This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States. This package includes MyLab. For intermediate courses in economics. A unified view of the latest macroeconomic events In Macroeconomics, Blanchard presents an integrated, global view of macroeconomics, enabling students to see the connections between goods markets, financial markets, and labor markets worldwide. Organized into two parts, the text contains a core section that focuses on short-, medium-, and long-run markets and two major extensions that offer more in-depth coverage of the issues at hand. From the major economic crisis that engulfed the world in the late 2000s, to monetary policy in the US, to the problems of the Euro area, and growth in China, the text helps students make sense not only of current macroeconomic events but also of those that may unfold in the future. Integrated, detailed boxes in the 8th Edition have been updated to convey the life of macroeconomics today, reinforce lessons from the models, and help students employ and develop their analytical and evaluative skills. Reach every student by pairing this text with Pearson MyLab Economics MyLab (TM) is the teaching and learning platform that empowers you to reach every student. By combining trusted author content with digital tools and a flexible platform, MyLab personalizes the learning experience and improves results for each student. Pearson MyLab Economics should only be purchased when required by an instructor. Please be sure you have the correct ISBN and Course ID. Instructors, contact your Pearson representative for more information.

An updated edition of the blockbuster bestselling leadership book that took America and the world by storm, two U.S. Navy SEAL officers who led the most highly decorated special operations unit of the Iraq War demonstrate how to apply powerful leadership principles from the battlefield to business and life.

Combat, the most intense and dynamic environment imaginable, teaches the toughest leadership lessons, with absolutely everything at stake. Jocko Willink and Leif Babin learned this reality first-hand on the most violent and dangerous battlefield in Iraq. As leaders of SEAL Team Three's Task Unit Bruiser, their mission was one many thought impossible: help U.S. forces secure Ramadi, a violent, insurgent-held city deemed "all but lost." In gripping, firsthand accounts of heroism, tragic loss, and hard-won victories, they learned that leadership--at every level--is the most important factor in whether a team succeeds or fails.

Willink and Babin returned home from deployment and instituted SEAL leadership training to pass on their harsh lessons learned in combat to help forge the next generation of SEAL leaders. After leaving the SEAL Teams, they launched a company, Echelon Front, to teach those same leadership principles to leaders in businesses, companies, and organizations across the civilian sector. Since that time, they have trained countless leaders and worked with hundreds of companies in virtually every industry across the U.S. and internationally, teaching them how to develop their own high-performance teams and most effectively lead those teams to dominate their battlefields.

Since it's release in October 2015, Extreme Ownership has revolutionized leadership development and set a new standard for literature on the subject. Required reading for many of the most successful organizations, it has become an integral part of the official leadership training programs for scores of business teams, military units, and first responders. Detailing the mindset and principles that enable SEAL units to accomplish the most difficult combat missions, Extreme Ownership demonstrates how to apply them to any team or organization, in any leadership environment. A compelling narrative with powerful instruction and direct application, Extreme Ownership challenges leaders everywhere to fulfill their ultimate purpose: lead and win.

Africa has been and continues to be a significant source of medicinal and aromatic plants and botanicals to the world's food, drug, herb and dietary supplement market, and in the past decade numerous African plant materials have established a strong international market presence. This book provides an excellent opportunity to delve into the current and future contributions that African plants can and will continue to make both internal to Africa and on the global stage. This book expertly covers various medicinal plants of African origin and the some of the latest basic and clinical research supporting their ongoing and potential uses in self-care and healthcare. This work also examines various issues and trends in medicinal plants from their uses in Traditional Medicine and ethnobotany, to our modern understanding of the plants chemistry and pharmacognosy, natural products chemistry and applications of medicinal plants, quality control, and models of benefit sharing.

Many people believe that quitting your job and becoming an entrepreneur is a romantic notion, but being your own boss isn’t just about freedom. Nor is it about the status that comes your way when you innovate the product or service that no one knew, until now, they simply could not live without. And it’s not even about the amazing income you’ll be getting when your start-up hits the big time.

Entrepreneurship is none of these things. It’s about plain hard work which often garners little – if any – reward. It’s about keeping going even when you feel you have no more to give and remaining focused and consistent when all you want to do is walk away. It’s about searching through dustbins for business, leaving no stone unturned. Abed Tau knows this because he has walked the entrepreneurial road many times. Having started a number of businesses – some successful, others not – he knows what it’s like, and what it takes, to be an entrepreneur.

