Marketing Tourism in South Africa 6e offers a solid foundation in marketing theory applied to the unique context of the tourism industry in South Africa. This updated edition is a definitive source for universities, universities of technology and colleges where courses in Tourism Marketing and Event Marketing are offered. Marketing Tourism in South Africa 6e is written in a simple and concise style to appeal to both tourism students and practitioners. The text familiarises the reader with the tourism industry in South Africa its statistics, trends, main organisations and role-players.

In Brandalism, the follow-up to his bestselling, award-winning debut book The Best Dick, Mike Sharman delves into the (start)ups and downs associated with brand building and the need for business to dismantle, and vandalise its perceived, public-facing, persona.

The future of PR and influence, when – or if – to launch a new business as opposed to a division, raising capital, the impact of presentations, start-up school fees, and emphasis on a manifesto rather than purpose, are the aspects Mike obsesses over in this insightful read, wrapped in his trademark, comedic, copy.

Mike Sharman, the co-founder of the creative, digital agency Retroviral that has made more brands ‘go viral’, globally, than any other agency in Africa, uses his unique storytelling proposition to provide insight into 12 years of building a business from scratch, while elevating his clients to emotional, (commercial) cult status.

Life is short. Play naked!

South Africa is facing an extraordinary ‘polycrisis’. The dimensions of this crisis include an energy collapse; a failing rail network; weak education outcomes; an interrupted water supply; and the effects of decades of endemic corruption that have brought much of government to a halt.

But the country also has incredible assets: a wealth of sought-after minerals; an enviable Constitution that protects rights and advocates social inclusion; an advanced financial and services sector; thriving agricultural and auto industries that compete with the best in the world; a prosecution service that is rapidly rebuilding; and, most of all, strong-willed people determined to make life better through hard work, entrepreneurship and hustling.

The choice is stark: we either build on the positives and take the country forward or we will be overwhelmed by the negatives and end up as another Zimbabwe or Venezuela. We have the people, the policies and the resources. What is missing is the political will to make the difficult choices that will save South Africa from disaster.

This book takes you on a journey that ends with one of three possible future scenarios: the Good, the Bad or the Ugly. Compiled by The Brenthurst Foundation and In Transformation Initiative, and workshopped with high-powered leaders in business and politics, the scenarios have stimulated intense public interest as the country grapples with its mounting problems.

The good news is that there is a clear road towards a positive future. It will take courageous leadership and smart thinking to get there, but the ‘Good’ scenario is tantalisingly within grasp.

Major scholars examine different aspects of the ICU's record in the 1920s and 1930s, assessing its achievements and its failures in relation to the post-apartheid present.

The Industrial and Commercial Workers’ Union (ICU)―the largest black political organization in southern Africa before the 1940s―was active in six African colonies, as well as in global trade union networks. Labour Struggles in Southern Africa provides fresh perspectives on the ICU, exploring its record in the 1920s and 1930s and assessing its achievements and failures in relation to the present.

In its One Big Union approach to protecting workers' rights, its emphasis on economic freedoms, its internationalism, and its robust protection of women and migrant workers, the ICU fundamentally challenged the axioms, tactics, and programs of rival organizations like the African National Congress. Reflecting that, this book demonstrates that the legacies of the ICU continue to be of crucial contemporary relevance.

A powerful argument for how to succeed in any field: develop broad interests and skills while everyone around you is rushing to specialize.

From the ‘10,000 hours rule’ to the power of Tiger parenting, we have been taught that success in any field requires early specialization and many hours of deliberate practice. And, worse, that if you dabble or delay, you'll never catch up with those who got a head start.

This is completely wrong.

In this landmark book, David Epstein shows you that the way to succeed is by sampling widely, gaining a breadth of experiences, taking detours, experimenting relentlessly, juggling many interests – in other words, by developing range.

Studying the world's most successful athletes, artists, musicians, inventors and scientists, Epstein demonstrates why in most fields – especially those that are complex and unpredictable – generalists, not specialists are primed to excel. No matter what you do, where you are in life, whether you are a teacher, student, business analyst, parent, or job hunter, you will see the world differently after you've read Range. You'll understand better how we solve problems, how we learn and how we succeed. You'll see why failing a test is the best way to learn and why frequent quitters end up with the most fulfilling careers.

As experts silo themselves further while computers master more of the skills once reserved for highly focused humans, Range shows how people who think broadly and embrace diverse experiences and perspectives will increasingly thrive and why spreading your knowledge across multiple domains is the key to your success, and how to achieve it.

Cost and Management Accounting is a comprehensive resource intended for courses which cover the fundamentals of this subject.

