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Books > Business & Economics > Business & management > Business mathematics & systems

Handbook of Multicriteria Analysis (Hardcover, 2010 ed.): Constantin Zopounidis, Panos M. Pardalos Handbook of Multicriteria Analysis (Hardcover, 2010 ed.)
Constantin Zopounidis, Panos M. Pardalos
R5,366 Discovery Miles 53 660 Ships in 10 - 15 working days

Multicriteria analysis is a rapidly growing aspect of operations research and management science, with numerous practical applications in a wide range of fields. This book presents all the recent advances in multicriteria analysis, including multicriteria optimization, goal programming, outranking methods, and disaggregation techniques. The latest developments on robustness analysis, preference elicitation, and decision making when faced with incomplete information, are also discussed, together with applications in business performance evaluation, finance, and marketing. Finally, the interactions of multicriteria analysis with other disciplines are also explored, including among others data mining, artificial intelligence, and evolutionary methods.

Enterprise Integration and Modeling: The Metadatabase Approach (Hardcover, 1996 ed.): Cheng Hsu Enterprise Integration and Modeling: The Metadatabase Approach (Hardcover, 1996 ed.)
Cheng Hsu
R3,022 Discovery Miles 30 220 Ships in 10 - 15 working days

There are two types of readers that will find this book useful: those who have an interest in the Metadatabase model as an integration technology, and those who also seek a general discussion on information system analysis and design. To this end, a general conceptual framework on enterprise integration and modeling is provided in the first chapter, and is used to tie together all of the remaining chapters of the book. The next two chapters present some basics and examples of systems analysis and design for enterprise modeling; which serve the purposes of general discussion on the subject as well as illustrating the modeling methods particular to the Metadatabase approach. The particular methods are discussed fully in Chapter 4. An overview of the Metadatabase Model is provided in Chapter 5 and illustrated with a paper demonstration' of a basic Metadatabase prototype in Chapter 6. The main technical elements of the model are presented in Chapters 7-9. The model is then applied to manufacturing in Chapter 10, where a core information model for implementing the Metadatabase approach to integration is also included. Chapter 11 extends the Metadatabase technology into the realm of information visualization. The new user interface model developed can be applied to integrate the traditional management of information in an enterprise with new cyberspace applications such as electronic commerce. The Metadatabase model of enterprise information integration (for multiple systems) has been developed at Rensselaer Polytechnic Institute under the sponsorships of Alcoa, Digital, GE, GM, and IBM (from 1986-1995 through the Computer-Integrated Manufacturing and the Adaptive Integrated ManufacturingEnterprises programs), the National Science Foundation (since 1991), Samsung (since 1995), and U.S. Army (since 1995). The technology is being developed into a product for Samsung and the Army. This is the first expository book on the topic.

Error Calculus for Finance and Physics - The Language of Dirichlet Forms (Hardcover, Reprint XXXX): Nicolas Bouleau Error Calculus for Finance and Physics - The Language of Dirichlet Forms (Hardcover, Reprint XXXX)
Nicolas Bouleau
R4,978 Discovery Miles 49 780 Ships in 12 - 19 working days

Many recent advances in modelling within the applied sciences and engineering have focused on the increasing importance of sensitivity analyses. For a given physical, financial or environmental model, increased emphasis is now placed on assessing the consequences of changes in model outputs that result from small changes or errors in both the hypotheses and parameters. The approach proposed in this book is entirely new and features two main characteristics. Even when extremely small, errors possess biases and variances. The methods presented here are able, thanks to a specific differential calculus, to provide information about the correlation between errors in different parameters of the model, as well as information about the biases introduced by non-linearity. The approach makes use of very powerful mathematical tools (Dirichlet forms), which allow one to deal with errors in infinite dimensional spaces, such as spaces of functions or stochastic processes. The method is therefore applicable to non-elementary models along the lines of those encountered in modern physics and finance. This text has been drawn from presentations of research done over the past ten years and that is still ongoing. The work was presented in conjunction with a course taught jointly at the Universities of Paris 1 and Paris 6. The book is intended for students, researchers and engineers with good knowledge in probability theory.

