ESSENTIALS OF MARKETING RESEARCH, provides a concise, yet complete guide to the design, execution, analysis, and reporting of marketing research to support smart business decisions. This proven resource provides valuable business context while introducing both traditional research methods, such as designing questionnaires, and the latest technological advances, including current data collection devices, basic data analysis tools, practical approaches to data analytics, and the impact of social media and artifactual online data.

From naughty lists to sprinting swans, wandering ducks to Amarula-based incentives, The First Kudu takes you on the roller coaster ride of a start-up, and dives into real learnings along the way.

The narrative invites you to journey through the chaos with the young team and unpacks in gritty detail what goes into building a tech start-up – with stories of fun and failure honestly told in equal measure.

The First Kudu tells the story of HouseME, a rental technology company founded in South Africa that grew to 34 employees and 50 000 registered users, processing hundreds of millions of rands each year. The company won awards, raised several rounds of funding and was sought after by competitors.

It was exciting. It was excellent. And then… it was dead.

Ben Shaw (former CEO) and Lorne Hallendorff (former COO) provide a whirlwind tour of what goes into building a start-up at the southern tip of Africa and what they would do differently, were they to do it again.

In 2018 the world watched as 82 per cent of all wealth created was claimed by the top 1 per cent of the global population. The bottom 50 per cent of humanity saw no increase at all. While one new billionaire was created every two days, one in every four South Africans were living on less than R18 per day – not enough to buy a loaf of bread.

Inequality has always been part of the world we live in, but in the past twenty years the situation has worsened. We have seen the rise of mega corporations, where regional companies have become global players: power brokers that are richer and more powerful than most countries. This has seen businesses record ever-increasing profits while they pay ever-decreasing taxes. How is this happening?

In South Africa, millions of people depend on the services and products of mega corporations, but to what extent do these corporations influence and affect the lives of their consumers? What do these companies do with all the power that is in their hands?

In The Dirty Secrets of the Rich and Powerful, James-Brent Styan casts the spotlight on economic inequality and unpacks historical and ongoing business practices that have a real influence on people today. This book takes you right into the corridors of power and behind the closed doors of the boardrooms of the rich and powerful to show you how, and why, the status quo seems so unfair.

Personality Psychology is a locally developed textbook for students taking an introductory course in personality psychology either at undergraduate level as part of a Bachelor of Arts, a Bachelor of Social Sciences or a Bachelor of Psychology (B.Psych) degree, or as a Psychology Honours module.

Theory is presented with application to research and therapy, and with specific relevance to the South African context.

Pedagogical features such as case studies, 'in your own experience' activities, 'research issue' boxes, 'controversy' boxes, 'end-of-chapter review' questions, and an end-book glossary support student learning.

Integrated Organisational Communication offers a holistic view of the communication of organisations. The book takes a multidisciplinary approach, and the main thrust of the book is the integration of communication in the organisational context. It is now commonly accepted that communication should be integrated, but integration is interpreted and practised in many ways. In this text, the starting point of the approach to communication integration is the brand. This is the consolidated outcome of every message about the organisation and its products received by a stakeholder, and includes planned, unplanned, service and product messages. Organisations should align these messages at strategic, management and functional levels, bearing in mind that communication integration, and ultimately perception of their brands, occurs in the minds of all the organisation’s stakeholders, not only those who manage the organisation or plan its communication.

While many books focus on occupational health and safety in the international arena, few provide information pertinent to safety management in South Africa and in Africa as a whole. Safety Management in an Organisational Context aims to bridge this gap and to increase safety awareness at all levels of any organisation in Africa. The topics discussed in the book include safety in industry, functional safety, working in confined spaces, ergonomics and fire safety. The general provisions of the Occupational Health and Safety Act 85 of 1993 and its regulations are explained in detail as they relate to safety in the South African workplace today.

