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Festival and Events Management - An International Arts and Culture Perspective (Paperback) Loot Price: R1,935
Discovery Miles 19 350
Repayment Terms: R181 pm x 12*
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Festival and Events Management - An International Arts and Culture Perspective (Paperback): Ian Yeoman, Martin Robertson, Jane...

Festival and Events Management - An International Arts and Culture Perspective (Paperback)

Ian Yeoman, Martin Robertson, Jane Ali-Knight, Siobhan Drummond, Una McMahon- Beattie

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Loot Price R1,935 Discovery Miles 19 350 | Repayment Terms: R181 pm x 12*

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Festival and Events Management: an international perspective is a unique text looking at the central role of events management in the cultural, tourism and arts industries. With international contributions from industry and academia, the text looks at the following: * Events & cultural environments * Managing the arts & leisure experience * Marketing, policies and strategies of art and leisure management Chapters include exercises, and additional teaching materials and solutions to questions are provided as part of an accompanying online resource.

General

Imprint: Butterworth-Heinemann
Country of origin: United Kingdom
Release date: October 2003
First published: 2003
Editors: Ian Yeoman • Martin Robertson • Jane Ali-Knight • Siobhan Drummond • Una McMahon- Beattie
Dimensions: 234 x 156 x 23mm (L x W x T)
Format: Paperback
Pages: 440
ISBN-13: 978-0-7506-5872-0
Categories: Books > Business & Economics > Business & management > Management & management techniques > General
Books > Business & Economics > Industry & industrial studies > Service industries > Tourism industry
Books > Business & Economics > Industry & industrial studies > Media, information & communication industries > General
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LSN: 0-7506-5872-X
Barcode: 9780750658720

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