OSS Reliability Measurement and Assessment (Hardcover, 1st ed. 2016): Shigeru Yamada, Yoshinobu Tamura OSS Reliability Measurement and Assessment (Hardcover, 1st ed. 2016)
Shigeru Yamada, Yoshinobu Tamura
R3,494 Discovery Miles 34 940 Ships in 12 - 19 working days

This book analyses quantitative open source software (OSS) reliability assessment and its applications, focusing on three major topic areas: the Fundamentals of OSS Quality/Reliability Measurement and Assessment; the Practical Applications of OSS Reliability Modelling; and Recent Developments in OSS Reliability Modelling. Offering an ideal reference guide for graduate students and researchers in reliability for open source software (OSS) and modelling, the book introduces several methods of reliability assessment for OSS including component-oriented reliability analysis based on analytic hierarchy process (AHP), analytic network process (ANP), and non-homogeneous Poisson process (NHPP) models, the stochastic differential equation models and hazard rate models. These measurement and management technologies are essential to producing and maintaining quality/reliable systems using OSS.

Foundations of Social Entrepreneurship - Theory, Practical Tools and Skills (Hardcover): Tanja Collavo Foundations of Social Entrepreneurship - Theory, Practical Tools and Skills (Hardcover)
Tanja Collavo
R4,404 Discovery Miles 44 040 Ships in 9 - 17 working days

Foundations of Social Entrepreneurship presents definitions of social entrepreneurship, explains its benefits and challenges, describes the components of an ecosystem of support, and presents practical tools to approach social entrepreneurial projects. It is designed to be easily approachable by anyone without prior in-depth knowledge of the subject. The book is divided into two parts; the first provides readers with theoretical foundations to understand the phenomenon of social entrepreneurship, its different interpretations, the context in which it developed, and its socio-economic function. The second part of the book covers what it takes to create and manage a social entrepreneurial initiative. Pedagogical features are incorporated throughout to aid learning. They include summary tables, international case studies of social entrepreneurs from both developed and emerging economies, as well as suggested exercises and examples of how the tools presented are used in practice. Truly global in its scope, with a strong emphasis on combining theory with practice, this text should be core reading for advanced undergraduate and postgraduate students studying Social Entrepreneurship, Enterprise, and Responsible Business. Online resources include links to resources, chapter-by-chapter PowerPoint slides and instructor's manual.

Automating Business Modelling - A Guide to Using Logic to Represent Informal Methods and Support Reasoning (Hardcover, 2005... Automating Business Modelling - A Guide to Using Logic to Represent Informal Methods and Support Reasoning (Hardcover, 2005 ed.)
Yun-Heh Chen-Burger, Dave Robertson
R4,544 Discovery Miles 45 440 Ships in 10 - 15 working days

Enterprise Modelling (EM) methods are frequently used by entrepreneurs as an analysis tool for describing and redesigning their businesses. The resulting product, an enterprise model, is commonly used as a blueprint for reconstructing organizations and such effort is often a part of business process re-engineering and improvement initiatives.

Automating Business Modelling describes different techniques of providing automated support for enterprise modelling methods and introduces universally used approaches. A running example of a business modelling method is included; providing a framework and detailed explanation as to how to construct automated support for modelling, allowing readers to follow the method to create similar support.

Suitable for senior undergraduates and postgraduates of Business Studies, Computer Science and Artificial Intelligence, practitioners in the fields of Knowledge Management, Enterprise Modelling and Software Engineering, this book offers insight and know-how to both student and professional.

Inter-Organizational Relationships - Towards a Dynamic Model for Understanding Business Network Performance (Hardcover, 2015... Inter-Organizational Relationships - Towards a Dynamic Model for Understanding Business Network Performance (Hardcover, 2015 ed.)
Cecilia Rossignoli, Francesca Ricciardi
R3,254 R1,923 Discovery Miles 19 230 Save R1,331 (41%) Ships in 12 - 19 working days

This book explores the premise that organizations are significantly influenced by their inter-organizational relationships; moreover, these relationships may generate important externalities, both positive and negative, impacting the environment at several levels. The advent of the Internet era, on the other hand, has resulted in disruptive changes in traditional inter-organizational networks, and some completely new inter-organizational settings are now arising. In its first part the book reviews the most commonly cited theories explaining inter-organizational phenomena: transaction costs economics, agency theory, resource dependence theory, game theories, collaborative networks theory, institutional theories, organizational ecology, resource-based / relational-based view of the firm, and knowledge network / social network theories. In Part II it thoroughly reviews the literature on a number of key IT-enabled inter-organizational systems currently on the rise, such as virtual organizations, e-intermediators and e-marketplaces. Lastly, Part III presents the case of the Yoox Group, a leading firm offering e-commerce services for fashion and design products. A framework is proposed for systematically linking the different possible types of inter-organizational relationships to specific, suitable sets of theories. The range of possible inter-organizational relationships is described on the basis of three pairs of opposites: conformism-breach, exploitation-exploration, and cooperation-competition. This results in a model that makes it possible to combine different theories in order to study the effects of inter-organizational ambidexterity and dynamism on performance.

