El hombre mas rico del mundo vivio en el medio oriente hace 3 mil anos. Tenia un salario minimo, vital y movil de 1.000 millones de dolares anuales y tuvo un patrimonio neto de mas de dos billones de dolares. En cierto sentido, mucho mas que Bill Gates o Carlos Slim... !juntos! La buena noticia, es que el hombre mas rico del mundo nos dejo sus ideas escritas y sus consejos han sobrevivido a traves de los milenios. Aquellos que lo obedecieron, no sufrieron la ultima crisis financiera sino que la aprovecharon. Aquellos que lo ignoraron, pagaron las consecuencias. El doctor Andres Panasiuk analiza todo el legado de ideas de este gran hombre y nos presenta en 31 capitulos de facil lectura, uno para cada dia del mes. El hombre mas rico del mundo te ensenara: Como hacer un Plan para controlar tus gastos. Como hacer un Plan para pagar tus deudas. Como comprar seguros inteligentemente. Como hacer un plan de inversiones solidas para tu futuro. No se puede llegar a ser el hombre mas rico del mundo por casualidad. Para llegar alli, debes pensar y actuar diferente. The Wealthiest Man on Earth The Wealthiest Man on Earth lived in the Middle East three thousand years ago. He had a minimum wage of 1.000 million dollars a year and had a net worth of more than 2 million of million dollars (two Trillions). In a sense, much more than Bill Gates and Carlos Slim... Together! The good news is that the wealthiest man on earth left us his ideas in paper and his advices have survived through the millenniums. Those who obeyed him, did not suffered the last financial crisis but took advantage of it. Those who ignored him, paid the consequences. Doctor Andres Panasiuk analyzes the legacy of this great man and brings us 31 easy-to-read chapters, one for each day of the month. The Wealthiest Man on Earth will teach you: How to make a plan to control your expenses. How to make a plan to pay off your debts. How to acquire insurance wisely. How to make an investment plan for the future. It is not possible to become the wealthiest man on earth by chance. To get there, you must think and act differently.

Statistical techniques can be used to address new situations. This is important in a rapidly evolving risk management and financial world. Analysts with a strong statistical background understand that a large data set can represent a treasure trove of information to be mined and can yield a strong competitive advantage. This book provides budding actuaries and financial analysts with a foundation in multiple regression and time series. Readers will learn about these statistical techniques using data on the demand for insurance, lottery sales, foreign exchange rates, and other applications. Although no specific knowledge of risk management or finance is presumed, the approach introduces applications in which statistical techniques can be used to analyze real data of interest. In addition to the fundamentals, this book describes several advanced statistical topics that are particularly relevant to actuarial and financial practice, including the analysis of longitudinal, two-part (frequency/severity), and fat-tailed data. Datasets with detailed descriptions, sample statistical software scripts in "R" and "SAS," and tips on writing a statistical report, including sample projects, can be found on the book s Web site: http: //research.bus.wisc.edu/RegActuaries.

How should firms decide whether and when to invest in new capital equipment, additions to their workforce, or the development of new products? Why have traditional economic models of investment failed to explain the behavior of investment spending in the United States and other countries? In this book, Avinash Dixit and Robert Pindyck provide the first detailed exposition of a new theoretical approach to the capital investment decisions of firms, stressing the irreversibility of most investment decisions, and the ongoing uncertainty of the economic environment in which these decisions are made. In so doing, they answer important questions about investment decisions and the behavior of investment spending.

This new approach to investment recognizes the option value of waiting for better (but never complete) information. It exploits an analogy with the theory of options in financial markets, which permits a much richer dynamic framework than was possible with the traditional theory of investment. The authors present the new theory in a clear and systematic way, and consolidate, synthesize, and extend the various strands of research that have come out of the theory. Their book shows the importance of the theory for understanding investment behavior of firms; develops the implications of this theory for industry dynamics and for government policy concerning investment; and shows how the theory can be applied to specific industries and to a wide variety of business problems.

