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Books > Business & Economics

'n Konstante Revolusie - Naspers, Media24 en Oorgange (Afrikaans, Paperback): Lizette Rabe 'n Konstante Revolusie - Naspers, Media24 en Oorgange (Afrikaans, Paperback)
Lizette Rabe
R385 R331 Discovery Miles 3 310 Save R54 (14%) Ships in 4 - 8 working days

Naspers is een van 'n handjievol maatskappye uit Afrika wat binne een eeu gegroei het tot 'n globale mededinger met rekordaandelepryse - en dit boonop op die gebied van tegnologie.

Die versameling essays, geskryf deur groot geeste in die Suid-Afrikaanse mediawereld, gaan oor die boustene van die grootste mediamaatskappy op die kontinent.

Dit is 'n onderneming wat tendense vroeg identifiseer, dit aanpas vir die markte waarin hy bedrywig is en dit benut tot groot voordeel van die maatskappy, sy aandeelhouers en sy werknemers.

Understanding South African Financial Markets (Paperback, 5th Edition): Karin van Wyk Understanding South African Financial Markets (Paperback, 5th Edition)
Karin van Wyk
R810 R741 Discovery Miles 7 410 Save R69 (9%) Ships in 7 - 10 working days

Understanding South African Financial Markets is an introductory text that should serve as a useful reference and guide for commerce students, public servants and members of the business fraternity alike.

Introduction To Business Management (Paperback, 11th Edition): Barney Erasmus, Sharon Rudansky-Kloppers, Johan Strydom Introduction To Business Management (Paperback, 11th Edition)
Barney Erasmus, Sharon Rudansky-Kloppers, Johan Strydom 2
R140 R130 Discovery Miles 1 300 Save R10 (7%) Ships in 6 - 10 working days

Introduction to Business Management 11e offers an overview of business management within the South African context. The textbook is written for undergraduate students who are doing a course in introductory business management as part of their degree or diploma at a university or university of technology.

Features:

  • Using features such as Small Business Perspectives, and Critical Thinking boxes, the new edition of Introduction to Business Management provides an accessible overview of business management in the South African context.
  • Changes to legislation that impacts on business
  • Updates on corporate social investment
  • New examples and case studies that reflect changes to the business environment
Call Sign Chaos - Learning To Lead (Hardcover): Jim Mattis, Bing West Call Sign Chaos - Learning To Lead (Hardcover)
Jim Mattis, Bing West 1
R817 R689 Discovery Miles 6 890 Save R128 (16%) Ships in 10 - 15 working days

A clear-eyed account of learning how to lead in a chaotic world, by General Jim Mattis—the former Secretary of Defense and one of the most formidable strategic thinkers of our time—and Bing West, a former assistant secretary of defense and combat Marine.

Call Sign Chaos is the account of Jim Mattis’s storied career, from wide-ranging leadership roles in three wars to ultimately commanding a quarter of a million troops across the Middle East. Along the way, Mattis recounts his foundational experiences as a leader, extracting the lessons he has learned about the nature of warfighting and peacemaking, the importance of allies, and the strategic dilemmas—and short-sighted thinking—now facing our nation. He makes it clear why America must return to a strategic footing so as not to continue winning battles but fighting inconclusive wars.

Mattis divides his book into three parts: Direct Leadership, Executive Leadership, and Strategic Leadership. In the first part, Mattis recalls his early experiences leading Marines into battle, when he knew his troops as well as his own brothers. In the second part, he explores what it means to command thousands of troops and how to adapt your leadership style to ensure your intent is understood by your most junior troops so that they can own their mission. In the third part, Mattis describes the challenges and techniques of leadership at the strategic level, where military leaders reconcile war’s grim realities with political leaders’ human aspirations, where complexity reigns and the consequences of imprudence are severe, even catastrophic.

Call Sign Chaos is a memoir of a life of warfighting and lifelong learning, following along as Mattis rises from Marine recruit to four-star general. It is a journey about learning to lead and a story about how he, through constant study and action, developed a unique leadership philosophy, one relevant to us all.

Dumb Money - The GameStop Short Squeeze And The Ragtag Group Of Amateur Traders That Brought Wall Street To Its Knees... Dumb Money - The GameStop Short Squeeze And The Ragtag Group Of Amateur Traders That Brought Wall Street To Its Knees (Paperback, Film tie-in edition)
Ben Mezrich
R236 Discovery Miles 2 360 Ships in 12 - 17 working days

Bestselling author Ben Mezrich offers a gripping, beat-by-beat account of how a loosely affiliate group of private investors and internet trolls took down one of the biggest hedge funds on Wall Street, firing the first shot in a revolution that threatens to upend the financial establishment.

