Conducting a Successful Annual Giving Program: A C Comprehensive Guide & Resource (Paperback, 1st ed)

Bringing together over 50 years of annual fund experience, master fundraiser Kent E. Dove has joined Carolyn P. Madvig and Jeffrey A. Lindauer to bring you a complete guide to planning and managing the most fundamental fundraising strategy: the annual giving program. Conducting a Successful Annual Giving Program, the third volume in the groundbreaking Dove on Fundraising Series, features a wealth of illustrative samples of fundraising tools, many of which have never before been offered in book form. Throughout the book, the authors address the key components of an annual giving program--including telemarketing, direct mail, special events, personal solicitation and matching gifts--and reveal how to integrate each component of the annual giving program into a coherent, fluid fundraising plan.

General

Imprint:	Jossey-Bass Inc.,U.S.
Country of origin:	United States
Release date:	July 2001
First published:	2001
Authors:	KE Dove
Dimensions:	235 x 195 x 28mm (L x W x T)
Format:	Paperback
Pages:	512
Edition:	1st ed
ISBN-13:	978-0-7879-5649-3
Categories:	Books > Social sciences > Sociology, social studies > Social work > Charities & voluntary services Books > Business & Economics > Business & management > Ownership & organization of enterprises > Non-profitmaking organizations Books > Business & Economics > Business & management > Management & management techniques > Project management Books > Business & Economics > Business & management > Management of specific areas > Budgeting & financial management
LSN:	0-7879-5649-X
Barcode:	9780787956493

Is the information for this product incomplete, wrong or inappropriate? Let us know about it.

Does this product have an incorrect or missing image? Send us a new image.

Is this product missing categories? Add more categories.

Review This Product

No reviews yet - be the first to create one!