Praise for "Structured Finance & Insurance"

"More and more each year, the modern corporation must decide what risks to keep and what risks to shed to remain competitive and to maximize its value for the capital employed. Culp explains the theory and practice of risk transfer through either balance sheet mechanism such as structured finance, derivative transactions, or insurance. Equity is expensive and risk transfer is expensive. As understanding grows, and, as a result, costs continue to fall, ART will continue to replace equity as the means to cushion knowable risks. This book enhances our understanding of ART."
--Myron S. Scholes, Frank E. Buck Professor of Finance, Emeritus, Graduate School of Business, Stanford University

"A must-read for everyone offering structured finance as a business, and arguably even more valuable to any one expected to pay for such service."
--Norbert Johanning, Managing Director, DaimlerChrysler Financial Services

"Culp's latest book provides a comprehensive account of the most important financing and risk management innovations in both insurance and capital markets. And it does so by fitting these innovative solutions and products into a single, unified theory of financial markets that integrates the once largely separate disciplines of insurance and risk management with the current theory and practice of corporate finance."
--Don Chew, Editor, "Journal of Applied Corporate Finance" (a Morgan Stanley publication)

"This exciting book is a comprehensive read on alternative insurance solutions available to corporations. It focuses on the real benefits, economical and practical, of alternatives such as captives, rent-a-captive, andmutuals. An excellent introduction to the very complex field of alternative risk transfer (ART)."
--Paul Wohrmann, PhD, Head of the Center of Excellence ART and member of theExecutive Management of Global Corporate in Europe, Zurich Financial Services

"Structured Finance and Insurance transcends Silos to reach the Enterprise Mountaintop. Culp superbly details integrated, captive, multiple triggers and capital market products, and provides the architectural blueprints for enterprise risk innovation."
--Paul Wagner, Director, Risk Management, AGL Resources Inc.

In The Theory of Corporate Finance, Michael J. Brennan has brought together a set of major papers which defines the current status of the theory of corporate finance. This authoritative collection emphasizes recent research, while also including representative classics in the field. The main paradigms in corporate finance are addressed in these volumes, with particular attention to the problems raised by information asymmetries and the responses to them. Major sections deal with issues including shareholder objectives, agency and monitoring, adverse selection and signalling, reputation, and contracting and incentives. The Theory of Corporate Finance also covers the application of the paradigms of corporate finance to particular aspects of corporate financial decisions and relationships. These include initial public offerings of common stock, the role of debt contracts, the relation between financial structure and the real asset and product markets, capital investment decisions, hedging and disclosure policy, insider trading, the effect of taxes on financial policy, takeover contests and the assignment of voting and control rights, and corporate bankruptcy. Michael J. Brennan's two volume set brings together key articles and papers which represent the current state of the financial theory of the corporation, ensuring that this collection will be an invaluable resource for scholars, students and practitioners of finance and financial economics.

The Fast Forward MBA in Finance Second Edition–more necessary than ever!

Even Einstein might have had a hard time making sense of the numbers that come out of the typical accounting department. These critical financial figures of a business should be presented in rational, decision-friendly accounting reports to managers. Unfortunately, accounting reports generally fall short of this mark. That’s why managers rely on John Tracy and The Fast Forward MBA in Finance to help them understand all the accounting and financial information so critical to making sound business decisions.

In this robust update of the popular first edition, Tracy explores the natural starting point for managers–the financial statements–and reveals the essential meaning of each. The financial statement framework is then expanded and modified for the decision-making functions of business managers. Practical examples illustrate how to use management models for analyzing profit, cash flow, and capital investment, all of which are clearly explained with a tight focus on the information needs of individual managers.

The Fast Forward MBA–– the compact business companion you’ll use every day!

• Keep up with the newest ideas in business
• Brush up on the basics you can’t do without
• Find direct, practical answers to complicated problems

Written by Ron Mattocks, "Zone of Insolvency" shines a bright and urgent light on the real issue of creating financial strength across the whole spectrum of nonprofit organizations. This insightful book uniquely shows you how to rise above "business as usual" with workable solutions to launch your organization out of the Zone of Insolvency and into financial viability.

