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Books > Business & Economics > Business & management > Sales & marketing > Customer services
This book explores the basic tenets of service excellence, opening
to distinguish customer service from service excellence, and
explore the driving aspects of strategy and philosophy. The brand
promise to customers creates expectations; hooks targeted and
segmented customers into a relationship. Service operations deliver
expectations, delight, or on occasion, disappointment, and
marketing responds to create loyalty, further delight, or recover
the relationship. Freshness of product or service offering, the
injection of a characterful sense of fun, and sensitive
personalization of service combine to deliver an authentic,
pleasurable and memorable service experience prompting much sought
loyalty and advocacy. In turn, staff are happy, profits rise and
the organization has longterm sustainability. The first volume
offers some theoretical background, while the second suggests
mechanisms, tools, and techniques to help embed to excellence as
the foundation of value that the organization delivers. Both
contain practical examples and a self-assessment diagnostic tool to
identify organizational areas of strength, and aspects to improve.
Today's customers are demanding service that is faster, better, and
more personalized than ever before. How can organizations ensure
that they are prepared to meet that challenge? The latest addition
to the best-selling "Knock Your Socks Off Service(R)" series, "101
Activities for Delivering Knock Your Socks Off Service" provides
readers with the practical tools and cost-effective training
required to help meet their customers' needs. Taking the unique
position of seeing things from the customer's perspective, this
collection of fun and enlightening exercises teaches customer
service managers and employees valuable ways to help their
organizations provide world-class service, and helps them create an
action plan for improvement. Written in the same accessible and
humorous style that made "Delivering Knock Your Socks Off Service"
so popular, this companion guide covers such topics as: - how to
say no - empathy vs. sympathy - service recovery - listening -
email - telephone skills - customers from hell - winning words and
soothing phrases - anticipating customer needs - building
reliability - customer feedback - keeping a stress log - and more
These simple but effective activities take only minutes, but
deliver truly powerful, lasting results.
Discover the hidden ways to raise your organizations' customer
service experiences from ordinary to extraordinary. If you want to
know how strong your company's customer service is, ask your
employees to describe what their work entails. Then pay attention
to whether they simply list their duties and tasks or if they speak
to the true essence of their job--to create delighted customers who
will be less price sensitive, have higher repurchase rates, and
enthusiastically recommend the company or brand to others. The
latter should be every employee's highest priority, because when
it's not, your customers are merely the recipients of a
transaction, not an experience, and transactions do not make for a
lasting impression or inspire loyalty. In Delight Your Customers,
customer service expert Steve Curtin makes a compelling case that
customer service managers need to shift from monitoring service
activities to modeling, recognizing, and reinforcing the behaviors
that create happy and returning customers. Things such as:
Expressing genuine interest Offering sincere compliments Sharing
unique knowledge Conveying authentic enthusiasm Providing pleasant
surprises Delivering service heroics when needed Simply based on
their own personal experiences, everyone knows that great customer
service is rare. So why wouldn't you want to provide a unique,
caring, and beneficial experience for all your customers to rave
about with others? With the real-world stories, examples, and
strategies shared in Delight Your Customers, you can take the
customer service experience you offer from ordinary to
extraordinary.
This invaluable resource is the training manual you need to give
your employees the thorough training, review, and--if
necessary--overhaul they need in the vitally important area of
customer service. If their interactions with you and your employees
were the only things your customers knew about your business, what
would they say about it? Would they use descriptions such as
"uninformed," "rude," "hot-tempered," "uncaring"? For your
customer, nothing else represents your business more than your
employees; therefore, nothing is more important than arming them
with the knowledge and skills they need to find the best solution
for every customer. Using scenarios, guidelines, and practice
exercises, Customer Service Training 101 will train them in:
Creating positive first impressions Speaking and writing
effectively Listening attentively Identifying needs Making
customers feel valued Confidently handling customer complaints Your
business plan is sound. Your product is needed. Your growth
strategies are ground-breaking, but poor customer service can bring
it all to a crashing halt. Equip you and your employees with the
necessary skills before it's too late.
"I highly recommend reading this book " -Tony Hsieh, CEO,
Zappos.com
Lots of businesses are respected, but only an elite few have
passionate, loyal, vocal fans. The kind of customers who not only
come back time and time again, but rave to friends, family, and
even strangers. The kind who can drive explosive growth via e-mail,
blogs, Facebook, and Twitter. Jeanne Bliss is an expert on what it
takes to earn that kind of customer.
Bliss has studied and worked with many beloved companies, from
longtime successes like Wegmans and Harley-Davidson to relatively
new companies like Zappos and The Container Store. They all make
the same five fundamental choices. Their reward: an army of fans
who say things like, "I'd marry them if I could," and "I love you
more than my dog "
The breakthrough selling method that converts leads into customers,
customers into repeat customers, and repeat customers into lifelong
relationships
Salespeople too often approach selling as a transaction instead
of a relationship--going in with the intention to sell rather than
to build a relationship. Use the lessons in "Contagious Selling" to
put relationships first--and sales will inevitably follow.
"Contagious Selling" provides the tools for captivating even the
toughest customers and then cultivating genuine relationships
through the power of being contagious. A leading expert on
persuading and motivating others, David Rich presents his powerful
new method for attracting, connecting with, and maintaining buyers.
Inside, he teaches you how to Get prospects to feel as if they've
known you their whole lives Use voice modulation and body language
to instantly connect with anybody Sell yourself without sounding
self-serving Manage the transition from captivation to cultivation
Make your customers "competition proof"
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