Now in its 8th edition, Marketing Concepts and Strategies gives an in-depth insight into the core theories behind modern marketing. It combines the theoretical and practical knowledge of its world class authors to ensure students develop a comprehensive understanding of marketing in the modern world.

Updated to include new trends and challenges in the industry and with a diverse range of pedagogical features to help students learn in a variety of ways, the new edition continues to be a comprehensive guide to Marketing.

To live in Barbie Land is to be a perfect being in a perfect place. Unless you have a full‐on existential crisis. Or you're a Ken.

Barbie and her friends (also all called Barbie) live in Barbie Land, a world made perfect for Barbies, where Ken and all the other Kens live in adoration of their female counterparts. Though Barbie is thriving in the brightly-coloured utopia of Barbie Land where Barbies can be anything they want to be, she begins to be troubled by dark and deep thoughts that make her question what lies beyond her world.

Determined to answer life's biggest questions, she sets off on a journey which takes her into the human world, where she soon learns that life as a woman isn't quite built for Barbies...

Academy Award winner for Best Original Song: What Was I Made For? Also nominated for:
- Best Picture
- Best Actress In A Supporting Role
- Best Actor In A Supporting Role
- Best Adapted Screenplay
- Best Production Design
- Best Costume Design
- Best Original Song: I'm Just Ken

Knocked Up
They say that opposites attract. Well, for slacker Ben (Seth Rogen) and career girl Alison (Katherine Heigl), that's certainly the case - at least for one intoxicated evening. Two months and several pregnancy tests later, Ben and Alison go through a hysterically funny, anxious and heartwarming journey that leads to huge laughs in this outrageous comedy hit!

Superbad
Seth (Jonah Hill) and Evan (Michael Cera) want nothing more than to hook up with girls they like before they head off to college. To do that, though, they need to get alcohol for the big party that night. With the help of their friend Fogell, a.k.a. McLovin (Christopher Mintz-Plasse), and his fake I.D., the three of them go on a hilarious chase for that elusive booze, dodging incompetent cops (Seth Rogen and Bill Hader) while attempting to reverse a lifelong losing streak in one hilarious night.

The 40 Year Old Virgin
40-year old Andy Stizer (Steve Carell) has done quite a few things in his life. He's got a cushy job at an electronics superstore, a nice apartment with a proud collection of action figures. But there's just one thing he hasn't gotten around to doing yet... Andy's never, ever had sex - not even by accident. A big deal? Well, for Andy's buds at the store, it sure is. Although they think he's a bit of an oddball, they consider it their duty to help Andy out of his dire situation.

Talladega Nights
NASCAR stock car racing sensation Ricky Bobby (Will Ferrell) is a national hero because of his 'win at all costs' approach. He and his loyal racing partner, childhood friend Cal Naughton Jr. (John C. Reilly), are a fearless duo known as 'Shake' and 'Bake' by their fans for their ability to finish so many races in the #1 and #2 positions, with Cal always in second place. When flamboyant French Formula One driver Jean Girard (Sacha Baron Cohen) challenges 'Shake' and 'Bake' for the supremacy of NASCAR, Ricky Bobby must face his own demons and fight Girard for the right to be known as racing's top driver.

Lenny Henry's brilliant first novel for readers of 9 to 12, illustrated throughout by Keenon Ferrell. Includes an exclusive comic book adventure illustrated by Mark Buckingham. An ordinary kid is about to become an EXTRAORDINARY hero! Wings? Check. A super-cool, super-secret past? Check. An impossible mission to save the world from a fur-ocious enemy? Check. When Tunde sprouts wings and learns he's all that stands between Earth and total destruction, suddenly school is the least of his problems. Luckily, his rag-tag group of pals have got his back, and with his new powers, Tunde is ready to fly in the face of danger. So what if he can't even stand up to the school bully? He's the boy with wings - this is his destiny. No pressure then. . .

