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Now fully revised and updated, the fourth edition of this
bestselling text provides students with a vital understanding of
the nature of tourism and contemporary tourist behaviour. It also
shows them how this knowledge can be used to manage and market
tourism effectively in a variety of sectors of tourism including
tour operations, hospitality, visitor attractions, transport,
retail travel, cruising and airlines. This fourth edition has been
updated to include: new material on the impact of Information
Communication Technologies (ICT) developments in tourism including
social media, AR and VR, the links between climate change,
sustainability and tourist behaviour, and the impact of crises and
natural disasters on tourism and the cruise industry thirty brand
new international case studies about topical issues such as Airbnb,
travel blogs, overtourism, Covid-19, the flight-shaming movement,
wellness tourism, hunting and tourism, terrorism, dark tourism, the
solo traveller, volunteer tourism, second home ownership, music
festivals, pilgrimage tourism, film- and TV-induced tourism, and
tourism in Antarctica new online resources including PowerPoint
slides and a case archive. Each chapter features conclusions,
discussion points, essay questions and exercises to help tutors
direct student-centred learning and allow students to check their
understanding of what they have read. This book is an invaluable
resource for students studying tourism.
Now fully revised and updated, the fourth edition of this
bestselling text provides students with a vital understanding of
the nature of tourism and contemporary tourist behaviour. It also
shows them how this knowledge can be used to manage and market
tourism effectively in a variety of sectors of tourism including
tour operations, hospitality, visitor attractions, transport,
retail travel, cruising and airlines. This fourth edition has been
updated to include: new material on the impact of Information
Communication Technologies (ICT) developments in tourism including
social media, AR and VR, the links between climate change,
sustainability and tourist behaviour, and the impact of crises and
natural disasters on tourism and the cruise industry thirty brand
new international case studies about topical issues such as Airbnb,
travel blogs, overtourism, Covid-19, the flight-shaming movement,
wellness tourism, hunting and tourism, terrorism, dark tourism, the
solo traveller, volunteer tourism, second home ownership, music
festivals, pilgrimage tourism, film- and TV-induced tourism, and
tourism in Antarctica new online resources including PowerPoint
slides and a case archive. Each chapter features conclusions,
discussion points, essay questions and exercises to help tutors
direct student-centred learning and allow students to check their
understanding of what they have read. This book is an invaluable
resource for students studying tourism.
This book represents a comprehensive, authoritative and up-to-date
analysis of key sectors in the hospitality and tourism industries
in China and India, and will address the market's growing need for
information on Tourism in China and India. The text will be written
in an accessible style drawing on the authors' wealth of
theoretical, educational and industry experience. The text will
contain inputs from academic colleagues and commercial contacts
from the identified region. Case studies will give real life
experiences of hospitality and tourism companies and organisations
operating in this region and will include interactive exercises and
discussion points.
This book represents a comprehensive, authoritative and up-to-date
analysis of key sectors in the hospitality and tourism industries
in China and India, and will address the market's growing need for
information on Tourism in China and India. The text will be written
in an accessible style drawing on the authors wealth of
theoretical, educational and industry experience. The text will
contain inputs from academic colleagues and commercial contacts
from the identified region.Case studies will give real life
experiences of hospitality and tourism companies and organisations
operating in this region and will include interactive exercises and
discussion points.
International Cases in Tourism Management includes: * Profiles of
individual companies * Case studies on destination management and
marketing * Material on different management functions in tourism,
such as marketing and human resource management * Case studies of
particular types of tourism, such as ecotourism and cultural
tourism The case studies are supplemented by exercises and
questions, which ensure that for students and tutors alike the book
is the ideal accompaniment to all tourism courses.
Divided into nine parts, Leisure Marketing: a global perspective
guides the reader through leisure and marketing concepts, the
marketing mix, key issues in different sectors, topical issues
(such as globalisation, marketing research and ethics, for example
branding and environmental issues), and the future of leisure
marketing. A section of the book is devoted entirely to
international case studies, which illustrate and highlight key
themes and issues raised throughout in order to facilitate
learning. Example of international cases used are: Disneyland
Resort, Paris: The Marketing Mix Manchester United Football Club:
Marketing the Brand The Growth of the Online Retail Travel Market
Hilton Head Island, USA: The Leisure Island for Golf and Leisure
Shopping Health, Leisure and Tourism Marketing including Spa
Hotels, Health Clubs and lake Resorts. This book combines real
world experience with a solid theoretical framework. It is
essential reading for anyone studying, teaching or working in
marketing in the leisure industry.
'Business Travel and Tourism' provides a comprehensive,
international overview of business tourism from both a theoretical
and practical perspective. With the use of case studies from around
the world, 'Business Travel and Tourism' explores a broad range of
issues, including: * The global business tourism market * The
design of business tourism facilities * The role of the destination
in business travel and tourism * The social, economic, and
environmental impacts of business tourism * The ethical dimension
of business tourism * The marketing of business tourism products *
The impact of new technologies on the business tourism market * How
to organise successful conferences, exhibitions, and incentive
travel packages Case studies include Disneyland Paris, Hong Kong,
Amsterdam RAI International Exhibition and Congress Centre, Hilton,
Page and Moy Marketing, Lufthansa, Air France, and Legoland UK.
