In the modern world of business, customer service has become one of the few ways left to differentiate your company from that of your competition. What's so astounding is how many entities treat customer service as an aspect of their businesses that they have to endure instead of the powerful tool for market dominance that it can be. Here's what this means for you: Use the information in this book to change the way you look at customer service. The lessons you'll find inside will open your eyes and show you that customer service isn't just something your company has to have, but a mighty weapon you can use to beat the hell out of your competition.

When was the last time you received WOW worthy customer service from a business? Have you ever been curious how some companies consistently deliver this WOW factor? Pattern for Excellence is designed to help business owners create WOW Experiences on a daily basis...not one customer at a time, but by building relationships and uniting employees behind a greater cause. This amazing phenomenon begins with your workplace culture and gets transferred to your customers. But, how do you create a culture that over delivers and delights customers? In reading this book, you will be inspired to create a noble purpose in your organization and establish a pattern of excellence. When your company successfully masters these principles, amazing results start to materialize with your customers...on a routine basis. Establishing a workplace culture which consistently delivers WOW customer service is far easier than you would believe. By following the steps in this book, your organization will be on its way to creating raving fans in your industry.

Customer relationships mirror human relationships. The Human Customer Experience will guide you through understanding the three concepts of Customer Experience and Relationships: Duration and Choice, Relationship Correlation, and Customer Hierarchy of Needs. Use this model to build a customer experience design for your company. You will build stronger customer relationships enabling customer loyalty and a larger share of the customer business.

"In this day of strong competition and high expectations, service is everything and the "WOW" Experience can separate you from your competition" No matter what business or organization we are involved in there is always one common thread, the customer. Creating and providing "WOW" experiences means we need to begin thinking in a different way. We need to change our thought process. Put ourselves in the shoes of our customers and begin thinking like them. What could we do extra that would cause our customers to say "WOW"?

***Customer Service Training Through The Eyes, and Motivations, of a Waiter***
Waiters, are you tired of working your butt off in restaurant after restaurant and never really making the money you deserve? Are you tired of not getting the BIG tips you want? Tips of 20% or more on every table? So what are you going to do about it? This is the book you must have to earn more tips, bigger tips, tips that will change your life Don't you want that?
I won't waste your time telling you to crouch down table-side when you take the orders. I won't tell you to lightly touch the guest sometime during their meal, nor to give a mint or piece of candy to the guest when you present the check. This is the nonsense I read from other "experts" in the field of making bigger tips. This is insulting and demeans the professionalism of thousands of experienced waiters.
Remember: Only by making your guests feel special, feel as if THEIR enjoyment is YOUR primary concern, will you make the big tips. All else is not important.