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Books > Business & Economics

Strategic and performance management in the public sector (Paperback): Frans Minnaar Strategic and performance management in the public sector (Paperback)
Frans Minnaar
R650 R601 Discovery Miles 6 010 Save R49 (8%) Ships in 7 - 10 working days

Public administration comprises two integrated components, namely the political process in terms of which government policy is formulated, and a management process in terms of how this policy must be implemented. The introduction of strategic and performance management systems and procedures in the public sector has become international standard practice, often resulting in a comprehensive redesign of the traditionally bureaucratic legislative framework - strategic management links the government organisation to the community, thus incorporating the actual needs of the community in government's planning, while performance management gears the organisation towards service delivery. Strategic and performance management in the public sector provides an integrated management model for 21st century government organisations. This title is a step-by-step presentation of the strategic and performance management process, starting with government policies and culminating in a comprehensive performance management system. It contains practical examples, activities, relevant legislation boxes and supplementary material for further understanding.

The Essential Manager's Handbook (Hardcover): Dk The Essential Manager's Handbook (Hardcover)
Dk
R461 Discovery Miles 4 610 Ships in 2 - 4 working days

Achieving excellence as a manager requires a broad skillset. The Essential Manager's Handbook is packed with practical, no-nonsense advice covering everything you need to know about acquiring and developing management skills.

Jam-packed with information on all the key management skills including leadership, negotiation, effective communication and maximising performance, The Essential Manager's Handbook is the indispensable guide to effective management. With key quotes, bright visuals, and breakdowns by subject, The Essential Manager's Handbook is accessible and easy-to-use.

Understand how to deal with challenges with advice from experts and step-by-step instructions to help you gain valuable management skills for life.

The Bomb - South Africa's Nuclear Program (Paperback): Nic Von Wielligh, Wielligh-Steyn von The Bomb - South Africa's Nuclear Program (Paperback)
Nic Von Wielligh, Wielligh-Steyn von
R768 Discovery Miles 7 680 Ships in 2 - 4 working days

South Africa's Bomb kept the world guessing for years. Six-and-a- half nuclear bombs had been secretly built and destroyed, former South African President F.W. de Klerk announced in 1993. No other country has ever voluntarily destroyed its nuclear arsenal.

From 1975 Nic von Wielligh was involved in the production of nuclear weapons material, the dismantling of the nuclear weapons and the provision of evidence of South Africa's bona fides to the international community. The International Atomic Energy Agency declared South Africa's Initial Report to be the most comprehensive and professional that they had ever received. In this book the nuclear physicist and his daughter Lydia von Wielligh-Steyn tell the gripping story of the splitting of the atom and the power it releases. It is an account of ground-breaking research and the scientists responsible; it deals with uranium enrichment, the arms race and South Africa's secret programme.

The Bomb: South Africa's Nuclear Programme is a story of nuclear explosions, espionage, smuggling of nuclear materials and swords that became ploughshares.

The Traveller - Crossing Borders and Connecting Africa (Paperback): Thebe Ikalafeng The Traveller - Crossing Borders and Connecting Africa (Paperback)
Thebe Ikalafeng
R350 R269 Discovery Miles 2 690 Save R81 (23%) In Stock

Thebe Ikalafeng is a branding icon who set the agenda for the industry at the dawn of our democracy and continues to pioneer it to this day. As the founder of Brand Africa, the African continent is now a major focus in his life's mission. He is The Traveller, having touched soil on every African country. From Kimberley to the world, his mission is impact.

The Law Of Business Structures (Paperback, 2nd Edition): The Law Of Business Structures (Paperback, 2nd Edition)
R1,138 R971 Discovery Miles 9 710 Save R167 (15%) Ships in 4 - 8 working days

The Law of Business Structures provides a comprehensive but simplified treatment of the different types of business structures in South African law. Partnerships, business trusts, close corporations and companies, whether large or small, whether profit-making or non-profit-making, are discussed. This includes modern corporate governance best practices and even an updated analysis of insider trading and market manipulation. The proposed new Companies Amendment Bill of 2021, which was published when this new edition was nearing completion, is also discussed wherever relevant.

In the nine years since the publication of the first edition of The Law of Business Structures, there has been extensive judicial development of many provisions of the Companies Act 71 of 2008. This second edition has been updated to include a discussion and analysis of the leading cases on the subject. Much of the material on this subject, particularly company law, has been updated. The prime, original aim of keeping complex theoretical analysis and debate to a minimum has been retained.