It started on a subreddit forum called WallStreetBets – a meme-filled, freewheeling place where a disparate group of investors shared their shoot-the-moon investment tips, laughed about big losses and posted diamond hand emojis. Until some members noticed an opportunity in Game Stop – a flailing bricks and mortar video-game retailer – and somehow rode a rocket ship to tens of millions of dollars in earnings overnight, simultaneously triggering unfathomable losses for one of the most respected funds on the street.

In thrilling, pulse-pounding prose, DUMB MONEY (previously published as THE ANTISOCIAL NETWORK) offers a fascinating, never-before-seen glimpse at the outsize personalities, dizzying swings, corporate drama, and underestimated American heroes and heroines who captivated the world during one of the most volatile weeks in financial history. It’s the amazing story of what just happened – and where we go from here.

The Corporation In The 21st Century - Why (almost) everything we are told about business is wrong (Hardcover): John Kay The Corporation In The 21st Century - Why (almost) everything we are told about business is wrong (Hardcover)
John Kay
R450 R310 Discovery Miles 3 100 Save R140 (31%) Ships in 5 - 10 working days

For generations, we have defined a corporation as a business run by a capitalist elite, that uses its accumulated wealth to own the means of production and exercise economic power.

That is no longer the reality. In the twenty-first century, our most desired goods and services aren't stacked in warehouses or on container ships: they appear on your screen, fit in your pocket or occupy your head.
But even as we consume more than ever before, big business faces a crisis of legitimacy. The pharmaceutical industry creates life-saving vaccines but has lost the trust of the public. The widening pay gap between executives and employees is destabilising our societies. Facebook and Google have more customers than any companies in history but are widely reviled.

John Kay, one of the greatest economists of our time, describes how the pursuit of shareholder value has destroyed some of the leading companies of the twentieth century. Incisive and provocative, this book redefines successful commercial activity and leadership, the knowledge economy and what the future of the modern corporation might be.

Basic Psychology For Human Resource Practitioners (Paperback, 4th Edition): Basic Psychology For Human Resource Practitioners (Paperback, 4th Edition)
R465 R410 Discovery Miles 4 100 Save R55 (12%) Ships in 4 - 8 working days

Differences in personality and behaviour are part of the dynamic workplace. They can be understood better, and managed if necessary, if the HR practitioner or HR manager has some knowledge of psychology.

Basic Psychology for Human Resource Practitioners Fourth Edition discusses individual differences, abilities, attitudes, perceptions, personalities, and ways of learning, and covers the most important aspects of measuring personality traits. It also explains aspects of group behaviour, be they social, political, cultural, or recreational.

The Basic Psychology for Human Resource Practitioners deals with the historical development of human resource management, the functions of human resource departments, and current and future trends in human resource management in South Africa. An update of the 2019 edition, it references more recent sources, and uses practical examples that reflect new developments in the field.

Professional Chef Level 2 Diploma (Paperback, 2nd edition): Gary Hunter, Terry Tinton Professional Chef Level 2 Diploma (Paperback, 2nd edition)
Gary Hunter, Terry Tinton
R1,290 R1,165 Discovery Miles 11 650 Save R125 (10%) Ships in 10 - 15 working days

Professional Chef Level 2 Diploma, 2nd edition is THE guide for learners looking to take their professional cookery skills to the next level! With clear mapping to both the NVQ and VRQ syllabus, this is the most relevant and up-to-date level 2 Professional Cookery book on the market. New and updated recipes now include professional photographs of the finished dish to help you develop your presentation skills on the road to becoming a Professional Chef. This comprehensive, easy-to use textbook combines theory and practice and provides a thorough introduction to all the skills and techniques required to work in a professional kitchen! For the complete blended learning solution this book can be used alongside Professional Chef Online which is designed to support students and tutors and make theory interactive and engaging. This solution offers a host of resources including quizzes, online games, a searchable eBook, bonus recipes, an interactive food map of the British Isles, and over 140 video master chef classes!