While entrepreneurship may ultimately be richly rewarding, it’s important to know some of the challenges upfront before you set off to chase your dream. In Searching Through Dustbins, Abed shares his experiences with candour and humour, painting an honest picture of the life of an entrepreneur. Essential reading for any would-be or start-up business owner, it’s a vital insight into what to expect and it also provides pragmatic advice for starting or building a business.

Searching Through Dustbins comes from the heart and speaks to the heart. It will inspire and motivate you, while ensuring that your entrepreneurial dreams and aspirations stay on track.

The role of the Maillard reaction in forming flavors from amino acid and sugar precursors has been studied for many years. To establish the basic chemistry of the reaction, researchers have used model systems, often solutions of a single amino acid with a single sugar. Despite the apparent simplicity of the system, heating such a solution can generate tens if not hundreds of compounds, which requires careful and time-consuming analysis to identify and quantify each component.
Data from the model systems has allowed researchers to study the pathways that lead to flavor formation, and various schemes have been proposed to identify the main "routes" that lead to flavor compounds. Such schemes have led to one of the main control principles, namely an understanding of the role of amino acids in forming some characteristic aromas, e.g., bread flavor from proline, as well as an appreciation of the role of C5 and C6 sugars in controlling the rate of reaction.
Recently, the formation of taste compounds through the Maillard reaction has been investigated and new potent compounds have been discovered that can contribute to the overall flavor formed during the Maillard reaction. These findings also offer the potential for control and manipulation of the Maillard reaction to form specific types of flavor. Although the nature of the end-products of the Maillard reaction in both food and model systems are well documented, applying these principles to control flavor formation in real foods has proved difficult.
This book describes recent research and developments related to the control of the Maillard reaction to give optimum flavor quality. These include kinetic modeling of the reaction, the effect of physical parameters (temperature, time, moisture content, pH), and the effect of chemical parameters (amino acid and sugar composition, the presence of other components). The topics covered relate to real food systems and reaction product flavorings, as well as model systems. Contributors from academia and industry have come together to provide an up to date overview of progress in this important area of flavor research.

Now in its sixth edition, Business Analysis and Valuation: IFRS Standards edition has successfully taught students how to interpret IFRS-based financial statements for more than twenty years. With the help of international cases, the authors illustrate the use of financial data in various valuation tasks and motivate students to build a thorough understanding of theoretical approaches and their practical application.

The inscription on the Oracle of Delphi says: 'Nothing in excess.' C.S. Lewis described temperance as going to the 'right length but no further.' Easy to say, hard to practice - and if it was tough in 300 BC, or in the 1940s, it feels all but impossible today. Yet it's the most empowering and important virtue any of us can learn.

Without self-discipline, all our plans fall apart. Here, Ryan Holiday shows how to cultivate willpower, moderation and self-control in our lives. From Aristotle and Marcus Aurelius, to Toni Morrison and Queen Elizabeth II, he illuminates the great exemplars of its practice and what we can learn from them.

Moderation is not about abstinence: it is about self-respect, focus and balance. Without it, even the most positive traits become vices. But with it, happiness and success are assured: the key is not more but finding the right amount.

Consumer Behaviour 5e focuses on consumer needs, buying behaviour, and the art of customer satisfaction. It provides invaluable insight into the psychology behind consumer thinking, emotions, experiences and reasoning, as well as how choices between products/services, suppliers and product brands are made.

A unique South perspective on consumer information-processing, decision-making and buying patterns is emphasised through the lens of culture, family, media and values. This perspective will inform academics in the marketing field as well as industry practitioners on how customised marketing strategies can be developed to effectively reach each consumer. The significant impact of the growth of the millennial market segment, the use of digital technology, and access to shared experiences through social media and other online channels, is also explored.

This fifth edition of Consumer Behaviour covers traditional and contemporary issues such as:

• Consumer decision-making and influencing factors
• Why customers behave the way they do
• Market segmentation and how to target a specific market
• Consumer information-processing
• Brand loyalty and how to retain customers
• Customer relationship marketing
• Cross-cultural influences on consumer behaviour
• E-commerce and its effect on consumer behaviour.

Customer service is not a new topic in marketing. Although most marketing texts cover customer service in some form or another, the topic is generally not given the attention it deserves. In a society where customers are becoming more informed, more protected and more demanding than in the past, it makes good business sense to ensure that your customers receive a high level of customer service. After all, a happy customer is a satisfied customer, and a satisfied customer will remember the experience and purchase from you again and again.

Customer Service draws together the important issues regarding customer service. It addresses all the key elements which need to be considered when developing a service strategy for a business. The text is not only written with undergraduate students in mind, but also for the entire spectrum of businesses – both large and small – and for employees at all levels.

