800-CEO-Read Sales Book Of The Year for 2015 | Forbes 15 Best Business Books of 2015 | The chapters, (46 of them in this 256 page book) are quick and concise, and it is easy to pick it up anywhere and find a nugget of easily actionable advice, but the kicker is that the actions he recommends are also quick and concise, so that we can accomplish them in the few bursts of spare time we all have left. 800CEORead.com Follow Goldfayn's brilliant advice and you will have an endless supply of customer testimonials, spontaneous referrals, and new business, and it will compel you to buy a beautiful fountain pen and stop obsessing over social media. His advice simply works. Inc.com Grow your business by 15% with these proven daily growth actions Do you have trouble finding time during your hectic day to grow your business? Is your company stalled because you are too busy reacting to customer problems? Do you lack the funds to jumpstart an effective marketing plan? The Revenue Growth Habit gives business owners, leaders, and all customer facing staff a hands-on resource for increasing revenue that is fast, easy, and requires no financial investment. Alex Goldfayn, CEO of the Evangelist Marketing Institute, shows how to grow your organization by 15% or more in 15 minutes or less per day without spending a penny of your money. Forget about relying on social media. Posting on Twitter, Facebook, and LinkedIn doesn't grow revenue, especially for business-to-business companies. The Revenue Growth Habit shows how to request and collect testimonials and how to communicate these testimonials to grow your business. You will discover how to write powerful case studies, ask for (and get!) referrals, grow your lists, and send a revenue-growing newsletter. Goldfayn also includes information for teaching your customer service people how to inform your current clients about what else they can buy from you. This proven approach revolves around letting your customers tell your story. There is nothing you can say about your products and services that is more effective than what your paying customers say. How does it work? Each day, take one quick, proactive communication action that tells someone about how they'll be improved after buying from you. Choose from the 22 actions Goldfayn details in The Revenue Growth Habit. Each technique is fast, simple, and free. It only requires your personal effort to communicate the value of your product or service to someone who can buy from you. Personal communication the key to the 22 action steps will make your company stand head-and-shoulders above the competition.

CFO Techniques: A Hands-on Guide to Keeping Your Business Solvent and Successful is a comprehensive and instructive working manual for multitasking chief financial officers and controllers working in the fast-paced commercial environment. Every senior financial professional with an ever-broadening span of control will benefit from this complete outline of the core activities-with specific descriptions of individual tasks-comprising the daily agenda of a successful CFO or controller. It covers everything from traditional responsibilities like budgeting and financial reporting, to more innovative tasks like performance analytics and business strategy development. While emphasizing specific guidelines on what it takes to excel as a company's head of finance, the book refrains from overwhelming dryness by using cultural references, real-life examples, and a casual tone. With its bite-sized, easy-to-read chapters, CFO Techniques serves as both an invaluable desktop reference handbook and a good bedtime read. Whether you need a quick recommendation on treasury procedures, adhering to GAAP, keeping funds safe from embezzlers, or advice on dealing with the CEO, you will find the answers in this book. Guides you through CFO/controller core responsibilities, function by function Serves as a reference manual on financial matters specific to the small and mid-size commercial environment Goes beyond finance and accounting, addressing the administrative and behavioral issues all CFOs occasionally must address

The book introduces corporate finance to first year students in business schools. Basic subjects such as marketing, human resources and finance are all fundamental to the learning of a business manager. A book on these subjects must emphasise learning that is conceptual in nature and at the same time, application oriented. This book attempts to achieve this in a manner that is comprehensive and shorn of complexity. It examines the practice of finance without diluting theory and conceptual knowledge. Corporate finance is necessarily quantitative in nature and the book duly places emphasis on that aspect. It ensures the primacy of ideas and concepts utilising numbers as supportive elements.

Many CFOs have led their companies to invest in ERP and shared services in order to create leaner, more global organization structures. Today, they seek more radical transformation through business process outsourcing (BPO). "CFO Insights" is a practical, comprehensive guide to this exciting, fast-growing field. It features expert advice from the CFOs of major companies worldwide, including BP, Procter & Gamble, Dell, and Exel. Step by step, it takes you through the stages of a successful outsourcing solution - from evaluating providers and contracting, through transition planning and risk management.