A highlight of this book is that legal doctrines and principles are expounded in a lucid and coherent way and stated, wherever possible, in simple terms.

The Algebra Of Wealth - A Simple Formula For Success (Paperback): Scott Galloway The Algebra Of Wealth - A Simple Formula For Success (Paperback)
Scott Galloway
R420 R328 Discovery Miles 3 280 Save R92 (22%) Ships in 5 - 10 working days

The world is changing. It's time for a new financial playbook.

In this must-have guide to optimizing your life for wealth, success and happiness, you'll learn:

• how to find and follow your talent
• what small steps you can take now that pay big returns later
• how to develop better financial habits

Bursting with practical, game-changing advice from one of the world's most popular business school professors, The Algebra of Wealth is the practical guidebook you need to win today's wealth game.

Today's workers have more opportunities and mobility than any previous generation. They also face unprecedented challenges, including inflation, labour and housing shortages, and climate volatility.

Even the notion of 'retirement' is undergoing a profound rethink, as our lifespans extend and our relationship with work evolves. In this environment, the tried-and-true financial advice our parents followed no longer applies.

In The Algebra of Wealth, Galloway lays bare the rules of financial success in today's economy. In characteristic unvarnished, no-BS style, he explains you what you need to know in order to improve your chances of achieving economic security no matter what.

Impact Players - How To Take The Lead, Play Bigger And Multiply Your Impact (Paperback): Liz Wiseman Impact Players - How To Take The Lead, Play Bigger And Multiply Your Impact (Paperback)
Liz Wiseman
R360 R288 Discovery Miles 2 880 Save R72 (20%) Ships in 5 - 10 working days

The New York Times bestselling author of Multipliers investigates the Most Valuable Players of the workplace and explains what makes them so extraordinary, how others can think and act like MVPs, and how leaders can build an entire team of top contributors.

In every organization there are MVPs— those indispensable colleagues who can be counted on in critical situations and who consistently receive high-profile assignments and new opportunities. Whether they are on center stage or work behind the scenes, Managers know who these top players are, understand their worth, and want more of them on their team. But not everyone understands what makes these professionals different from their peers.

In Impact Players, researcher and bestselling author Liz Wiseman reveals the secrets of these stellar professionals who play the game at a higher level. Drawing on insights from managers at top companies, Wiseman explains what the most valuable players are doing differently and why some people get tapped for the most important assignments while other equally smart, capable people struggle to be seen.

Based on a study of 170 top contributors, she identifies five practices that differentiate MVPs:

  • Do What’s Useful: MVPs tackle the real problems that need to be solved.
  • Take the Lead: When it's unclear who's in charge, MVPs assert themselves.
  • Finish Strong: MVPs stick with projects through completion, despite obstacles..
  • Ask and Adjust: When the situation changes, MVPs learn and adapt rapidly.
  • Make Work Light: MVPs make difficult situations easier for the whole team.

Wiseman makes clear that these practices—and the right mindset—can help any employee contribute at their fullest and shows leaders how they can raise the level of play for everyone on the team and succeed in a fast-paced, competitive world.

Africa's Billionaires - Inspirational Stories From The Continent's Wealthiest People (Paperback): Chris Bishop Africa's Billionaires - Inspirational Stories From The Continent's Wealthiest People (Paperback)
Chris Bishop 2
R360 R281 Discovery Miles 2 810 Save R79 (22%) Ships in 5 - 10 working days

As Forbes magazine heads towards its centenary in 2017, this is a timely look at how the work of entrepreneurs can influence lives in Africa and create the jobs that empty state coffers can no longer afford. Written by the founder of Forbes Africa, this is a masterclass on how the brightest and most successful entrepreneurs across Africa made their billions.

Chris Bishop gets up close and personal with the biggest names in business on the continent: Aliko Dangote, Patrice Motsepe, Nicky Oppenheimer, Christo Wiese and Stephen Saad, among others. These are the stories of how they not only survived, but thrived, in the fast and furious world of African business: the penniless priest who became a steel baron; the barefoot apple-seller who turned into a mining millionaire; the ‘knocksman’ who went from running dice games and dealing drugs to running a city.

