Marketing Management takes a fresh look at topics such as the architecture of marketing, integrated marketing communication and the identification of target markets. Core topics such as product and services, wholesaling and retailing, distribution, global marketing and pricing strategies are, of course, also dealt with. It includes all-new chapters on customer interface management, branding decisions, digital marketing communications, customer value and retention, and measuring and managing the return on marketing investment.

Marketing Management has been widely prescribed for more than 20 years. This edition – containing the most recent and relevant research – is sure to remain the market leader, particularly within the South African context.

Key Features:

• Well-researched case studies
• Numerous examples to explain marketing theory, many of which are taken from South African companies
• Extended marketing mix is discussed where relevant and not as a separate topic
• Focus on customer satisfaction as well as on accessing and using information in decision making
• Support material for adopting institutions

The city of gold is in a death spiral.

Award-winning journalist, inner-city activist, and municipal civil servant Nickolaus Bauer takes a deep dive into how Africa’s economic hub has reached the brink of collapse and what it will take to rescue Joburg.

For local and international readers interested in tracking the collapse and possible resurrection of one of Africa’s greatest cities.

Capture, massive deception and devastating human consequences still felt today… Legal journalist Dianne Hawker delves deep to retell the full Aurora story.

In October 2009, Aurora Empowerment Systems – a black-owned, politically connected business – made a bid to rescue the liquidated Pamodzi Gold mines.

Former President Jacob Zuma's nephew, Khulubuse Zuma, his lawyer Michael Hulley and former president Nelson Mandela’s grandson Zondwa Mandela, were listed as directors of Aurora. On paper the company looked almost too good to be true – promising to turn the mines into a new business that would offer stellar benefits to workers, while also expanding into Africa. Soon after the acquisition, the first cracks appeared. More than 5 000 workers and suppliers, who depended on their employment to keep themselves and their families alive, went unpaid. Over the next few years, Aurora-managed mines were stripped of assets, as illicit payments went to the families of the “connected”, while workers starved.

Despite a litany of evidence of Aurora’s dishonesty, to this day little has been done to bring the perpetrators to book.

Business Management by Portfolio is a business philosophy practiced by organisations which successfully create environments that attract only the best, brightest and most creative professionals. This is an environment which fosters trust, collaboration and unified commitment. It provides ample opportunity for individual and collective self-actualization and the unleashing of talent where it matters most.

Business Management by Portfolio addresses issues such as effective strategy implementation, optimal resource utilisation, business quality by design and, perhaps most importantly, customer satisfaction.

What does it take to be an effective leader in today’s business world?

Mike Teke, the CEO of Seriti and well-known entrepreneur, has more experience than most as a leader. His opinion is heeded and followed by many. In The Future of Leadership is Collegiality, Mike shares some of his insights on leadership and the approaches that have made him successful. Indeed, it is a book that belongs on the desks of every existing and aspiring entrepreneur, CEO and manager.

Mike believes that ‘young leaders emulate and mimic experienced leaders – whether the habits they are copying are right or not so right. This happens because young leaders search for ways and means to be recognised, advance in their careers, or be seen as impressive leaders.’

He discusses concepts such as collegiality, fraternisation, ingratiation and self-respect, and illustrates his ideas with examples of South African and world leaders. On his own journey towards becoming a powerful leader, it was inculcated in him that one had to be ‘tough and ruthless’ in their approach to leading. However, times have moved on and the game has changed!

To be effective and deliver consistently in business, Mike has realised that collegiality is the way of the future. ‘There is no need to scream at others, bang tables or use foul language!’ He believes that collegiality works everywhere – as long as one is willing to lead effectively.

Business tycoon Patrice Motsepe is never shy to shake up the status quo. He has always followed his instincts to stay ahead of the curve. An icon of corporate South Africa, he is as much known for his leadership in the world of football as for his philanthropy.

He was a top lawyer when he followed his dream of being an entrepreneur, making a deal with Anglo American in the late 1990s that marked the beginning of a series of unique relationships which today define his African Rainbow Minerals empire. As the owner of Mamelodi Sundowns, he led it to becoming one of the most accomplished clubs in Africa. Then came the powerful seats of president at the Confederation of African Football and vice-president of FIFA, football’s global governing body, in 2021. Yet questions linger about his political ambitions because of his close links to the ANC and particularly his brothers-in-law, Cyril Ramaphosa and Jeff Radebe.

