-to-date
analysis of key sectors in the hospitality and tourism industries
in China and India, and will address the market's growing need for
information on Tourism in China and India. The text will be written
in an accessible style drawing on the authors wealth of
theoretical, educational and industry experience. The text will
contain inputs from academic colleagues and commercial contacts
from the identified region.Case studies will give real life
experiences of hospitality and tourism companies and organisations
operating in this region and will include interactive exercises and
discussion points.
Now fully revised and updated, the fourth edition of this
bestselling text provides students with a vital understanding of
the nature of tourism and contemporary tourist behaviour. It also
shows them how this knowledge can be used to manage and market
tourism effectively in a variety of sectors of tourism including
tour operations, hospitality, visitor attractions, transport,
retail travel, cruising and airlines. This fourth edition has been
updated to include: new material on the impact of Information
Communication Technologies (ICT) developments in tourism including
social media, AR and VR, the links between climate change,
sustainability and tourist behaviour, and the impact of crises and
natural disasters on tourism and the cruise industry thirty brand
new international case studies about topical issues such as Airbnb,
travel blogs, overtourism, Covid-19, the flight-shaming movement,
wellness tourism, hunting and tourism, terrorism, dark tourism, the
solo traveller, volunteer tourism, second home ownership, music
festivals, pilgrimage tourism, film- and TV-induced tourism, and
tourism in Antarctica new online resources including PowerPoint
slides and a case archive. Each chapter features conclusions,
discussion points, essay questions and exercises to help tutors
direct student-centred learning and allow students to check their
understanding of what they have read. This book is an invaluable
resource for students studying tourism.
Divided into nine parts, Leisure Marketing: a global perspective
guides the reader through leisure and marketing concepts, the
marketing mix, key issues in different sectors, topical issues
(such as globalisation, marketing research and ethics, for example
branding and environmental issues), and the future of leisure
marketing. A section of the book is devoted entirely to
international case studies, which illustrate and highlight key
themes and issues raised throughout in order to facilitate
learning. Example of international cases used are: Disneyland
Resort, Paris: The Marketing Mix Manchester United Football Club:
Marketing the Brand The Growth of the Online Retail Travel Market
Hilton Head Island, USA: The Leisure Island for Golf and Leisure
Shopping Health, Leisure and Tourism Marketing including Spa
Hotels, Health Clubs and lake Resorts. This book combines real
world experience with a solid theoretical framework. It is
essential reading for anyone studying, teaching or working in
marketing in the leisure industry.
Divided into nine parts, Leisure Marketing: a global perspective
guides the reader through leisure and marketing concepts, the
marketing mix, key issues in different sectors, topical issues
(such as globalisation, marketing research and ethics, for example
branding and environmental issues), and the future of leisure
marketing. A section of the book is devoted entirely to
international case studies, which illustrate and highlight key
themes and issues raised throughout in order to facilitate
learning. Example of international cases used are: Disneyland
Resort, Paris: The Marketing Mix Manchester United Football Club:
Marketing the Brand The Growth of the Online Retail Travel Market
Hilton Head Island, USA: The Leisure Island for Golf and Leisure
Shopping Health, Leisure and Tourism Marketing including Spa
Hotels, Health Clubs and lake Resorts. This book combines real
world experience with a solid theoretical framework. It is
essential reading for anyone studying, teaching or working in
marketing in the leisure industry.
International Cases in Tourism Management includes: * Profiles of
individual companies * Case studies on destination management and
marketing * Material on different management functions in tourism,
such as marketing and human resource management * Case studies of
particular types of tourism, such as ecotourism and cultural
tourism The case studies are supplemented by exercises and
questions, which ensure that for students and tutors alike the book
is the ideal accompaniment to all tourism courses.
'Business Travel and Tourism' provides a comprehensive,
international overview of business tourism from both a theoretical
and practical perspective.
With the use of case studies from around the world, 'Business
Travel and Tourism' explores a broad range of issues, including:
* The global business tourism market
* The design of business tourism facilities
* The role of the destination in business travel and tourism
* The social, economic, and environmental impacts of business
tourism
* The ethical dimension of business tourism
* The marketing of business tourism products
* The impact of new technologies on the business tourism
market
* How to organise successful conferences, exhibitions, and
incentive travel packages
Case studies include Disneyland Paris, Hong Kong, Amsterdam RAI
International Exhibition and Congress Centre, Hilton, Page and Moy
Marketing, Lufthansa, Air France, and Legoland UK.
'Business Travel and Tourism' is the first text to offer a
comprehensive overview of the growing but neglected area of
business tourism. With the use of a wide range of up-to-date case
studies and major practical exercises to help students to broaden
and deepen their understanding of this area of tourism, it is an
invaluable text for all students on travel and tourism courses at
degree and BTEC/HND level, or those taking tourism options in
leisure, business studies, hospitality management or
geography.
the first text to offer a comprehensive overview of the growing but
neglected area of business tourism
an international perspective of business tourism
a wide range of up-to-date case studies and exercises - helping
students to broaden and deepentheir understanding of business
tourism
In Research Methods in Tourism, Hospitality and Events Management,
the authors use a step-by-step approach to guide students through
the whole research process, from initial ideas, through to writing
up and presenting the findings. Coverage of the Internet and the
digital environment as a space to carry out research has been
included, and the use of technology in analysis such as SPSS, NVivo
and Qualtrics is covered alongside the more traditional 'by-hand'
methods. Hints, tips, exercises as well as end-of-chapter case
studies demonstrate real challenges and practical examples from a
variety of settings to help students understand how to manage and
present their own research. The book is complemented by examples of
tourism destinations from Spain, Switzerland, Italy and India, and
a selection of PowerPoint slides for lecturers. Suitable for
undergraduate and foundation degree students undertaking a research
project in Tourism, Hospitality or Events Management.
In Research Methods in Tourism, Hospitality and Events Management, the authors use a step-by-step approach to guide students through the whole research process, from initial ideas, through to writing up and presenting the findings.
Coverage of the Internet and the digital environment as a space to carry out research has been included, and the use of technology in analysis such as SPSS, NVivo and Qualtrics is covered alongside the more traditional ‘by-hand’ methods. Hints, tips, exercises as well as end-of-chapter case studies demonstrate real challenges and practical examples from a variety of settings to help students understand how to manage and present their own research.
The book is complemented by examples of tourism destinations from Spain, Switzerland, Italy and India, and a selection of PowerPoint slides for lecturers.
Suitable for undergraduate and foundation degree students undertaking a research project in Tourism, Hospitality or Events Management.
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