"We have seen cost reductions every year for each of the 13 years of our outsourcing experience - now, finally, we are seeing the outsourcing market mature. The advancement of multi-client centers will create new value. As new low cost centers spring up around the world I want to have easy access to the opportunities."
--Ala n Eilles, CFO Downstream, BP

"Outsourcing is not about sitting still. On the one hand, as CFO, you have to be in control, and have the right control mechanisms in place. On the other, this is an evolving relationship where both parties feel empowered and energized to make a real difference in the business."
--John Coghlan, Group Finance Director of Exel

"My view of the CFO's role is relatively simple: How do you add value? The CFO has to be in the forefront in understanding, at a strategic level, the relative economics of different parts of the business model - and vitally play a decisive role in deciding what should be insourced and what should be outsourced."
--Clayton Daley, CFO, Procter & Gamble

Agriculture remains an important means of alleviating poverty, but shortage of finance can constrain its development. At the same time, agriculture is evolving towards a global system requiring high-quality, competitive products, and is organized in value chains which often exclude smallholders. Value chain financing in agriculture offers an opportunity to increase the scope, and reduce the cost and risk of financing to agriculture. It can also help value chains to be more inclusive, by making resources available for smallholders to be integrated into higher value market opportunities. Agricultural Value Chain Finance provides a comprehensive look at the models, tools and approaches used by industry leaders in all parts of the developing world. These are described, analysed and illustrated by many rich examples in order to demonstrate how they work, and to extract lessons and applications for others to adapt. The book builds on the deep experience of the Food and Agriculture Organization of the UN (FAO) in agricultural development and finance This book is essential reading for agribusiness leaders and technical staff, bankers and cooperative leaders working in agriculture, NGO and microfinance development practitioners, researchers and policy makers. Published in association with FAO.

Praise for Running a Public Company: From IPO to SEC Reporting

"Steve Bragg's book is an essential read for anyone contemplating a public offering or taking on leadership responsibility in a public company. Not only does he explain the complicated aspects of registration and reporting, he provides practical examples of policies, procedures, and controls to keep a public company on the right track. This book is easy to follow and will continue to be a resource for the reader."--Tom Wilkinson, PMB Helin Donovan, LLP

"I will recommend Running a Public Company: From IPO to SEC Reporting to my clients and consulting colleagues as an excellent resource. The book provides helpful guidance about the decision to go public, and about managing the requirements once a company is public. Steve Bragg's extensive knowledge stems from actual business experience, and his writing style makes a complex topic easier to follow and understand."--Valerie G. Walling, CPA, CMC, Management and Internal Controls Consultant

"I highly recommend Steve's new book, Running a Public Company: From IPO to SEC Reporting, because it's a reference manual and insider's guide that contains a treasure trove of valuable insights certain to help managers, accountants, and attorneys navigate through the countless challenges that arise when taking (and keeping) a company public."--Matthew Posta, Esq., CPA, Vice President of Finance, Key Air, LLC

"Mr. Bragg has done an excellent job of demystifying what is required to run your company and sell your stock in the public markets. I consider this a must-read for anyone considering a public offering or working with a public company."--Wray Rives, CPA

"Running a Public Company: From IPO to SEC Reporting is an incredibly exhaustive guide to going public, spanning the process from first deciding to take the leap to filing with the SEC and everything in between--so comprehensive that it even includes the SEC's account number for paying filing fees This is yet another Steven Bragg title for professionals that takes a complicated and oftentimes confusing process and breaks it down into simple, easy-to-follow steps. Should our company ever decide to make that jump, it is reassuring to know that Running a Public Company has laid out the path before us in perfect detail. Whether used as a reference or a guide, Mr. Bragg makes the process simple, clear, and amazingly straightforward."--Adrienne Gonzalez, Project Coordinator, Roger CPA Review, Chief Information Officer, JrDeputyAccountant.com

"The first A to Z guide that I have seen. An excellent reference for management and investors alike."--Brian A. Lebrecht, Esq., President, The Lebrecht Group, APLC

Profiting from technological innovation is a key strategic challenge in technology-intensive industries because it requires not only scientific and engineering expertise but also an understanding of how business and legal factors facilitate commercialization. This volume presents a multidisciplinary view of issues in technology commercialization and entrepreneurship. First, the strategic options available to an innovating firm attempting to commercialize inventions are presented in the context of the legal system and the complementary assets needed for commercialization. Next, the benefits and liabilities associated with multidisciplinary commercialization teams are covered. The chapters on intellectual property include a basic guide to patents, designs, copyrights, trademarks and trade secrets and marks, as well as an analysis of how these mechanisms can be viewed as complements in commercialization. Issues and challenges associated with US laws such as Bayh-Dole are covered. Three chapters cover elements of strategy including industry analysis and strategy, marketing strategy, alliances and other strategies for technology commercialization. The final chapters cover financial issues in commercialization, with a guide to different techniques used in valuing early stage technologies, steps in obtaining venture capital funding, and an analysis of the role of contracts and nondisclosure agreements in licensing of early stage inventions.