In this unauthorised biography, best-selling author and journalist Janet Smith mines public archives, academic papers and international media to find what lies behind this hugely successful, intensely private man, and what may lie ahead.

A thorough understanding of the basics of marketing is essential for any marketing practitioner and student of marketing. Marketing: An Introduction is a valuable tool which describes the foundational aspects of marketing and enables a basic understanding of this field. This book has a strong focus on the principles of marketing, the importance and use of social media, and the integration of marketing principles with other business functions.

Marketing: An introduction builds on the huge popularity of the first three editions - all of which have been widely accepted and adopted in the business and academic community. This addition is once again written in a way that is easy to understand by students and focuses on the latest trends in marketing.

The book has been written with the aim of providing students and practitioners with a thorough understanding of marketing, as well as how the theory is applied in a practical sense. Once again it is made clear that for a business to survive the various functions should work closely together in order to meet the demands of the market and that all are working together towards the overall profitability of the organization.

Organisations that want to continue being successful in today's global competitive market, where customers are more empowered and brand loyalty is eroding, will have to move to Relationship Marketing (RM) with a strong focus on Customer Relationship Management (CRM). CRM enables organisations to provide excellent real-time customer service through the effective use of individual account information. This requires a more complex approach, since organisations need to investigate and satisfy customer needs, and have to build relationships with existing and potential customers. CRM of the future will have to secure state-of-the-art customer management services delivered to customers through the Cloud to establish a convenient, but professional, customer management service. Relationship Marketing and Customer Relationship Management (fourth edition) includes new South African case studies illustrating RM and CRM within South African organisations. The book also focuses on current RM and CRM themes, such as the changing face of the customer, how to deal with positive and negative relationships, poor service experiences and the recovery of customer relationships.

Dismissal remains the most thorough and comprehensive work available on a problem that confronts employers, lawyers, judges and arbitrators every working day – when is it fair to terminate the relationship with employees, for whatever reason this regrettable step may be deemed necessary?

This work deals with all the circumstances in which dismissals arise and are challenged – from dismissals for misconduct and incapacity, through retrenchments, automatically unfair dismissals, dismissals of protected and unprotected strikers, to the procedures required before such dismissals can lawfully be effected and challenged. Written in the clear and readable style for which the author has become acclaimed, the exposition of each principle is illustrated with examples drawn from the case law. This fourth edition adds many judgments handed down since the third edition was published five years ago, and incorporates judgments law and statutory amendments that have been handed down or enacted since then.

Dismissal forms a volume in a quartet by the author, and should where necessary be read with its companion volumes – Employment Rights, Collective Labour Law and Labour Litigation and Dispute Resolution

Valuations, Mergers & Acquisitions deals with the valuation of businesses for the purpose of mergers and acquisitions transactions, shareholder exits, capital raising and initial public offerings and covers the key principles involved in valuing businesses as going concerns.

Features:

• Critical thinking boxes commenting on the consequences of market events or the actions of specific companies which help students to get to grips with the uncertainties and complexities of valuations.
• The gaps between financial regulations and actual business practices are highlighted, such as IFRS 3 in Chapter 19.
• A variety of end-of-chapter and self-assessment questions and tasks allows readers to apply what they are learning as well as to develop their professional confidence.

Valuations, Mergers & Acquisitions is relevant to senior undergraduate students taking modules in Valuations and Mergers and Acquisitions as part of Financial Management courses, MBA and MBL students, and SAICA seminar students. The book is also of practical use to corporate financiers and company executives who wish to clarify or research particular areas of concern in valuing a business in practice.

For over thirty-five years, Colin Drury’s Management and Cost Accounting has successfully blended theory and practice. Established as the leading text in the field, it helps students learn the key concepts and processes of management and cost accounting.