Basic Psychology For Human Resource Practitioners (Paperback, 3rd Edition): Janie Steyn Basic Psychology For Human Resource Practitioners (Paperback, 3rd Edition)
Janie Steyn
R638 R562 Discovery Miles 5 620 Save R76 (12%) Ships in 4 - 8 working days

Differences in personality and behaviour are part of the dynamic workplace. They can be understood better, and managed if necessary, if the HR practitioner or HR Manager has some knowledge of psychology. Basic Psychology for Human Resource Practitioners third edition discussed individual differences, abilities, attitudes, perceptions, ways of learning and personalities, and covers the most important aspects of measuring personality traits. It also explains aspects of group behaviour, be they social, political, cultural or recreational.

The book deals with the historical development of human resource management, the functions of human resource departments, and current and future trends in human resource management in South Africa. An update of the 2015 edition, it references more recent sources, and uses practical examples that reflect new developments in the field.

Key features:

  • Study objectives to guide students through the individual chapters.
  • Clear examples relevant to South Africa.
  • Activities and ‘test yourself’ questions that enable students to measure their understanding of the subject.
Public Finance Fundamentals (Paperback, 3rd Edition): Kabelo Moeti Public Finance Fundamentals (Paperback, 3rd Edition)
Kabelo Moeti
R410 R361 Discovery Miles 3 610 Save R49 (12%) Ships in 4 - 8 working days

Public Finance Fundamentals, now in its third edition, aims to facilitate and advance the learning of the fundamentals of public finance, the basic tenets that apply even as the social, political and legislative environments of organisations shift over time.

The idea of the book is to equip readers with long-lasting knowledge, skills, and analytical tools to successfully tackle various types of organisational, institutional and public sector dynamics, by giving them an understanding of financial management concepts, principles, theory, and policy.

This third edition of Public Finance Fundamentals expands the scope of the previous editions to cover contemporary concerns and debates emanating from emerging economic and financial trends in many developing countries, including South Africa.

The Six Disciplines Of Strategic Thinking - Leading Your Organization Into The Future (Paperback): Michael Watkins The Six Disciplines Of Strategic Thinking - Leading Your Organization Into The Future (Paperback)
Michael Watkins
R420 R328 Discovery Miles 3 280 Save R92 (22%) Ships in 5 - 10 working days

How did John F. Kennedy put a man on the moon in just under ten years? What can chess teach us about actionable insights? And why should you shake up a business at a time of great success?

All of these questions have their answer in strategic thinking. But what is strategic thinking exactly? Are we born with it, or can we nurture it?

As a distinct and important capability in leaders, strategic thinking is a remarkably poorly defined, little understood concept, confined to management courses and board meetings. But in The Six Disciplines of Strategic Thinking, world-renowned expert Michael Watkins shows leaders how they can benefit from it, as long as they have the tools to nurture it.

Exploring the six specific mental disciplines that together constitute strategic thinking, each chapter shows how they can create value, and offers prescriptions on how to develop the strategic thinking mindset ourselves. Academically grounded but jargon-free, with real-world examples from all sectors and ages, The Six Disciplines of Strategic Thinking assesses our innate ability to think strategically, and helps us to cultivate it, leading to better decisions that get proven results.

Contemporary Management Principles (Paperback, 2nd Edition): Contemporary Management Principles (Paperback, 2nd Edition)
R580 R511 Discovery Miles 5 110 Save R69 (12%) Ships in 4 - 8 working days

Change is the distinguishing characteristic of the business environment across the world and it affects how contemporary organisations operate. While organisations need to do more with less, they also have to satisfy the needs of their customers who, with more exposure to local and global markets, have higher expectations relating to the cost, quality, speed and innovation of the services and products they purchase from these organisations. In response to the changes in their business environment, organisations are becoming flatter, networked, global, more flexible and diverse and managers have to acquire the skills to face the challenges associated with these features.

The contemporary management principles offered in this publication integrates discussions on vital managerial competencies and skills with information on traditional and essential managerial concepts that have been effective in the past and are still relevant. The first part of the book deals with the evolution of management theory, the management process, and the features of contemporary organisations.

The next six chapters deal with the internal environment of contemporary business organisations, including a discussion on the composition of the management environment; managing change, corporate culture, power, politics conflict resolution and negotiation; business ethics; CSR and corporate governance; and workforce diversity. The rest of the chapters focus on the management functions of planning, organising, leading and control. An additional chapter deals with the role of management in the implementation of project management and a second chapter provides an overview of organisational value chains and the impact of electronic media and e-business on organisational efficiency and effectiveness.

The authors of Contemporary Management Principles are experienced lecturers in the field of business management from various universities in South Africa and Africa.