Brazil, Russia, India, China, South Africa (BRICS) nations have become a strong engine of South-South Cooperation. The most significant outcome of the emergence of BRICS is the shift they have brought to the balance of power in global affairs. The past decade has steadily accelerated commercial and strategic engagements between BRICS and Africa. The BRICS countries constitute Africa’s largest trading partners and new investors. BRICS has nourished Africa’s economic emergence and elevated the continent’s contemporary global positioning. This book seeks to determine the potential of BRICS-Africa cooperation in promoting African development.

Some of the critical issues in this book include the following: a) What will be the impact of intra-BRICS and BRICS–Africa cooperation and partnerships, mainly through the New Industrial Revolution, financial technologies, infrastructure, economic growth and development in health; b) Determine the relevance of the BRICS New Development Bank in the post-COVID era; c) Examine the governance and accountability mechanisms required to entrench BRICS governance cooperation with the continent, and e) Determine strategies that address gender developmental disparities and inequalities in BRICS and Africa.

This book consists of five sections, preceded by an introduction and later at the end of the chapters, a conclusion. The five mentioned sections respond to the 2020 12th BRICS Summit, ‘Global Stability, Shared Security, and Innovative Growth thematic thrusts.

Modern day organisations are more dependent on communication to achieve success than ever before. Rapid development and greater complexity of communication technologies, and the growing importance and popularity of social media, means that organisations can no longer rely on traditional methods alone to engage in effective business communication.

Social media and new communication forms, however, come with their own challenges and pitfalls. Organisations need to carefully and strategically consider the use of these new media as part of their effective communication plan.

Effective Business Communication In Organisations, 4th edition, builds on traditional communication forms with up-to-date theory. It discusses new communication trends and the changing nature of communication in businesses.

While working for the Financial Times, investigative journalist Matt Kennard had unbridled access to the crème de la crème of the global elite. From slanging matches with Henry Kissinger to afternoon coffees with the man who captured Che Guevara, Kennard spent four years gathering extraordinarily honest testimony from the horse's mouth on how the global economic system works away from the convenient myths. It left him with only one conclusion: the world as we know it is run by an exclusive class of American racketeers who operate with virtually unlimited weapons and money, and a reach much too close to home.

Owing to the very nature of the Financial Times, however, Kennard was not able to publish these findings as part of his day job. Enter The Racket. This tell-all book, reported from all corners of the world, will transform everything you thought you knew about how the world works-and in whose interests.

Kennard reports not only from across the United States, but from the United Kingdom, the Caribbean, Latin America, Africa, and the Middle East. In doing so he provides startlingly clear and concrete evidence of unchecked, high-level, interrelated systems of exploitation all over the world. At the same time, through encounters with high-profile opponents of the racket such as Thom Yorke, Damon Albarn, and Gael García Bernal, Kennard offers a glimpse of a developing resistance, which needs to win.

In his mega bestseller, Thinking, Fast and Slow, Daniel Kahneman, world-famous psychologist and winner of the Nobel Prize in Economics, takes us on a groundbreaking tour of the mind and explains the two systems that drive the way we think.

System 1 is fast, intuitive, and emotional; System 2 is slower, more deliberative, and more logical. The impact of overconfidence on corporate strategies, the difficulties of predicting what will make us happy in the future, the profound effect of cognitive biases on everything from playing the stock market to planning our next vacation―each of these can be understood only by knowing how the two systems shape our judgments and decisions.

Engaging the reader in a lively conversation about how we think, Kahneman reveals where we can and cannot trust our intuitions and how we can tap into the benefits of slow thinking. He offers practical and enlightening insights into how choices are made in both our business and our personal lives―and how we can use different techniques to guard against the mental glitches that often get us into trouble. Topping bestseller lists for almost ten years, Thinking, Fast and Slow is a contemporary classic, an essential book that has changed the lives of millions of readers.

Second edition of the celebrated guide to investing from renowned fund manager Terry Smith, with new content covering 2020–2025. Foreword by Lionel Barber, former editor of the FT.

Buy good companies. Don't overpay. Do nothing.