The ninth edition of Marketing Concepts and Strategies has been fully updated to reflect the latest marketing themes, together with the authors' real-life practitioner expertise. The marketing world has gone digital as consumers rely on social media; new operational regulations abound on data compliance and privacy. Marketing has become more aligned to ethical, responsible and sustainability issues; the discipline has become more critical and reflective, and the pandemic has changed business strategies worldwide.

Join Tunde on his next superpowered mission in The Boy with Wings: Clash of the Super Kids, a hilarious, action packed story from Lenny Henry, illustrated throughout by Keenon Ferrell. Wings? Check. A super-cool, super-secret past? Check. An impossible mission to save the world from a super evil enemy? Check. When Tunde’s parents take him to a top-secret testing facility called The Complex, he’s nervous about meeting others like him who have super powers. But trying to make new friends is the least of his worries. There’s something much scarier going on. And it’s going take more than just the boy with wings to stop it... Now that flight isn’t an option, the only choice is to fight.

Alison Brie and Jason Sudeikis star in this romantic comedy written and directed by Leslye Headland. Lainey and Jake (Brie and Sudeikis), who lost their virginity to each other in college, have found it difficult to maintain healthy, monogamous relationships since that fateful night 12 years ago, owing to an over-reliance on sex. Now, after running into one another at a therapy course for sex addicts, Lainey and Jake begin a friendship while promising to keep it platonic...

Tim Burton's Academy Award-nominated black and white stop-motion homage to Mary Shelley's 'Frankenstein' is a remake of his 1984 short of the same name.

The story follows a young boy called Victor (voiced by Charlie Tahan), who harnesses the powers of science to bring his beloved pet dog, Sparky, back to life - with unexpected and alarming consequences.

Perfect for fans of fast-paced adventures, The Book of Legends, from comedian Lenny Henry, is a laugh-out-loud magical story for 8-12 year olds, illustrated throughout by the incredibly talented Keenon Ferrell. Twins, Bran and Fran, are two ordinary kids who are about to go on an extraordinary adventure! When their mum mysteriously disappears in a lightning strike, just like their dad, the twins are all alone and know they have to stick together - if only to face their new guardian's terrible cooking! But when their mum's treasured storybook turns out to be a portal to another world full of mythical legends, everything changes. Suddenly, evil princes, mud monsters and Viking armies are all very real and out to get them. Luckily, the twins have Wilma, the Wizard's Wife, and Zachary, a wisecracking Zebracorn, to help them solve the mystery surrounding their parents' disappearance. Quests are no joke (but there are lots of jokes in this book) and this is the quest of a lifetime . . .

Historic Hawkins County in northeast Tennessee is an area so rich and diverse in history that it is actually 10 years older than the state itself. Organized in 1786, it was named for Benjamin Hawkins, a member of the Continental Congress. Rogersville, the county seat, boasts the stateas oldest courthouse. The town of Pressmenas Home served as the headquarters for the International Printing Pressmenas Union of America. During the Civil War, the Battle of Big Creek was fought on the banks of the Holston River a few miles south of Surgoinsville. Built in 1762, Long Meadow in Carters Valley is considered Tennesseeas oldest wooden structure. The countyas natural beauty once attracted Hollywood; in 1983, The River, starring Mel Gibson and Sissy Spacek was filmed in Laurel Run Park in Churchill. Motown legend Diana Ross has ancestral ties to Rotherwood Plantation in Allendale. Today Hawkins County retains much of the illustrious history and charm that has captivated residents and visitors for over 200 years.

Introduce the essentials and latest trends in marketing with strong visuals and timely discussions in the proven resource for students of all backgrounds -- Pride/Ferrell's FOUNDATIONS OF MARKETING. The seventh edition's extensive coverage of current marketing strategies and concepts addresses social media, sustainability, globalization, customer relationship management, supply chain management, and digital marketing. Emerging topics, such as social and environmental responsibility, entrepreneurship, and new trends in marketing, resonate with students who are striving for success in today's fast-paced, evolving business world. Photos, screenshots, advertisements, and real-world examples make concepts meaningful for students.