This book is an essential introduction to the world of financing and investment decision making. With a strong real world focus, this text aims to help you bridge the gap between the theories surrounding financial decision making and what happens in the real business world in an accessible, user-friendly way. Alongside the book, you can visit the Business Finance companion website at www.pearsoned.co.uk/mclaney to access a comprehensive range of student-learning resources, including additional questions, web links for further reading and a glossary of key terms.

Praise for GETTING RICH YOUR OWN WAY

"Save yourself ten years of hard work. Read Brian's powerful book and let him show you the shortcut to success. He'll show you the fastest way for you to get rich."
-Robert Allen
author, Multiple Streams of Income

"Millions of people start with nothing and become wealthy as the result of doing certain things in a certain way, over and over again. This book by Brian Tracy shows you how you can achieve all your financial goals, starting from wherever you are today."
-Jack Canfield
coauthor, Chicken Soup for the Soul(R): Living Your Dreams and The Power of Focus

"This is the only book you need to read to become wealthy! It is loaded with practical ideas and strategies to propel you onwards and upwards."
-Nido Qubein
Chairman, Great Harvest Bread Company
founder, National Speakers Association Foundation

"Another great book from Brian Tracy. Tangible, practical ideas that will make you money and make you rich!"
-Bill Bachrach
President, Bachrach & Associates, Inc.

"Brian Tracy has put together a masterpiece of common sense for getting rich. If you wish a different life, commit now to different actions-read this book!"
-H. J. (Jim) Graham
President and CEO, Cyber Broadcast One, Inc.

"Brian Tracy shows you how unlimited wealth starts in the mind, and how anyone can focus their time and energy to earn millions. It's the readable, riveting primer for countless new American fortunes."
-Peter Montoya
CEO, Peter Montoya Inc.

Catastrophic risk is one of the most significant and challenging areas of corporate risk management. Analyze this risk for your company with Catastrophic Risk and make sure you have sufficient resources to absorb losses and avoid financial distress.

The first comprehensive volume to address this topic from a financial perspective, this book is a guide to the worst financial risks threatening companies and industries today. Author Eric Banks begins with a consideration of ?catastrophe? and its mplications, looks at the state of actuarial and financial modelling of catastrophe risks, and discusses the creation of a risk management framework that will enable the efficient and secure management of exposure. Catastrophic Risk is essential reading if you're a corporate treasurer, CFO, or insurance/financial risk manager responsible for corporate risk management. Order your copy today.

Advanced praise for Transfer Pricing Methods

"Feinschreiber and a team of renowned executives have provided the definitive transfer-pricing guide to this challenging area. At a time when many companies are reviewing documents, policies, and procedures, it's wonderful to have a concise, clearly written reference focused on what may be the most critical corporate tax issue."
-Charles R. Goulding, Managing Director, Tax
Cooper Industries, Inc.

"It is refreshing to find a treatise on transfer pricing that combines practical business considerations, economic theory, and a discussion of technical tax rules in a way that is meaningful not only for large corporate enterprises but also small and medium-sized businesses."
-Vikram A. Gosain, JD, CPA, Director of Transfer Pricing
General Electric Capital Corporation

"This well-written book will be useful both to attorneys new to the practice area and to older hands. It includes very helpful discussions on valuation issues that will be particularly useful for in-house counsel and accountants."
-Joseph C. Mandarino, Partner
Troutman Sanders, LLP

"Feinschreiber and his contributors have cogently explained hundreds of useful facets in the transfer pricing field that have taken others volumes to articulate. The busy professional should consider this book in his or her quest for knowledge in the scintillating tax specialty."
-Charles L. Crowley, Partner
ITS/Customs and International Trade Practice, Ernst & Young, LLP

"Transfer Pricing Methods . . . should become a standard tool for every owner-managed and mid-cap multinational."
-Enrique MacGregor, Principal-in-Charge, Transfer Pricing Services
Grant Thornton LLP

"Bob's vast experience in transfer pricing matters has again been captured between the covers of a book. Thank you, Bob, and your contributing colleagues, for producing another valuable helpmate."
-Alan Getz, Vice President and General Manager, Tax
Mitsui & Co., Inc. (U.S.A.)