Now in its twelfth edition, the text retains its trademark clear and accessible style, covering everything students need to know for their management accounting career and professional exams. Every chapter includes an “Employability Skills” question, review problems from accounting examination bodies and recent real-world examples of well-known international organizations such as Netflix, Amazon and Apple.

This edition includes new chapters on data analytics and environmental management accounting as well as expanded coverage of strategic performance and cost management, value creation and quality management. Drawing on his extensive experience, Mike Tayles continues to comprehensively revise Colin Drury's text.

“We make a big mistake to consider Bain simply another foreign company that extracted economic rents. I believe its involvement in bringing South Africa to its knees through state capture was much more insidious.”

When Bain & Company partner Athol Williams reported his employer in October 2019 for withholding information on their complicity in state capture, he had no idea how far-reaching Bain’s collusion had been. Who would have suspected a prestigious global management consulting firm of misusing its business expertise and lending its reputation to the most profound attack on South Africa’s democracy?

Drawing on his testimony before the Zondo Commission, Williams here reveals the full extent of what Bain did not want the public to know. Not only did Bain withhold information and witnesses from the authorities; they also attempted to buy Williams’s silence and block his Zondo testimony.

Deep Collusion uncovers the inner workings of state capture design. Williams takes the reader into the evidence that reveals the after-hours, behind-closed-doors planning meetings that took place at Zuma’s residences – who was present and what was discussed. While this book exposes greed and corporate corruption and lifts the lid on foreign profiteering and the weakening of South Africa’s public institutions, it also highlights the lonely burden of the whistleblower and the great personal cost of telling the truth in the face of overwhelming pressure.

For our world to survive, and thrive, we need people who can lead the way to a better future for everyone, be that in corporate, government, or society in general. What we need is great leadership – not mediocre leadership; and an attitude of ever-learning, growing and developing.

Business leaders have a financial and moral obligation to uplift the people of this country. A narrow focus on profit won’t achieve that, but a culture that puts people first can. We need ethical leaders, visionary leaders, empathic leaders, courageous leaders, forward-thinking leaders, transformational leaders, human-centric leaders, purposeful leaders, curious leaders. This book is the antidote to the lack of mentorship, and is the resource for the saying: When the student is ready, the teacher will appear.

Incorporating the collective leadership wisdom for both the leaders of tomorrow and for the leaders of today, The Book Every Leader Needs to Read is full of lessons, insights, pep talks, advice and direction for building your own style and approach to great leadership, and not shy away from the ecstasy (and sometimes agony) of becoming a significant leader. If you are striving for excellence as a leader, get your pen and notebook ready, start reading and make notes from the thousands of hours of lived experiences, and list what you can start doing, right now, to craft the art of leading.

A companion guidebook to the number-one bestselling Good to Great, focused on implementation of the flywheel concept, one of Jim Collins’ most memorable ideas that has been used across industries and the social sectors, and with startups.

The key to business success is not a single innovation or one plan. It is the act of turning the flywheel, slowly gaining momentum and eventually reaching a breakthrough. Building upon the flywheel concept introduced in his groundbreaking classic Good to Great, Jim Collins teaches readers how to create their own flywheel, how to accelerate the flywheel’s momentum, and how to stay on the flywheel in shifting markets and during times of turbulence.

Combining research from his Good to Great labs and case studies from organisations like Amazon, Vanguard, and the Cleveland Clinic which have turned their flywheels with outstanding results, Collins demonstrates that successful organisations can disrupt the world around them – and reach unprecedented success – by employing the flywheel concept.

Mervyn King has transformed the global business landscape. King advocated reporting on society and the environment, not only on profit. His legacy transcends borders and continues to guide companies worldwide. His journey was enriched by his experience as a commercial lawyer; by his work as an advocate and a judge; and by his stellar career as a businessman, chair and director of many organisations.

DAVID WILLIAMS recounts his story.

