Denton Marks uses economic analysis, in plain and simple language, to demystify the wine world and to enrich our understanding of it. This remarkable book could well serve as an introduction to the wine industry for economists or as an introduction to economics for the wine industry. Up to date and thorough, Marks has undertaken a prodigious task.' - Orley Ashenfelter, Princeton University, and Co-Founder and President, American Association of Wine Economists, US'What is welcome with Denton Marks's book is its exploration beyond the narrow focus of wine pricing. The outline of how wine fits into key economic processes is illuminating, and the understanding of the political economy of wine is especially helpful. Crucially, the examination of how wine functions as a cultural good is a real expansion of our understanding of its social and economic context, underlining that value is not merely a financial construct but includes intangible, symbolic meaning as well.' - Steve Charters MW, School of Wine and Spirits Business, Burgundy School of Business, France 'Denton Marks's book fills a void in both the economics and the wine-related literature. It offers the economics student insights into the wine world and the wine professionals insights into economic thinking. Certainly, this is the first 'wine economics' textbook.' - Karl Storchmann, New York University, US and Managing Editor, Journal of Wine Economics 'Marks harvests wine's potential as a lens through which to view human economic behavior- and economic misbehavior - taking readers on a sophisticated but accessible and comprehensive tour of the fascinating nooks and crannies of the wine market. Perhaps the crowning achievement is the original and thought-provoking treatment of some of the thorniest philosophical and scientific dilemmas unique to wine, including price signals, asymmetric information, and sensory intersubjectivity. This is a much-needed book from an economist who knows the subject.' - Robin Goldstein, Author of The Wine Trials, Blind Taste, and blindtaste.com/ 'Most professions show a professional interest in wine, and economics is no exception: it can help us understand how wine markets work. But since economics is considered by many as a rather 'dry' subject, wine can boost student enthusiasm for economics. This book exploits those two interests by helping non-economists understand wine producer and consumer behavior and helping college students understand economics.' - Kym Anderson, Wine Economics Research Centre, University of Adelaide and Australian National University, Australia Wine and the wine trade are steeped in culture and history; few products have consistently enjoyed both cultural importance and such wide distribution over time even seen by some as 'an elixir of life'. While wine has been produced and consumed for centuries, what is distinctive about the economics of wine? Professor Marks's book is an accessible exploration of the economics of wine, using both basic principles and specialized topics and emphasizing microeconomics and related research. Drawing upon economic themes such as International Trade and Public Choice, Wine and Economics also relates economic reasoning to management issues in wine markets. The discussion ranges from economic fundamentals and wine and government, to the challenge of knowing what is in the bottle and the importance of wine as a cultural good. This novel and comprehensive introduction to the subject is an invaluable resource for students, scholars and anyone interested in wine and the wine industry.

You're probably tired of asking the same old question, "What should we make for dessert?" The answer is simple--cocktails! In Liquid Dessert, professional bartender and mixologist Bryan Paiement invites you to join him on a trip around the world to discover cocktails inspired by the best desserts on the planet. Liquid Dessert is not your average cocktail or dessert book but a unique combination of the two. Traditional desserts, though delicious, can be heavy and overwhelming after a big meal. Or you may be wavering on whether or not to have another beverage or dessert--now it doesn't have to be one or the other! From cocktails-inspired favorites like Bananas Foster or Cannoli, whether you're a fan of rich, decadent chocolate or you have more of a citrusy-tart palate, the simple-to-follow recipes in Liquid Dessert have you covered, no matter your craving.

The artisanal cocktail movement is, let's face it, not for everyone. What about drinks for the rest of us? The boozers who just want a good, stiff cocktail we can make at home after a day at work? What if you don't own an ice-shaving kit or grow organic rosemary in your back garden? What if you are using recycled jam jars to mix your Vodka Tonic instead of the "mason jar shaker" you can purchase at every hipster joint in Hoxton? Rejoice, this book is for you.