Some people love to make successful investing seem more complicated than it really is. In Investing for Growth, an anthology of essays and letters written between 2010–25, leading fund manager Terry Smith delights in debunking the many myths of investing – and making the case for simply buying the best companies in the world.

These are businesses that generate serious amounts of cash and know what to do with it. The result is a powerful compounding of returns that is almost impossible to beat. Even better, they aren't going anywhere. Most have survived the Great Depression and two world wars.

With his trademark razor-sharp wit, Smith not only reveals what these high-quality companies really look like and where to find them (as well as how to discover impostors), but also:

• Why you should avoid companies that abuse the English language
• How share buybacks can destroy value
• How to spot quality businesses and why you should invest in them
• What investors can learn from the Tour de France
• Why leveraged ETFs are much riskier than most realise
• Why you should avoid investing in bank shares
• His ten golden rules for investment and much, much more

Backed up by the analytical rigour that made his name with the cult classic, Accounting for Growth, this book is a hugely enjoyable and eye-opening tour through some of the most important topics in the world of investing – as well as a treasure trove of practical insights on how to make your money work for you.

No investor's bookshelf is complete without it.

From TikTok star and Your (favourite) Rich BFF Vivian Tu, the definitive book on personal finance for a new generation.

Building on the lessons she learned on Wall Street about money and the markets, Vivian Tu now offers her best personal finance tips and tricks to readers of all ages and demographics, so that anyone can get rich, whether you grew up knowing the rules to the game or not.

Vivian will be your mentor, dispensing fresh, no-BS advice on how to think like a rich person and create smart money habits, breaking down her best recommendations to help you:

• Maximize your earnings to get more out of your 9-to-5
• Understand the differences between savings accounts, and where you should keep your money
• Identify the tax strategies and (legal) loopholes you need to retire in style
• Overcome investing fears to secure wealth for generations And much more!

Rich AF will equip readers with the tools and knowledge to not only understand the financial landscape, but to build a financial strategy of their own.

The outrageous, jaw-dropping true story of the man who took on a corporate giant – and won.

A dedicated and experienced Amazon employee, Chris Smalls had begun to feel frustrated by the inner workings of the retail giant – he kept being passed over for promotion, with little to no explanation. So when his colleagues and friends began falling ill in the Covid pandemic, and with no assurances of safety or even sick leave from the top, he made the only choice left available to him. He staged a walkout with friend Derrick Palmer, eventually finding himself on the picket line without a job.

What began as a demand to keep essential employees safe in a crisis would grow into a movement devoted to achieving dignity and security for the wage worker, triggering a groundswell of organizers at Starbucks, Trader Joe’s, Apple – and across the world. We follow Smalls’s years of sacrifice and economic uncertainty as a father of three, from fighting warehouse managerial politics in an effort to make ends meet, to his ascension as the leader of a new generation’s labour movement.

When the Revolution Comes is the riveting inside story of how a young Black man from Hackensack, NJ with little-to-no resources led a scrappy band of Staten Island warehouse workers in an improbable fight against Amazon to create its first Labor Union. An exposé of life lived in the laboratory of capitalism and a terrifying depiction of what it’s like to be working class in America, this book tells a new, empowering story of what is possible when the overworked, underpaid and disempowered join together, forming a movement born in community.

Most of the research into what constitutes effective leadership emanates from the United States and is not very useful in an African context. Africa is a continent of extraordinary cultural, geographic, economic and political diversity, featuring largely emerging economies and rapid political economic and social development. This book seeks to set leadership theory in the African context.

It takes into account typical African circumstances, values and beliefs, designed for the development of leaders' skills and provides practical, real-life examples, exercises and case studies. As well as an overview of the extensive research literature about leadership, the book provides practical, real-life examples, exercises and case studies, so it can be used in a range of management development courses and/or leadership course or workshops.

The detailed insights into, and information about, how leadership can be effectively applied in the contemporary African context should help to enhance readers' leadership skills.

