Festival and Events Management: an international perspective is a
unique text looking at the central role of events management in the
cultural, tourism and arts industries. With international
contributions from industry and academia, the text looks at the
following: * Events & cultural environments * Managing the arts
& leisure experience * Marketing, policies and strategies of
art and leisure management Chapters include exercises, and
additional teaching materials and solutions to questions are
provided as part of an accompanying online resource.
General
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