Meet the natural lovechild of the popular local-foods movement and craft cocktail scene. It's here to show you just how easy it is to make delicious, one-of-a-kind mixed drinks with common flowers, berries, roots, and leaves that you can find along roadsides or in your backyard. Foraging expert Ellen Zachos gets the party started with recipes for more than 50 garnishes, syrups, infusions, juices, and bitters, including Quick Pickled Daylily Buds, Rose Hip Syrup, and Chanterelle-infused Rum. You'll then incorporate your handcrafted components into 45 surprising and delightful cocktails, such as Stinger in the Rye, Don't Sass Me, and Tree-tini.

Wherever and whenever people have been found talking, they have been found drinking: an age-old pastime with an equally storied history. Alcohol and civilization have developed in close quarters, sometimes supporting each other and sometimes getting in each other's way. The School of Sophisticated Drinking, which began as an ongoing series of lectures at Berlin's legendary Victoria Bar in 2003, traces the deep-seated lineage of drinking in the social, political, and even scientific developments of our culture. Appealing to both expert drinkers and novice barflies, each chapter delves into the sociopolitical significance of and technological innovations behind a familiar wine or spirit--brandy, vodka, whisky, rum, gin, tequila, and champagne--and shares plenty of tales of adventure, from the glamour of Hollywood and Broadway, to the tormented worlds of well-known writers, to the outbreak of wars and the unending struggle for economic and military power. The reader's thirst for knowledge can be further quenched by trying any or all of the enticing cocktail recipes gathered at the end of the book.

Anthologin is the product of a fortuitous encounter that brought together Samuele Ambrosi, an internationally renowned, multi-award-winning barman with a stellar resume, Maurizio Maestrelli, esteemed journalist and author of several books on beer and spirits, and Serena Conti, fine illustrator and designer whose collaborations have extended far beyond Italy's borders. It tells the fascinating story of gin, that most popular of spirits whose long, seductive history transcends aromas and flavour, technical traits and production systems. It's a story brimming with fascinating anecdotes on gin's origins and evolution, political and economic influences, and episodes involving famous figures. And it is this "behind the scenes" knowledge that renders every sip of gin so special, realisations that help us better appreciate the rebirth of mixology and the revived interest in gin. Today you hold the definitive gin guide in your hands.

In his new book, Gordon M. Shepherd expands on the startling discovery that the brain creates the taste of wine. This approach to understanding wine's sensory experience draws on findings in neuroscience, biomechanics, human physiology, and traditional enology. Shepherd shows, just as he did in Neurogastronomy: How the Brain Creates Flavor and Why It Matters, that creating the taste of wine engages more of the brain than does any other human behavior. He clearly illustrates the scientific underpinnings of this process, along the way enhancing our enjoyment of wine. Neuroenology is the first book on wine tasting by a neuroscientist. It begins with the movements of wine through the mouth and then consults recent research to explain the function of retronasal smell and its extraordinary power in creating wine taste. Shepherd comprehensively explains how the specific sensory pathways in the cerebral cortex create the memory of wine and how language is used to identify and imprint wine characteristics. Intended for a broad audience of readers-from amateur wine drinkers to sommeliers, from casual foodies to seasoned chefs-Neuroenology shows how the emotion of pleasure is the final judge of the wine experience. It includes practical tips for a scientifically informed wine tasting and closes with a delightful account of Shepherd's experience tasting classic Bordeaux vintages with French winemaker Jean-Claude Berrouet of the Chateau Petrus and Dominus Estate.

Traditional craft-brewed beer can transform a meal from everyday to extraordinary. It's an affordable, accessible luxury. Yet most people are only familiar with the mass-market variety. Have you tasted the real thing? In The Brewmaster's Table, Garrett Oliver, America's foremost authority on beer and brewmaster of the acclaimed Brooklyn Brewery, reveals why real beer is the perfect partner to any dining experience. He explains how beer is made, relays its fascinating history, and, accompanied by Denny Tillman's exquisite photographs, conducts an insider's tour through the amazing range of flavors displayed by distinct styles of beer from around the world. Most important, he shows how real beer, which is far more versatile than wine, intensifies flavors when it's appropriately paired with foods, creating brilliant matches most people have never imagined: a brightly citric Belgian wheat beer with a goat cheese salad, a sharply aromatic pale ale to complement spicy tacos, an earthy German bock beer to match a porcini risotto, even a fruity framboise to accompany a slice of chocolate truffle cake. Whether you're a beer aficionado, a passionate cook, or just someone who loves a great dinner, this book will indeed be a revelation.