When it comes to money matters, are you a lioness who leads the tribe, a dolphin who ducks and dives, or an ostrich who buries its head in the sand? This first-of-its-kind book explores and unpacks the intricate world of money archetypes in Black families in South Africa.

Discover the secrets behind your unique money personality and unravel the intricate web of cultural, generational and personal influences that shape your financial behaviour. Eye-opening anecdotes, relatable case studies and expert insights empower you to understand, embrace and transcend your money archetype.

What's Your Money Personality? will change the way you view and manage your individual and family finances.

More than 60 000 readers can attest to finding Making Money out of Property an indispensable guide to investing in the lucrative South African property market. This bestselling property book has been updated to include the most current tax requirements and the latest developments relating to the local property market.

Author and property expert Jason Lee sets out every step of the property-investing process, including how to find the right deals, how to negotiate and finance a property, and whether to hold on to or sell a property for financial gain. This book focuses on some of the professionals’ best-kept secrets, such as how to utilise agreements of sale, property investment structures, financing options and key economic factors influencing the property cycle. Most importantly, it explains how to make money in both rising and falling property markets.

Making Money out of Property is a must-read for any first-time property purchaser or investor, as well as for experienced investors looking to polish their skills.

Hierdie boek is ‘n praktiese reis om die leser te neem van gegrief en verontrief oor uitdagings soos aftrede, afleggings ander soortgelyke uitdagings, tot ‘n beter verstaan van die leser self, wat sy uitdagings is, en wat daaromtrent gedoen kan word.

Inhoud en tegnieke is verpak in ‘n maklike verteerbare vorm om die leser weer op koers (Ware Noord) te plaas.

The Ultimate Business Companion CD contains all the business forms, templates and checklists that effective South African business owners and managers need to increase efficiency and growth in their businesses. The book explains how the forms fit into business processes, explains why and how each section should be completed, and guides the reader in the most effective ways to utilise the documents.

Updates to the Fifth edition include:

• All new forms and requirements for starting a business as found on CIPC website
• Forms for registration as a taxpayer and VAT vendor
• Updated marketing chapter to include new forms of reaching customers such as social media
• Updated agreements to comply with new legislation
• Updated procedures for safety in the workplace
• Updated information related to good corporate governance, specifically in terms of King Report IV
• Updated BEE info, specifically B-BBEE Codes of Good Practice

A practical guide, from the basic techniques, through to advanced applications, showing you what operational risk is, and how you can manage it.

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"Mastering Operational Risk" provides a step-by-step guide from the basic elements of operational risk through to advanced applications of operational risk management. Focusing on practical applications, it gives you the knowledge needed to understand what operational risk is and puts in place a workable way of managing it.

Worrier State looks at the pervasive culture of fear in South Africa. It reveals how narratives of fear manifest in contemporary media forms and the people they serve, and how these are impacted by race, class, gender, space and identity.

Through an interdisciplinary body of work, and using a case-based study approach, media analyst Nicky Falkof investigates how risk, anxiety and moral panic show up in media portrayals in modern South Africa. Her main intervention in this approach is through ‘affect’: how do South Africans feel about living under conditions of extreme fear, which is related to gross inequality, and how does the media make us feel? Together, these essays about ‘white genocide’, ‘Satanist’ murders, township urban legends and suburban community groups present an always-partial and necessarily contingent picture of some of the ways in which cultures of fear structure life and meaning for various people in various communities.

They show how narratives of fear underpin everyday life, informing both self-making and meaning-making in contemporary South Africa.

After unknown saboteurs toppled a strategic pylon near Lethabo Power Station in the Free State in November 2021, almost causing the country to plunge into stage 6 load shedding, Eskom’s chief executive officer André de Ruyter declared: ‘This was clearly now an act of sabotage and I think we can call it as such.’ Who was behind this, and what is their ultimate goal?