Domain-Specific Conceptual Modeling - Concepts, Methods and Tools (Hardcover, 1st ed. 2016): Dimitris Karagiannis, Heinrich C.... Domain-Specific Conceptual Modeling - Concepts, Methods and Tools (Hardcover, 1st ed. 2016)
Dimitris Karagiannis, Heinrich C. Mayr, John Mylopoulos
R2,994 Discovery Miles 29 940 Ships in 10 - 15 working days

This book draws new attention to domain-specific conceptual modeling by presenting the work of thought leaders who have designed and deployed specific modeling methods. It provides hands-on guidance on how to build models in a particular domain, such as requirements engineering, business process modeling or enterprise architecture. In addition to these results, it also puts forward ideas for future developments. All this is enriched with exercises, case studies, detailed references and further related information. All domain-specific methods described in this volume also have a tool implementation within the OMiLAB Collaborative Environment - a dedicated research and experimentation space for modeling method engineering at the University of Vienna, Austria - making these advances accessible to a wider community of further developers and users. The collection of works presented here will benefit experts and practitioners from academia and industry alike, including members of the conceptual modeling community as well as lecturers and students.

Intelligent Decision Support - Intelligente Entscheidungsunterstutzung - Current Challenges and Approaches - Aktuelle... Intelligent Decision Support - Intelligente Entscheidungsunterstutzung - Current Challenges and Approaches - Aktuelle Herausforderungen Und Losungsansatze (Hardcover, 2008 ed.)
Andreas Bortfeldt, Jorg Homberger, Herbert Kopfer, Giselher Pankratz, Reinhard Strangmeier
R1,647 Discovery Miles 16 470 Ships in 10 - 15 working days

Der Sammelband vereinigt Beitrage von uber 50 Autorinnen und Autoren aus Wirtschaftswissenschaft, Informatik und Mathematik zu aktuellen und grund--legenden Problemen und Losungsansatzen der intelligenten Entscheidungs--unterstutzung in Unternehmen und erscheint zum 65. Geburtstag von Hermann Gehring, Professor fur Wirtschaftsinformatik an der FernUniversitat in Hagen.

Contemporary Mathematics for Business and Consumers, International Edition (with Printed Access Card) (Paperback, 6th edition):... Contemporary Mathematics for Business and Consumers, International Edition (with Printed Access Card) (Paperback, 6th edition)
Robert Brechner
R2,010 R1,830 Discovery Miles 18 300 Save R180 (9%) Ships in 10 - 15 working days

Overcome math anxiety and confidently master key mathematical concepts and their business applications with Brechner's CONTEMPORARY MATHEMATICS FOR BUSINESS AND CONSUMERS, 6th Edition, International Edition. This book's unique modular approach invites readers into a successful, interactive learning experience with numerous real business examples and integrated CengageNOW with MathCue (TM) learning technology. Step-by-step instructions, worked-out problems, and engaging learning features help readers progress one topic at a time without being intimidated or overwhelmed. Thousands of exercises offer practice with Excel (R), common business scenarios, and calculators. The accompanying MathCue tutorial software provides additional step-by-step solutions for more than 15,000 questions to further ensure targeted assistance in areas where readers may struggle. The CONTEMPORARY MATHEMATICS FOR BUSINESS AND CONSUMERS, 6th Edition, International Edition text and software provide the support and confidence for success in business math today.