Are you done with generic gin and tonics, mediocre Manhattans and basic martinis? You can use pantry staples and basic liquors to produce more than 200 game-changing craft cocktails worthy of a seat at the bar. Many cocktail books call for hard-to-find ingredients and complicated techniques that can frustrate home cocktail makers. Shake Strain Done shows a better way: * If you can shake, strain, stir and turn on a blender, you can make great cocktails. * No tedious secondary recipes hidden between the lines. * No mysteries. You'll know what each drink will taste like before you pick up a bottle. * No fancy equipment needed. A shaker, strainer and spoon are as exotic as it gets. * The ingredients are mostly pantry and bar staples--things you already have on hand. Every drink is rated by its characteristics--Warm, Refreshing, Sweet, Sour, Bitter, Fruity, Herbal, Creamy, Spicy, Strong and Smoky--to help expand your horizons and find more drinks to love. These are drinks with the sophistication of a high-end speakeasy, minus the fuss, like: * The Sazerac 2.0 - a spice cabinet update that takes the classic back to its origins * A new White Russian that lightens the load with coconut water instead of cream * A grownup Singapore Sling that's fruity without tasting like fruit punch * A Scorched Margarita that uses the broiler to char those lemons and limes * A feisty new Gin and Tonic in which black pepper is the star ingredient * And plenty of originals, like the Pooh Bear. Butter, honey and bourbon? Yes, please! And Mistakes Were Made, for tiki time

Beer. Friends. Fun. Put them together, and you have a beer fest! Join M. B. Mooney as he travels the United States to bring you the delights of Beer Fest USA. While beer has always been an important part of American culture, the last three decades have seen an explosion in the popularity of craft brews and microbrews, and, along with them, beer festivals. Modeled on their German counterparts such as Munich's Oktoberfest, beer festivals allow brewers to introduce customers to their creations, to educate the public about the differences between various craft beers, to learn from beer drinkers, and to promote friendship. Beer Fest USA introduces beer enthusiasts-novices and seasoned beer geeks alike-to thirteen of the biggest and best beer festivals in the US, giving you a taste of the unique history and flavor of each. So get ready to drink up, laugh with friends, and start planning your next beer festival vacation.

Adventures with Old Vines offers an engaging and knowledgeable guide to demystify wine for novice enthusiasts. Richard Chilton provides detailed information about buying and storing wine, how to read a wine list, the role of the sommelier, wine fraud, how wine is really made, and how weather patterns can influence the quality of a vintage. A vineyard owner and lifelong wine lover, the author encourages readers to discover wine by tasting, taking notes, and tasting again. The book also includes a richly illustrated, full-color reference section on a select group of vineyards from all over the world, describing their history, winemaking philosophy, terroir, and top vintages-what Chilton calls benchmark wines. The characteristics of these memorable wines provide the essential starting point to understand what to look for when evaluating any wine. Equipped with this easy-to-read reference, readers will have all the tools they need to begin their own wine journey.

'This book is dangerous: I had a Boulevardier in my hand five minutes after opening it' Victoria Moore, Wine correspondent, the Daily Telegraph and BBC Good Food 'Cocktail making demystified at last! What a useful book' India Knight The cocktail scene has exploded in recent years and the bars are booming. From the classics to modern-day twists with infused spirits and tonics, vermouths and bitters, ordering a cocktail at the bar has never been so much fun. Which is great news for some but if, like the author, you really don't get out much, then it can feel like you're missing out on all the fun. Until now. Helen McGinn's Homemade Cocktails is full of recipes, hints and tips to help you re-write your at-home cocktail repertoire. From classics to the latest in cocktail fashions, this book helps you raise the bar whether it's to impress your guests or simply treat yourself. You'll find ways to use up what's in those bottles lurking at the back of the cupboard and knock up a fabulous cocktail in no time, adding instant glamour to any occasion.

