During much of the second half of the 20th century advertising in Britain led the world. Yet no history of British advertising covering this heady period has previously been published. During those years advertising increasingly came to touch upon almost every aspect of every individual's life, and reached its peak as a proportion of the Gross National Product. It boosted economic growth and peoples' affluence. But at the same time the advertising industry was frequently under siege, as politicians, pressure groups, and others constantly sought to restrain its influence - and often succeeded. For several decades the creativity of British campaigns was preeminent around the globe. But Powers of Persuasion is not just about advertisements - it is about advertising. During those years Britain was also a world leader in setting industry benchmarks - innovating the account planning discipline, setting the standard for public service advertising, launching global advertising awards festivals, introducing the best system of advertising regulation, setting up both the world's largest advertising archive and the world's most comprehensive on-line advertising research databank. These were the keystones on which British creativity was built. Simultaneously, major British advertising companies - particularly Saatchi & Saatchi and WPP - raced to the top of the global league. Powers of Persuasion tells the authoritative story of this dynamic, exhilarating era, with pen portraits of the personalities involved, anecdotes, case histories, and essential data. Written (from the inside) by one of the industry's leaders, this is a book for all interested in advertising and its role in society, business, and the media.

Der Mobilfunk seit etwa 15 Jahren der grosse Wachstumsmarkt in der Telekommunikation befindet sich in einer Umbruchphase mit neuen Perspektiven und Herausforderungen. Daten- und Mediendienste eroffnen im Verbund mit immer leistungsfahigeren Netzen zahlreiche, uber die Sprachtelefonie weit hinausreichende Wachstumsfelder. Festnetze und mobile Netze konvergieren; sie stehen nicht mehr in erster Linie komplementar zueinander, sondern konkurrieren zum Teil intensiv. Die Geschaftskonzepte der Anbieter von Mobilkommunikation mussen sich wandeln. Vor diesem Hintergrund hat sich der MUNCHNER KREIS mit der dynamischen Entwicklung der neuen Mobilkommunikation sowie den Perspektiven und Rahmenbedingungen befasst. Das vorliegende Buch enthalt die Ergebnisse. "

Das Internet hat die Welt von Information, Kommunikation und Medien nachhaltig verandert. Suchmaschinen spielen dabei eine zentrale Rolle. Sie bilden das Tor zum Meer der elektronisch verfugbaren Informationen, leisten dem Nutzer wertvolle Hilfe beim Auffinden von Inhalten, haben sich zwischenzeitlich zum Kristallisationspunkt fur vielfaltige erganzende Informations-, Kommunikations- und Mediendienste entwickelt und schicken sich an, Strukturen und Strategien der beteiligten Branchen umzuwalzen. Dabei ist die dynamische Entwicklung der Such- und Finde-Technologien fur das Internet weiterhin in vollem Gange. Der MUNCHNER KREIS hat vor diesem Hintergrund mit exzellenten Fachleuten aus Wirtschaft und Wissenschaft die Entwicklungen analysiert und die Zukunftsperspektiven diskutiert. Das vorliegende Buch enthalt die Ergebnisse."

3000. That's the number of marketing messages the average American confronts on a daily basis from TV commercials, magazine and newspaper print ads, radio commercials, pop-up ads on gaming apps, to pre-roll on YouTube videos and native advertising on mobile news apps. These commercial messages are so pervasive that we cannot help but be affected by perpetual come-ons to keeping buying. Over the last decade, advertising has become more devious, more digital, and more deceptive, with an increasing number of ads designed to appear to the untrained eye to be editorial content. It's easy to see why. As we have become smarter at avoiding ads, advertisers have become smarter about disguising them. Mara Einstein exposes how our shopping, political and even dating preferences are unwittingly formed by brand images and the mythologies embedded in them. Advertising: What Everyone Needs to Know (R) helps us combat the effects of manipulative advertising, and enables the reader to understand how marketing industries work in the digital age, particularly in their uses and abuses of Big Data. Most importantly, it awakens us to advertising's subtle and not so subtle impact on our lives-both as individuals and as a global society. What ideas and information are being communicated to us-and to what end?

An authority on creativity introduces us to AI-powered computers that are creating art, literature, and music that may well surpass the creations of humans.Today's computers are composing music that sounds "more Bach than Bach," turning photographs into paintings in the style of Van Gogh's Starry Night, and even writing screenplays. But are computers truly creative--or are they merely tools to be used by musicians, artists, and writers? In this book, Arthur I. Miller takes us on a tour of creativity in the age of machines. Miller, an authority on creativity, identifies the key factors essential to the creative process, from "the need for introspection" to "the ability to discover the key problem." He talks to people on the cutting edge of artificial intelligence, encountering computers that mimic the brain and machines that have defeated champions in chess, Jeopardy!, and Go. In the central part of the book, Miller explores the riches of computer-created art, introducing us to artists and computer scientists who have, among much else, unleashed an artificial neural network to create a nightmarish, multi-eyed dog-cat; taught AI to imagine; developed a robot that paints; created algorithms for poetry; and produced the world's first computer-composed musical, Beyond the Fence, staged by Android Lloyd Webber and friends. But, Miller writes, in order to be truly creative, machines will need to step into the world. He probes the nature of consciousness and speaks to researchers trying to develop emotions and consciousness in computers. Miller argues that computers can already be as creative as humans--and someday will surpass us. But this is not a dystopian account; Miller celebrates the creative possibilities of artificial intelligence in art, music, and literature.

At the core of this book is an inspiring ideal: that for both commercial and social reasons, brands need the courage to stand for something, rather than responding to the latest consumer whim. Faced with crowded markets, flat growth and growing consumer cynicism, brand marketers are looking for ways to deepen the emotional connection between brands and consumers. Through interviews and case studies, Creating Passion Brands demonstrates how belief-led brands like Google, Innocent, Zara and Camper have outstripped the growth of their peers by igniting passion among employees and consumers alike. They are passion brands and show the way forward for marketing in the 21st century. Drawing on the very latest academic research and Millward Brown's unique global research into brand value, this book reveals a systematic approach to the business of creating a passion brand from an existing brand. Always vivid and often contentious, Creating Passion Brands explores what really counts at the heart of branding today.