Global Information Systems (Paperback): Dorothy E. Leidner, Tim Kayworth Global Information Systems (Paperback)
Dorothy E. Leidner, Tim Kayworth
R1,863 Discovery Miles 18 630 Ships in 12 - 19 working days

Information technology has had a major impact on individuals, organizations and society over the past 50 years. There are few organizations that can afford to ignore IT and few individuals who would prefer to be without it. As managerial tasks become more complex, so the nature of the required information systems (IS) changes - from structured, routine support to ad hoc, complex enquiries at the highest levels of management. Global Information Systems aims to present the many complex and inter-related issues associated with culture in the management of information systems.
The editors have selected a wide range of contemporary articles from leading experts in North America and Europe that represent a wide variety of different national and cultural environments. They offer valid explanations for, rather than simply pointing out cultural differences in articles that cover a variety of national cultures, including: China, Egypt, Finland, Hong Kong, Hungary, India, Jamaica, Peru South Korea, Kuwait, Mexico, Singapore, Sweden, the United Arab Emirate, the UK, and the US.
* Provides students with insight into managing global firms and IT workforce
* Contributions are carefully selected from universities of world renown and is supported by helpful introductions for each paper
* Reflects current trends and debates around Global IS

Information Systems - Critical Perspectives (Hardcover): Bernd Carsten Stahl Information Systems - Critical Perspectives (Hardcover)
Bernd Carsten Stahl
R1,453 Discovery Miles 14 530 Ships in 12 - 19 working days

Whilst Information Systems has the potential to widen our view of the world, it often has the opposite effect by limiting our ability to interact, facilitating managerial and state surveillance or instituting strict hierarchies and personal control. In this book, Bernd Stahl offers an alternative and critical perspective on the subject, arguing that the ongoing problems in this area could be caused by the misconceptualization of the nature and role of IS. Stahl discusses the question of how IS can be used to actually overcome oppression and promote emancipation, breaking the book into four sections. The first section covers the theory of critical research in IS, giving a central place for the subject of ethics. The second section discusses the philosophical underpinnings of this critical research. The third and largest section gives examples of the application of critical work in IS. The final section then reflects on the approach and suggests ways for further development.

Management of Technology - Growth Through Business Innovation and Entrepreneurship (Hardcover, 1st ed): M. Zedtwitz, Georges... Management of Technology - Growth Through Business Innovation and Entrepreneurship (Hardcover, 1st ed)
M. Zedtwitz, Georges Haour, T. Khalil, Louis A. Lefebvre
R4,905 Discovery Miles 49 050 Ships in 12 - 19 working days

This is a selection of papers representing the best thinking of leading researchers and practitioners in the field of management of technology. Based on a conference on growth through business innovation and entrepreneurship, it addresses a wide range of starting points for technology and innovation managers on how to develop and commercialize new technologies. The book is structured along three themes: entrepreneurship and venture creation; knowledge management; and multi-actor innovation. The first theme essentially deals with entrepreneurial energy, the conditions for its appearance and its success. It focuses mostly on entrepreneurs in innovation, start-ups and venturing activities. The second theme is composed of articles addressing various issues of knowledge and know-how management - the role that information and technologies play to facilitate and create new business opportunities. The third theme discusses the trend towards a multi-actor innovation process, according to which developments are carried out by several organizations, firms or otherwise, each contributing a piece of the innovation puzzle. The concentration is on three areas: the actual implementation of collaborative developments, involving various types of partners; supply and demand chains; and the interplay between technology and its societal context.

Ontology Matching (Hardcover, 2nd ed. 2013): Jerome Euzenat, Pavel Shvaiko Ontology Matching (Hardcover, 2nd ed. 2013)
Jerome Euzenat, Pavel Shvaiko
R5,938 Discovery Miles 59 380 Ships in 12 - 19 working days

