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Showing 1 - 11 of 11 matches in All Departments

Science Fiction, Disruption and Tourism (Paperback): Ian Yeoman, Una McMahon- Beattie, Marianna Sigala Science Fiction, Disruption and Tourism (Paperback)
Ian Yeoman, Una McMahon- Beattie, Marianna Sigala
R1,206 Discovery Miles 12 060 Ships in 12 - 19 working days

This book examines science fiction's theoretical and ontological backgrounds and how science fiction applies to the future of tourism. It recreates and invents the future of tourism in a creative and disruptive manner, reconceptualising tourism through alternative and quantum leap thinking that go beyond the normative or accepted view of tourism. The chapters, focusing on areas such as disruption, sustainability and technology, draw readers into the unknown future of tourism - a future that may be disruptive, dystopian or utopian. The book brings a new theoretical paradigm to the study of tourism in a post COVID-19 world and can be used to explore, frame and even form the future of tourism. It will capture the imagination and inspire readers to address tourism's challenges of tomorrow.

The Future of Food Tourism - Foodies, Experiences, Exclusivity, Visions and Political Capital (Paperback): Ian Yeoman, Una... The Future of Food Tourism - Foodies, Experiences, Exclusivity, Visions and Political Capital (Paperback)
Ian Yeoman, Una McMahon- Beattie, Kevin Fields, Julia N Albrecht, Kevin Meethan
R1,093 Discovery Miles 10 930 Ships in 12 - 19 working days

This book presents a systematic and pattern-based explanation of food tourism, focusing on how and why change could occur and what the implications could be. In the future will food tourism involve food grown in the laboratory or a more authentic experience associated with place and history? The book's approach to the future has focused on explanation; the contributors look for the causes, trends and theoretical concepts that explain change, thus attempting to justify and explore the future. Scenarios are used to explore alternative futures and the book examines the implications for the future of food tourism and highlights future research avenues. This book is primarily aimed at postgraduate students and researchers in the field of tourism studies.

The Future of Events & Festivals (Hardcover): Ian Yeoman, Martin Robertson, Una McMahon- Beattie, Elisa Backer, Karen A. Smith The Future of Events & Festivals (Hardcover)
Ian Yeoman, Martin Robertson, Una McMahon- Beattie, Elisa Backer, Karen A. Smith
R4,933 Discovery Miles 49 330 Ships in 12 - 19 working days

The growth of events and festivals has been significant over the last decade and a wide range of skills are essential to ensure those events are successful. This requirement has been instrumental in stimulating the creation of more tertiary education opportunities to develop events management knowledge. As the discipline develops, knowledge requires direction in order to understand the changing advances in society.
This is the first book to take a futures approach to understanding event management. A systematic and pattern-based understanding is used to determine the likelihood of future events and trends. Blue skies scenarios are applied throughout to provide a vision of the future of events, not only capturing how the events industry is changing but also important issues that will affect events now as well as the future. Chapters include analysis of sustainability, security, impacts of social media, design at both mega event and community level and review a good range of different types of events from varying geographical regions. A final section captures the contributions of each chapter through the formation of a conceptual map for a future research agenda.

Written by leading academics in the field, this ground breaking book will be a valuable reference point for educators, researchers and industry professionals.

The Future Past of Tourism - Historical Perspectives and Future Evolutions (Hardcover): Ian Yeoman, Una McMahon- Beattie The Future Past of Tourism - Historical Perspectives and Future Evolutions (Hardcover)
Ian Yeoman, Una McMahon- Beattie
R3,606 Discovery Miles 36 060 Ships in 12 - 19 working days

This book offers a critical account of the historical evolution of tourism through the identification and discussion of key turning points. Based on these considerations, future turning points are identified and evaluated. The volume provides a continuum between the past and future of tourism. Its central themes are the globalisation of tourism; the development of destinations; the importance of mobility and transport; the development of the modern hotel; the diversification of niche tourism and the conceptualisation of the past and future of tourism using the evolutionary paradigm in future studies. The core findings of the book provide the first perspective on how the history of tourism will shape its future.

The Future of Events & Festivals (Paperback): Ian Yeoman, Martin Robertson, Una McMahon- Beattie, Elisa Backer, Karen A. Smith The Future of Events & Festivals (Paperback)
Ian Yeoman, Martin Robertson, Una McMahon- Beattie, Elisa Backer, Karen A. Smith
R1,677 Discovery Miles 16 770 Ships in 12 - 19 working days

The growth of events and festivals has been significant over the last decade and a wide range of skills are essential to ensure those events are successful. This requirement has been instrumental in stimulating the creation of more tertiary education opportunities to develop events management knowledge. As the discipline develops, knowledge requires direction in order to understand the changing advances in society. This is the first book to take a futures approach to understanding event management. A systematic and pattern-based understanding is used to determine the likelihood of future events and trends. Using blue skies scenarios to provide a vision of the future of events, not only capturing how the events industry is changing but also important issues that will affect events now as well as the future. Chapters include analysis of sustainability, security, impacts of social media, design at both mega event and community level and review a good range of different types of events from varying geographical regions. A final section captures the contributions of each chapter through the formation of a conceptual map for a future research agenda. Written by leading academics in the field, this ground breaking book will be a valuable reference point for educators, researchers and industry professionals.

