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Books > Business & Economics > Business & management > Sales & marketing > Advertising
The kaleidoscope, the stereoscope, and other nineteenth-century
optical toys analyzed as "new media" of their era, provoking
anxieties similar to our own about children and screens. In the
nineteenth century, the kaleidoscope, the thaumatrope, the
zoetrope, the stereoscope, and other optical toys were standard
accessories of a middle-class childhood, used both at home and at
school. In Playful Visions, Meredith Bak argues that the optical
toys of the nineteenth century were the "new media" of their era,
teaching children to be discerning consumers of media-and also
provoking anxieties similar to contemporary worries about
children's screen time. Bak shows that optical toys-which produced
visual effects ranging from a moving image to the illusion of
depth-established and reinforced a new understanding of vision as
an interpretive process. At the same time, the expansion of the
middle class as well as education and labor reforms contributed to
a new notion of childhood as a time of innocence and play. Modern
media culture and the emergence of modern Western childhood are
thus deeply interconnected. Drawing on extensive archival research,
Bak discusses, among other things, the circulation of optical toys,
and the wide visibility gained by their appearance as printed
templates and textual descriptions in periodicals; expanding
conceptions of literacy, which came to include visual acuity; and
how optical play allowed children to exercise a sense of visual
mastery. She examines optical toys alongside related visual
technologies including chromolithography-which inspired both
chromatic delight and chromophobia. Finally, considering the
contemporary use of optical toys in advertising, education, and
art, Bak analyzes the endurance of nineteenth-century visual
paradigms.
How Silicon Valley, the dark net, and digital culture have affected
our relationship to knowledge, history, language, aesthetics,
reading, and truth. In October 2013, twenty-nine-year-old Ross
William Ulbricht was arrested at the Glen Park Public Branch
Library in San Francisco, accused of being the "Dread Pirate
Roberts" and mastermind of a dark net drug marketplace known as
Silk Road. Ulbricht was an ardent libertarian who believed Silk
Road-described by the New York Times as "the largest, most
sophisticated criminal enterprise the internet has ever seen"-was
battling the forces of big government. He was convicted two years
later of money laundering, computer hacking, and conspiracy to
traffic narcotics and sentenced to life in prison. Art historian
Pamela Lee reads this event as a fairy tale of disruption rather
than an isolated episode in the history of the dark net, Silicon
Valley, and the relationship between public libraries and digital
culture. Lee argues that the notion of "disruptive" technology in
contemporary culture has radically affected our relationship to
knowledge, history, language, aesthetics, reading, and truth.
Against the backdrop of her account of Ulbricht and his exploits,
Lee provides original readings of five women artists-Gretchen
Bender, Cecile B. Evans, Josephine Pryde, Carissa Rodriguez, and
Martine Syms-who weigh in, either explicitly or inadvertently, on
the nature of contemporary media and technology. Written as a work
of experimental art criticism, The Glen Park Library is both a
homage to the Bay Area and an excoriation of the ethos of Silicon
Valley. As with all fairy tales, the book's ultimate subjects are
much greater, however, and Lee casts a critical eye on collisions
between privacy and publicity, knowledge and information, and the
past and future that are enabled by the technocratic worldview.
In this provocative book, C. Edwin Baker argues that print
advertising seriously distorts the flow of news by creating a
powerfully corrupting incentive: the more newspapers depend
financially on advertising, the more they favor the interests of
advertisers over those of readers. Advertising induces newspapers
to compete for a maximum audience with blandly "objective"
information, resulting in reduced differentiation among papers and
the eventual collapse of competition among dailies.
Originally published in 1995.
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