Ontologies tend to be found everywhere. They are viewed as the silver bullet for many applications, such as database integration, peer-to-peer systems, e-commerce, semantic web services, or social networks. However, in open or evolving systems, such as the semantic web, different parties would, in general, adopt different ontologies. Thus, merely using ontologies, like using XML, does not reduce heterogeneity: it just raises heterogeneity problems to a higher level. Euzenat and Shvaiko's book is devoted to ontology matching as a solution to the semantic heterogeneity problem faced by computer systems. Ontology matching aims at finding correspondences between semantically related entities of different ontologies. These correspondences may stand for equivalence as well as other relations, such as consequence, subsumption, or disjointness, between ontology entities. Many different matching solutions have been proposed so far from various viewpoints, e.g., databases, information systems, and artificial intelligence. The second edition of Ontology Matching has been thoroughly revised and updated to reflect the most recent advances in this quickly developing area, which resulted in more than 150 pages of new content. In particular, the book includes a new chapter dedicated to the methodology for performing ontology matching. It also covers emerging topics, such as data interlinking, ontology partitioning and pruning, context-based matching, matcher tuning, alignment debugging, and user involvement in matching, to mention a few. More than 100 state-of-the-art matching systems and frameworks were reviewed. With Ontology Matching, researchers and practitioners will find a reference book that presents currently available work in a uniform framework. In particular, the work and the techniques presented in this book can be equally applied to database schema matching, catalog integration, XML schema matching and other related problems. The objectives of the book include presenting (i) the state of the art and (ii) the latest research results in ontology matching by providing a systematic and detailed account of matching techniques and matching systems from theoretical, practical and application perspectives.

Foundations of Social Entrepreneurship - Theory, Practical Tools and Skills (Paperback): Tanja Collavo Foundations of Social Entrepreneurship - Theory, Practical Tools and Skills (Paperback)
Tanja Collavo
R1,390 Discovery Miles 13 900 Ships in 9 - 17 working days

Foundations of Social Entrepreneurship presents definitions of social entrepreneurship, explains its benefits and challenges, describes the components of an ecosystem of support, and presents practical tools to approach social entrepreneurial projects. It is designed to be easily approachable by anyone without prior in-depth knowledge of the subject. The book is divided into two parts; the first provides readers with theoretical foundations to understand the phenomenon of social entrepreneurship, its different interpretations, the context in which it developed, and its socio-economic function. The second part of the book covers what it takes to create and manage a social entrepreneurial initiative. Pedagogical features are incorporated throughout to aid learning. They include summary tables, international case studies of social entrepreneurs from both developed and emerging economies, as well as suggested exercises and examples of how the tools presented are used in practice. Truly global in its scope, with a strong emphasis on combining theory with practice, this text should be core reading for advanced undergraduate and postgraduate students studying Social Entrepreneurship, Enterprise, and Responsible Business. Online resources include links to resources, chapter-by-chapter PowerPoint slides and instructor's manual.

Ontologies-Based Business Integration (Hardcover, 2008 ed.): Michael Rebstock Ontologies-Based Business Integration (Hardcover, 2008 ed.)
Michael Rebstock; Contributions by K.-D. Naujok; Fengel Janina; Contributions by C. Huemer; Heiko Paulheim; Contributions by …
R1,549 Discovery Miles 15 490 Ships in 10 - 15 working days

The globalization of everyday business and increasing international trade lead to a growing need to improve national and international business collaborations and transactions. Upcoming new technologies for e-business transactions allow for new ways of process, information and application integration. But business partners almost always have different ways to systemize the information needed to run the business, in terms of information structure, syntax and semantics. Consequences are mismatch and misunderstanding in electronic transactions. This book shows what ontology management can do for process, information and application integration under dynamic e-business conditions. We not only discuss research results and develop novel methods and frameworks, but also apply them to build business use application components that are deployed as web services.

Action Research in Software Engineering - Theory and Applications (Hardcover, 1st ed. 2020): Miroslaw Staron Action Research in Software Engineering - Theory and Applications (Hardcover, 1st ed. 2020)
Miroslaw Staron
R2,274 Discovery Miles 22 740 Ships in 10 - 15 working days

This book addresses action research (AR), one of the main research methodologies used for academia-industry research collaborations. It elaborates on how to find the right research activities and how to distinguish them from non-significant ones. Further, it details how to glean lessons from the research results, no matter whether they are positive or negative. Lastly, it shows how companies can evolve and build talents while expanding their product portfolio. The book's structure is based on that of AR projects; it sequentially covers and discusses each phase of the project. Each chapter shares new insights into AR and provides the reader with a better understanding of how to apply it. In addition, each chapter includes a number of practical use cases or examples. Taken together, the chapters cover the entire software lifecycle: from problem diagnosis to project (or action) planning and execution, to documenting and disseminating results, including validity assessments for AR studies. The goal of this book is to help everyone interested in industry-academia collaborations to conduct joint research. It is for students of software engineering who need to learn about how to set up an evaluation, how to run a project, and how to document the results. It is for all academics who aren't afraid to step out of their comfort zone and enter industry. It is for industrial researchers who know that they want to do more than just develop software blindly. And finally, it is for stakeholders who want to learn how to manage industrial research projects and how to set up guidelines for their own role and expectations.