The content is aligned to the latest curriculum of the major management accounting professional bodies, and deals with the basic concepts and techniques for the identification and control of costs, as well as general cost management. Cost and Management Accounting has a strong southern African perspective and covers current issues on each topic.

Key Features/ Benefits:

• Contextualises the South African experience
• Offers the latest developments in management accounting
• Extensive support materials include solutions to exercises, PowerPoint slides, and additional questions and answers.
• Written using accessible language and engaging formats.
• Case studies, theory review questions, test-yourself questions, and detailed end-of-chapter exercises to encourage self-study.

Nearly three decades after the dawn of democracy, South Africa has remained a country of ‘two agricultures’. On the one hand we have a subsistence, primarily non-commercial, black farming segment. On the other hand, however, we have a predominantly commercial and white farming sector that is well-resourced and has access to domestic and international trade networks.

These disparities can be traced back to South Africa’s painful history where, for decades, black farmers were on the margins of government support and also experienced land dispossession and livestock plunder.

A Country of Two Agricultures focuses less on history and more on the present and the future, explaining why these disparities have persisted in the democratic era, and what it will take to overcome them. It aims to contribute to a better understanding of the variety of agricultural forces, taking into account both questions of domestic political economy and external factors, as well as to bring to light new risks and opportunities.

Wandile Sihlobo offers insights into the role of agriculture in the South African economy from an agricultural economy perspective, and provides political economy insights that are rooted in the experiences of farming communities on the ground and right through the value chain.

Beyond insights on the realities this book offers the government, the private sector, and anyone interested in the betterment of the South African economy, tools to grapple with this duality, and proposes a framework for bolstering the black farming segment for growth and competitiveness – and ultimately food security.

What does ‘success’ mean to you?

If you’re an entrepreneur, this probably feels like a straightforward question with a simple answer: you want your business to thrive. You want to make a profit; stand out; be noticed. But then what? Are you done? Are you fulfilled? Are you happy?

For Adii Pienaar, selling two multimillion-dollar businesses wasn’t enough. He was an entrepreneur because he wanted freedom; and yet, instead, he was stuck in a destructive cycle, almost losing everything by his constant search for more. That’s when he changed his mindset, his expectations, and his life.

In Life Profitability, Adii provides you with a new perspective for becoming self-aware, recognising your values, and understanding your impact. An enriched life and successful business are not mutually exclusive. In fact, this book will provide you with the first steps in building a business that is more sustainable with increased options for you, your employees, and your community. Learn how to give yourself some space, measure meaningful output, and live with intention so that you can maximise profit that truly counts.

Adii prides himself on the commercial and life profitability of his businesses. His personal journey enabled him to discover a rich, fulfilling life that coincides with a sustainable strategy for success in the workplace, and his concept of ‘life profitability’ is gaining momentum in the business world.

With the economy currently in turmoil, understanding how businesses and consumers interact is more important than ever for business owners and students of economics, alike. A handy, fluff-free resource tool, our 3-panel (6-page) guide simplifies the world of microeconomics through the use of definitions, formulas and full-color tables and charts."

We need to think differently about African economics.

For centuries, Westerners have tried to ‘fix’ African economies. From the abolition of slavery onwards, missionaries, philanthropists, development economists and NGOs have arrived on the continent, full of good intentions and bad ideas. Their experiments have invariably gone awry, to the great surprise of all involved.

In this short, bold story of Western economic thought about Africa, historian Bronwen Everill argues that these interventions fail because they start from a misguided premise: that African economies just need to be more like the West. Ignoring Africa's own traditions of economic thought, Europeans and Americans assumed a set of universal economic laws that they thought could be applied anywhere. They enforced specifically Western ideas about growth, wealth, debt, unemployment, inflation, women’s work and more, and used Western metrics to find African countries wanting.

The West does not know better than African nations how an economy should be run. By laying bare the myths and realities of our tangled economic history, Africonomics moves from Western ignorance to African knowledge.

The purpose of Niche Tourism is to provide students with foundational insight and practical understanding of the various types of niche tourism sectors within southern Africa. Each of these uniquely established niche tourism sectors contributes towards the development of the southern African tourism product and service offering and attracts large volumes of tourists annually to southern Africa.

Niche tourism has grown and expanded into various formats over the past few years. Within southern Africa there are unique tourism establishments that showcase how these niche tourism establishments contribute towards growing the economy, uplifting local communities, and conserving the natural and cultural heritage of southern Africa.

The tourism industry in southern Africa offers various entrepreneurial opportunities for tourism graduates. The aim of this textbook is to provide students with a strong theoretical foundation on the respective niche tourism segments supported with current practical examples of how these niche tourism sectors operate, to enable graduates to establish their own niche tourism establishments. In doing so, graduates would be able to not only contribute towards the regional economy of southern Africa but also enable the resolution of socio-cultural challenges whilst conserving and protecting both the natural and cultural heritage of southern Africa.