Financial Accounting: Group statements (Paperback): Ilse Lubbe, Shelley Herbert, Goolam Modack Financial Accounting: Group statements (Paperback)
Ilse Lubbe, Shelley Herbert, Goolam Modack
R694 Discovery Miles 6 940 Ships in 2 - 4 working days

Financial Accounting: Group statements is a financial accounting textbook covering the topic area 'Group statements' which is an integral part of the syllabus at second and third year. 'Group statements' refers to the consolidated financial statements of a holding or parent company as well as its subsidiaries and provides information on the overall financial standing of the group of companies. The book takes a principles-based approach to financial accounting as it explains the 'why' as well as the 'how to' of preparing group statements. Financial Accounting: Group statements features the following: - Activity boxes that help students to acquire core pervasive skills - Short examples in the text that illustrate practical application of the principles discussed - Graded questions, divided into basic, intermediate and advanced for each chapter The book is beneficial to second- and third-year Financial Accounting students of BCom degrees at universities, and to National Diploma in Accounting students at universities of technology.

Environmental education - South African perspectives (Paperback): C.P. Loubser Environmental education - South African perspectives (Paperback)
C.P. Loubser
R550 R509 Discovery Miles 5 090 Save R41 (7%) Ships in 7 - 10 working days

This title is intended as a manual for environmental education practitioners. It provides theoretical background with the view of improving environmental education practitioners' practice. Environmental education addresses topics such as: The origin of the term/concept environmental education in southern Africa; a philosophical perspective of environmental education; teaching for the environment; environmental issues; education for sustainability; environmental education in the informal sector; environmental education in business and industry; research in environmental education.

Bricks For Chicks - Property Investment For Women Who Kick Ass! (Paperback): Tanya Haffern Bricks For Chicks - Property Investment For Women Who Kick Ass! (Paperback)
Tanya Haffern
R200 R156 Discovery Miles 1 560 Save R44 (22%) Ships in 5 - 10 working days

Bricks for Chicks introduces women (and men who are smart enough to read it!) to property investment, demystifying industry lingo and introducing the basic strategies a budding investor can employ to maximise returns in what can often turn into a field of broken dreams.

The book aims to grow the reader’s financial skill set to acquire the confidence to become financially independent. The author’s savvy, fun personality shines through as she delivers invaluable insights into property investment so that reading this book feels like having a fun conversation with a battle-sharpened, clued-up girlfriend who doesn’t spare the punches and, at the same time, makes you believe that you, too, can succeed in property investment.

The case studies keep the book light and humorous and make it easily accessible for novice investors. For anyone who wants to start investing in property but feels overwhelmed by the terminology, expenses and inherent risk, this book is going to change her life, starting TODAY.

Channel Management (Paperback, 2nd ed): J. Wiid Channel Management (Paperback, 2nd ed)
J. Wiid 2
R394 R347 Discovery Miles 3 470 Save R47 (12%) Ships in 4 - 8 working days

This revised and updated second edition of Channel Management (previously titled Distribution Management) focuses on the basics of product distribution as part of the marketing mix and explains the choices and strategies involved in choosing distribution channels.

Channel Management 2e clearly describes how distribution strategies need to coordinate the activities and aims of the producer or manufacturer and various intermediaries in order to bring products and services to buyers at the right time, at the right place and in the right quantity.

Accounting for Attorneys (Paperback, 3rd Edition): G. Adams, S. de Lange, A. Storm Accounting for Attorneys (Paperback, 3rd Edition)
G. Adams, S. de Lange, A. Storm
R734 R677 Discovery Miles 6 770 Save R57 (8%) Ships in 4 - 8 working days
Fundamentals of branding (Paperback): M. du Toit, C. Erdis Fundamentals of branding (Paperback)
M. du Toit, C. Erdis 1
R370 R326 Discovery Miles 3 260 Save R44 (12%) Ships in 4 - 8 working days

As an introduction to branding, Fundamentals of branding provides students with an overview of the building blocks of branding, which include: the influence of branding on marketing decisions; the role and place of branding in the organisation; the various elements of branding; packaging the brand; positioning the brand; planning, leveraging and extending the brand; evaluating the brand. The book contains a chapter with real-life branding case studies which illustrates the practical application of the topics discussed in this book. This is a very useful resource for students who struggle to apply theory learned to real-life situations.

The Making Of A Manager - What To Do When Everyone Looks To You (Hardcover): Julie Zhuo The Making Of A Manager - What To Do When Everyone Looks To You (Hardcover)
Julie Zhuo
R710 R594 Discovery Miles 5 940 Save R116 (16%) Ships in 10 - 15 working days

Congratulations, you’re a manager! After you pop the champagne, accept the shiny new title, and step into this thrilling next chapter of your career, the truth descends like a fog: you don’t really know what you’re doing.

