Divided Spirits tells the stories of tequila and mezcal, two of Mexico's most iconic products. In doing so, the book illustrates how neoliberalism influences the production, branding, and regulation of local foods and drinks. It also challenges the strategy of relying on "alternative" markets to protect food cultures and rural livelihoods. In recent years, as consumers increasingly demand to connect with the people and places that produce their food, the concept of terroir - the taste of place - has become more and more prominent. Tequila and mezcal are both protected by denominations of origin (DOs), legal designations that aim to guarantee a product's authenticity based on its link to terroir. Advocates argue that the DOs expand market opportunities, protect cultural heritage, and ensure the reputation of Mexico's national spirits. Yet this book shows how the institutions that are supposed to guard "the legacy of all Mexicans" often fail those who are most in need of protection: the small producers, agave farmers, and other workers who have been making tequila and mezcal for generations. The consequences-for the quality and taste of tequila and mezcal, and for communities throughout Mexico-are stark. Divided Spirits suggests that we must move beyond market-based models if we want to safeguard local products and the people who make them. Instead, we need systems of production, consumption, and oversight that are more democratic, more inclusive, and more participatory. Lasting change is unlikely without the involvement of the state and a sustained commitment to addressing inequality and supporting rural development.

New introduction by Ian Rankin _________________________________________ 'One of the most playful and entertaining writers of our generation' Val McDermid, Guardian In an absorbing voyage as interesting to non-drinkers as to true whisky connoisseurs, sci-fi and literary author Iain Banks explores the rich heritage of Scottish whisky, from the most famous distilleries to the most obscure operations. Whisky is more than a drink: it's a culture that binds together people, places and products far across Scotland's rugged terrain. Switching from cars to ferries to bicycles, Banks criss-crosses his homeland, weaving an engrossing narrative full of fascinating traditions, peculiar people, and the downright bizarre places he encounters on his journey down Scotland's great golden road. 'The book I return to most often . . . It's is like slipping into a warm bath.' James Graham, THE TIMES (playwright and creator of ITV's Quiz) 'Filled withinsightful and witty observations . . . this is a rip-roaringand informative delve into the unique history and enduring appeal of this iconic spirit.' VISIT SCOTLAND, 9 'must read' books