This is a rich tapestry of stories about the super-wealthy and the qualities that make them successful, in arguably the most challenging economic arena in the world.

International Marketing (Paperback, 2nd Revised edition): Burgess, Bothma International Marketing (Paperback, 2nd Revised edition)
Burgess, Bothma 1
R741 R683 Discovery Miles 6 830 Save R58 (8%) In Stock

International marketing combines foundational marketing theory and practice and illustrates the latest advances in international trade agreements and legislation with specific reference to the Southern African region. The text combines foundational international marketing theory with practical experience. International marketing is the only South African-based textbook written by a team of South African academics and practitioners.

Business Logistics Management (Paperback, 5th Revised edition): Wessel Pienaar, John Vogt, Cobus Cronje, Anneke de Bod, Jan... Business Logistics Management (Paperback, 5th Revised edition)
Wessel Pienaar, John Vogt, Cobus Cronje, Anneke de Bod, Jan Havenga, …
R846 Discovery Miles 8 460 Ships in 2 - 4 working days

What is the relationship between logistics and supply chain management? What factors need to be taken into account when designing a supply chain? How do you forecast your supply chain requirements? What inventory concepts do you need to know?

Business Logistics Management fifth edition covers concepts and theories relating to the movement of goods, and the coordination of the supply chain.

Features:

  • The text is based on South African expertise and research
  • South African legislation and local industry examples are incorporated throughout the text
  • New chapter on customer service
  • New content that deals with strategic logistics management
Entrepreneurship - And How To Establish Your Own Business (Paperback, 7th Edition): Tersia Botha Entrepreneurship - And How To Establish Your Own Business (Paperback, 7th Edition)
Tersia Botha
R276 R243 Discovery Miles 2 430 Save R33 (12%) Ships in 4 - 8 working days

The transformation of ideas into economic opportunities is the crux of entrepreneurship. History shows that pragmatic people who are entrepreneurial, creative and innovative, able to exploit opportunities and willing to take risks, have significantly advanced economic progress. For example, the USA gets more than half of its economic growth from industries that barely existed a decade ago. This is directly attributable to innovative entrepreneurs and their start-up businesses.

Entrepreneurs can produce new solutions to old problems, and they always challenge the status quo. Entrepreneurs are risk-takers who pursue opportunities that others may fail to recognise or may even view as problems or threats. Entrepreneurs are closely associated with change, creativity, knowledge, innovation and flexibility, which are all factors that are increasingly important sources of competitiveness in an increasingly globalised world economy. Therefore, fostering entrepreneurship means promoting the competitiveness of businesses.

At a macro-level private sector development and entrepreneurship development are essential ingredients for achieving the United Nations Millennium Development Goal of reducing poverty. While sound macroeconomic policies and providing market access are crucial, emerging markets need to nurture and develop entrepreneurs able to take advantage of the opportunities created by globalisation.

At a national level, entrepreneurs can play a vital role in the economic development of the country and the social upliftment of its people. As with the rest of the private sector, entrepreneurial development is a powerful engine of economic growth and wealth creation, and crucial for improving the quality, number and variety of employment opportunities for the poor. Economically, entrepreneurship invigorates markets. The formation of new business leads to job creation and has a multiplying effect on the economy. Socially, entrepreneurship empowers citizens, generates innovation and changes mindsets. These changes have the potential to integrate developing countries successfully into the global economy.

Township Economy - People, Spaces And Practices (Paperback): Andrew Charman, Leif Petersen, Thireshen Govender Township Economy - People, Spaces And Practices (Paperback)
Andrew Charman, Leif Petersen, Thireshen Govender 1
R420 R328 Discovery Miles 3 280 Save R92 (22%) Ships in 5 - 10 working days

Township Economy provides a unique insight into township informal business and entrepreneurship. It is set in the post-apartheid period, in the third decade of Africa’s democracy and draws on evidence collected from 2010-2018 in 10 township sites, nine in South Africa and one in Namibia. The book focuses on micro-enterprises, the business strategies of township entrepreneurs and the impact of autonomous informal economic activities on urban life.

The book is unique in approach and content. It looks at spatial influences at various gradients, from the city-wide level, to objects, to invisible infrastructure. The analysis examines the influence of power as a tool to dominate and control and thus constraint inclusive opportunities.

This captivating book will be of interest academic researchers, university students and specialists in business studies, urbanism, politics and socio-economic development.