Enterprise Information Systems (Hardcover, 2000 ed.): Joaquim Filipe Enterprise Information Systems (Hardcover, 2000 ed.)
Joaquim Filipe
R3,020 Discovery Miles 30 200 Ships in 10 - 15 working days

This book includes a set of selected papers from the first "International Conference on Enterprise Information Systems," (ICEIS'99) held in SeUtbal, Portugal, from 27 to 30 March 1999. ICEIS focuses on real world applications and aims at becoming a major point of contact between research scientists, engineers and practitioners in the area of business applications of information systems. This year four simultaneous tracks were held, covering different aspects related to enterprise computing, including: Systems Analysis and Specijication, Database Technology and its Applications, Artijicial Intelligence and Decision Support Systems, and Internet and Intranet Computing. Although ICEIS'99 received more than 200 submissions, only 96 papers were accepted for oral presentation and only 24 were selected for inclusion in this book. These numbers demonstrate stringent quality criteria and the intention of maintaining a high quality forum for future editions ofthis conference. A number of additional keynote lectures, case studies and technical tutorials were also held. These presentations, by specialists in different knowledge areas made an important contribution to increase the overall quality of the Conference, and are partially expressed in the first two papers of the book."

Real-World Decision Support Systems - Case Studies (Hardcover, 1st ed. 2016): Jason Papathanasiou, Nikolaos Ploskas, Isabelle... Real-World Decision Support Systems - Case Studies (Hardcover, 1st ed. 2016)
Jason Papathanasiou, Nikolaos Ploskas, Isabelle Linden
R4,238 R3,669 Discovery Miles 36 690 Save R569 (13%) Ships in 12 - 19 working days

This book presents real-world decision support systems, i.e., systems that have been running for some time and as such have been tested in real environments and complex situations; the cases are from various application domains and highlight the best practices in each stage of the system's life cycle, from the initial requirements analysis and design phases to the final stages of the project. Each chapter provides decision-makers with recommendations and insights into lessons learned so that failures can be avoided and successes repeated. For this reason unsuccessful cases, which at some point of their life cycle were deemed as failures for one reason or another, are also included. All decision support systems are presented in a constructive, coherent and deductive manner to enhance the learning effect. It complements the many works that focus on theoretical aspects or individual module design and development by offering 'good' and 'bad' practices when developing and using decision support systems. Combining high-quality research with real-world implementations, it is of interest to researchers and professionals in industry alike.

Mathematical Statistics for Economics and Business (Hardcover, 2nd ed. 2013): Ron C. Mittelhammer Mathematical Statistics for Economics and Business (Hardcover, 2nd ed. 2013)
Ron C. Mittelhammer
R3,929 Discovery Miles 39 290 Ships in 10 - 15 working days

Mathematical Statistics for Economics and Business, Second Edition, provides a comprehensive introduction to the principles of mathematical statistics which underpin statistical analyses in the fields of economics, business, and econometrics. The selection of topics in this textbook is designed to provide students with a conceptual foundation that will facilitate a substantial understanding of statistical applications in these subjects. This new edition has been updated throughout and now also includes a downloadable Student Answer Manual containing detailed solutions to half of the over 300 end-of-chapter problems. After introducing the concepts of probability, random variables, and probability density functions, the author develops the key concepts of mathematical statistics, most notably: expectation, sampling, asymptotics, and the main families of distributions. The latter half of the book is then devoted to the theories of estimation and hypothesis testing with associated examples and problems that indicate their wide applicability in economics and business. Features of the new edition include: a reorganization of topic flow and presentation to facilitate reading and understanding; inclusion of additional topics of relevance to statistics and econometric applications; a more streamlined and simple-to-understand notation for multiple integration and multiple summation over general sets or vector arguments; updated examples; new end-of-chapter problems; a solution manual for students; a comprehensive answer manual for instructors; and a theorem and definition map. This book has evolved from numerous graduate courses in mathematical statistics and econometrics taught by the author, and will be ideal for students beginning graduate study as well as for advanced undergraduates.