"Rich in history and admirable scholarship. . . . It's a fine grande champagne of a book, to be savored over and over."
-Patricia Wells, author of The Provence Cookbook
Called the "brandy of the gods" by Victor Hugo, Cognac is a universal symbol of refinement and quality. In the first comprehensive history of this celebrated drink, Kyle Jarrard charts Cognac's birth in the 1500s and its transformation into the world's most coveted brandy. Along the way, he reveals how Cognac distillers weathered vineyard die-offs, the German occupation, and other challenges over the years-and offers a fascinating behind-the-scenes look at Hennessy, Remy-Martin, Courvoisier, Martell, and other legendary brands.
For any Cognac lover, this fascinating book will make the perfect gift.
Kyle Jarrard (Paris, France) is a senior editor at the International Herald Tribune and author of the highly acclaimed novels Over There and Rolling the Bones.

Pour yourself the perfect drink-or make a round for your guests. Making drinks at home has never been easier. In this guide to the perennial favorites and forgotten classics, YouTube's favorite Aussie mixologist Steve the Bartender shows you how to craft cocktails with ease. Approachable and unpretentious instructions ensure that every drink is simple and delicious. - Guidance on building a home bar, from the essential spirits to mixing equipment and glassware - 125 curated drink recipes for every occasion, from Manhattans to Mai Tais. - Photographs of every recipe and integrated QR codes linking to videos of Steve preparing each drink.

THE ONLY BOOK THAT PRESENTS FOOD AND WINE PAIRING FROM A CULINARY AND SENSORY PERSPECTIVE.

Demystifying the terminology and methodology of matching wine to food, "Food and Wine Pairing: A Sensory Experience" presents a practical, user-friendly approach grounded in understanding the direct relationships and reactions between food and wine components, flavors, and textures. This approach uses sensory analysis to help the practitioner identify key elements that affect pairings, rather than simply following the usual laundry list of wine-to-food matches. The text takes a culinary perspective first, making it a unique resource for culinary students and professionals.

FOOD AND WINE PAIRING: Lays out the basics of wine evaluation and the hierarchy of taste concepts Establishes the foundation taste components of sweet, sour, slat, and bitter in food, and dry, acidity, and effervescence in wine, and looks at how these components relate to one another Discusses wine texture, and the results of their interactions with one another Examines the impact that spice, flavor type, flavor intensity, and flavor persistency have one the quality of wine and food matches Includes exercises to improve skills relating to taste identification and palate mapping Provides a systematic process for predicting successful matches using sequential and mixed tasting methods Gives guidance on pairing wine with foods such as cheese and various desserts, as well as service issues such as training and menu/wine list development

"Food and Wine Paring" provides students and professionals with vivid and dynamic learning features to bring the matching process to life with detail and clarity. real-world examplesinclude menus and tasting notes from renowned restaurants, as well as Aperitifs or vignettes portraying culinary notables - both individuals and organizations - which set their wine parings in a complete gastronomical, regional, and cultural context.

Culinary students making their initial foray into understanding paring will appreciate the reader-friendly and comprehensive approach taken by Food and Wine Pairing. More advanced students, instructors, and culinary professionals will find this text to be an unparalleled tool for developing their matching process and honing their tasting instinct.

There are few spirits that command such dedication, interest and affection as whisky. The purpose of this book is to provide a pathway through the whisky maze, to demystify it and to provide a platform from which a lifetime s hobby can be launched.

Whisky expert Dominic Roskrow explores all aspects of this popular drink, delving into its history, dispelling the myths surrounding it and highlighting individualities of the many varieties that exist.

