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Books > Business & Economics > Business & management > Sales & marketing > Advertising
This book takes a people-first approach to social media that
centers on how to best communicate with others using the social
media platforms. Facebook, Instagram, LinkedIn, Pinterest, Twitter,
Tik Tok-the one thing that unites them all is that they are used by
people, real human beings. Too often today, marketers are focused
on algorithms and analytics instead of simply trying to help their
company meaningfully connect with the humans that are going to help
them grow. This book takes a people-first approach to social media
that centers on how to best communicate with others using the
social media platforms. While each and every social network changes
constantly, this underlying approach never will. By ensuring that
people are first in all social media strategies, marketers will
deliver more value to their companies and the people they serve.
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