At the height of her journalism career, more than one million households across the country knew her name and her face. Her reportage on human suffering and triumph captivated viewers, and with it Vanessa Govender shot to fame as one of the first female Indian television news reporters in South Africa. Always chasing the human angle of any news story, Govender made a name for herself by highlighting stories that included the grief of a mother clutching a packet filled with the fragments of the broken bones of her children after they’d been hacked to death by their own father, and another story where she celebrated the feisty spirit of a little girl who was dying of old age, while holding onto dreams that would never be realised. Yet Govender, a champion for society’s downtrodden, was hiding a shocking story of her own. In Beaten But Not Broken, she finally opens up about her deepest secret – one that so nearly ended her career in broadcast journalism before it had barely kicked off.

She was a rookie reporter at the SABC in 1999. He was a popular radio disc jockey, the darling of the SABC’s Lotus FM, a radio station catering to nearly half a million Indian people across South Africa. They were the perfect pair, or so it seemed. And if anyone suspected the nature of the abusive relationship, Govender says, she doesn’t believe they knew the full extent of the horror that the popular DJ was inflicting on this intrepid journalist. The bruising punches, the cracking slaps, and the relentless episodes filled with beatings, kicking and strangling were as ferocious as the emotional and verbal abuse he hurled at her. No one would know the brutal and graphic details of Govender’s story … until now.

In Beaten But Not Broken, this Indian woman does the unthinkable, maybe even the unforgiveable, in breaking the ranks of a close-knit conservative community to speak out about her five-year-long hell in this abusive relationship. Her story also lays bare her heart-breaking experiences as a victim of childhood bullying and being ostracised by some in her community for being a dark-skinned Indian girl. Govender tells a graphic story of extreme abuse, living with the pain, and ultimately of how she was saved by her own relentless fighting spirit to find purpose and love. This is a story of possibilities and hope; it is a story of a true survivor.

The questions in this book are grouped according to the various topics covering the different stages of the audit process.

To enhance the value of the book and to make it more useful, it was decided to include answers to all the questions in the text.

This tenth edition of Hockly’s Insolvency Law has been renamed Hockly’s Law of Insolvency, Winding-up and Business Rescue to reflect the changes to the three main fields that it discusses.

Features distinguishing this tenth edition include these:

• Developments over the last ten years since the previous edition are summarized, including the statutory changes and the decisions of the Constitutional Court and the Supreme Court of Appeal and leading decisions of the High Court.
• In particular, business rescue is now discussed in three chapters, and the company’s compromise with its creditors is discussed in its own separate chapter.
• The introduction encourages readers to consider the need for reforming insolvency law in the 21st century, to read the law with a critical and creative eye, and to ponder the policy choices to be made.
• Chapter 7 on uncompleted contracts has been rearranged, opening with a pigeonholing approach to analysing contracts, followed by a statement of the supporting common law and a discussion of a series of specific contracts analysed according to which of the contractants is now in sequestration or liquidation.
• The text is even more accessible, with extra explanation for readers with limited library access, and the book is available as an e-book.
• Learners with a strong visual sense are shown examples of diagrams and timelines to help analyse complicated sets of facts and apply complicated provisions to them. It is recommended that they should identify the debtor in red in their diagrams.

From the #1 bestselling author of The Big Short and Flash Boys comes the high-octane story of the enigmatic figure at the heart of one of the 21st century's most spectacular financial collapses

'I asked him how much it would take for him to sell FTX and go do something other than make money. He thought the question over. "One hundred and fifty billion dollars," he finally said-though he added that he had use for "infinity dollars"...'

Sam Bankman-Fried wasn't just rich. Before he turned thirty he'd become the world's youngest billionaire, making a record fortune in the crypto frenzy. CEOs, celebrities and world leaders vied for his time. At one point he considered paying off the entire national debt of the Bahamas so he could take his business there.

Then it all fell apart.

Who was this Gatsby of the crypto world, a rumpled guy in cargo shorts, whose eyes twitched across TV interviews as he played video games on the side, who even his million-dollar investors still found a mystery? What gave him such an extraordinary ability to make money - and how did his empire collapse so spectacularly?

Michael Lewis was there when it happened, having got to know Bankman-Fried during his epic rise. In Going Infinite he tells us a story like no other, taking us through the mind-bending trajectory of a character who never liked the rules and was allowed to live by his own. Both psychological portrait of a preternaturally gifted 'thinking machine', and wild financial roller-coaster ride, this is a twenty-first-century epic of high-frequency trading and even higher stakes, of crypto mania and insane amounts of money, of hubris and downfall. No one could tell it better.