That’s exactly how Julie Zhuo felt when she became a rookie manager at the age of 25. She stared at a long list of logistics–from hiring to firing, from meeting to messaging, from planning to pitching–and faced a thousand questions and uncertainties. How was she supposed to spin teamwork into value? How could she be a good steward of her reports’ careers? What was the secret to leading with confidence in new and unexpected situations?

Now, having managed dozens of teams spanning tens to hundreds of people, Julie knows the most important lesson of all: great managers are made, not born. If you care enough to be reading this, then you care enough to be a great manager.

The Making of a Manager is a modern field guide packed everyday examples and transformative insights, including:

  • How to tell a great manager from an average manager (illustrations included)
  • When you should look past an awkward interview and hire someone anyway
  • How to build trust with your reports through not being a boss
  • Where to look when you lose faith and lack the answers

Whether you’re new to the job, a veteran leader, or looking to be promoted, this is the handbook you need to be the kind of manager you wish you had.

Fundamental Principles Of Supply Chain Management (Paperback): Samson Mbanje, Johanna Lunga Fundamental Principles Of Supply Chain Management (Paperback)
Samson Mbanje, Johanna Lunga
R505 R467 Discovery Miles 4 670 Save R38 (8%) Ships in 7 - 10 working days

Effective supply chain management can have a vast impact on the efficiency and bottom lines of both small and large businesses.

In Fundamental principles of supply chain management, the importance of supply chain management in both a global and local context and all areas of business is discussed. Fundamental principles of supply chain management highlights supply chain management from purchasing, operations and logistics perspectives. It also investigates facilities, inventory, information, transportation and sourcing as the key drivers of supply chain performance. The integrated supply chain is explained in terms of a more strategic coordination for increased market impact, overall efficiency, continuous improvement and heightened competitiveness.

Fundamental principles of supply chain management is a vital asset to understanding supply chain management and making it more efficient in a business.

Auditing Fundamentals In A South African Context (Paperback, 2nd Revised Edition): Pieter Von Wielligh, Frans Prinsloo Auditing Fundamentals In A South African Context (Paperback, 2nd Revised Edition)
Pieter Von Wielligh, Frans Prinsloo; Gerrit Penning, Rika Butler 1
R699 R646 Discovery Miles 6 460 Save R53 (8%) Ships in 6 - 10 working days

Auditing Fundamentals in a South African Context 2e is a practical, applied and engaging introductory textbook that supports students throughout the undergraduate level of the Auditing curriculum. The text is designed to enhance learning by supporting holistic understanding: theory is presented within the framework of the real-world business environment, assisting students to apply principles and standards with an understanding of their context.

The text offers a clear pedagogical framework, which supports applied learning and develops independent, critical and reflective engagement with the subject matter. A continuing case study, which follows each stage of the audit of a South African company, demonstrates the practical application of learned principles and the integration of the auditing process with a typical audit client's business.

The second edition is comprehensively revised to reflect all relevant, recent changes in the requirements of legislation, financial reporti ng and auditing pronouncements and codes, and addresses the new Code of Professional Conduct which was issued by the SA Institute of Chartered Accountants in the final quarter of 2018.

Additional educational resources support teaching and learning, assisting students to develop the academic skills required to master their studies.

The Heart Of Business - Leadership Principles For The Next Era Of Capitalism (Hardcover): Hubert Joly The Heart Of Business - Leadership Principles For The Next Era Of Capitalism (Hardcover)
Hubert Joly; As told to Caroline Lambert
R614 Discovery Miles 6 140 Ships in 12 - 17 working days

In 2012, Hubert Joly joined as CEO of Best Buy, a company on the brink of disruption, and led one of the most remarkable comeback stories in American business annals. While CEO he didn't seek the spotlight, but now he's ready to share the principles that helped him complete this remarkable turnaround.

Having recently stepped down as Chairman and CEO of Best Buy, Joly shares the leadership principles illustrated by multiple vivid and concrete stories that underpinned the remarkable resurgence of Best Buy and that he believes are at the heart of business: pursue a noble purpose, put people at the center, embrace all stakeholders, and treat profit as an outcome. There was a time when many would call this a soft philosophy. But times have changed. The world and business are facing unprecedented challenges. Business can be, in fact needs to be a force for good.