'Business Travel and Tourism' is the first text to offer a
comprehensive overview of the growing but neglected area of
business tourism. With the use of a wide range of up-to-date case
studies and major practical exercises to help students to broaden
and deepen their understanding of this area of tourism, it is an
invaluable text for all students on travel and tourism courses at
degree and BTEC/HND level, or those taking tourism options in
leisure, business studies, hospitality management or geography.
Divided into nine parts, Leisure Marketing: a global perspective
guides the reader through leisure and marketing concepts, the
marketing mix, key issues in different sectors, topical issues
(such as globalisation, marketing research and ethics, for example
branding and environmental issues), and the future of leisure
marketing. A section of the book is devoted entirely to
international case studies, which illustrate and highlight key
themes and issues raised throughout in order to facilitate
learning. Example of international cases used are: Disneyland
Resort, Paris: The Marketing Mix Manchester United Football Club:
Marketing the Brand The Growth of the Online Retail Travel Market
Hilton Head Island, USA: The Leisure Island for Golf and Leisure
Shopping Health, Leisure and Tourism Marketing including Spa
Hotels, Health Clubs and lake Resorts. This book combines real
world experience with a solid theoretical framework. It is
essential reading for anyone studying, teaching or working in
marketing in the leisure industry.
International Cases in Tourism Management includes: * Profiles of
individual companies * Case studies on destination management and
marketing * Material on different management functions in tourism,
such as marketing and human resource management * Case studies of
particular types of tourism, such as ecotourism and cultural
tourism The case studies are supplemented by exercises and
questions, which ensure that for students and tutors alike the book
is the ideal accompaniment to all tourism courses.
'Business Travel and Tourism' provides a comprehensive,
international overview of business tourism from both a theoretical
and practical perspective.
With the use of case studies from around the world, 'Business
Travel and Tourism' explores a broad range of issues, including:
* The global business tourism market
* The design of business tourism facilities
* The role of the destination in business travel and tourism
* The social, economic, and environmental impacts of business
tourism
* The ethical dimension of business tourism
* The marketing of business tourism products
* The impact of new technologies on the business tourism
market
* How to organise successful conferences, exhibitions, and
incentive travel packages
Case studies include Disneyland Paris, Hong Kong, Amsterdam RAI
International Exhibition and Congress Centre, Hilton, Page and Moy
Marketing, Lufthansa, Air France, and Legoland UK.
'Business Travel and Tourism' is the first text to offer a
comprehensive overview of the growing but neglected area of
business tourism. With the use of a wide range of up-to-date case
studies and major practical exercises to help students to broaden
and deepen their understanding of this area of tourism, it is an
invaluable text for all students on travel and tourism courses at
degree and BTEC/HND level, or those taking tourism options in
leisure, business studies, hospitality management or
geography.
the first text to offer a comprehensive overview of the growing but
neglected area of business tourism
an international perspective of business tourism
a wide range of up-to-date case studies and exercises - helping
students to broaden and deepentheir understanding of business
tourism
* The first text to address this vital subject for educators and
organisations in the hospitality sector * Contributed by major
experts who have multi-national experience of hospitality education
provide new and interesting perspectives on the topic * Real life
cases studies from major international companies as well as SMEs
such as Hilton, Marriott, Chewton Glen, Rick Stein and Shangri La.
Staff retention, training and morale is key in any industry, none
more so that in the service sector where career perceptions can be
negative and staff retention is notoriously high. Recruiting and
retaining happy and well trained staff is key to the success of all
customer-facing businesses. This book is the first to explore on
this important topic from an individual and personal perspective
rather than a company perspective. It will enable future managers
to understand the key principles to maintaining a happy and
talented workforce, as well as understanding how to successfully
manage their own career path. Talent Management in Hospitality and
Tourism uses case studies from international companies such as
Carnival UK, Marriott, Hilton as well as SMEs such as Chewton Glen
and the Rick Stein group to illustrate successful talent management
strategies and how they can be implemented. The text has a complete
pedagogic structure, including learning points and activities at
the end of each chapter to assist with class room delivery and
design assessments.
* The first text to address this vital subject for educators and
organisations in the hospitality sector * Contributed by major
experts who have multi-national experience of hospitality education
provide new and interesting perspectives on the topic * Real life
cases studies from major international companies as well as SMEs
such as Hilton, Marriott, Chewton Glen, Rick Stein and Shangri La.
Staff retention, training and morale is key in any industry, none
more so that in the service sector where career perceptions can be
negative and staff retention is notoriously high. Recruiting and
retaining happy and well trained staff is key to the success of all
customer-facing businesses. This book is the first to explore on
this important topic from an individual and personal perspective
rather than a company perspective. It will enable future managers
to understand the key principles to maintaining a happy and
talented workforce, as well as understanding how to successfully
manage their own career path. Talent Management in Hospitality and
Tourism uses case studies from international companies such as
Carnival UK, Marriott, Hilton as well as SMEs such as Chewton Glen
and the Rick Stein group to illustrate successful talent management
strategies and how they can be implemented. The text has a complete
pedagogic structure, including learning points and activities at
the end of each chapter to assist with class room delivery and
design assessments.
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