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Books > Business & Economics > Business & management > Sales & marketing > Customer services
"I've always said that education without execution is just
entertainment - and Lior illustrates this beautifully in his book.
It is important to learn HOW to implement a successful Customer
focus strategy and you need knowledge and process to do it well.
Read this book and learn."--Tim Sanders, Author of "Love is The
Killer App" "Lior brings original thought to the world of business,
ideas drawn from reality, based on solid observations with the
clear objective of helping people make money. Read this and
profit."--Jerry Vass, Author of "Soft Selling in A Hard World" and
President Vass Consulting "You might not like this book. It's not
filled with easy shortcuts and feel-good platitudes. BUT, when
you're ready to walk the walk and not just talk the talk) about
treating your customers right and growing your business, Lior's
book is a fine place to start down that rarely-followed, very
profitable path."--Seth Godin Author, Purple Cow & Free Prize
Inside "Lior Arussy is a true customer advocate. This book is a
must-read for anyone who knows that the only sustainable
competitive advantage is to create a unique and meaningful customer
experience."--Ginger Conlon, Editor-in-Chief, CRM magazine
According to Strativity's 2003 CEM global study, 45% of executives
surveyed do not believe they deserve the customer's loyalty.
Following a decade of customer-centric books, the market is in a
state of crises with over 50% customer focused projects fail.
Passionate and Profitable is a new book that takes a critical look
at the state of the companies' commitment to customers and exposes
the fatal mistakes companies make and the lip service they pay to
their customers. Full of examples and statistics, Passionate and
Profitable argues that customer strategies success depends on
making serious tough choices and not cosmetic works. It is those
tough trade offs that will help companies unleash their passion for
customers and in return, increase their profitability and sales.
Creating A Revolution In How People Treat People In Business...
Radio show hosts Angel Tuccy and Eric Reamer, are the best selling
authors of Lists That Saved My Business, and business
revolutionaries who are committed to changing the paradigm when it
comes to customer service. Designed to be an inspiration to
business owners, managers and salespeople, Leading The Revolution
will spark creativity in the area of the customer experience for
all who take on the role of "revolutionary." Leading The Revolution
is a collection of articles, blog entries and thought processes
that form the leadership and training offered by Experience Pros,
LLC. Customer service is not a department... It is a culture.
Sick of hearing your customer service staff say: My computer is
down, It's lunch time, I haven't gotten to it yet, etc. etc.. This
book is an encyclopedia of what your service staff should say and
do, instead. Ideal as a service coaching resource, this book
provides a quick and easy solution that will improve customer
perceptions about your organization and its service staff.
The Long Term Care Customer Service Improvement Program is designed
to accelerate your skills and your resident's satisfaction. This
course includes: A systematic and simple method for improving
customer service skills Learning sessions as short as 15 minutes
Practical skills you can apply immediately to improve how you work
with your colleagues and your residents The Customer Service
Improvement Program provides consistent reinforcement of what's
learned through dozens of role plays and other learning exercises,
testing, repetition of the basic principles and immediate
application. The evidence-based curriculum is designed to meet the
objectives of key national long term care initiatives including the
Advancing Excellence in America's Nursing Homes Campaign, Quality
Assurance and Performance Improvement (QAPI), and the AHCA Quality
Initiative. Through careful study of the dozens of 15 minute
learning modules you will learn the importance of: 1.Skillfully
Resolving Intercultural Conflict 2.Employing Strategies for
Handling Conflict 3.Asserting Yourself Respectfully 4.Identifying
Your Conflict "Style" 5.Using Active Listening Skills Effectively
6.Overcoming Barriers to Listening and Understanding 7.Learning Why
You Aren't Listening to Others 8.Developing Rapport with Different
Personality Types 9.Managing Your Attitude 10.Avoiding "Rapport
Killer" Words and Phrases 11.Tailoring Communication to Fit a
Customer 12.Improving Customer Interactions 13.Managing Stress in a
Long Term Care Facility 14.Relaxing with Visualization and
Abdominal Breathing 15.Understanding Who the Customers in Your
Facility Are 16.Communicating with Authority and Credibility
17.Demonstrating the Power of Friendliness and Approachability
18.Providing Excellent Customer Service at Mealtimes
19.Understanding The Costs of a Dissatisfied Customer
20.Identifying Customer Touch Points 21.Adhering to Your Facility's
Dress Code 22.Reducing the Risk of Lawsuit 23.Placing Your Facility
Above the Competition 24.Employing the Power of First Impressions
25.Understanding Customer Expectations 26.Building Relationships
with Empathy and Compassion 27.Understanding Emotional Triggers
28.Creating Unforgettable Customer "Experiences" 29.Learning to Ask
Questions Effectively 30.Employing Strategies to Manage Difficult
Customers 31.Taking Effective Steps to Resolve Complaints ...And
many other critical skills Human beings are complex and our
behavior consistently misunderstood. To enhance how we work
together takes time and commitment. The Customer Service
Improvement Program is an effective tool you can use to improve
your skills and the lives of your residents.