This book:

• Considers the topic of customer service within the context of its role in marketing strategy
• Stresses the importance and role of verbal and non-verbal communication
• Highlights the role that physical evidence plays in supporting a service strategy
• Addresses the causes of service failures and how to fix them
• Provides guidance on how to develop a service system
• Shows how technology can be used to enhance customer service
• Gives advice on how to develop and train staff to deliver exceptional customer service
• Addresses the important issues of quality, value, expectations and satisfaction and why they form the foundation of a service strategy
• Outlines the concept of customer experience management and how to apply it to a business

The careful management of costs and operations are two of the most essential elements of operating any successful organization, public or private. While the private sector is driven by profit-maximizing incentives to keep costs to a minimum, the public sector's mission and goals are guided by a different set of objectives: to provide a wide range of essential goods and services to maintain social order, improve public health, revitalize the economy, and, most importantly, to improve the quality of life for its citizens. Although the objectives are different, it is just as important for public decision makers to make the best use of available resources by keeping the cost of operation to a minimum. This book demonstrates that with a careful emphasis on cost accounting, operations management, and quality control, all organizations and governments can increase efficiency, improve performance, and prepare to weather hard times. This book is divided into three parts: Part I offers thorough coverage of cost fundamentals, with an emphasis on basic cost concepts, cost behavior, cost analysis, cost accounting, and cost control. Part II examines optimization in costs and operations in government including traditional or classical optimization with applications in inventory management and queuing, followed by mathematical programming and network analysis. Finally, Part III explores special topics in cost and optimization, in particular those related to games and decisions, productivity measurement, and quality control. Simple, accessible language and explanations are integrated throughout, and examples have been drawn from government so that readers can easily relate to them. Cost and Optimization in Government is required reading for practicing public managers and students of public administration in need of a clear, concise guide to maximizing public resource efficiency.

There’s something sucking the life out of audiences everywhere, transforming them from the very people who can change your business into the disengaged masses. It’s called The Boredom … and your job is to slay it!

Whether you’re a seasoned public speaker, or getting ready for your first company presentation, this candid and practical guide by renowned global speaker and presentation coach Richard Mulholland will give you key insights into:

• Grabbing and keeping an audience’s attention
• Structuring talks that command fees and change companies
• Dispelling the myths around public speaking that are getting in the way of that standing ovation
• Speaking like a true leader

It’s time to fight back. It’s time to save the world ... one bored audience at a time.

Persuasiveness. Influence. A certain ‘something’ that makes it impossible for people to say no. Call it what you will, some people have it. DJ Sbu certainly does - it’s the quality that has helped him evolve from an ambitious boy growing up on Tembisa’s rough streets to a DJ, an entrepreneur, an author, a philanthropist and a speaker who graces stages around the world. In this book Sbu shares the secrets to cultivating this irresistible quality. Using events that have shaped his own life, he reveals how a positive outlook, resilience, hard work and determination can help you win in every sphere.

This inspiring read also acts as a practical handbook, showing you how to apply The Art Of Hustling to become a winning salesperson. It is DJ Sbu’s firm belief that, if you know how to sell, you will never go hungry. He also believes that this simple skill holds the key to solving Africa’s considerable unemployment problem.

His passion for youth development comes through loud and clear in this easy-to-read, easy-to-use handbook. Full of practical examples, sound advice and no-nonsense insights, it’s a must-have for every person who wishes to further their lives and their careers, whether in the corporate world or starting out on an entrepreneurial journey.

DJ Sbu’s career is testimony to his strength, resilience and spirit of innovation; the very qualities needed to get ahead in today’s rapidly evolving business environment. In sharing his story, he hopes to ignite others’ success.

Highly practical and engaging, Sports Marketing equips students with the skills, techniques and tools they need to be successful marketers in any sporting environment. The book combines scholarly theory with the perspectives of those who have been involved actively in the sports business. A wide range of examples from all levels of sports from around the world, as well as insider expert insights help tie what they learn strongly to practice, and assures them that the theory is relevant. New material includes: Expanded coverage of marketing analytics and the use of market-driven tactics showing students how to strengthen customer relationships and maximize profits More material on licensing and merchandising, so students understand how to exploit brand leveraging opportunities Greater attention to the impact of new technologies on customer relationships, such as social media, content marketing, ticketing strategies, and e-sports, ensuring students are exposed to the latest advancements in marketing for sports Introduction to idea generation and creative thinking processes, helping students develop the skills to drive innovation and create value through new marketing campaigns A stronger global focus throughout the book, including several new cases from outside the US, as well as coverage of international sporting organizations, such as FIFA and the ever popular English Premier League Alongside the popular 'You Make the Call' sections that encourage students to consider multiple perspectives on an issue and stimulate lively classroom discussion, chapter summaries, review questions, and a glossary further support learning. Sports Marketing will give students of sports marketing and sports management classes a firm grasp on the ins and outs of working in sport.