Fundamentals of Corporate Finance 2e reflects the reality that Finance as an intellectual discipline continues to be challenged by the experiences and events of market activity. Following the global financial crisis (GFC), mangers have embarked on even more uncertain times. Thus, although the teaching of finance may have remained robust as a framework of conceptual thought, it is imperative that students come to realise that finance is not physics, by which we mean that even a concept as foundational to financial management as the capital asset pricing model (CAPM) should not be interpreted as a literal truth. This leads to a consideration of managing risk and risk management approaches as having behavioural aspects that are the outcomes of a manager's or the firm's accumulated experience. They cannot always be reduced to the simple directives of a quantitative algorithm. The text helps students develop the intuition and analytical skills necessary to effectively apply financial tools in real-world decision-making situations. The text provides a fully integrated framework for understanding how value creation relates to all aspects of corporate finance: whether it be evaluating an investment opportunity, determining the appropriate financing for a business, or managing working capital. This unique and integrated framework also enables students to develop problem solving and decision-making skills. The 2nd edition has undergone a thorough revision to the end of chapter materials, and the internal design of the book has been revamped to make it more visually appealing. As a result the text is far easier to navigate for students and is significantly more engaging in its presentation. The ground breaking Wiley E-Text version of Fundamentals of Corporate Finance 2e features narrated concept summaries, animated demo problems, stepped tutorials and interactive end of chapter materials to allow students to attempt the problems in the text and receive immediate feedback. Students can also do key word searches within the E-Text, highlight content of interest and make notes. Wiley The E-Text can be used on all popular platforms and devices including OC, Mac, iPad, Android and Kindle Fire.

This book provides a guide for managers engaged in planning and budgeting within health and social care organisations. Taking a very practical approach, the book focuses on planning processes and tools that can be used in many managerial situations, in addition to budget preparation and control as practiced by managers, rather than accountants. This book is ideal for both students undertaking academic programmes featuring planning and budgeting, as well as managers within health and social care settings who wish to refresh and extend their knowledge. It will also help managers in other parts of the public and voluntary sector.

This series arose out of the belief that the international accounting literature should devote more attention to the study of the accounting problems and issues of emerging economies (developing and newly industrialized countries).
Through an increasing awareness of the real issues and the accounting practices advocated in it, these works have become relevant to the actual needs of its readers, and is making real contributions to the accounting development process of emerging economies.
The volumes presented aim to:
*Raise the level of interest in the specific problems of accounting in emerging economies
*Increase awareness of real issues, so that accounting in these countries will not just be seen as a matter of copying what is done in the industrialized countries
*Provides an authoritative overview of the research and progress in this field

"There is no strategic investment that has a higher return than investing in good pricing, and the text by Gallego and Topaloghu provides the best technical treatment of pricing strategy and tactics available." Preston McAfee, the J. Stanley Johnson Professor, California Institute of Technology and Chief Economist and Corp VP, Microsoft. "The book by Gallego and Topaloglu provides a fresh, up-to-date and in depth treatment of revenue management and pricing. It fills an important gap as it covers not only traditional revenue management topics also new and important topics such as revenue management under customer choice as well as pricing under competition and online learning. The book can be used for different audiences that range from advanced undergraduate students to masters and PhD students. It provides an in-depth treatment covering recent state of the art topics in an interesting and innovative way. I highly recommend it." Professor Georgia Perakis, the William F. Pounds Professor of Operations Research and Operations Management at the Sloan School of Management, Massachusetts Institute of Technology, Cambridge, Massachusetts. "This book is an important and timely addition to the pricing analytics literature by two authors who have made major contributions to the field. It covers traditional revenue management as well as assortment optimization and dynamic pricing. The comprehensive treatment of choice models in each application is particularly welcome. It is mathematically rigorous but accessible to students at the advanced undergraduate or graduate levels with a rich set of exercises at the end of each chapter. This book is highly recommended for Masters or PhD level courses on the topic and is a necessity for researchers with an interest in the field." Robert L. Phillips, Director of Pricing Research at Amazon "At last, a serious and comprehensive treatment of modern revenue management and assortment optimization integrated with choice modeling. In this book, Gallego and Topaloglu provide the underlying model derivations together with a wide range of applications and examples; all of these facets will better equip students for handling real-world problems. For mathematically inclined researchers and practitioners, it will doubtless prove to be thought-provoking and an invaluable reference." Richard Ratliff, Research Scientist at Sabre "This book, written by two of the leading researchers in the area, brings together in one place most of the recent research on revenue management and pricing analytics. New industries (ride sharing, cloud computing, restaurants) and new developments in the airline and hotel industries make this book very timely and relevant, and will serve as a critical reference for researchers." Professor Kalyan Talluri, the Munjal Chair in Global Business and Operations, Imperial College, London, UK.