"Feinschreiber's current publication is a practical handbook that presents transfer pricing tools that can assist tax professionals of mid-sized companies to optimize profits, manage cash flows, and moderate taxes in a defensible manner."
-Per H. Hasenwinkle, National Practice Leader, Transfer Pricing
BDO Seidman, LLP

Put the principles of the market approach to valuing businesses to work!

This is an indispensable, hands-on workbook to help valuation experts (and those who want to be) better understand the application of methods used in the increasingly prevalent market approach to valuing businesses. With convincing evidence of value for both buyers and sellers, the market approach can end stalemates and get deals closed. Acclaimed for its empirical basis and objectivity, it's the model most favored by the IRS and the United States Tax Court--as long as it's properly implemented.

A companion to the definitive book on the topic, The Market Approach to Valuing Businesses, Second Edition, this workbook includes questions and exercises that bring the concepts to life. It parallels the book and helps readers understand the methodologies. It also provides practical experience in applying the relevant theories and formulas. Perfect for CPAs, appraisers, corporate development officers, intermediaries such as brokers and investment bankers, venture capitalists, and consultants, this workbook can also be the basis for dynamic in-house training programs.

Presents an accessible approach to the cost estimation tools, concepts, and techniques needed to support analytical and cost decisions Written with an easy-to-understand approach, Cost Estimation: Methods and Tools provides comprehensive coverage of the quantitative techniques needed by professional cost estimators and for those wanting to learn about this vibrant career field. Featuring the underlying mathematical and analytical principles of cost estimation, the book focuses on the tools and methods used to predict the research and development, production, and operating and support costs for successful cost estimation in industrial, business, and manufacturing processes. The book begins with a detailed historical perspective and key terms of the cost estimating field in order to develop the necessary background prior to implementing the presented quantitative methods. The book proceeds to fundamental cost estimation methods utilized in the field of cost estimation, including working with inflation indices, regression analysis, learning curves, analogies, cost factors, and wrap rates. With a step-by-step introduction to the practicality of cost estimation and the available resources for obtaining relevant data, Cost Estimation: Methods and Tools also features: Various cost estimating tools, concepts, and techniques needed to support business decisions Multiple questions at the end of each chapter to help readers obtain a deeper understanding of the discussed methods and techniques An overview of the software used in cost estimation, as well as an introduction to the application of risk and uncertainty analysis A Foreword from Dr. Douglas A. Brook, a professor in the Graduate School of Business and Public Policy at the Naval Postgraduate School, who spent many years working in the Department of Defense acquisition environment Cost Estimation: Methods and Tools is an excellent reference for academics and practitioners in decision science, operations research, operations management, business, and systems and industrial engineering, as well as a useful guide in support of professional cost estimation training and certification courses for practitioners. The book is also appropriate for graduate-level courses in operations research, operations management, engineering economics, and manufacturing and/or production processes.

"This is an impressive step in the development of company reporting. The proposed reporting system, based on business definition, business position, business reputation, and advanced cash flow, is actually a revelation. It shows a new way to expand today's business reporting systems, matching development trends in society. I see it as a welcome and even necessary step to bring company reporting in line with today's requirements."
--Pierre Berhin, international fund manager

"I just read Chapter Four . . . extremely interesting and very much in tune with the needs of companies today. Especially the parts about baseline reporting, business definition, and client relationships. It is amazing how many important international companies that I have done consulting for have such internal disasters going on and apply very little of the concepts that you speak of. I believe your book will be received very well and hopefully be placed on required reading lists for business students around the world."
--Christian G. Foucher, international business consultant performance management specialist

"A true enterprise risk management process. Not only should this book have an impact on how society and commerce look upon how we create, preserve, lose, or destroy value and how we account for our business activities, but also on the way we perceive and react to risks and opportunities. Through their teachings and business practices, the authors have significantly changed my own perception of the vast variety of factors and circumstances (risks) that may threaten the health and well-being of organizations."
--Per E. Aakenes, Chairman The Swedish Risk Management Association