For undergraduate courses in Investments. The Core Concepts and Tools Students Need to Make Informed Investment Decisions Fundamentals of Investing helps students make informed investment decisions by providing a solid foundation of core concepts and tools. Smart/Gitman/Joehnk use practical, hands-on applications to introduce the topics and techniques used by both personal investors and money managers. The authors integrate a consistent framework based on learning goals to keep students focused in each chapter. Students leave the course with the necessary information for developing, implementing, and monitoring a successful investment program. The Thirteenth Edition uses a conversational tone to make the foreign language, concepts, and strategies of investing accessible to a student audience. With the help of examples throughout, students learn to make informed decisions in order to achieve investment goals. The book focuses on both individual securities and portfolios, teaching students to consider the risk and return of different types of investments and how to use this knowledge to develop, implement, and monitor goals. MyFinanceLab(TM) not included. Students, if MyFinanceLab is a recommended/mandatory component of the course, please ask your instructor for the correct ISBN and course ID. MyFinanceLab should only be purchased when required by an instructor. Instructors, contact your Pearson representative for more information. MyFinanceLab is an online homework, tutorial, and assessment product designed to personalize learning and improve results. With a wide range of interactive, engaging, and assignable activities, students are encouraged to actively learn and retain tough course concepts.

The bestselling guide to Toyota's legendary philosophy and production system-updated with important new frameworks for driving innovation and quality in your business One of the most impactful business guides published in the 21st Century, The Toyota Way played an outsized role in launching the continuous-improvement movement that continues unabated today. Multiple Shingo Award-winning management and operations expert Jeffrey K. Liker provides a deep dive into Toyota's world-changing processes, showing how you can learn from it to develop your own improvement program that fits your conditions. Thanks in large part to this book, managers across the globe are creating workforces and systems that produce the highest-quality products and services, establish and retain customer loyalty, and drive business profitability and sustainability. Now, Liker has thoroughly updated his classic guide to include: Completely revised data and updated information about Toyota's approach to competitiveness in the new world of mobility and smart technology Illustrative examples from manufacturing and service organizations that have learned and improved from the Toyota Way A fresh approach to leadership models The brain science and skills for learning to think scientifically How Toyota applies Hoshin Kanri, a planning process that aligns objectives at all levels and marries them to business strategy Organized into thematic sections covering the various aspects of the Toyota Way-including Philosophy, Processes, People, and Problem Solving-this unparalleled guide details the 14 key principles for building the foundation of a powerful improvement system and managing it for ultimate competitive advantage. With The Toyota Way, you have an inspiration and a model of how to set a direction, continuously improve and learn at all levels, continually "flow" value to satisfy customers, improve your leadership, and get quality right the first time.

With twenty-two chapters written by leading international experts, this volume represents the most detailed and comprehensive Handbook on electricity markets ever published. It covers all dimensions of electricity markets: wholesale and retail; renewable electricity sources; the electrification of mobility, heating and cooling; and recent innovations such as distributed generation, electrical energy storage, demand response and digital platforms that are disrupting the industry. The benefits, as well as the limits, of open markets and competition are assessed at the level of underlying principles and with reference to specific cases, including the UK, PJM Interconnection, Texas, Australia, Scandinavia, continental Europe and China. The details of electricity market designs are analysed and discussed. The book also considers new emerging business models, as well as the impact of electricity sector policy priorities such as universal access and deep decarbonization. This Handbook is intended to be used and useful. Students and young professionals will find the information they need to enter the field. Researchers, experienced professionals and public decision-makers will get a comprehensive update on the topical issues in electricity markets that will guide them through the important developments the sector is witnessing.

Discover what makes a marketing campaign successful in this rapidly developing region through the Arab edition of this widely acclaimed textbook. Kotler and Armstrong's hugely successful approach has been adapted specifically for the Arab world, using Arab-world business examples, case studies and statistics as well as cultural and demographic insights. Emphasis is placed on making marketing ideas and concepts come alive by encouraging readers to apply established marketing principles to real companies in real situations.