Dinamiese Ouditkunde - 'n Studente uitgawe (Afrikaans, Paperback, 13de Uitgawe): B. Marx, Alex van der Watt, Maurice Bourne Dinamiese Ouditkunde - 'n Studente uitgawe (Afrikaans, Paperback, 13de Uitgawe)
B. Marx, Alex van der Watt, Maurice Bourne
R1,384 R1,222 Discovery Miles 12 220 Save R162 (12%) Ships in 4 - 8 working days

Hiedie handboek is gebaseer op die opvoedkundige vereistes van die Suid-Afrikaanse Instituut van Geoktrooieerde Rekenmeesters vir toelating tot ATB (Aanvanlike Toets van Bevoegdheid (of in Engels “Initial Test of Competence” (ITC)) van die Kwalifi­serende Eksamen van die SAIGR. Dit bevat wysigings aan standpunte en wetgewing tot en met Junie 2018.

Leadership - Lessons From My Life In Rugby (Paperback): Eddie Jones Leadership - Lessons From My Life In Rugby (Paperback)
Eddie Jones
R340 R266 Discovery Miles 2 660 Save R74 (22%) Ships in 5 - 10 working days

Eddie Jones is one of the most successful sports coaches of all time. From coaching three different nations to Rugby World Cup Finals and with a winning record with England of nearly 80%, Eddie Jones knows what it takes to lead and manage high performance teams.

For the first time, Eddie Jones shows just what it takes to be a leader in a high performance and high pressure environment and how these lessons can be applied to every walk of life, from coaching the U9 rugby team to leading a multinational organization to simply doing your job better.

As he explains the High Performance Cycle of Success at the heart of his philosophy, Eddie Jones reveals the lessons he has learnt from Sir Alex Ferguson, Arsene Wenger, Pep Guardiola as well as from the founder of Uniqlo and Ron Adams from the NBA. He also gives a detailed analysis of his own performance as a coach as well as how he gets the best out of the players and coaches around him and what he saw in Tom Curry that no one else saw, which makes him think that he could be the next Richie McCaw.

Drawing on stories of nearly thirty years of coaching, including the 2003, 2007, 2015 and 2019 World Rugby campaigns, the full story of England's 2021 Six Nations campaign as well as why it takes humour, humility and relentless curiosity to lead an eclectic mix of superstars from Maro Itoje to James Haskell, George Smith to Kyle Sinckler, to create teams that are relentlessly hungry to win, Leadership is the ultimate rugby book about what it takes to be the best.

Written with Donald McRae, two-time winner of the William Hill Sports Book of the Year Award, Leadership is the book for anyone who wants to learn how to build and lead a team to success.

Advertising Promotion and Other Aspects of Integrated Marketing Communications - South African Edition (Paperback): J Craig... Advertising Promotion and Other Aspects of Integrated Marketing Communications - South African Edition (Paperback)
J Craig Andrews, Terence Shimp
R1,098 R1,000 Discovery Miles 10 000 Save R98 (9%) Ships in 10 - 15 working days

Advertising, Promotion, and Other Aspects of Integrated Marketing Communications, South African Edition provides a contemporary view of the role and importance of marketing communications. Emerging topics such as the enormous popularity of social media outlets, online and digital practices, viral communications, and personal selling - along with all of their effects on traditional marketing - are also discussed in this edition.

Corporate Governance Handbook - Principles and Practice (Paperback, 3rd ed): J.W. Hendrickse, Leigh Hefer-Hendrikse Corporate Governance Handbook - Principles and Practice (Paperback, 3rd ed)
J.W. Hendrickse, Leigh Hefer-Hendrikse
R898 Discovery Miles 8 980 Ships in 2 - 4 working days

The Corporate Governance Handbook best practices is not intended to replace good corporate legislation but to supplement legislation such as the Companies Act. The Companies Act is statutory law whereas corporate governance best practices including govern

Labour Relations in South Africa (Paperback, 5th Revised edition): Dr Hanneli Bendeman, Dr Bronwyn Dworzanowski-Venter Labour Relations in South Africa (Paperback, 5th Revised edition)
Dr Hanneli Bendeman, Dr Bronwyn Dworzanowski-Venter; Edited by Dr Robert Venter, Mr Andrew Levy
R658 R550 Discovery Miles 5 500 Save R108 (16%)
Deal ends 25 November

Labour Relations in South Africa provides a thorough, engaging introduction to the science and practice of labour relations in South Africa. The fifth edition presents a more critical and reflective approach, engaging with the various issues, shifts, and seismic events which have impacted this dynamic field in recent years. The text's view is expanded to encompass a multi-faceted perspective, relating to business science, law, economics, and sociology, and to focus more specifically on the context and dynamics of a developing country.

