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Books > Business & Economics > Industry & industrial studies > Service industries > Hospitality industry

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Yield Management - Strategies for the Service Industries (Paperback, 2nd edition) Loot Price: R1,070
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Yield Management - Strategies for the Service Industries (Paperback, 2nd edition): Ian Yeoman, Una McMahon, Anthony Ingold

Yield Management - Strategies for the Service Industries (Paperback, 2nd edition)

Ian Yeoman, Una McMahon, Anthony Ingold

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List price R1,142 Loot Price R1,070 Discovery Miles 10 700 | Repayment Terms: R100 pm x 12* You Save R72 (6%)

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This ground-breaking textbook covers all aspects of the subject and draws on a wide range of applications in the service industries. Three sections comprise this book: the first presents underpinning knowledge associated with Yield Management; the second examines contemporary models of Yield Management across a number of service sectors; and the third reviews how Yield Management acts as a decision support system for front-line staff and managers, and also highlights the growing importance of new technologies. The book concludes with a range of case studies taken from airlines, hotels, restaurants, cruise lines and leisure industries.

General

Imprint: Cengage Learning (Emea) Ltd
Country of origin: United Kingdom
Release date: February 2001
First published: 2001
Authors: Ian Yeoman • Una McMahon • Anthony Ingold
Dimensions: 244 x 171 x 19mm (L x W x T)
Format: Paperback
Pages: 368
Edition: 2nd edition
ISBN-13: 978-0-8264-4825-5
Categories: Books > Business & Economics > Business & management > Management of specific areas > General
Books > Business & Economics > Industry & industrial studies > Service industries > Hospitality industry > General
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LSN: 0-8264-4825-9
Barcode: 9780826448255

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