A "non"-technical guide to The Raiser's Edge-the most widely-used fundraising database package on the market-for the fundraising professional

The first-ever guide to The Raiser's Edge database package for the fundraising professional, "Fundraising with The Raiser's Edge: A Non-Technical Guide" educates your nonprofit about what The Raiser's Edge can do for you and will help you more effectively work with the staff who are responsible for data entry and output.Helps your organization get much greater return on The Raiser's Edge, and use it to raise more money more effectively and with less stressContains specific and clear direction on the key areas you should know without technical discussionIncludes numerous checklists to give you practical takeaways

Providing you with the non-technical details you need to know to recruit, manage and retain quality database personnel, "Fundraising with The Raiser's Edge: A Non-Technical Guide" will help you in your day-to-day fundraising work without needing to become a database expert.

The new edition of this popular book provides a step-by-step guide on how to use financial management and budgeting tools in the public sector. The book features a practical, case-study approach, and includes plentiful exercises and examples. It is designed as a textbook for courses on public financial management or public budgeting that focus on the application of budgeting and financial management tools. Public service professionals will also benefit from this handy primer.

THE NEW MONEY MANAGEMENT

In his bestselling Portfolio Management Formulas and The Mathematics of Money Management, Ralph Vince brought the complex mathematics of probability and modern portfolio management theory down to earth for traders and investors. He introduced innovative new ways they could be used to maximize account management decisions. Now, in this groundbreaking new book, Vince takes a quantum leap forward to provide investment professionals with a proven new approach to portfolio management that overturns nearly a half-century of accepted wisdom about asset allocation and money management.

The culmination of Ralph Vince's years spent probing the limits of the mathematics of portfolio management, The New Money Management elaborates on his celebrated Optimal f notion—a concept which will be familiar to readers of either of Vince's previous books—to provide a revolutionary portfolio management model designed to optimize account performance, not just in the long run, but at virtually any given point in time.

Unlike traditional models which focus on risk and reward as competing entities, the approach to portfolio construction described in this book concentrates on obtaining optimal synergy among all of the various components of a given portfolio. Unlike previous portfolio models which assumed an a priori distribution to returns, usually with returns being normally distributed, this new model is applicable to any distributional form of return.

In The New Money Management, Ralph Vince once again demonstrates his critically acclaimed talent for talking about highly complex concepts in practical, real-world terms. Writing in a lively, anecdotal style, and relying on a bare minimum of math, he gently guides readers through the maze of complex theoretical issues while arming them with a set of easy-to-understand, easy-to-use formulas and investment strategies that they can put into practice immediately.

The New Money Management is an indispensable resource for all investment professionals, especially traders in stocks, options, and futures; institutional investors; and portfolio managers.

From a leading pioneer in portfolio theory, a revolutionary new approach to maximizing ongoing account equity . . .

In his most original and accessible book yet, computer trading systems expert Ralph Vince introduces investment professionals to a revolutionary portfolio management model designed to optimize account performance, not just in the long run, but at virtually any given point in time.

"Ralph Vince has done it again. His work is original and level-headed, and contributes more than anyone else to our understanding of risk. Vince's work is required reading for any portfolio manager." —Barbara Rockefeller, President Rockefeller Asset Management, Inc.

"Ralph Vince's optimal concept is the single best strategy for determining how many contracts or number of shares to buy when first entering a trade. This latest book breaks new ground in the field of money management." —Howard A. Bernstein, President HB Capital Management, Inc.