Chris Pratt, Elizabeth Banks, Will Arnett and Morgan Freeman lend their voices to this CGI-animated comedy based on the line of toys made by Lego. The wicked Lord Business (Will Ferrell) is determined to destroy the Lego universe and rebuild it using glue - which goes against the very nature of Lego. Mistaken as the 'Special', the only surviving Master Builder, the rather ordinary Emmet (Pratt) is selected to lead a group of figures on a mission to put a stop to Lord Business's evil plan. Emmet is helped by wise wizard Vitruvius (Freeman), tough girl Wyldstyle (Banks) and DC superhero Batman (Arnett), but can he find something extraordinary within himself in order to save the world? The film also features the voices of Channing Tatum, Liam Neeson, Nick Offerman, Alison Brie and Jonah Hill. The film won a BAFTA for Best Animated Film and was nominated for Best Original Song at the Oscars.

Perfect for fans of fast-paced adventures, The Book of Legends, from comedian Lenny Henry, is a laugh-out-loud magical story for 8-12 year olds, illustrated throughout by the incredibly talented Keenon Ferrell. Twins, Bran and Fran, are two ordinary kids who are about to go on an extraordinary adventure! When their mum mysteriously disappears in a lightning strike, just like their dad, the twins are all alone and know they have to stick together - if only to face their new guardian's terrible cooking! But when their mum's treasured storybook turns out to be a portal to another world full of mythical legends, everything changes. Suddenly, evil princes, mud monsters and Viking armies are all very real and out to get them. Luckily, the twins have Wilma, the Wizard's Wife, and Zachary, a wisecracking Zebracorn, to help them solve the mystery surrounding their parents' disappearance. Quests are no joke (but there are lots of jokes in this book) and this is the quest of a lifetime . . .

Learn how to think and act like an effective marketer and forward-focused disruptor in today's dynamic, fast-paced business environment with Ferrell/Hartline/Hochstein’s MARKETING STRATEGY, 8E. You learn to develop long-term, customer-oriented marketing strategy and successful marketing plans with this edition's systematic, reader-friendly approach. The latest examples from organizations as familiar as Spotify, Nintendo and Microsoft work with updated vignettes and the latest research and data. New cases from Tesla, Netflix and even the recent COVID-19 pandemic clearly illustrate the need for marketers to think proactively and anticipate change. You examine today's trends, from strategic digital marketing tools and integrated marketing communication to new marketing models. This edition also discusses product labeling, social media segmentation, crisis preparedness and innovation in global marketing as you learn to analyze, plan and implement effective marketing strategies.

Learn to make successful ethical decisions in the midst of the new business realities of 2020 and 2021 with Ferrell/Fraedrich/Ferrell's market-leading BUSINESS ETHICS: ETHICAL DECISION MAKING AND CASES, 13E. Packed with current examples and exercises, this edition demonstrates how to integrate ethics into strategic business decisions as reorganized chapters clearly present the ethical decision-making process in today's complex legal, social and political environments. New scenarios highlight 2020 economic and pandemic realities and preview ethical challenges you are most likely to encounter as a new manager. Updates address the processes and best practices behind successful business ethics with the latest legislation and new coverage of global sustainability and corporate social responsibility. New and original cases provide insights into ethics in familiar organizations, such as Tesla and TOMS, while exercises and MindTap online resources reinforce concepts with hands-on applications.

Wings? Check. A super-cool, super-secret past? Check. An impossible mission to save the world from a fur-ocious enemy? Check. When Tunde sprouts wings and learns he's all that stands between Earth and total destruction, suddenly school is the least of his problems. Luckily, his rag-tag group of pals have got his back, and with his new powers, Tunde is ready to fly in the face of danger. So what if he can't even stand up to the school bully? He's the boy with wings - this is his destiny. No pressure then. . . An ordinary kid is about to become an EXTRAORDINARY hero in The Boy with Wings, an action-packed adventure by comedy legend Lenny Henry. Lenny Henry's funny first novel is for readers of 9 to 12, illustrated throughout by Keenon Ferrell. Includes an exclusive comic book adventure illustrated by Mark Buckingham.