Since his appointment in January 2020, De Ruyter has faced intense opposition from within the power utility as he attempts to clean up corruption and return the electricity company to a semblance of its former glory. He is not alone. Chief operating officer Jan Oberholzer and other trusted allies in Eskom have also come under intense fire. From forensic investigations and botched probes to accusations of racism, De Ruyter and Oberholzer have spent significant amounts of time fending off allegation after allegation. Amid this onslaught, it has become clear that their enemies will take any measures necessary to have them removed from office.

Based on exclusive interviews with De Ruyter, Oberholzer and other key figures, Sabotage is a story of conspiracy and subterfuge at South Africa’s ailing power utility, uncovering the power struggles that threaten the country’s very survival.

Over the past six years, Brené Brown, along with a global community of coaches and facilitators, has taken more than 150,000 leaders in 45 countries through her Dare to Lead courage-building work. In Strong Ground, Brown shares the lessons from these experiences along with wisdom from other thinkers. This is a vital playbook for everyone from senior leaders developing and executing complex strategies to Gen Z-ers entering and navigating turbulent work environments. It is also an unflinching assessment of what happens when we continue to perpetuate the falsehood that performance and wholeheartedness are mutually exclusive.

With equal amounts of optimism and caution about AI, Brown writes, 'I hear a lot of experts trying to soothe people’s anxiety about the pace of technological change by offering platitudes like, What makes us human will ensure our relevance. This is dangerous simply because, right now, we’re not especially good at what makes us human. We’re not hardwired for this level of uncertainty, and many of us feel as if the constant need to self-protect is driving the humanity right out of us. This is why organisational transformation today must foster deep connection, deep thinking and deep collaboration. We need the courage to lead people in a way that honours and protects the wisdom of the human spirit.'

Brown offers a broad assessment of the skill sets and mindsets we need moving forward, including the capacity for respectful and difficult conversations, increased productive urgency and smart prioritisation rather than reactivity, strategic risk-taking, paradoxical thinking and situational and anticipatory awareness skills. She identifies the toughest skill set as the discipline, humility and confidence to unlearn and relearn.

Brown writes, 'Individuals and organisations are building new muscles. Finding our strong ground ― that athletic stance ― is the only thing that can provide both unwavering stability in a maelstrom of uncertainty and a platform for the fast, explosive change that the world is demanding.'

Boss Your Money is a no-fluff guide to building wealth in South Africa, written by someone who has asked all the same questions you have about work, salary negotiation, saving and investing, buying your first car or home, and more.

With honesty, humour and hard-won insights, Nokuhle Kumalo unpacks the money habits we inherit from our parents, the mistakes we make and the steps we can take to break the cycle. This isn’t about quick tips or flashy flexes; it will help you understand money and finally take control of how you earn, spend, save and build your wealth.

If financial freedom is your dream, this is your starting point to mastering the wealth creation formula.

Everywhere she looked, the world was in poor shape. And because she’d quit drinking, she no longer had the comfort blanket of alcohol to tamp down her anxiety. How did sober people stay sane?

In recent times, the self-help industry has exploded into a multi- billion dollar global industry – and along with it has come every imaginable type of therapy, healing or general woo-woo. In the past, Rebecca scoffed at this industry, mocking its reliance on half-baked science and the way it appears to prey on the mentally fragile.

But as she searched for a meaning of life that did not involve booze, she found it increasingly hard to rationalize her default scepticism. This shit really seems to work for some people, she reasoned. And it’s not like I have any particularly solid alternatives.

Rebecca lives in Cape Town, the undisputed epicentre of ‘alternative’ paths to peace and enlightenment in South Africa. She decided that over the course of a year, she would embark on a quest for personal wellness, spiritual enlightenment and good old-fashioned happiness. She was willing, within reason, to try anything. She would open herself to even the most outlandish contemporary fads in self- improvement.

What followed was a twelve-month immersion in the world of auras, chakras, hallucinogenic drugs, sweat lodges, sangomas, past lives and more.

And by the end of it? Maybe she would find some new ways of thinking and living. Or maybe she would emerge with her prejudices untouched.

Either way, it would be a good story.