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Books > Business & Economics > Industry & industrial studies > Service industries > Hospitality industry
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Yield Management - Strategies for the Service Industries (Paperback, 2nd edition)
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Yield Management - Strategies for the Service Industries (Paperback, 2nd edition)
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This ground-breaking textbook covers all aspects of the subject and
draws on a wide range of applications in the service industries.
Three sections comprise this book: the first presents underpinning
knowledge associated with Yield Management; the second examines
contemporary models of Yield Management across a number of service
sectors; and the third reviews how Yield Management acts as a
decision support system for front-line staff and managers, and also
highlights the growing importance of new technologies. The book
concludes with a range of case studies taken from airlines, hotels,
restaurants, cruise lines and leisure industries.
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