"I would encourage all progressive portfolio managers to understand Ralph Vince's methodology. His works continue to be a rigorously well-researched and documented method of risk control and asset allocation. His focus is unique in our industry." —Michael J. McCarthy, Portfolio Manager Signalert Corporation

"A great book, if you want to get rich quickly without going broke first, to help you formulate your risk and trading strategy." —Harry Ploss Private Managed Futures Investor and Actuary

"Accounting for Improvement" offers concrete and constructive demonstrations of the possibilities of designing participative forms of organization. Field experiment cases illustrate how the operational level can assume a new significance in competitiveness and strategic positioning. In this way, the relevance of the accounting function to the improvement of productivity and quality is restored. Several broadly applicable lessons can be learnt, among them: how companies can strengthen their competitive base by patient improvement; how people with operative jobs can take command of their work situation and improve it in quality as well as efficiency. New bottom-up, people-orientated, empirically-founded approaches to decentralised participative management demonstrate a place for individuals and teamwork in today's "lost relevance" and "smart machine" environment.

Wall Street believes that all public companies should grow smoothly and continuously, as evidenced by ever-increasing quarterly earnings, and that all companies either "grow or die." Introducing a research-based growth model called "Smart Growth," Edward D. Hess challenges this ethos and its dangerous mentality, which often deters real growth and pressures businesses to create, manufacture, and purchase noncore earnings just to appease Wall Street.

Smart Growth accounts for the complexity of growth from the perspective of organization, process, change, leadership, cognition, risk management, employee engagement, and human dynamics. Authentic growth is much more than a strategy or a desired result. It is a process characterized by complex change, entrepreneurial action, experimental learning, and the management of risk. Hess draws on extensive public and private company research, incorporating case studies of Best Buy, Sysco, UPS, Costco, Starbucks, McDonalds, Coca Cola, Room & Board, Home Depot, Tiffany & Company, P&G, and Jet Blue. With conceptual innovations such as an Authentic Earnings and Growth System framework, a seven-step growth funnel pipeline, a Growth Decision Template, and a Growth Risks Audit, Hess provides a blueprint for an enduring business that strives to be better, rather than simply bigger.

* Explore the entire financial close process from financial accounting to entity and corporate closing * Maximize the potential of SAP Financial Solutions like FI, CO, and Disclosure Management * Meet the latest regulatory and reporting requirements with ease * Based on ERP 6.0 and EPM 10.0 Your course is set and the light is green. Enable your business to navigate the hairpin turns of the financial close process with this end-to-end overview. Guided by practical workflow scenarios and customer examples, learn how to maximize the potential of SAP's financial close solutions. From start to finish, manage data integrity issues, optimize your financial close processes, and handle system integration. Close your books in record time with this one-stop resource for all your financial closing needs Streamlined Financial Close Workflow Align your business workflows to support a streamlined financial close process. A Financial Close Action Plan Learn how to build a business case, create a clear action plan for your financial close process, and avoid the common barriers. Reporting Proactively address disclosure management and weather regulatory change with finesse and flexibility.Real-Time Visibility Visualize your financial close success and identify issues with real time analysis and the Financial Closing Cockpit. Practical Case Studies and Examples Learn how industry peers have improved their financial close processes and reduced risk. Highlights * General Ledger close * Controlling close * Inventory management * Entity close management * Intercompany reconciliation * Information management * Process governance * Financial consolidation * Disclosure management * Financial reporting

The comprehensive guide for CFOs who need an overview of leadership basics from strategies to management improvement tips

Filled with pragmatic insights and proactive strategies, "The New CFO Financial Leadership Manual, Third Edition" is destined to become your essential desktop companion. This thorough guidebook is filled with best practices to help you, as CFO, to improve efficiency, mitigate risks, and keep your organization competitive.Includes updated information on the relationship of the CFO with the Treasurer, registration statements and Fedwire payments, acquisitions integration, legal types of acquisitions, and government regulationsContains control flowcharts for the main accounting cyclesProvides new chapters on Investor Relations and Risk Management for Foreign Exchange and Interest RatesFeatures an itemized list of the key tasks every new CFO should complete when first entering the position, a checklist of 100 performance measures, and a detailed discussion of employee compensation plans

The reference CFOs and other financial managers can turn to for quick answers to questions they have as well as to help them plan their financial strategy, "The New CFO Financial Leadership Manual, Third Edition" is mandatory reading for every CFO wanting to play a strategic role in their organization.