Performance Management - A Contemporary South African Perspective (Paperback): Maryam Moosa, Marius Meyer Performance Management - A Contemporary South African Perspective (Paperback)
Maryam Moosa, Marius Meyer
R580 R536 Discovery Miles 5 360 Save R44 (8%) Ships in 7 - 10 working days

Performance management is, by its very nature, a contentious and emotionally charged topic. Because the lines between management and appraisal are often blurred, performance management tends to get cast in a harsh and negative light, creating anxiety and distrust that defeats the object. Performance management: A contemporary South African perspective examines the practice of performance management in the modern South African workplace and how to balance the positive with its more challenging negative facets. Performance management: A contemporary South African perspective explores various aspects of performance management systems and processes. It highlights best practice and innovative ideas for implementation that will enable managers, employees and teams to achieve success and improve results. Examples and real-life scenarios provide practical guidelines and applications.

Marketing In Africa (Paperback): K.M. Makhitha Marketing In Africa (Paperback)
K.M. Makhitha
R490 R432 Discovery Miles 4 320 Save R58 (12%) Ships in 4 - 8 working days

In the developed world, which is a mature market, many businesses are finding that opportunities for growth have declined. As a result, they are seeking growth opportunities in developing economies. Africa is an emerging market, with some countries outpacing developed nations in economic growth. It has the fastest growing population and an exploding middle class with more disposable income. The continent is open for business and has become an investment destination of choice.

Marketing in Africa covers the key aspects of marketing in non-traditional markets and explains important marketing concepts. The book is about understanding the lucrative African markets, including informal markets, and how to market to them.

Brand Management (Paperback): H.B. Klopper, E. North Brand Management (Paperback)
H.B. Klopper, E. North 2
R829 R723 Discovery Miles 7 230 Save R106 (13%) Ships in 5 - 10 working days

The first of its kind in South Africa, Brand Management constitutes an invaluable tool for the growing number of academic institutions that offer this exciting subject. Making use of both local and international examples and cases, the subject is approached from a holistic, yet applied perspective. Written in an accessible style, this book assists both students and practitioners to develop the ability to manage brands from the outset to the ultimate outcome. This text is an invaluable reference work for practising professionals, written by authors who have extensive academic and professional expertise and international exposure.

The Soul Of An Entrepreneur - Work And Life Beyond The Startup Myth (Paperback): David Sax The Soul Of An Entrepreneur - Work And Life Beyond The Startup Myth (Paperback)
David Sax
R405 R324 Discovery Miles 3 240 Save R81 (20%) In Stock

We're often told that we're living amidst a startup boom. Typically, we think of apps built by college kids and funded by venture capital firms, which remake fortunes and economies overnight. But in reality, most new businesses are things like restaurants or hair salons. Entrepreneurs aren't all millennials -- more often, it's their parents. And those small companies are the fabric of our economy. The Soul of an Entrepreneur is a business book of a different kind, exploring our work but also our passions and hopes. David Sax reports on the deeply personal questions of entrepreneurship: why an immigrant family risks everything to build a bakery; how a small farmer fights to manage his debt; and what it feels like to rise and fall with a business you built for yourself. This book is the real story of entrepreneurship. It confronts both success and failure, and shows how they can change a human life. It captures the inherent freedom that entrepreneurship brings, and why it matters.

Why Banks Fail - Unrelenting Bank Runs, The Conundrum Of Central Banking & South Africa's Place In The Global Order... Why Banks Fail - Unrelenting Bank Runs, The Conundrum Of Central Banking & South Africa's Place In The Global Order (Paperback)
David Buckham
R345 R270 Discovery Miles 2 700 Save R75 (22%) Ships in 5 - 10 working days

Why do these large financial institutions with hundreds of billions on their books fail out of the blue? What role do central banks play in these dramatic failures? How can the global financial system be reformed to be more resilient, and what path should South Africa take?