Gain the understanding you need to think and act like a marketer the most current principles of marketing resource -- Pride/Ferrell’s FOUNDATIONS OF MARKETING 9E with MindTap. This edition blends marketing fundamentals with discussions of the latest topics and trends reshaping marketing. You'll examine the power of market research, analytics, and the impact of artificial intelligence while introducing social media, digital marketing, ethics, globalization, and marketing technology interface. Updated intriguing visuals, timely content, real cases, and fascinating videos work with the engaging presentation to put principles into practice in today's fast-paced business world. MindTap, today's leading digital platform helps you reinforce concepts to learn, apply, and study them in interactive marketing scenarios to build confidence and elevate performance.

In "Making Trouble" leading scholars in criminology, sociology, criminal justice, women's studies, and social history explore the mediated cultural dynamics that construct images and understanding of crime, deviance, and control. Contributors examine the intertwined practices of the mass media, criminal justice agencies, political power holders, and criminal and deviant subcultures in producing and consuming contested representations of legality and illegality. While the collection provides broad analysis of contemporary topics, it also weaves this analysis around a set of innovative and unifying themes. These include the emergence of "situated media" within and between the various subcultures of crime, deviance, and control; the evolution of policing and social control as complex webs of mediated and symbolic meaning; the role of power, identity, and indifference in framing contemporary crime controversies, with special attention paid to the gendered construction of crime, deviance and control; and the importance of historical and cross-cultural dynamics in shaping understandings of crime, deviance, and control.

Collins Big Cat Phonics for Letters and Sounds features exciting fiction and non-fiction decodable readers to enthuse and inspire children. The 7+ books are designed for children aged 7+ who need more practice to acquire phonics skills. They have age-appropriate content, more mature images, and are fully aligned to Letters and Sounds Phases 3–5. On a school trip to a museum, Lucas sees a Tudor painting of a boy who looks just like him. As he looks at it longer he is transported into the painting! He finds himself alongside a young African free diver who has come to the Tudor court to salvage treasures from the king’s best ship that recently sank. This thrilling historical adventure story is written by Jasmine Richards. Green/Band 5 books offer early readers patterned language and varied characters. The focus sounds in this book are: /ai/ ay, a-e, ey /ee/ ie, ea /igh/ i-e, i /oa/ o /oo/ ue, ui, ew, ou, u, oul, u-e. Pages 30 and 31 allow children to re-visit the content of the book, supporting comprehension skills, vocabulary development and recall. Reading notes within the book provide practical support for reading Big Cat Phonics for Letters and Sounds with children, including a list of all the sounds and words that the book will cover.

Jeremy Renner and Gemma Arterton star in this action comedy inspired by the Grimm Brothers fairytale. The film is set 15 years after the young Hansel and Gretel were abandoned by their parents in the forest and taken prisoner in a gingerbread house by a child-eating witch. The siblings managed to escape, and in the intervening years have taken advantage of their subsequent immunity to bad spells and curses to set themselves up as expert bounty hunters, becoming world-famous for their skill in tracking down and killing evil-doers around the globe. The film follows the brother and sister on their latest assignment - a campaign against evil sorceress Muriel (Famke Janssen) - which they begin to realise may be their golden opportunity for revenge of a more personal nature.

Perfect for fans of fast-paced adventures, The Book of Legends, from comedian Lenny Henry is a laugh-out-loud magical story for 8-12 year olds, illustrated throughout by the incredibly talented Keenon Ferrell. Twins, Bran and Fran, are two ordinary kids who are about to go on an extraordinary adventure! When their mum mysteriously disappears in a lightning strike, just like their dad, the twins are all alone and know they have to stick together - if only to face their new guardian's terrible cooking! But when their mum's treasured storybook turns out to be a portal to another world full of mythical legends, everything changes. Suddenly, evil princes, mud monsters and Viking armies are all very real and out to get them. Luckily, the twins have Wilma, the Wizard's Wife, and Zachary, a wisecracking Zebracorn, to help them solve the mystery surrounding their parents' disappearance. Quests are no joke (but there are lots of jokes in this book) and this is the quest of a lifetime . . .