"Accountingspecialists know that traditional accounting concepts are no longer adequate to describe today's companies, but for the most part they, and corporate managements themselves, have nothing to replace the current system. Now, along come Hans V. A. Johnsson and Per Erik Kihlstedt with Performance-Based Reporting, a clear and convincing description of why the old system can't work and what system can."
--Peter J. Wallison, Resident Fellow American Enterprise Institute

The successfully proven alternative system for relevant business reporting through performance management

Performance-Based Reporting shows businesses how traditional accounting fails to provide meaningful measures for performance and presents radically innovative and thoroughly tested methods for performance-oriented management, assessment, and reporting. Twenty-five years in the making, this helpful book also presents The Baseline Approach to management, assessment, and reporting--composed of eighty-percent accounting-free methods.

Performance-Based Reporting presents the culmination of intense experiments involving more than 1,500 businesses and over 4,000 executives. It definitively proves the need for new tools for realistic business planning and management in an unpredictable world. These tools already exist, and this helpful guide walks readers through the process of implementing them to help firms improve their ability to predict the direction they should take in the future.

Organizational encounters with risk range from errors and anomalies to outright disasters. In a world of increasing interdependence and technological sophistication, the problem of understanding and managing such risks has grown ever more complex. Organizations and their participants must often reform and reorganise themselves in response to major events and crises, dealing with the paradox of managing the potentially unmanageable. Organizational responses are influenced by many factors, such as the representational capacity of information systems and concerns with legal liability. In this collection, leading experts on risk management from a variety of disciplines address these complex features of organizational encounters with risk. They raise critical questions about how risk can be understood and conceived by organizations, and whether it can be 'managed' in any realistic sense at all. This book is an important reminder that the organisational management of risk involves much more than the cool application of statistical method.

Organizational encounters with risk range from errors and anomalies to outright disasters. In a world of increasing interdependence and technological sophistication, the problem of understanding and managing such risks has grown ever more complex. Organizations and their participants must often reform and reorganise themselves in response to major events and crises, dealing with the paradox of managing the potentially unmanageable. Organizational responses are influenced by many factors, such as the representational capacity of information systems and concerns with legal liability. In this collection, leading experts on risk management from a variety of disciplines address these complex features of organizational encounters with risk. They raise critical questions about how risk can be understood and conceived by organizations, and whether it can be 'managed' in any realistic sense at all. This book is an important reminder that the organisational management of risk involves much more than the cool application of statistical method.

The place of money capital in the theory of the firm has remained a relatively neglected question in traditions of economic analysis. In this highly integrative work, issues in production, pricing, capital investment and financial theory are brought to new levels of interdependence. Developing a three-part argument, Money Capital in the Theory of the Firm deals successively with the theoretical issues and analytic motivation, the neoclassical tradition and postclassical perspectives. In doing so, it presents a self-contained foundation in the basic structures of microeconomic analysis relating to optimize decision making in the firm and in the accounting concepts and statistical apparatus of probability theory relevant to the neoclassical aspects of the argument. Additionally, the book provides the essential mathematical development of such advanced topics as utility functions defined over stochastic arguments, the equilibrium theory of financial asset prices and yields, the cost of money capital, and investment decision criteria. This book makes an important contribution to the formation of new and analytically richer perspectives in the important area of economics it addresses. It will be of particular interest to those working in economic theory and microeconomics, and their advanced students.

Praise for Competing for Capital

"An indispensable guide for investor relations and communication counselors alike. With more individual investors in the market than ever before, this book makes navigating the new regulatory playing field much more possible--and makes clear the path to victory."
--Michael W. Robinson
Director, Levick Strategic Communications; Former Director of Public Affairs and Policy, U.S. Securities and Exchange Commission (SEC); Director of Media Relations, NASD

"More than simply writing a textbook on IR, Bruce Marcus shares his wealth of experience and critical viewpoint with those seeking to understand a fast-changing profession."
--June Filingeri
President of Comm-Partners LLC, Investor Relations Consultant, and Educator

"Bruce Marcus puts some solid ground under the shifting landscape of being an investor relations professional. A must-read primer for public companies."
--Robert C. Roeper
Managing Director, VIMAC Ventures, LLC