Data Driven Marketing For Dummies (Paperback): D Semmelroth Data Driven Marketing For Dummies (Paperback)
D Semmelroth
R619 R527 Discovery Miles 5 270 Save R92 (15%) Ships in 12 - 19 working days

Embrace data and use it to sell and market your products Data is everywhere and it keeps growing and accumulating. Companies need to embrace big data and make it work harder to help them sell and market their products. Successful data analysis can help marketing professionals spot sales trends, develop smarter marketing campaigns, and accurately predict customer loyalty. Data Driven Marketing For Dummies helps companies use all the data at their disposal to make current customers more satisfied, reach new customers, and sell to their most important customer segments more efficiently. * Identifying the common characteristics of customers who buy the same products from your company (or who might be likely to leave you) * Tips on using data to predict customer purchasing behavior based on past performance * Using customer data and marketing analytics to predict when customers will purchase certain items * Information on how data collected can help with merchandise planning * Breaking down customers into segments for easier market targeting * Building a 360 degree view of a customer base Data Driven Marketing For Dummies assists marketing professionals at all levels of business in accelerating sales through analytical insights.

Environmental and Material Flow Cost Accounting - Principles and Procedures (Hardcover, 2009 ed.): Christine M. Jasch Environmental and Material Flow Cost Accounting - Principles and Procedures (Hardcover, 2009 ed.)
Christine M. Jasch
R2,999 Discovery Miles 29 990 Ships in 10 - 15 working days

Recognizing the increasing importance of environmental issues, energy prices, material availability and efficiency and the difficulty of adequately managing these issues in traditional accounting systems, several companies all over the world have started implementing Environmental and Material Flow Cost Accounting (EMA and MFCA).

Environmental and Material Flow Costs Accounting explains and updates the approach developed for the United Nations Department of Economic and Social Affairs (DSD/UNDESA) and the International Federation of Accountants (IFAC) and in addition includes experiences of several case studies and recent developments regarding EMA and MFCA in national statistics and ISO standardization."

Emerging Markets from a Multidisciplinary Perspective - Challenges, Opportunities and Research Agenda (Hardcover, 1st ed.... Emerging Markets from a Multidisciplinary Perspective - Challenges, Opportunities and Research Agenda (Hardcover, 1st ed. 2018)
Yogesh K. Dwivedi, Nripendra P. Rana, Emma L. Slade, Mahmud A. Shareef, Marc Clement, …
R4,423 Discovery Miles 44 230 Ships in 10 - 15 working days

This book examines prominent issues in the Emerging Markets (EM) from a variety of disciplines in order to make useful societal contributions through knowledge exchange. EMs offer enormous opportunities, but realizing them is both challenging and risky due to inherent uncertainties of such markets. EM's also have unique characteristics that makes them different from developed countries. This causes implications for both theory and practice. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. This book investigates problems specific to emerging markets, and identifies new theoretical constructs, hypotheses (re)development, and emphasizes institutional contexts. The chapters in this book establish new conceptual and theoretical paradigms from multidisciplinary perspectives concentrated in the areas of information systems, electronic government, and digital and social media matters. The book focuses on topics in these areas such as digital enterprises, sustainability, telemedicine, and Information Communication Technology (ICT) and surveys the potential challenges and opportunities that may arise. These concepts and topics covered in this book are vital for making the global economy more equitable and sustainable.

Franchising Strategies - The Entrepreneur's Guide to Success (Paperback): Ed Teixeira, Richard Chan Franchising Strategies - The Entrepreneur's Guide to Success (Paperback)
Ed Teixeira, Richard Chan
R1,932 Discovery Miles 19 320 Ships in 9 - 17 working days

* First new guide on franchising in over 10 years * Employs proprietary dataset for a research-backed and practical approach * Enables students to prepare their own feasibility analyses and growth strategies to enter this booming sector

Information handling in offices and archives (Hardcover, Reprint 2014): Angelika Menne-Haritz Information handling in offices and archives (Hardcover, Reprint 2014)
Angelika Menne-Haritz
R3,551 Discovery Miles 35 510 Ships in 12 - 19 working days

This collection of papers examines issues related to the identification, preservation, and long-term use of electronic records. The articles discuss the functional changes in public administration work; the evolving nature of documentation itself; the limitations and future of traditional instruments and principles; and the technological, conceptual, and economic implications of capturing and retaining data electronically.

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