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Books > Business & Economics > Business & management > Sales & marketing > Customer services
Filled with case studies and anecdotes, "How to Talk to Customers"
demystifies the most critical aspect of customer service:
conversations employees have every day with customers. In this
must-have resource, Diane Berenbaum and Tom Larkin outline a proven
system based on their MAGIC customer service training program.
MAGIC, which stands for Make A Great Impression on the Customer,
can help anyone become the type of communicator that makes their
customers feel special.
For more on this book, visit www.howtotalktocustomers.com
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