Today, nearly every aspect of higher education--including student recruitment, classroom instruction, faculty research, administrative governance, and the control of intellectual property--is embedded in a political economy with links to the market and the state. Academic capitalism offers a powerful framework for understanding this relationship. Essentially, it allows us to understand higher education's shift from creating scholarship and learning as a public good to generating knowledge as a commodity to be monetized in market activities.

In " Academic Capitalism in the Age of Globalization," Brendan Cantwell and Ilkka Kauppinen assemble an international team of leading scholars to explore the profound ways in which globalization and the knowledge economy have transformed higher education around the world. The book offers an in-depth assessment of the theoretical foundations of academic capitalism, as well as new empirical insights into how the process of academic capitalism has played out. Chapters address academic capitalism from historical, transnational, national, and local perspectives. Each contributor offers fascinating insights into both new conceptual interpretations of and practical institutional and national responses to academic capitalism.

Incorporating years of research by influential theorists and building on the work of Sheila Slaughter, Larry Leslie, and Gary Rhoades, "Academic Capitalism in the Age of Globalization" provides a provocative update for understanding academic capitalism. The book will appeal to anyone trying to make sense of contemporary higher education.

Whether you are a pension plan sponsor rethinking investment objectives or conducting an asset allocation study, an investor interested in evaluating asset-liability value-at-risk, or an investor who wants the latest techniques to evaluate investment management skills, "Innovations in Pension Fund Management" gives state-of-the-art guidance on how to implement investment strategy with cutting-edge financial theory and current best practices of plan sponsors and investment managers.
All aspects of fund management will be seen in a fresh light, as professionals read about current practical and theoretical twists and turns in asset allocation, risk management, and performance evaluation and implementation. For example, they will understand why asset liability management decision-making must be fully integrated; have a framework for the use of derivatives in their fund and recognize the benefits of leverage; study unique insights on how to measure risk and techniques to manage it; and learn why plan sponsors worldwide are evaluating the M3 measure and the "luck or skill" measure as a result of research cited here.
These are only a few reasons why "Innovations in Pension Fund Management" is a must-read for any plan sponsor, investor, academic researcher, or student of the field who wants concepts explained non-technically, primarily by reliance on case studies. Readers who want coverage of analytic foundations are referred to appropriate technical appendices within the book.
The author also looks at advances in human financial resource management, and management control through performance attribution, performance evaluation, and peer comparison. In short, he describes how the management process of planning, implementing, staffing, and control applies to employees within a wide spectrum of financial institutions, including private and government pension systems, endowments, life and casualty insurance programs, and central banks.

Corporate valuation underlies the interrelationship between corporate strategy, financial analysis and financial management. Acquisitions, mergers, ESOPs and private placements are becoming increasingly common in the middle-market as investment banks and non-bank entities become players in the field. Managers and financial professionals need to become conversant in corporate valuation methods in order to expand their relationships with customers and to create profitable opportunities for their organization.;This text provides a catalogue of valuation tools, together with guidance on analyzing and valuing a business. The author breaks down the topic to provide advice for any business, no matter how complex. He presents eight different methods of firm valuation and discusses the benefits and limitations of each method, supporting this information with examples from international markets.

Take control of revenue management in the new hotel economy Hotel Pricing in a Social World: How to Drive Value in the New Hotel Economy is an insightful resource that provides guidance on improving organizational decision making to keep your hotel relevant, from a pricing standpoint, in the often chaotic hotel landscape. This groundbreaking book clearly showcases the current environment of the hotel industry, and describes new and emerging trends that can impact your revenue management tactics. This essential text prepares you to survive and thrive in today's highly competitive market, and outlines the best approach to building profitable pricing strategies that follow both tactical and strategic best practices. Revenue management has become a key activity in the highly social environment of today's hotel industry, thanks to mobile technology and social media. Though relatively new, revenue management is a quickly-evolving discipline that requires precision if you want to maintain your hotel's relevance in the market. * Leverage original research, case studies, and industry examples to understand the practical application of key concepts * Explore current market conditions that have an impact on revenue management * Consider how advances in data management, analytics, and data visualization can impact revenue management practices * Identify how revenue management can help you take advantage of market opportunities and overcome challenges Hotel Pricing in a Social World: How to Drive Value in the New Hotel Economy is an essential text for hotel CFOs, CMOs, revenue managers, and operations managers who want to leverage revenue management techniques to keep their hotel competitive.