Includes: Origins and history of whisky How whiskies are made today Guide to Scottish distilleries Single malt whiskies How to drink and appreciate whisky Sections on whiskies of the world, including Irish whiskey and bourbon Debunking myths Types of whisky Buying whisky"

From timeless classics like the Old-fashioned to inventive new creations such as Grape Escape, this book shows how to create perfectly balanced and delicious drinks for any taste or palate. Cocktails for every mood or occasion - whether that's delectably sweet, sharp and zingy, smooth and creamy or subtle and sophisticated. The very best of classics, modern twists on classics and innovative new mixes compiled by Brian Lucas, the creator of prestigious bars across the globe. With guidance on the correct glasses to use and essential techniques such as infusing, garnishing, twisting, salting, layering, straining, shaking and stirring, you can hone your repertoire to perfection. Intuitive icons make it easy to select cocktails based on strength, while reference lists provide suggestions for any preference.

Taste real magic. Drawing on her eclectic craft, harnessing influences from Wiccan and rootwork practices, Anais Alexandre shares a collection of delicious potions for the modern witch. From potent cocktails, to restorative elixirs and captivating brews, this book of drinkable spells offers the powers of time-honoured wisdom in truly delectable form. Each potion is accompanied by a simple ritual to supercharge its effectiveness, whether as a solitary witch or with your coven. Sip on a subtle love potion, draw monetary fortune your way with a lucky prosperi-tea, or spread friendship vibes with a warming party punch; as the wheel of the year turns, discover your own craft through the magic of mixology.

A Field Guide to Whisky is a one-stop guide for all the information a whisky enthusiast needs. With the whisky market booming all over the world, now is a perfect time for a comprehensive guide to this popular brown spirit. What are the basic ingredients in all whiskies? How does it get its flavour? Which big-name brands truly deserve their reputation? What are the current whisky trends around the world? And who was Jack Daniel, anyway? This abundance of information is distilled(!) into 323 short entries covering basic whisky literacy, production methods, consumption tips, trends, trivia, geographical maps and lists of distilleries, whisky trails, bars, hotels, and festivals by an industry insider. Boasting 230 colour photographs and a beautiful package to boot, A Field Guide to Whisky will make a whisky expert out of anyone.

Originally published during the early part of the twentieth century, the Cambridge Manuals of Science and Literature were designed to provide concise introductions to a broad range of topics. They were written by experts for the general reader and combined a comprehensive approach to knowledge with an emphasis on accessibility. Brewing by A. Chaston Chapman was first published in 1912. The volume presents an account of the methods and scientific principles underlying the process of brewing.

Warm sun, cool drink, and nowhere to be-that's Margaritaville! It's a celebration of relaxation and an invitation to enjoy good food and good company. Margaritaville: The Cookbook is filled with recipes that bring the flavour of island living and the spirit of Jimmy Buffett's iconic song straight into your home. The first ever cookbook from the beloved world of Margaritaville features laid-back favourites like the explosively good Volcano Nachos and the heaven-on-earth-with-an-onion-slice Cheeseburger in Paradise, alongside more sophisticated options that will wow your guests (Coho Salmon in Lemongrass-Miso Broth, anyone?). With its combination of recipes, stories, and gorgeous full colour food and lifestyle photographs throughout, it is sure to put you in a Margaritaville state of mind! Margaritaville isn't confined to single spot on the map-the recipes draw inspiration from around the world, from Jerk Chicken to Tuna Poke with Plantain Chips and Jimmy's Jammin' Jambalaya. And we've got you all covered, from family-friendly Aloha Hotdogs to drool-worthy Vegetarian Burgers. It's 5 o'clock somewhere and no vacation is complete without a cocktail-preferably a margarita, of course! Margaritaville: The Cookbook is loaded with drink recipes to inspire your blissful island cocktail hour-from Jimmy's Perfect Margarita and Paradise Palomas to Cajun Bloody Mary's and the quintessential Key West Coconut and Lime Frozen Margarita.