In a world where banks are perceived as unshakeable fortresses, there is a worrying truth that lies just beneath the surface: banks are far more fragile and fail more frequently than we choose to believe.

In the US alone, more than 560 banks have failed since the turn of the century. In South Africa, the collapse of Saambou in 2002 sparked the A2 Banking Crisis, which saw half the country’s banks deregistered in the aftermath. In 2023, the high-profile failures of Silicon Valley Bank, First Republic Bank, Signature Bank and Credit Suisse dominated global headlines and set off waves of panic across the international banking landscape.

Accounting Standards (Paperback, 19th Edition): N. Van der Merwe Accounting Standards (Paperback, 19th Edition)
N. Van der Merwe
R886 R769 Discovery Miles 7 690 Save R117 (13%) Ships in 4 - 8 working days

The nineteenth edition of Accounting Standards is intended for Financial Accounting second or third-year students or students requiring an introduction to accounting standards. It introduces students to the principles of the International Financial Reporting Standards (IFRS).

The accounting principles are illustrated through questions which gradually increase in difficulty. This approach facilitates students’ understanding of these principles and enables them to get to grips with financial statements practically. An indication is given whether a question contains topics that are not in the revised SAICA syllabus but may be relevant for other syllabi or for the further enrichment of students’ understanding. Accounting Standards is designed to meet students’ requirements while at the same time reducing the lecturers’ workload.

Solutions to all the questions are provided to lecturers at prescribing institutions.

An Integral Approach To Transformative Leadership - Dancing Through The Storm (Paperback): Dorrian Aiken An Integral Approach To Transformative Leadership - Dancing Through The Storm (Paperback)
Dorrian Aiken
R395 R373 Discovery Miles 3 730 Save R22 (6%) Ships in 5 - 10 working days

This essential new book is a practical "how-to" guide to enhancing the quality of relationships between leaders and individuals in organisations – the proven key to maximising performance, building resilience, and retaining talent.

Integral vision, seen through each of the four quadrants described in this book, gives access to a range of perspectives, irreducible to one another but each significant in adding a kaleidoscope of understanding to a topic or body of knowledge. The author draws on recent research which focuses on Integral theory and emphasises the benefits to an organisation, including cultivating, at several levels, leaders and teams through coaching, improving the quality of meetings, introducing an understanding of emotional intelligence, and more recently, addressing adult stages of development. The book also demonstrates how the Integral quadrants can bring clarity to interpersonal and cross-sector communication, especially in diagnosing, planning, and implementing team and organisational strategy.

The concepts and practical skills explored in this book will be a valuable resource for senior leaders, human resources specialists, and in-house and external coaches focusing on leadership development, as well as students and trainers of coaching.

Day Trading Attention - How To Actually Build Brand Sales In The New Social Media World (Paperback): Gary Vaynerchuk Day Trading Attention - How To Actually Build Brand Sales In The New Social Media World (Paperback)
Gary Vaynerchuk
R400 R320 Discovery Miles 3 200 Save R80 (20%) Ships in 5 - 10 working days

In his seventh business book, bestselling author, entrepreneur, and investor Gary Vaynerchuk offers fresh, in-depth advice to enhance brand development, grow sales, and beat the competition using modern advertising strategies grounded in social media.

In his 2013 bestseller Jab, Jab, Jab, Right Hook, Gary Vaynerchuk showed the world how to create winning content for underpriced attention channels. But since then, new platforms have emerged, others have become less relevant, and algorithms are incentivizing new styles of content. New skills are necessary to create advertising that builds brand and sales.

In his latest book, Vaynerchuk argues that today’s fast-growing businesses, brands, content creators, and influencers have one thing in common: they mastered storytelling in areas of underpriced attention, which predominantly exists across a handful of social media platforms. Informed by 20+ years of business and marketing success, he contends that the biggest transformation and opportunity is the “TikTokification of Social Media.” Increasingly, platforms are distributing content based on what users are interested in, rather than who they follow.

Small businesses, large corporations, and creators can take advantage of this trend to develop brand and grow sales by producing relevant, strategic content, even if they don’t have an audience. But how does one make relevant content? What should advertisements look like, in this new world?

In this book, Vaynerchuk provides detailed answers to these questions and more, revealing the tactics to master modern advertising with strategies you can apply to the moment you’re currently living in.

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