Leaders often struggle when faced with the challenge of
restructuring or rightsizing their organizations or redesigning
reporting relationships. Don't make the mistakes many make when
they fail to do appropriate due diligence by addressing the
symptoms of the perceived business problem rather than the root
causes. Check out this practical and informative book first. As the
title suggests, it is a real-world guide to organization design. It
is written by a global corporate executive and management
consultant with 25 years of experience advising senior executives
on strategic change. And it is a rich resource of insight and
hands-on templates and tools designed to ensure you succeed at one
of the toughest jobs a leader will face. ""Organization Design"" is
organized into two sections. Section I presents a primer for
executives on organization design. Section II introduces
organization design methodology. This book addresses such vital
issues as: organization design best practices that should be
incorporated into most projects; the role of executives in leading
and sponsoring a redesign project; how people resist change and
strategies for overcoming resistance to change; an organization
design framework; methodology overview; and, an overview of seven
common organization structures. Included are practical templates to
help you quantitatively prioritize design alternatives, formalize
and clarify the project, optimize how interdependent units work
together, compare and contrast the financial impacts of each design
alternative, conduct a sanity check regarding the future state of
the organization, guide the design of the organization from
selection of the high-level structure to designing roles and jobs,
and handle all the vital tasks ahead with confidence.
The Welcomer Edge is a business book that unlocks the secrets to
repeat sales. Its principles are appropriate for all sales and
service environments. It's about four distinct categories of
service professionals -- the people that will make any customer
service function or department a success. The author provides real
life examples and anecdotes to help transform this concept into
action. Welcomers are a rare breed of friendly and engaging people.
Most importantly, they are innately intuitive, and understand that
customers are people first. Identifying and recruiting welcomers is
the key to a healthy consumer base. The book provides practical
recommendations and strategies so that any company -- regardless of
industry or size -- can maximize the quality of its customer
service and the quantity of its loyal consumers. The book describes
the four categories of frontline associates. Understanding that
each category has definitive service personalities will help
optimize your business at its most crucial moment: the encounter
that brings two people together to make a purchase, subscribe to a
service, provide praise, or raise a concern. The bottom line shows
how sales and customer associates have a powerful impact on sales
because they determine the outcome of the all-important first
impression, and this translates into whether or not a company will
achieve its most important goal: repeat business.
"Talk is cheap." A cliche, perhaps, but the idea that what we do
is more important than what we say is a fundamental truth. It
applies in our personal lives and can extend into our professional
work, too. Learning to let your actions do the talking can be
revolutionary to a company that struggles to create enduring
customer relationships.
People who own operate, manage, or otherwise lead a company are
always looking for ways to improve productivity, beat the
competition, and ensure long-term success. Learning how to put
words and ideas into action can be a key to success in the business
world.
"Hooked on Customers" is not about finding the right words,
whether labeled as a "strategy" or not. It is an insightful, highly
informative book that propels businesses into action. It explores
successful customer-centric businesses, examines the ways they
"execute" their strategies, and provides practical recommendations
for business leaders to more effectively outperform their
competition.
A must-have for any business leader who wants to have a healthy
relationship with customers, this book avoids the pitfalls that
often plague others that offer business advice. Frequently, company
leaders turn to consultants and other resources to recommend
strategies that sound great but ultimately don't have any real
meaning because they are a series of words without a tie to
actions.
Combining his own professional experiences working as a CEO with
his extensive research and expertise as an international authority
on customer-centricity, author Robert Thompson has identified the
five routine organizational habits successful customer-centric
businesses use when executing strategy. Legendary leading
customer-centric businesses: LISTEN to their customers' values and
feedback. THINK about the implications of fact-based decisions on
customers EMPOWER employees with the freedom they need to please
customers CREATE new value for customers, without being asked
DELIGHT customers by exceeding their expectations
Crucial to Thompson's discussion of these habits is the premise
that there are no quick fixes. Customer-centricity takes time,
determination, and company-wide commitment. It must be maintained
and constantly pursued to ensure that it becomes part of the fabric
of a business.
In the end, the results are well worth it. "Hooked on Customers"
helps leaders understand, adopt, and implement the five crucial
habits that enable companies to not only survive in highly
competitive, overcrowded markets but to dominate them, creating a
legacy of success and inspiration along the way."
Water Cooler "Talk," Hydration for a WOW Customer Experience
provides easy to use concepts and tools to create WOW and memorable
customer experiences, internal and external, and turn water cooler
conversations into a source of never ending testimonials As it
relates to the customer experience, people are far more inclined to
communicate a bad experience, even the most loyal of customers as
found in the COLLOQUY survey; "even among consumers who are most
loyal to, engaged with and willing to recommend brands they
like...31% said they are far more likely to share information about
a bad experience with a product or service than a good one."
Tweeting, texting, chatting, face book, or emailing a bad
experience has allowed customers to be far more open and instant
about the encounter - not to mention quick with their word choices.
With that said, the bad experiences are far more amplified than
ever before These astounding statistics should cause us to wake up
and take seriously the "Water Cooler" talk and what it is saying
about our organization, business, church and family. This book is
packed with tools, ideas and concepts that you can use to enhance
your water cooler conversations and create loyal and long lasting
client relationships. The book is not written in chronological
order, but rather independently by chapter. The purpose of the
format is to provide you with eleven different customer service
topics and tools that you can reflect and review at any given time.
Customer Service is NOT a department, but rather an attitude and
culture that all employees are responsible to uphold. Thank you for
your readership. Enjoy
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