In 2019, Best Buy and 180 other companies signed the momentous Business Roundtable statement in support of stakeholder capitalism, highlighting that you can do well by doing good. The Covid-19 pandemic further pushed many businesses to lead from a place of purpose and with humanity.

More broadly, Joly's principles echo and reaffirm that the notion of stakeholder capitalism isn't just a nice idea, it's the winning strategy.

The Climate Crisis - South African & Global Democratic Eco-Socialist Alternatives (Paperback): Vishwas Satgar The Climate Crisis - South African & Global Democratic Eco-Socialist Alternatives (Paperback)
Vishwas Satgar; Mateo Martinez Abarca, Alberto Acosta, Brian Ashley, Nnimmo Bassey, … 3
R420 R328 Discovery Miles 3 280 Save R92 (22%) Ships in 5 - 10 working days

Capitalism’s addiction to fossil fuels is heating our planet at a pace and scale never before experienced.

Extreme weather patterns, rising sea levels and accelerating feedback loops are a commonplace feature of our lives. The number of environmental refugees is increasing and several island states and low-lying countries are becoming vulnerable. Corporate-induced climate change has set us on an ecocidal path of species extinction. Governments and their international platforms such as the Paris Climate Agreement deliver too little, too late. Most states, including South Africa, continue on their carbon-intensive energy paths, with devastating results. Political leaders across the world are failing to provide systemic solutions to the climate crisis. This is the context in which we must ask ourselves: how can people and class agency change this destructive course of history?

The Climate Crisis investigates ecosocialist alternatives that are emerging. It presents the thinking of leading climate justice activists, campaigners and social movements advancing systemic alternatives and developing bottom-up, just transitions to sustain life. Through a combination of theoretical and empirical work, the authors collectively examine the challenges and opportunities inherent in the current moment.

Most importantly, it explores ways to renew historical socialism with democratic, ecosocialist alternatives to meet current challenges in South Africa and the world.

Economic Indicators (Paperback, 4th Edition): Phillip Mohr Economic Indicators (Paperback, 4th Edition)
Phillip Mohr
R450 R416 Discovery Miles 4 160 Save R34 (8%) Ships in 7 - 10 working days

The fourth edition of Economic Indicators is fundamentally revised, updated, and expanded. It covers the most recent comprehensive revisions of the national accounts in South Africa, the consumer price index, the producer price index, various labor market surveys, and government finance statistics.

Each chapter contains more information than before, for example, on business cycles, money, credit and interest rates, budget deficits, foreign debt, units of measurement, as well as various technical aspects, such as the previous-year comparison error, data revisions, and the calculation of growth rates. A new section examines the impact of economic indicators on the financial markets, and a number of political and politico-economic indicators have been added. New segments include one on important international economic indicators, another on the indicators that are examined by the South African Reserve Bank's Monetary Policy Committee when deciding on interest rates, another on the Baltic Dry Index, and even one to prove that the experts can also sometimes get it wrong. All the data that are used to illustrate and explain the various indicators have been updated and, as always, a wealth of data on the South African economy is provided.

The book is an indispensable reference source for a variety of professionals, including economists, financial analysts, accountants, lawyers, industrial relations specialists, brokers, dealers, political scientists, and development specialists. Last, but by no means least, the book is informative and accessible to interested lay people.

Like, Comment, Subscribe - Inside YouTube's Chaotic Rise To World Domination (Paperback): Mark Bergen Like, Comment, Subscribe - Inside YouTube's Chaotic Rise To World Domination (Paperback)
Mark Bergen
R350 R277 Discovery Miles 2 770 Save R73 (21%) Ships in 5 - 7 working days

The story of YouTube, the global phenomenon which single-handedly upended traditional media and transformed Google into one of the world's most profitable companies.

Since 2005, YouTube has exploded, giving a platform to unique and valuable voices, but also to propaganda, misinformation and illicit videos. The algorithm which determines whether a channel lives or dies - how or when videos are seen, and how much creators earn through advertising - is notoriously secretive, remaining a mystery to consumers and broadcasters alike. At the same time, the site is massively profitable for parent company Google, helping turn it into one of the most influential powers on the planet.

In Like, Comment, Subscribe, Bloomberg tech journalist Mark Bergen delivers the definitive account on YouTube, detailing how it started, how it works and ultimately how it drives Google's success. It can be seen as the story of a technical marvel that has upended traditional media and created stars out of everyday people, or the story of the rise of a ruthless advertising conglomerate with little regard for its impact on the world beyond the bottom line - but in reality, it's the story of both.

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