"As the song lyrics go, 'everything old is new again, ' but this time with a vengeance. Disclosure has always been the touchstone of securities laws, but now more disclosure is required on a real-time basis with heightened accountability. Competing for Capital is a must-read for those in the securities industry, providing insights into securities markets, the information age and technology, and their impact on the job of investor relations professionals. Investors come in all shapes and sizes from around the globe, and investor relations personnel have their work cut out for them to provide clear, comprehensible, and comprehensive information, accessible to the novice and sophisticate alike. Competingfor Capital shows them the way."
--Donna L. Brooks, Esq.
Partner, Shipman & Goodwin, LLP

"Competing for Capital puts our recent turbulent financial marketplace in context, provides solid information for both new and experienced investor relations practitioners, and offers insights into the future of IR--all in Bruce Marcus's easy-reading style."
--Dixie Watterson
IR consultant, Communica Partners

"Competing for Capital aptly illustrates how investor relations has become a major corporate responsibility in generating trust, and how the profession must realize now more than ever that the needs of investors have changed because of technology, regulation, and globalization."
--Mark Kollar
Managing Director, Cubitt Jacobs & Prosek

Asking is more than a skill it's a lifestyle The Ask is your personal manual for building the best, most fulfilling personal and professional life possible. Crafting the perfect ask can fund your new business, support your favorite charity, and get more quality time with your significant other but it can do so much more than that. It can change your life. In learning how to ask for what you really want and deserve, you lose your fear of rejection and judgement. You create the greatest sense of self-worth that no one can give you, you give it to yourself when you ask. The critical moment is when you turn your skills inward and make the hardest asks, the ones you ask yourself. This book is designed to make you an Exceptional Asker, and in the process, give you the confidence and skills you need to achieve all your goals and realize your dreams. You'll learn how to prepare, what words to use, what to avoid, and how to follow up, and you'll purge the natural hesitancy that has been holding you back for so long. Asking is about empowerment. It shows the world that what you want matters. It defines who you are, where you're going, and who will be by your side. This book provides over 175 sample asks, with clear actionable steps to help you claim your space in relationships, at work, and in the world. * Rewrite your own rulebook and find empowerment in asking * Learn the simple five steps to craft the perfect ask * Discover the secret of the ask its two sentences and a question * Remove your Money Blockers and turn a bad ask into a win * Conquer the hardest asks you'll ever make the ones you ask yourself Mastering the art of the ask reconfigures your approach to life, and changes the way you tackle challenges and goals. The Ask gives you the skills and the mindset you need to accomplish anything you can dream.

Preparation. Planning. Execution. It's all here!

Finally, a clear and compelling guide to the key components shared by all campaigns. Illuminating case studies, practical tools, proven strategies, and helpful hints displayed throughout the book highlight solutions to common stumbling blocks that can trip up even the experienced campaign professional. Emphasis is given to new tools available through the Internet, such as Web sites for prospect research and the use of electronic media to help make your organization's case stand out among the competition.

Order your copy today!

Following a series of corporate scandals, legislators have company executives in their sights, and are arming themselves with ever-greater regulatory firepower. All agree that good governance is essential - but must not be allowed to stifle business performance.

"Beyond Governance" develops the concept of Enterprise Governance, an emerging framework which unites Performance, Conformance and Corporate Responsibility and shows how addressing all of these areas in a concerted, coordinated fashion will deliver value to the organisation and its stakeholders. In particular, it focuses on the skills, processes and systems that are required to deliver excellence in each of these areas, giving readers a practical insight into the issues and an understanding of best practice in each area.

Many firms are rethinking their finance activities in the light of e-commerce, shared service centres, business intelligence technology and cost pressures. "Beyond Governance" explores the challenge of building a modern, flexible finance function, describing the emerging role of the new CFO and how finance professionals should respond to this new business environment.

"The Revolution in Corporate Finance" has established itself as a key text for students of corporate finance with wide use on a range of courses. Using seminal articles from the highly regarded "Bank of America Journal of Applied Corporate Finance," it gives students insight into the practical implications of the most recent theoretical advances in the field.

