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Books > Business & Economics > Business & management > Sales & marketing > Customer services
In the modern world of business, customer service has become one of
the few ways left to differentiate your company from that of your
competition. What's so astounding is how many entities treat
customer service as an aspect of their businesses that they have to
endure instead of the powerful tool for market dominance that it
can be. Here's what this means for you: Use the information in this
book to change the way you look at customer service. The lessons
you'll find inside will open your eyes and show you that customer
service isn't just something your company has to have, but a mighty
weapon you can use to beat the hell out of your competition.
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