The Future Past of Tourism - Historical Perspectives and Future Evolutions (Paperback): Ian Yeoman, Una McMahon- Beattie The Future Past of Tourism - Historical Perspectives and Future Evolutions (Paperback)
Ian Yeoman, Una McMahon- Beattie
R1,320 R1,226 Discovery Miles 12 260 Save R94 (7%) Ships in 12 - 19 working days

This book offers a critical account of the historical evolution of tourism through the identification and discussion of key turning points. Based on these considerations, future turning points are identified and evaluated. The volume provides a continuum between the past and future of tourism. Its central themes are the globalisation of tourism; the development of destinations; the importance of mobility and transport; the development of the modern hotel; the diversification of niche tourism and the conceptualisation of the past and future of tourism using the evolutionary paradigm in future studies. The core findings of the book provide the first perspective on how the history of tourism will shape its future.

Festival and Events Management - An International Arts and Culture Perspective (Hardcover): Ian Yeoman, Martin Robertson, Jane... Festival and Events Management - An International Arts and Culture Perspective (Hardcover)
Ian Yeoman, Martin Robertson, Jane Ali-Knight, Siobhan Drummond, Una McMahon- Beattie
R5,670 Discovery Miles 56 700 Ships in 12 - 19 working days

Festival and Events Management: an international perspective is a unique text looking at the central role of events management in the cultural, tourism and arts industries. With international contributions from industry and academia, the text looks at the following: * Events & cultural environments * Managing the arts & leisure experience * Marketing, policies and strategies of art and leisure management Chapters include exercises, and additional teaching materials and solutions to questions are provided as part of an accompanying online resource.

Festival and Events Management - An International Arts and Culture Perspective (Paperback): Ian Yeoman, Martin Robertson, Jane... Festival and Events Management - An International Arts and Culture Perspective (Paperback)
Ian Yeoman, Martin Robertson, Jane Ali-Knight, Siobhan Drummond, Una McMahon- Beattie
R2,053 Discovery Miles 20 530 Ships in 12 - 19 working days

Festival and Events Management: an international perspective is a unique text looking at the central role of events management in the cultural, tourism and arts industries. With international contributions from industry and academia, the text looks at the following: * Events & cultural environments * Managing the arts & leisure experience * Marketing, policies and strategies of art and leisure management Chapters include exercises, and additional teaching materials and solutions to questions are provided as part of an accompanying online resource.

Science Fiction, Disruption and Tourism (Hardcover): Ian Yeoman, Una McMahon- Beattie, Marianna Sigala Science Fiction, Disruption and Tourism (Hardcover)
Ian Yeoman, Una McMahon- Beattie, Marianna Sigala
R4,880 Discovery Miles 48 800 Ships in 10 - 15 working days

This book examines science fiction's theoretical and ontological backgrounds and how science fiction applies to the future of tourism. It recreates and invents the future of tourism in a creative and disruptive manner, reconceptualising tourism through alternative and quantum leap thinking that go beyond the normative or accepted view of tourism. The chapters, focusing on areas such as disruption, sustainability and technology, draw readers into the unknown future of tourism - a future that may be disruptive, dystopian or utopian. The book brings a new theoretical paradigm to the study of tourism in a post COVID-19 world and can be used to explore, frame and even form the future of tourism. It will capture the imagination and inspire readers to address tourism's challenges of tomorrow.

Revenue Management and Pricing - Case Studies and Applications (Paperback, New edition): Ian Yeoman, Una McMahon- Beattie Revenue Management and Pricing - Case Studies and Applications (Paperback, New edition)
Ian Yeoman, Una McMahon- Beattie
R1,417 R1,305 Discovery Miles 13 050 Save R112 (8%) Special order

Companies that are better at fulfilling customer needs make better returns. In the current state of the world economy and cutthroat competition, the essence for survival is to create more customer value as percieved by your customers relative to your competitors. From the foreword by EJ Kreiken, KLM Royal Dutch Airlines Revenue Management & Pricing treats revenue management and pricing as a practical subject and demonstrates best practice throughout the tourism and hospitality industries by the extensive use of case material.

Yield Management - Strategies for the Service Industries (Paperback, 2nd edition): Ian Yeoman, Una McMahon, Anthony Ingold Yield Management - Strategies for the Service Industries (Paperback, 2nd edition)
Ian Yeoman, Una McMahon, Anthony Ingold
R1,142 R1,070 Discovery Miles 10 700 Save R72 (6%) Special order

This ground-breaking textbook covers all aspects of the subject and draws on a wide range of applications in the service industries. Three sections comprise this book: the first presents underpinning knowledge associated with Yield Management; the second examines contemporary models of Yield Management across a number of service sectors; and the third reviews how Yield Management acts as a decision support system for front-line staff and managers, and also highlights the growing importance of new technologies. The book concludes with a range of case studies taken from airlines, hotels, restaurants, cruise lines and leisure industries.

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