Discover a structured, applied approach to behavioral finance with the first academic text of its kind--Ackert/Deaves' BEHAVIORAL FINANCE: PSYCHOLOGY, DECISION MAKING, AND MARKETS. This comprehensive text--ideal for today's behavioral finance elective--links finance theory and practice to human behavior. The book begins by building upon the established, conventional principles of finance before moving into psychological principles of behavioral finance, including heuristics and biases, overconfidence, emotion and social forces. Readers learn how human behavior influences the decisions of individual investors and professional finance practitioners, managers, and markets. The book clearly explains what behavioral finance indicates about observed market outcomes as well as how psychological biases potentially impact the behavior of managers. Readers see, first-hand, the implications of behavioral finance on retirement, pensions, education, debiasing, and client management. This book spends a significant amount of time examining how behavioral finance can be used by practitioners today. Readers utilize theory and applications in every chapter with a wide variety of end-of-chapter exercises, discussion questions, simulations and experiments that reinforce the book's applied approach.

What do you need to know about financial innovation, financial liberalisation and deregulation? Do you know what purpose monetary policy serves in the economy? What is the role of interest rates?

The second edition of Monetary Economics will look into these matters and other topical issues such as the subprime crisis. The text uses a step-by-step approach to technical areas such as formulae and graphs.

The book takes a look at South African as a developing country within the wider global arena. Monetary Economics is written in a concise and accessible level for Economics students at senior undergraduate and Honours level.

The Steinhoff crash wiped more than R200bn off the JSE, erased half the wealth of tycoon Christo Wiese and knocked the pension funds of millions of people.

When it was exposed as a house of cards, tales of fraudulent accounting, lavish spending and ructions in the ‘Stellenbosch mafia’ made the headlines. As regulators tally up the cost, Financial Mail editor Rob Rose reveals the real inside story behind Steinhoff. Based on interviews with key players in South Africa, the UK, Germany and the Netherlands – and documents not yet public – Steinheist reveals:

• How Bruno Steinhoff formed the company in the Communist bloc and apartheid South Africa;
• How the ‘Markus myth’ grew thanks to a ‘bit of luck’ in a 1998 takeover;
• How Jooste insiders shifted nasty liabilities off Steinhoff’s balance sheet to present a false picture of the profits;
• How Wiese was lucky to lose only R59bn and; and
• What happened behind closed boardroom doors in the frantic week before Jooste resigned.

This fourth edition of Career Counselling and Guidance in the Workplace: A manual for Career Development Practitioners provides a perspective on career counselling and guidance approaches and practices relevant to career development support in the 21st-Century workplace. The text has been designed for postgraduate students, as well as career development practitioners, human resource practitioners, psychologists, psychometrists, and registered counsellors who are involved in providing career development services to individuals and employers.

Additional real-life case studies that reflect the diverse population groups of South Africa have been added to illustrate how the theory is applied in career counselling practice. This edition further incorporates the role and competencies of career development practitioners as outlined in the new national frameworks.

Wat is die geheime en strategieë van die uitgelese groep wat welvaart skep, hetsy as entrepreneurs, professioneles of salaristrekkers, én boonop daarin slaag om hul geld te laat groei, te geniet en oor te dra na komende generasies?

In Word ryk, bly ryk help Geo en PJ Botha, onafhanklike finansiële adviseurs en medeaanbieders van kykNET se gewilde Welvaartskeppers, gewone Suid-Afrikaners om geld te maak in ’n uitdagende omgewing en dit te laat groei. Hulle begelei jou op jou reis na rykdom en die vrugte daarvan.

Suksesstories van entrepreneurs soos Michael Jordaan, Albé Geldenhuys en Whitey Basson sal jou ’n kopskuif help maak om geleenthede raak te sien in moeilike ekonomiese omstandighede. Die skrywers se maklik verstaanbare finansiële ekspertadvies, gemik op die kweek van goeie gewoontes, rig jou fokus en ondersteun jou op jou welvaartreis.