The extensively revised and updated fourth edition contains a significant amount of new material while retaining key original articles from previous editions. The new material highlights important recent developments whilst including two new sections devoted to international finance and international corporate governance. It offers, in one volume, coverage of the latest academic thinking, written by leading financial economists in a way that is accessible to students and corporate management.

Major contributions cover core topics such as:

Market efficiency
Real options
Capital structure
Corporate financing
Risk management
International finance
Corporate governance

With additional coverage of many other key areas, "The Revolution in Corporate Finance" will continue to be an indispensable and unique teaching and study resource.

The co-founder of EVA shows how to apply it in today's new economy
EVA-economic valued added-is a measure of the true financial performance of a company, and a strategy for creating corporate and shareholder wealth. It is also a method of changing corporate priorities and behavior throughout a company, right down to the "shop floor." In The EVA Challenge, the authors outline how to implement EVA-from training employees to answering the most frequently encountered implementation problems faced by companies.
This detailed "how-to" guide represents the second phase in the "EVA Revolution", showing executives around the world how to customize and implement EVA at their companies. Here, EVA converts learn how to work some "EVA magic" through company-specific initiatives and case study examples. Coverage includes completely new materials on "real options", leveraged stock options, and other concepts critical to corporations in both new and old economy industry sectors.

The nonprofit leader's complete source on setting, pursuing, and meeting building campaign goals

Here's the guidance you need to accomplish one of the most important steps in the growth of an organization: the campaign for funding and completing a significant building project. This book lays out a detailed road map for successfully managing all aspects of project realization. Moving easily from preparation to design to fundraising, "Capital Campaigns from the Ground Up" presents a comprehensive approach to coordinating these efforts. This practical, clearly written handbook will help you: Think strategically in the early preparation stageBalance building and fundraising concernsBuild a committed team of volunteers, a cohesive board, and a solid donor baseMake a strong case for support, utilize media resources, and communicate a clear missionDetermine what has worked in past successful campaigns

Order your copy today!

"This comprehensive and detail-rich book is a great addition to a fundraising library. Novices will find their anxiety banished and seasoned professionals will find they still can learn some things. If you want maximum mileage out of your events, use this book!"
--Kim Klein, Publisher
Grassroots Fundraising Journal

"Applause for Alan Wendroff's book, Special Events: Proven Strategies for Nonprofit Fundraising, called for a Second Edition--an encore. Alan Wendroff uses his return to the stage as an opportunity to expand upon and enrich his previously presented special event strategies. In this updated edition, Wendroff guides the reader onto the Internet with its cost-effective, timely, and considerable means for planning and conducting special events. The web-based strategies discussed in the Second Edition include volunteer enlistment, marketing to an expanded audience, and moment-by-moment stewardship. The newly presented strategies can further your event's success and attract greater returns for addressing organizational mission objectives."
--Skip Henderson, MSW
Providing Fund Raising Counsel

"Alan Wendroff takes special events seriously. This updated edition of his work is essential for organizations seeking to involve today's potential donors and volunteers."
--Eugene R. Tempel, Executive Director
The Center on Philanthropy at Indiana University, headquartered at Indiana University-Purdue University Indianapolis

"Once again, Alan Wendroff provides 'doable' step-by-step planning and strategizing for special events fundraising. His proven method is so sufficiently down-to-earth that both volunteers and staff can benefit tremendously from this simpleimplementation guide. In fact, it would make an excellent 'thank you' gift for volunteers. They'll feel empowered and more equipped to assist with the charitable cause for which they are willing to give time and money."
--Nancy May, Resource Development Consultant
Good Samaritan Foundation

"Alan Wendroff significantly upgrades every development officer's library with Special Events: Proven Strategies for Nonprofit Fundraising, Second Edition. In one volume, Alan provides specifics that are culled from his years of experience and delivers his counsel with the touch of a mentor and a sense of humor. This work provides additional and valuable resources for the experienced professional and sage advice for the novice."
--Paul I. Kuznekoff, Director of Development
The Allen and Joan Bildner Center for the Study of Jewish Life at Rutgers, The State University of New Jersey