South Africa is regularly in the international spotlight for several reasons, some of which are negative, which poses challenges to PR companies.

Businesses are increasingly realising the importance of a good reputation and the value of publicising their positive achievements.

Public Relations: Theory and Practice 3e focuses on what Public Relations is about, its role in the total marketing effort.

This volume comprises select proceedings of the International Conference on Humanizing Work and Work Environment organized by the Indian Society of Ergonomics (HWWE2019). The book presents research findings on different areas of ergonomics for developing appropriate tools and work environment considering capabilities and limitations of working people for maximum effectiveness on their performance. This volume will be of interest to academics, professionals and practitioners in the field of ergonomics.

It is almost impossible to keep up with the pace and direction in which business and technology are moving today.

ARTIFICIAL INTELLIGENCE. AUTOMATION. BLOCKCHAIN. BIG DATA. INTERNET OF THINGS. THE FOURTH INDUSTRIAL REVOLUTION.

Who actually knows what any of these concepts mean for their business, much less how to integrate them? Things are moving at a faster pace than ever before and trying to keep up has become intimidating and overwhelming. It’s tempting to bury your head in the sand than try to make head or tail of it all. But none of the buzzwords actually matter! You don’t have to jump aboard every single change and adjustment in the market, or trade in your suit for a T-shirt, jeans and sneaker combo. If you have the right context, it’s a lot simpler to understand and use technological shifts as an opportunity to transform your business.

Tech Adjacent is about understanding the principles of tech and its pace, hearing the footsteps of where it might be going, knowing how disruption and innovation work tangibly and, most importantly, leveraging it for your individual exponential success. Innovation is contextual, so while Uber, Airbnb and Facebook are grandiose Silicon Valley success stories, they have little relevance in our own market. This book shares stories and case studies of African businesses, exposing who is getting disrupted as we speak and why, as well as how new companies are leading the next wave of growth. Mushambi Mutuma’s experience and expertise in both business and as a tech entrepreneur give real-life context to rapid change, unlocking future opportunities and offering tools to predict where your audience and industry are heading. He sells no big ideas, but genuinely shares his unique perspectives and know-how to help whoever he can in the process.

Tech Adjacent isn’t just another book on growing your business in 100 days, nor is it dry academic theory. It is the guidebook for not only surviving but excelling in a world of exponential growth. Whether you are a start-up entrepreneur or a corporate executive, this guide is a must for both present and future leaders.

From veteran Amazon reporter for The Wall Street Journal, The Everything War is the first untold, devastating exposé of Amazon's endless strategic greed, its pursuit of total domination, by any means necessary, and the growing efforts to stop it.

For over twenty years, Amazon was the quintessential American success story, whilst its “customer obsession” approach made it indelibly attractive to consumers across the globe. But the company was not benevolent; it operated\ in ways that ensured it stayed on top, coming to dominate over a dozen industries beyond retail, growing voraciously by abusing data, exploiting partners, copying competitors, and avoiding taxes—leveraging its power to extract whatever it could, at any cost and without much scrutiny. Until now.

With unparalleled access, and having interviewed hundreds of people – from Amazon executives to competitors to small businesses who rely on its marketplace to survive – Dana Mattioli exposes how Amazon was driven by a competitive edge to dominate every industry it entered, bulldozed all who stood in its way, reshaped the retail landscape, transformed how Wall Street evaluates companies, and altered the very nature of the global economy.

In 2023, the Federal Trade Commission filed a monopoly lawsuit against Amazon in what may become one of the largest antitrust cases in the 21st century.

As Amazon’s supremacy is finally challenged, The Everything War is the definitive, inside story of how it grew into one of the most powerful and feared companies in the world – and why this is the most consequential business story of our times.

Many entrepreneurs starting up their own business have a great idea but they fail because they haven’t spent enough time planning how to carry it out. In this book, a team of successful entrepreneurs, business advisors and subject specialists lay out the process of planning and starting your own enterprise, introducing you to the world of entrepreneurship and advising how to grow a business.

Drawing on their personal experiences in the different phases of start-up and establishing their businesses they add valuable hands-on information.

Entrepreneurship – An African Perspective is a theoretical as well as practical guide to how to develop business ideas to establish a successful enterprise.

Intended primarily for undergraduate courses in small business management or entrepreneurship, this text also provides practical content to anyone interested in starting their own business.With a practical, hands on approach to entrepreneurship, this text aims to provide readers with the knowledge and tools they need to launch a business so that it has the greatest chance for success.